BRIUS
BRIUS Technologies Inc is a Carrollton, Texas-based orthodontic medical device company that develops and sells Brava Hidden Braces, a proprietary lingual brace system using pre-programmed Independent Movers technology, distributed exclusively through a certified network of dentists and orthodontists in the U.S. and Japan.
- Company typePrivate
- Founded2016
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BRIUS does
BRIUS Technologies Inc is a Carrollton, Texas-based medical device company operating in the orthodontic sector. Founded in 2016, the company develops and markets Brava Hidden Braces, a lingual orthodontic system in which custom-fabricated braces are bonded to the back of the teeth, rendering the appliance invisible from the front. The system is built on the company's proprietary "Independent Movers technology," which uses pre-programmed, personalized tooth movement sequences designed for each patient's dental structure and is positioned to complete treatment in 6-12 months over only 4-6 provider visits, versus the 18-24 months and 12+ visits typical of clear aligners and traditional braces.
The company sells Brava exclusively through a certified network of dentists and orthodontists rather than direct-to-consumer; a planner portal at planner.brius.com supports providers, while a public Find a Provider directory, demo booking flow, and a consumer-facing site at bravabraces.com drive patient demand. Revenue is generated through hardware sales of the custom brace system to providers, with end-patient pricing determined on a quote basis by the treating clinician. Marketing emphasizes aesthetic discretion, fewer office visits, easier flossing, and the ability to treat moderate-to-complex cases including deep bite, crossbite, open bite, moderate crowding, and spacing.
BRIUS has raised approximately $38.4 million across multiple venture rounds from 2010 through 2025, with the two largest — a $15.5 million round in 2020 led by Sonder Capital and a $19.5 million round in May 2025 led by View Ventures with participation from Invus, Sonder Capital, Sum Ventures, and Tech Wildcatters — supporting commercial scaling. Leadership comprises founder and CTO/CMO Mehdi Peikar, CEO Ted Schwarz, and Senior Vice President of Commercial Operations Joe Breeland. The company maintains a Japanese-language site (bravabraces.jp), indicating an initial international expansion into Japan alongside its U.S. operations.
BRIUS firmographics
Firmographics- Name
- BRIUS
- Legal name
- Brius Technologies Inc
- Website
- https://brius.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BRIUS Technologies Inc is a Carrollton, Texas-based orthodontic medical device company that develops and sells Brava Hidden Braces, a proprietary lingual brace system using pre-programmed Independent Movers technology, distributed exclusively through a certified network of dentists and orthodontists in the U.S. and Japan.
- Ownership category
- akta.pro rank
BRIUS industry classification
Industry- Product category
- Orthodontic Devices
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)
Keywords
Where BRIUS is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BRIUS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Brava Braces Treatment System: BRIUS generates revenue through the sale of Brava lingual brace systems to dental providers. Treatment involves custom braces fitted behind teeth with an estimated treatment duration of 6-12 months and 4-6 provider visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based treatment pricing through dental providers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BRIUS product offering
Product offeringCore offering
BRIUS develops, manufactures, and sells Brava Hidden Braces, a lingual orthodontic brace system that fits behind the teeth and uses proprietary Independent Movers technology with pre-programmed tooth movement to straighten teeth in an estimated 6-12 months. The braces are sold exclusively through a network of licensed dentists and orthodontists who prescribe and administer the treatment to patients with conditions such as deep bite, crossbite, open bite, crowding, and spacing.
Product overview
BRIUS Technologies Inc offers Brava Hidden Braces, a single core product that provides invisible orthodontic treatment through lingual braces fitted behind the teeth. The product is marketed directly to patients seeking discreet teeth straightening and to dental professionals/orthodontists who prescribe the treatment. The company operates primarily through its consumer-facing website bravabraces.com and a provider portal at planner.brius.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Brava Hidden Braces Brava is a lingual brace system that fits behind the teeth, providing invisible orthodontic treatment. The system uses Independent Movers technology for pre-programmed, personalized tooth movement with an estimated treatment time of 6-12 months requiring only 4-6 dental visits. Sold to dental providers (dentists and orthodontists) who prescribe the treatment to patients with deep bite, crossbite, open bite, moderate crowding, and spacing issues.
Companies that use BRIUS
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
BRIUS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BRIUS partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
BRIUS competitors and assessment
Company assessmentDirect peers
- Align Technology: Maker of Invisalign clear aligners, the dominant non-traditional orthodontic system. Competes directly with Brava for adult and teen patients seeking aesthetic orthodontic treatment, particularly in the moderate-to-complex case range where aligner capability is expanding.
- Solventum (formerly 3M Oral Care): Previously owned Incognito, the leading lingual brace system, and remains a major dental equipment and orthodontic supply manufacturer. Most directly comparable peer in the lingual braces category that Brava targets.
Broad incumbents
- Envista Holdings (Ormco): Through its Ormco subsidiary, Envista manufactures orthodontic brackets, wires, and the Damon System of self-ligating braces, serving orthodontists globally. Broad incumbent in fixed orthodontic appliances with overlapping provider relationships and a wider product portfolio than BRIUS.
- American Orthodontics: Privately held manufacturer of orthodontic brackets, bands, wires, and the Harmony lingual braces system. Directly relevant as an incumbent lingual competitor and broad orthodontic hardware supplier selling through the same provider channel as BRIUS.
- Dentsply Sirona (SureSmile): Through SureSmile, Dentsply Sirona offers digital orthodontic treatment planning, custom labial archwires, and clear aligners. Broad incumbent with significant provider reach and enterprise sales infrastructure that competes for the same orthodontic technology budget.
Emerging players
- DynaFlex: Custom orthodontic appliance manufacturer producing lab-fabricated brackets, expanders, and indirect bonding solutions. Comparable as a smaller, specialty orthodontic device maker competing for provider mindshare in custom-fixed and lingual-style appliances.
- LightForce Orthodontics: Maker of 3D-printed custom labial brackets and digital treatment planning software for orthodontists. Emerging player competing for the same "personalized fixed appliance" narrative as BRIUS, though addressing the labial rather than lingual side.
- KLOwen Braces: Custom, fully programmed fixed-bracket orthodontic system using 3D-printed brackets and digital indirect bonding. Closely comparable in concept to BRIUS's Independent Movers technology but applied to labial rather than lingual placement.
- uLab Systems: Digital orthodontic treatment planning platform with in-office aligner printing capability. Comparable as an emerging orthodontic technology company targeting modernized, chairside-driven orthodontic workflows.
Others
- Henry Schein: Largest dental distributor in North America, distributing orthodontic brackets, aligners, and supplies to practices. Functions as an indirect channel for BRIUS competitors and represents both a potential distribution partner and a competitive threat via private-label initiatives.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BRIUS social profiles
Digital presenceBRIUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRIUS leadership team
Management profileNumber of profiles
Profiles3 records
BRIUS funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRIUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRIUS
What does BRIUS do?
BRIUS develops, manufactures, and sells Brava Hidden Braces, a lingual orthodontic brace system that fits behind the teeth and uses proprietary Independent Movers technology with pre-programmed tooth movement to straighten teeth in an estimated 6-12 months. The braces are sold exclusively through a network of licensed dentists and orthodontists who prescribe and administer the treatment to patients with conditions such as deep bite, crossbite, open bite, crowding, and spacing.
Is BRIUS a public or private company?
BRIUS is a private company. It is classified as venture growth investor backed and is currently operating.
When was BRIUS founded?
BRIUS was founded in 2016. It employs 11 to 50 people.
Where is BRIUS based?
BRIUS is headquartered in Carrollton, United States, in the North America region.
How does BRIUS make money?
One revenue line is on record: brava Braces Treatment System.
Who are BRIUS's main competitors?
Direct peers on record are Align Technology and Solventum (formerly 3M Oral Care). Broad incumbents are Envista Holdings (Ormco), American Orthodontics and Dentsply Sirona (SureSmile). Emerging players are DynaFlex, LightForce Orthodontics, KLOwen Braces and uLab Systems. Henry Schein is listed as an others.
Does BRIUS have an API?
No public API is recorded for BRIUS.
What industry is BRIUS in?
BRIUS's product category is Orthodontic Devices. Its primary akta.pro industry code is HLABABAE, Traditional Braces (Metal/Ceramic/Lingual) Providers. Its NAICS code is 339114 and its SIC code is 3843.