Soredex

What Soredex does

DEXIS, legally Dental Imaging Technologies Corporation and operating as a subsidiary of Envista Holdings Corp., is a dental imaging and digital workflow company founded approximately 1955 with 1,300 global employees and an installed base of 165,000+ imaging devices reported across the Americas, EMEA, and Asia Pacific. The company consolidates multiple legacy brands—NOMAD, i-CAT, DIGORA, ORTHOPANTOMOGRAPH, and FOCUS—under a single AI-powered digital ecosystem spanning 2D and 3D imaging, intraoral scanning, diagnostics, and treatment planning. Its core platform, DTX Studio Clinic, is positioned as the central intelligent hub that automatically consolidates multimodal patient data into a single AI-powered workspace, while the DEXIS Imprevo wireless intraoral scanner (launched in 2025) and IS ScanFlow software represent the most recent AI-augmented additions to the portfolio.

The product lineup covers intraoral X-ray devices (NOMAD Pro 2 handheld, FOCUS, DIGORA Optime, IXS and Ti2 sensors), intraoral scanners (Imprevo, IS 3800W, IS 3800, IS Voyager, IOS for Labs), and extraoral imaging systems (ORTHOPANTOMOGRAPH OP 3D series and i-CAT FLX V-Series CBCT units), supplemented by the DEXIS Complete warranty program. Revenue is generated through four streams: hardware sales (sensors, X-ray devices, CBCT units, scanners), software subscriptions and licenses (DTX Studio Clinic, IS ScanFlow, DEXIS Imaging Suite, IS Model, IS Ortho), warranty and managed support services, and professional training delivered via the DEXIS Academy. Pricing is quote-based with multi-year contracts and is not publicly disclosed, consistent with an enterprise field-sales motion.

The go-to-market combines direct enterprise sales (Schedule a Demo CTA, dedicated 888.88.DEXIS line, remote support) with a global authorized-dealer network across roughly 16 countries, targeting general and specialty dental practices and oral surgeons. A CE-certified integration partnership with Nobel Biocare extends the workflow into dental implant treatment planning and guided surgery. Customer evidence indicates multi-decade retention at the practice level, with one cited user of 20 years, suggesting that embedded workflow integration, practice-level data, and channel relationships generate meaningful retention once a customer adopts the platform.

Name

Soredex

Legal name

Dental Imaging Technologies Corporation

Website

https://soredex.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

DEXIS (Dental Imaging Technologies Corporation), an Envista Holdings subsidiary, provides an AI-powered integrated dental imaging platform combining 2D/3D imaging, intraoral scanning, diagnostics, and treatment planning for global dental practices via direct enterprise sales and authorized dealers.

Ownership category

akta.pro rank

Product category

Dental Imaging Systems

NAICS

Dental Equipment and Supplies Manufacturing (339114), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Dental Equipment & Supplies (3843), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

SaMD – Imaging & Signal Analysis (AI/ML) (HLACANAG)

akta.pro secondary industries

Mobile/On-Site Dental Imaging Services (HLABAIAJ), Implant Planning & Surgical Guide Imaging Centers (HLABAIAH), DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM)

Keywords

• Dental imaging systems
• Intraoral X-ray devices
• Intraoral scanners
• Dental imaging software
• CBCT imaging systems

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of dental imaging hardware including intraoral sensors, X-ray devices, CBCT units, and intraoral scanners
2. Software Subscriptions and Licenses: Imaging software including DTX Studio Clinic, DEXIS Imaging Suite, and other software products with updates and support services
3. Warranty and Support Services: DEXIS Complete warranty program and 60-day satisfaction guarantee for product purchases
4. Professional Services and Training: DEXIS Academy providing practical learning for digital dentistry, webinars, how-to videos, and clinical case resources

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Soredex, operating under the DEXIS family of dental imaging brands, manufactures and sells dental imaging hardware (handheld and wall-mounted intraoral X-ray devices, digital intraoral sensors, intraoral scanners, and CBCT/panoramic extraoral imaging systems) and AI-powered imaging software that integrate 2D and 3D imaging, intraoral scanning, diagnostics, and treatment planning into a single digital workflow. The offering is rounded out by the DEXIS Complete warranty program and the DEXIS Academy education and training resources.

Product overview

DEXIS offers an integrated digital ecosystem for dental practices, combining hardware devices and software into one AI-powered platform. The portfolio includes: DTX Studio Clinic as the central intelligent hub for all 2D and 3D imaging, diagnostics, and treatment planning; intraoral X-ray solutions (NOMAD Pro 2, FOCUS, DIGORA Optime, DEXIS IXS and Ti2 sensors); intraoral scanners (DEXIS Imprevo, IS 3800W, IS 3800, IS Voyager, IOS for Labs) with IS ScanFlow software featuring AI-powered digitization; extraoral imaging systems (ORTHOPANTOMOGRAPH OP 3D series and i-CAT FLX V-Series) for panoramic and CBCT imaging; and comprehensive warranty services (DEXIS Complete). The ecosystem enables a complete digital workflow from diagnosis to delivery within one connected platform.

Differentiator

Problem solved

Functional benefit

Brands

• DEXIS: Primary brand name for dental imaging solutions including sensors, scanners, and imaging software.
• DTX Studio
• NOMAD
• i-CAT
• DIGORA
• ORTHOPANTOMOGRAPH
• FOCUS

Products and services

• DTX Studio Clinic Intelligent hub platform for modern dentistry. One intelligent platform for all 2D and 3D imaging built for diagnostics, treatment planning, and patient connection; consolidates 2D, 3D, intraoral scans, and photography into an AI-powered patient workspace for dental practices.
• DEXIS Imaging Suite Comprehensive imaging software for dental diagnostics and treatment workflows, used by dental practices to capture, view, and manage 2D and 3D dental images.
• DEXIS IS ScanFlow Intraoral scanning software with AI-powered applications that digitize soft and hard tissues of the oral cavity for fixed, removable, or implant cases; intelligent refinement and processing for cleaning point cloud data.
• NOMAD Pro 2 Award-winning portable handheld intraoral X-ray device delivering 7x less radiation leakage at the trigger than the leading competitor, designed for flexible intraoral imaging in dental practices. Includes a Canada-specific regional variant (NOMAD Pro 2 for Canada).
• FOCUS Intraoral X-ray device for capturing high-clarity 2D dental images within the DEXIS imaging ecosystem.
• DIGORA Optime Digital imaging solution for intraoral X-ray capture and processing within the DEXIS ecosystem.
• DEXIS IXS Sensor Digital intraoral X-ray sensor for capturing high-clarity 2D dental images as part of the DEXIS intraoral X-ray product line.
• DEXIS Ti2 Sensor Digital intraoral X-ray sensor with advanced imaging capabilities for capturing high-clarity 2D dental images.
• DEXIS Imprevo Wireless intraoral scanner described as the next evolution in intraoral scanning, offering impressive speed, precision, and wireless freedom; designed to change patient conversations and deliver exceptional clinical results.
• DEXIS IS 3800W Wireless intraoral scanner described as reliable, fast, and extremely accurate even with the most challenging cases; used to apply digital dentistry to prosthetic and implant cases.
• DEXIS IS 3800 Intraoral scanner enabling digital dentistry for prosthetic and implant cases with reliable performance and accuracy.
• DEXIS IOS for Labs Intraoral scanning solution designed specifically for dental laboratory use, capturing digital impressions for prosthetic workflows.
• DEXIS IS Voyager Intraoral scanner within the DEXIS IS product line for capturing digital impressions in dental practices.
• ORTHOPANTOMOGRAPH OP 3D LX Premium extraoral imaging system for high-quality panoramic and 3D imaging within the ORTHOPANTOMOGRAPH OP 3D series.
• ORTHOPANTOMOGRAPH OP 3D EX Advanced extraoral imaging unit with a large sensor, predictable acquisition, good image quality, and intuitive software; designed to extend diagnostic capabilities for dental practices.
• ORTHOPANTOMOGRAPH OP 3D Extraoral imaging system from the OP 3D series providing high-quality panoramic and 3D imaging for dental practices.
• i-CAT FLX V-Series Cone beam computed tomography (CBCT) system for dental imaging with flexible field-of-view sizes, expanding diagnostic capabilities for dental practices.
• DEXIS Complete Warranty Comprehensive warranty program covering DEXIS solutions for dental practices, providing product protection and support after purchase.

Quantifiable outcome

• 7x less radiation leakage at the trigger than the leading competitor (NOMAD Pro 2)
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Nobel BiocarecoreTechnology or IntegrationNobel Biocare CE certification for DTX Studio Clinic integration (CE 2797 and MD designation), enabling interoperability between DEXIS imaging software and Nobel Biocare dental implant solutions for treatment planning and guided surgery workflows.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Owandy Radiology: Owandy Radiology is an emerging player in dental 2D/3D imaging and imaging software (Owandy.IO), offering digital sensors and CBCT systems that overlap with DEXIS's intraoral X-ray and extraoral imaging product lines.
• Acteon Group: Acteon (Sopro, PSPIX imaging) is a dental technology group with intraoral imaging, sensors, and software products that overlap with DEXIS's intraoral X-ray and workflow offerings.
• PreXion: PreXion is a specialist CBCT manufacturer whose 3D imaging systems directly compete with DEXIS i-CAT and OP 3D product lines, particularly in the dental specialist and implant segments.

Direct peers

• Planmeca: Planmeca's Viso and ProMax CBCT/panoramic systems and Emerald S intraoral scanner compete directly with DEXIS ORTHOPANTOMOGRAPH and Imprevo lines, especially in European markets.
• Align Technology (iTero): Align's iTero intraoral scanner is a direct competitor to DEXIS Imprevo and IS 3800W, and iTero's AI-powered scan workflow (iTero NIRI, TimeLapse) competes directly with DEXIS IS ScanFlow for chairside digital impression and diagnostics share.
• Dentsply Sirona: Dentsply Sirona is a direct competitor across DEXIS's full digital dentistry portfolio — intraoral scanning (CEREC Primescan), CBCT, panoramic imaging, and CAD/CAM software — serving the same dental practices with an integrated workflow story.
• Carestream Dental: Carestream Dental competes directly with DEXIS in intraoral sensors, CBCT (CS 9600), panoramic imaging, and practice management software, serving the same dental practice customers with an integrated digital workflow.
• 3Shape: 3Shape's TRIOS intraoral scanners and Dental System software compete head-to-head with DEXIS Imprevo and DTX Studio Clinic, with comparable AI-driven workflow and lab integration positioning.
• Vatech: Vatech manufactures CBCT, panoramic, and intraoral imaging devices (Green X, Smart Plus) directly competing with DEXIS's ORTHOPANTOMOGRAPH and i-CAT product lines in dental imaging.

Broad incumbents

• Envista Holdings: Envista is DEXIS's parent company and a broad incumbent in dental products, holding Nobel Biocare, KaVo Kerr, and other specialty brands alongside DEXIS — comparable because it represents the strategic and financial context for any DEXIS investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFgcZIbemyYjzTKH0Di_tzQ
• Facebookfacebook.com/dexisimaging
• LinkedInlinkedin.com/company/soredex
• Instagraminstagram.com/dexisimaging

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soredex