What Fleischhof Rasting does

Fleischhof Rasting GmbH is a German meat and sausage production company headquartered in Meckenheim, North Rhine-Westphalia, operating as a 100% subsidiary of EDEKA Rhein-Ruhr. Founded in 1888 as a family butcher shop in Bad Godesberg, the company has supplied EDEKA retail since 1955 and became a wholly-owned EDEKA subsidiary in 1964. It operates two production sites — the Meckenheim headquarters (since 1984, producing pork, beef, sausage, soups, and ready meals) and Essen (acquired 1999, producing meat and sausage, with a vegan/vegetarian line added in 2022) — supported by an in-house logistics fleet and quality control laboratories operational for over 40 years.

The core product offering spans approximately 600 own-produced items within a total assortment of over 4,500 articles, covering fresh meat (beef, pork, lamb, poultry, game), sausage specialties (raw, smoked, cooked, cured), fresh and smoked fish, convenience meals, and vegetarian/vegan alternatives. The company segments its range through multiple sub-brands aligned to animal welfare tiers and regional provenance: BauernLiebe (Haltungsform 3), Tierwohl Plus (Haltungsform 3 with outdoor climate housing), FairFarm NRW, meinLand (100% NRW pork at Haltungsform 2), and certified Bio products. Certifications include IFS Food, QS, EU-Bio, MSC, ASC, and Initiative Tierwohl membership. A consumer-facing product traceability system (ftrace, integrated with ftrace GmbH) allows origin verification via GTIN and batch number.

The business model is B2B wholesale food manufacturing and distribution. As the internal production arm of EDEKA Rhein-Ruhr, RASTING exclusively supplies nearly 700 EDEKA supermarkets and Marktkauf stores across NRW, southern Lower Saxony, and northern Rhineland-Palatinate, serving over 1,200 retailers and end consumers daily. Revenue is generated through intra-group product supply arrangements rather than public pricing; the company employs approximately 950 people (including 44 apprentices) and reported total revenue of approximately €650 million in fiscal year 2022. Distribution is handled through company-operated logistics, with product traceability extending from over 4,000 partnered German beef farmers through to retail shelf.

Name

Fleischhof Rasting

Legal name

Fleischhof Rasting GmbH

Website

https://rasting.de

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Fleischhof Rasting is a German meat, sausage, fish, and convenience food producer operating as the 100% subsidiary and dedicated production arm of EDEKA Rhein-Ruhr, supplying nearly 700 EDEKA supermarkets and Marktkauf stores across NRW and adjacent regions with approximately 950 employees and ~€650 million in 2022 revenue.

Ownership category

akta.pro rank

Product category

Meat and Sausage Production

NAICS

Meat and Meat Product Merchant Wholesalers (424470), Fish and Seafood Merchant Wholesalers (42446)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

akta.pro secondary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

Keywords

• Meat production
• Sausage manufacturing
• Food processing
• Convenience foods
• Animal welfare sourcing

Headquarters

HQ city

Meckenheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Food Manufacturing and Distribution: Production and distribution of meat, sausage, fish and convenience products to EDEKA supermarkets and Marktkauf stores in the Rhein-Ruhr region. As a 100% subsidiary of EDEKA Rhein-Ruhr, the company operates as an internal production facility for the retail chain.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fleischhof Rasting is a large-scale B2B meat and sausage producer that manufactures and distributes fresh and processed meat, sausage specialties, fish, convenience meals, and vegetarian/vegan products under the RASTING brand and specialty sub-brands. The company operates as the dedicated internal production facility for EDEKA Rhein-Ruhr, supplying nearly 700 EDEKA supermarkets and Marktkauf stores across North Rhine-Westphalia, southern Lower Saxony, and northern Rhineland-Palatinate via its own logistics fleet.

Product overview

Fleischhof Rasting is a large-scale butcher operation (Großmetzgerei) and subsidiary of EDEKA Rhein-Ruhr, operating two production facilities in Meckenheim and Essen. The company operates a platform-plus-modules architecture centered on its core RASTING brand of approximately 600 own products (over 4,500 total including trade goods). The product portfolio comprises fresh and processed meat, sausage specialties, fresh and smoked fish, and convenience foods. Specialty sub-brands include BauernLiebe (Haltungsform 3), meinLand (100% NRW origin), Tierwohl Plus (animal welfare), FairFarm NRW (sustainable pig farming), and Bio products (organic certification). The company also offers vegetarian and vegan alternatives and a customer-facing product traceability system.

Differentiator

Problem solved

Functional benefit

Brands

• BauernLiebe: Markenfleischprogramm für Haltungsform 3 mit Fokus auf Tierwohl, Nachhaltigkeit und Wertschätzung der Landwirte. Schweine und Rinder stammen aus NRW.
• Tierwohl Plus
• meinLand
• FairFarm NRW

Products and services

• RASTING Brand Meat Products Fresh and processed meat products including beef, pork, lamb, poultry, and game, offered under the RASTING brand at service counters and self-service areas of EDEKA supermarkets and Marktkauf stores. Sourced from over 4,000 German partner farmers for beef supply.
• RASTING Sausage Products Wide range of sausage specialties including raw, smoked, cooked, and cured products, with seasonal varieties and classics like ham sausage, salami, and liver sausage, available at EDEKA service counters and self-service.
• RASTING Fresh and Smoked Fish Fresh and smoked fish products including Norwegian Varlaks raised without antibiotics, chemicals, or GMOs, available at fish service counters and self-service sections. Certified under MSC (Marine Stewardship Council) and ASC (Aquaculture Stewardship Council).
• RASTING Convenience Products Ready-to-eat meals including soups, stews, and pasta bakes manufactured in the Meckenheim facility following traditional home-style recipes without preservatives or flavor enhancers.
• RASTING Vegetarian and Vegan Products Vegetarian and vegan meat alternatives prepared daily with refined ingredients and fresh vegetables, offering variety and savory taste in the convenience assortment. Production launched in 2022 at the Essen site.
• BauernLiebe Brand meat program for beef, pork, and chicken meeting Haltungsform 3 (Frischluftstall) criteria, featuring outdoor climate housing in open barns with straw bedding and fair conditions for farmers. Sourced from NRW producers in partnership with Westfleisch.
• meinLand Regional brand featuring 100% North Rhine-Westphalia origin pork from Haltungsform 2 (Stallhaltung Plus), with regional slaughtering and processing entirely within NRW.
• Tierwohl Plus Animal welfare program meeting Haltungsform 3 criteria with minimum 40% more space, non-GMO feed, outdoor climate housing, and bonus payments to farmers for pork and beef from NRW.
• FairFarm NRW Marketing program in Haltungsform 3 for pig farming with outdoor access or open-front barns, minimum 46% more space, non-GMO feed, and bonus payments to farmers. Slaughtering takes place in Rheda-Wiedenbrück with Tönnies.
• RASTING Bio Products Organic meat products (beef, pork, poultry) certified under EU organic regulations, sourced from partner farms affiliated with recognized organic associations, with organic feed and outdoor access.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EDEKA Rhein-Ruhr Stiftung & Co. KGcoreOthersEDEKA Rhein-Ruhr is the parent company and sole owner of Fleischhof Rasting GmbH. The relationship began in 1955 when RASTING became one of the first suppliers for the newly emerging meat departments in EDEKA supermarkets. In 1964, RASTING GmbH & Co. KG was founded and all shares were transferred to EDEKA. RASTING functions as the internal production facility for nearly 700 EDEKA supermarkets and Marktkauf stores.
• Westfleisch (BauernLiebe Program)coreStrategic or Co-development PartnerWestfleisch is a partner in the BauernLiebe brand meat program for slaughtering. The partnership involves a close, trust-based relationship from regional farmers (NRW) through producer communities and butchers to retailers, focusing on Haltungsform 3 (animal welfare level 3).
• Tönnies (FairFarm NRW Program)coreStrategic or Co-development PartnerTönnies is a partner in the FairFarm NRW program for pig farming. The program promotes higher animal welfare standards with outdoor access or open-front stalls according to Haltungsform 3 criteria. Slaughtering takes place in Rheda-Wiedenbrück.
• ProFarm (Tierwohl Plus Program)coreStrategic or Co-development PartnerProFarm is a program partner for the Tierwohl Plus initiative, contributing to the implementation of higher animal welfare standards for pig farming with outdoor access conditions.
• ISW - Institut für Structurpolitik und Wirtschaftsförderung (Tierwohl Plus Program)minorStrategic or Co-development PartnerISW is a program partner providing expertise in structural policy and economic promotion for the Tierwohl Plus animal welfare initiative.
• MeGA - Meckenheimer Garantie für AusbildungminorImplementation/ SI/ Consulting PartnerEducational partnership with Geschwister-Scholl-Hauptschule Meckenheim for vocational training, providing students with career orientation and practical training opportunities.
• ZDS - Zentralfachschule Deutscher SüßwarenwirtschaftminorImplementation/ SI/ Consulting PartnerPartnership with the German confectionery trade school in Solingen for the training of food technology specialists. RASTING supported the establishment of a modern technical center for meat and sausage training in 2015.
• KURS - Lernpartnerschaft der Bildungsinitiative KölnminorImplementation/ SI/ Consulting PartnerCooperation framework between Geschwister-Scholl-Hauptschule and RASTING, promoted and developed with KURS coordinators to facilitate school-to-work transitions.
• Geschwister-Scholl-Hauptschule MeckenheimminorImplementation/ SI/ Consulting PartnerEducational partnership for vocational training and career orientation. Joint activities include cooking events, application training, and company visits. RASTING is a partner from the first hours of the MeGA program.

Scale indicators9 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Westfleisch: German meat processing cooperative producing beef, pork, and sausage for retail and foodservice. Directly comparable as a B2B meat processor serving German retailers, and an actual program partner of RASTING for the BauernLiebe line.
• Müller Fleisch: German meat processor specializing in beef and pork slaughtering, deboning, and portioning for retail and foodservice customers. Comparable B2B meat manufacturer with regional German footprint.
• Tönnies: Germany's largest meat processor with slaughtering, deboning, and sausage production for retail and foodservice. Closely comparable B2B meat/sausage model; Tönnies is also RASTING's partner in the FairFarm NRW program.
• Bell Food Group: Swiss-based meat, sausage, and convenience processor supplying retail and foodservice across Europe. Comparable vertical mix of fresh meat, processed meats, and convenience under one roof, with similar sustainability positioning.
• Vion Food Group: Dutch-headquartered, Germany-active meat processor producing beef, pork, and convenience for European retail and foodservice. Directly comparable B2B processor with similar product mix and customer base.
• Zur Mühlen Gruppe: German sausage and convenience producer (part of Tönnies), supplying private label and branded meat products to German food retailers. Directly comparable sausage/convenience B2B manufacturer serving supermarket chains.
• Danish Crown: European meat cooperative processing pork and beef into retail, foodservice, and ingredient products across Northern Europe. Comparable as a large-scale B2B meat processor with branded retail programs.

Regional players

• Plukon Food Group: European poultry processor with German and Benelux operations, serving retail and foodservice with fresh and processed poultry. Comparable as a protein B2B manufacturer for European retail, though poultry-focused and primarily outside NRW.

Broad incumbents

• Cargill: Global food and agriculture conglomerate with protein processing (including beef and poultry) and ingredient supply to retail and foodservice. Comparable protein manufacturing capabilities, but at vastly greater scale and breadth than RASTING's regional focus.

Others

• EDEKA Minden-Hannover Produktionsgesellschaft: In-house meat and sausage production operations tied to the EDEKA Minden-Hannover regional cooperative. Conceptually analogous as a captive EDEKA regional production arm, though serving a different EDEKA regional entity than RASTING's parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleischhof Rasting