Import Performance

What Import Performance does

Import Performance is a single-location independent auto repair shop headquartered at 5618 Hillsborough Street in Raleigh, North Carolina, founded in 2020. The business provides a comprehensive suite of automotive repair and maintenance services, including alignment, brake repair, engine repair, transmission service, AC repair, tires, suspension work, collision and auto body repair, oil changes, and auto detailing. Its core differentiator is specialization in import and foreign vehicles, with certified technicians servicing over 25 Asian and European brands including Acura, Honda, Toyota, Lexus, Nissan, Subaru, BMW, Audi, Mercedes-Benz, Porsche, Volkswagen, Volvo, and others. The company also offers specialty high-performance upgrades for enthusiasts, covering suspension, brakes, and race-grade components.

The business operates a quote-based professional services revenue model, charging customers for labor and parts markup on each repair job, with transparent cost estimates provided before work begins. Pricing is not publicly disclosed; customers contact the shop directly at 919-854-2626 for service quotes. The customer base consists entirely of individual vehicle owners in the Raleigh metropolitan area, with the shop targeting nine surrounding communities (Cary, Apex, Morrisville, Southwest Raleigh, Garner, Durham, Knightdale, and Holly Springs) through community-specific local SEO pages. Distribution is purely brick-and-mortar with a parallel used-car sales channel operated through a related website (importcar-sales.com). Marketing relies on the company website, Google Business Profile, Facebook, community service pages, and an automotive tips blog. The business is privately held with no institutional investment, no parent company, and no disclosed management team beyond the owner referenced in customer testimonials.

The underlying technology stack consists of standard industry diagnostic equipment and shop management software (the website is built on the repairshopwebsites.com template platform), with no proprietary technology, no AI/ML systems, no app, no API, and no disclosed integrations. Operations run on conventional Monday-Friday 8am-6pm hours with after-hours drop-off available. The company is bootstrapped and independently owned, with no funding rounds, M&A activity, regulatory actions, or leadership changes disclosed in the available data.

Name

Import Performance

Legal name

Import Performance

Website

https://importperformance-nc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Import Performance is a single-location independent auto repair shop in Raleigh, NC, founded in 2020, specializing in import and foreign vehicle repair and maintenance for individual car and truck owners across the greater Raleigh metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Auto Repair Services: Professional auto repair and maintenance services including brake repair, alignment, transmission service, engine repair, AC repair, and tire services. Revenue generated through labor charges and parts markup for repairs performed on customer vehicles.

Distribution channels3 records

Marketing channels5 records

Core offering

Import Performance is a single-location full-service auto repair shop in Raleigh, NC that provides comprehensive vehicle repair and maintenance services for both domestic and imported vehicles. The shop specializes in Asian and European/import vehicle brands (including Acura, Honda, BMW, Audi, Mercedes-Benz, Toyota, and others), offering alignment, brake repair, engine repair, transmission service, AC repair, tire services, collision/auto body repair, and high-performance upgrades.

Product overview

Import Performance is an auto repair shop in Raleigh, NC, offering a comprehensive suite of automotive repair and maintenance services. The company operates as a single-location full-service auto repair facility rather than a platform product. Core services include alignment, brake repair, engine repair, transmission services, AC repair, tires, and general car/truck maintenance. The company specializes in both Asian and European/import vehicle repair, servicing over 25 vehicle brands including BMW, Audi, Mercedes-Benz, Toyota, Honda, and others. Additional specialty services include high-performance suspension upgrades, high-performance brake systems, auto detailing, collision/body repair, and 4x4/AWD services. The business also offers car sales through a related website. Founded in 2020, the shop is located at 5618 Hillsborough Street, Raleigh, NC 27606.

Differentiator

Problem solved

Functional benefit

Products and services

• Alignment Services Wheel alignment services that adjust wheels to manufacturer specifications to ensure optimal steering, tire performance, and prevent uneven tire wear. For individual vehicle owners in the Raleigh area.
• Asian Vehicle Repair Specialized repair and maintenance services for Asian vehicle brands including Acura, Honda, Hyundai, Infiniti, Isuzu, Kia, Lexus, Mazda, Mitsubishi, Nissan, Scion, Subaru, Suzuki, and Toyota. For owners of Asian import vehicles.
• Tires Complete tire services including sales, mounting, rotation, and replacement to ensure safe vehicle operation. For individual vehicle owners.
• European Vehicle Repair Expert repair and maintenance services for European vehicles including Alfa Romeo, Audi, BMW, Fiat, Jaguar, Land Rover, Mercedes-Benz, Mini, Peugeot, Porsche, Saab, Volkswagen, and Volvo. For owners of European import vehicles.
• Car & Truck Care / Maintenance General automotive maintenance services including 30/60/90K mileage maintenance, belt replacement, check engine light diagnostics, factory scheduled maintenance, headlight replacement, hose replacement, oil changes, and wiper blade replacement. For individual vehicle owners.
• AC Repair Air conditioning repair services including refrigerant recharge, compressor repair, condenser repair, evaporator repair, and thermal expansion valve replacement. For individual vehicle owners.
• Brake Repair Services Comprehensive brake repair including anti-lock brake system (ABS), brake fluid flushes, brake hose replacement, brake pad and shoe replacement, caliper replacement, and rotor resurfacing. For individual vehicle owners.
• Engine Repair Services Engine repair services including engine coolant check, ignition wires and cables, and oil changes with diagnostic capabilities. For individual vehicle owners.
• Transmission Services Transmission repair services for automatic, manual, front-wheel drive, four-wheel drive transmissions, clutch, differentials, and transmission replacement. For individual vehicle owners.
• 4x4 / AWD Services Four-wheel drive and all-wheel drive maintenance including alignment, differentials, driveline, hubs, seals, transfer cases, transmissions, and wheel bearings. For individual vehicle owners.
• Auto Detailing Professional car detailing services including exterior washing, polishing, waxing, interior restoration, leather conditioning, upholstery cleaning, and headlight restoration. For individual vehicle owners.
• Collision and Auto Body Repair Auto body repair including body work, frame work, hard parts repair, painting, and welding services. For individual vehicle owners.
• High-Performance Suspension High-performance suspension upgrades including coil springs, frame rails, leaf springs, lift kits, lowering kits, sway bars, tie rods, and wheelie bars. For individual vehicle owners seeking performance upgrades.
• Undercar Services Undercarriage repair services including chassis repair, custom exhaust, differential flush, driveline services, shock absorbers, and struts. For individual vehicle owners.
• High-Performance Brakes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Maaco: National franchise specializing in auto body and paint collision repair. Directly comparable to Import Performance's Collision and Auto Body Repair service line for paint and body work serving individual vehicle owners.
• Pep Boys: Long-standing national auto service and tire chain offering maintenance, repair, tires, and parts. Directly comparable in service mix (alignment, brakes, tires, engine, transmission) and consumer target market.
• Christian Brothers Automotive: National franchise operating full-service auto repair shops with an ethical-service positioning. Highly comparable to Import Performance as a multi-bay consumer-facing repair shop offering maintenance, brakes, alignment, diagnostics, and engine services across individual locations.
• Firestone Complete Auto Care: Bridgestone-owned national service chain offering tires, alignment, brakes, oil changes, and diagnostics. Comparable as a high-volume consumer auto repair competitor with overlapping maintenance-plus-repair service portfolio.
• Goodyear Auto Service: Goodyear-tire-affiliated national service network offering tires, alignment, brakes, and general repair. Comparable as a brand-backed consumer auto service competitor with overlapping tire, alignment, and brake offerings.
• Cottman Transmission and Total Auto Care: National transmission-specialist franchise expanding into general auto repair. Comparable as a specialist-branded consumer-facing repair franchise competing for similar drivetrain and general repair work.
• AAMCO Transmissions: National franchise specializing in transmission repair and total car care. Comparable as a specialist-branded consumer service franchise competing for the same drivetrain, maintenance, and general repair jobs.
• Meineke Car Care Center: National franchise offering exhaust, brakes, tires, oil changes, and general repair across thousands of US locations. Directly comparable in service breadth and consumer target market.

Emerging players

• YourMechanic: Mobile mechanic platform dispatching certified technicians to consumer locations for on-site auto repair and maintenance. Comparable as a competing service for individual vehicle owners needing maintenance, brakes, and diagnostics — though delivered via a different (mobile) channel.

Others

• AutoZone: National auto parts retailer serving DIY consumers and commercial installers. Adjacent rather than direct — competes indirectly via the DIY channel but supplies parts to repair shops and offers free diagnostics, making it thematically related to the import repair ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/importperformance.nc
• Xx.com/Import_Car_NC
• LinkedInlinkedin.com/company/import-performance-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Import Performance