Interrogate
Interrogate is a Santa Monica-based, founder-led talent representation agency representing approximately 15 award-winning film, commercial, and television directors — including Vince Gilligan and Daniel Sackheim — connecting them with global brands, advertising agencies, streaming platforms, and production companies across commercial, television, and film projects.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Interrogate does
Interrogate is a Los Angeles-based talent representation agency that represents a curated roster of approximately 15 film, commercial, and television directors, founded in 2010 and led by Managing Director/Founder Jeff Miller. The agency connects its director roster — which includes Emmy and Cannes Lions-winning talent such as Vince Gilligan, Daniel Sackheim, Tom Brown, and the Zimbalist Brothers — with advertising agencies, global brands, television networks, streaming platforms, and film production companies. Its represented directors have delivered campaigns for marquee clients across automotive (Volkswagen, Mercedes-Benz, Porsche, Nissan, Toyota), beverages (Heineken, Coca-Cola, Stella Artois, Johnnie Walker, Dos Equis), luxury (IWC Schaffhausen), banking and insurance (Bank of America, State Farm), technology (Samsung), retail (Lowe's), and entertainment (Netflix, HBO, AMC, World of Warcraft, NFL).
The agency's core product is representation services for directors across three service lines: commercial direction (brand advertising campaigns), television production direction (episodic series for streamers and networks), and feature film direction. Its technology stack is minimal: a portfolio/showcase website (interrogate.com) hosting director bios, showreels, and case studies, with a regional-rep distribution layer (West, Midwest, East) supplementing direct outreach from Santa Monica headquarters. One represented director (Lee J. Ford) integrates generative AI images into post-production workflows, but no proprietary platform, API, or AI research capability is described.
Interrogate operates a professional-services revenue model, charging commissions on director bookings negotiated with brands, agencies, and production companies. Director rates and project fees are individually negotiated and not publicly disclosed. The agency is privately held, founder-led, with no disclosed parent company, institutional investor, or external funding, and exhibits no identified M&A, acquisition, or funding activity in the source data.
Interrogate firmographics
Firmographics- Name
- Interrogate
- Legal name
- Interrogate
- Website
- https://interrogate.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Interrogate is a Santa Monica-based, founder-led talent representation agency representing approximately 15 award-winning film, commercial, and television directors — including Vince Gilligan and Daniel Sackheim — connecting them with global brands, advertising agencies, streaming platforms, and production companies across commercial, television, and film projects.
- Ownership category
- akta.pro rank
Interrogate industry classification
Industry- Product category
- Director Talent Representation
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Advertising Agencies (7311), Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Interrogate is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Interrogate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Representation and Management: Interrogate operates as a talent representation agency for film and commercial directors. Revenue is generated through representing directors for commercial, television, and film projects. The agency facilitates connections between their roster of directors and brands, agencies, and production companies seeking directorial talent.
Distribution channels4 records
Marketing channels4 records
Interrogate product offering
Product offeringCore offering
Interrogate is a talent representation agency for film, commercial, and television directors. The agency represents a curated roster of award-winning directors and connects them with advertising agencies, global brands, television networks, streaming platforms, and production companies seeking directorial talent for commercial campaigns, episodic series, and feature film projects. Rates and project fees are negotiated individually based on director profile, project scope, and client requirements.
Product overview
Interrogate is a talent agency representing a roster of film directors, commercial directors, and television creators. The agency provides representation and management for its directors across three core service areas: commercial direction (creating brand advertising campaigns for clients such as automotive, food & beverage, insurance, and luxury brands), television production direction (episodic drama, crime, comedy, and thriller series), and feature film direction. The directors represented specialize in various techniques including VFX, CGI, post-production innovation, and emerging technologies like generative AI image incorporation. The agency acts as a unified representation platform connecting directors with brands, studios, and production companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Direction Services
- Television Production Direction
- Film Direction Services
- VFX and Post-Production Direction
Companies that use Interrogate
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
Interrogate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Interrogate partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Interrogate competitors and assessment
Company assessmentDirect peers
- RSA Films: Director-led production and representation company founded by Ridley Scott. Represents directors for commercial and long-form work; comparable to Interrogate in roster quality, commercial focus, and global brand client base.
- Hungry Man: Commercial production company representing directors for advertising campaigns across film, digital, and branded content. Closely comparable to Interrogate in boutique size and commercial representation focus.
- Caviar: Global production company and director representation firm with offices in LA, New York, Europe, and South America. Represents directors across commercials, branded content, and feature films, with similar client verticals (auto, beverage, luxury) to Interrogate.
- MJZ: Boutique commercial production company representing award-winning directors for global advertising campaigns. Directly comparable to Interrogate in clientele (premium automotive, beverage, tech brands) and roster-driven model.
- Radical Media: Production and talent management company representing directors and creators across commercials, film, TV, and digital. Comparable to Interrogate as a boutique-to-mid-sized directorial representation firm serving premium brands.
- SMUGGLER: Global production company and director representation firm with offices in LA, London, and beyond. Represents A-list directors for commercials, branded content, and feature films, directly mirroring Interrogate's business model.
- Partizan: Globally distributed production and director representation company with offices across the US, Europe, and Asia. Directly comparable to Interrogate in commercial directing representation, with broader geographic scale.
- Anonymous Content: A leading management and production company representing directors, writers, and other creative talent for commercials, film, and television. Most direct comparable to Interrogate given its director-centric roster and commercial/film crossover.
Broad incumbents
- Creative Artists Agency (CAA): Global entertainment and talent agency representing directors, writers, actors, and athletes with diversified businesses in sports, brand consulting, and content sales. Comparable to Interrogate in director representation but with vastly broader service portfolio and scale.
- WME (William Morris Endeavor): One of the largest talent and entertainment agencies globally, representing thousands of directors, actors, writers, and producers across film, TV, and commercials. Overlaps with Interrogate in commercial director representation but operates at vastly greater scale with bundled services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Interrogate social profiles
Digital presenceInterrogate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interrogate leadership team
Management profileNumber of profiles
Profiles3 records
Interrogate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interrogate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interrogate
What does Interrogate do?
Interrogate is a talent representation agency for film, commercial, and television directors. The agency represents a curated roster of award-winning directors and connects them with advertising agencies, global brands, television networks, streaming platforms, and production companies seeking directorial talent for commercial campaigns, episodic series, and feature film projects. Rates and project fees are negotiated individually based on director profile, project scope, and client requirements.
When was Interrogate founded?
Interrogate was founded in 2010. It employs 11 to 50 people.
Where is Interrogate based?
Interrogate is headquartered in Los Angeles, United States, in the North America region.
How does Interrogate make money?
One revenue line is on record: talent Representation and Management.
Who are Interrogate's main competitors?
Direct peers on record are RSA Films, Hungry Man, Caviar, MJZ, Radical Media, SMUGGLER, Partizan and Anonymous Content. Broad incumbents are Creative Artists Agency (CAA) and WME (William Morris Endeavor).
Does Interrogate have an API?
No public API is recorded for Interrogate.
What industry is Interrogate in?
Interrogate's product category is Director Talent Representation. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 71141 and its SIC code is 7311.