Port Fairy Folk Festival

Name

Port Fairy Folk Festival

Legal name

Port Fairy Folk Festival Inc

Website

https://portfairyfolkfestival.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

Keywords

• Folk music festivals
• Live music events
• Cultural community festivals
• Regional music festivals
• Music festival ticketing

Headquarters

HQ city

Port Fairy

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: The festival generates primary revenue through ticket sales. Tickets are sold via Moshtix online ticketing platform and in-person Box Office. All tickets are full weekend passes (no single-day tickets available). Revenue supports festival operations and community reinvestment.
2. Vendor Stall Fees: Revenue from food vendors ($3,100 + GST for tent site, $2,900 + GST for food truck/trailer) and craft vendors ($1,800 + GST for 6m x 6m tent site). Additional power outlets available at $100 per 15amp outlet.
3. Merchandise Sales: Online merchandise store (Merch) available through Square e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Port Fairy Folk Festival operates an annual four-day folk music and cultural festival held every Victorian Labour Day long weekend in March at the Southcombe Park Stadium Festival Arena and surrounding venues in Port Fairy, Victoria. The festival features multi-genre international and Australian artist performances across multiple stages, streets, and halls, alongside workshops, a street fair, the Folklandia family program, and a craft and food vendor marketplace. The organization sells full four-day weekend passes online via Moshtix and at a year-round physical Box Office, with additional revenue from vendor stall fees and official merchandise.

Product overview

Port Fairy Folk Festival is a single, unified product: an annual four-day music and cultural festival held every Victorian Labour Day long weekend since 1977. The core offering centers on the festival itself, featuring an artist lineup of 17+ international and Australian acts performing across multiple venues. The festival experience is enhanced by complementary services including a food and craft vendor marketplace (with 6m x 6m trading sites), a dedicated family program (Folklandia tent), comprehensive accessibility services, and a volunteer program. Additional offerings include an e-newsletter subscription service and official merchandise store. The organization operates as a not-for-profit community organization (Port Fairy Folk Festival Inc, ABN 84 560 700), with surplus funds reinvested into Port Fairy and the wider region.

Differentiator

Problem solved

Functional benefit

Products and services

• Port Fairy Folk Festival — Four-Day Weekend Pass Annual four-day music and cultural festival held every Victorian Labour Day long weekend in March, featuring multi-venue performances across stages, streets, and halls. Sold as full four-day weekend passes only (no single-day tickets), distributed via Moshtix online and the Port Fairy Box Office.
• Food Vendor Marketplace Trading opportunities for food vendors at the four-day festival. Two site types are offered: 6m x 6m tent sites (up to 6 staff tickets included) at $3,100 + GST, and food truck/trailer sites at $2,900 + GST. Vendors must meet council and Festival sustainability requirements including compostable packaging. Applications open annually in July.
• Craft Vendor Marketplace Trading opportunities for artisan craft and clothing stallholders at the festival. Sites are 6m x 6m tent spaces with lighting and up to 2 staff tickets included at $1,800 + GST. Targeted at vendors selling original, quality, and ethically produced handmade goods. Applications open annually.
• Festival Merchandise Store Official Port Fairy Folk Festival merchandise sold online via the Square e-commerce storefront. Provides branded festival apparel and memorabilia for attendees and supporters.

Quantifiable outcome

• 50th Festival milestone in 2027
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Wannon WaterminorOthersWannon Water provides filtered water stations throughout the Festival site for patrons to refill reusable water bottles. This partnership supports the festival's sustainability initiatives to eliminate single-use plastics.
• MoshtixcoreChannel Partner/ Reseller/ DistributorOfficial ticketing provider for the Port Fairy Folk Festival. Handles all online ticket sales through their platform. Festival tickets are sold subject to Moshtix conditions of sale.
• V/LineminorOthersPublic transport operator providing trains and buses to Port Fairy from Melbourne, Ballarat, Ararat and Mt Gambier. Assists attendees with sustainable travel options to the festival.
• Transit SouthwestminorOthersBus operator providing services from Warrnambool to Port Fairy, supporting public transport options for festival attendees.
• Port Fairy Visitor InformationminorOthersOfficial visitor information service providing accommodation recommendations and booking assistance for festival-goers. Website: visitgreatoceanroad.org.au/portfairyaustralia/stay
• Southcombe Park Caravan ParkminorOthersClosest accommodation partner to Festival Arena. Must have a Festival ticket to camp. Located within closest proximity to the Festival Arena.

Scale indicators5 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Fairbridge Festival: Western Australian folk festival held annually near Pinjarra. Directly comparable regional Australian folk festival with international and local folk/roots artist programming, family programming, and community vendor marketplace.
• Woodford Folk Festival: Australia's largest folk festival held annually over six days at Woodford, Queensland. Directly comparable as a multi-day, volunteer-supported folk/roots festival with international and Australian artist programming and a similar community-led ethos.
• National Folk Festival: Australia's national folk festival held annually in Canberra. Directly comparable multi-day folk/roots event with international artist lineups, workshops, dancing, and craft marketplace similar to Port Fairy's programming structure.
• Illawarra Folk Festival: Annual folk festival held in Bulli, New South Wales. Directly comparable regional Australian folk festival with multi-day programming, international and Australian folk artists, and similar community-run volunteer model.
• Blue Mountains Music Festival: Annual folk and roots festival held in Katoomba, NSW. Directly comparable regional Australian folk festival with similar multi-stage programming, family-friendly positioning, and international/domestic folk artist mix.

Regional players

• Edmonton Folk Festival: Major Canadian folk festival held annually in Edmonton, Alberta. Comparable as a multi-stage folk festival with international headliners and a volunteer-driven operating model, though operating in North America.
• Newport Folk Festival: Iconic American folk festival held annually in Newport, Rhode Island. Highly comparable as a long-running folk/roots festival with international artist bookings, but operating in a different geography.
• Cambridge Folk Festival: One of the UK's premier folk events, held annually in Cambridge, England. Comparable as a multi-day folk festival with international headliners and similar community-oriented ethos, but based in a different geography.
• Falcon Ridge Folk Festival: Annual folk festival in the Berkshires, Massachusetts. Comparable as a multi-day folk/roots festival with international and domestic artist mix and strong community volunteer involvement, though based in the US.

Broad incumbents

• Bluesfest Byron Bay: Large multi-genre Australian music festival held annually in Byron Bay. Comparable as a major Australian regional festival with international headliners and vendor marketplace, though broader in genre scope (not folk-specific).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@portfairyfolkfestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Port Fairy Folk Festival