BTEN
- Company typePrivate
- Founded2012
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
BTEN firmographics
Firmographics- Name
- BTEN
- Legal name
- b10-business & technology experts network, SA
- Website
- https://bten.pt
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where BTEN is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
BTEN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Consulting Services: BTEN provides strategic consulting covering strategy, corporate culture, brand & IP valuation, and business transformation. They offer free diagnostics as customer acquisition, then bill for comprehensive consulting engagements.
- Innovation & Digitalisation Services: Services including data integration & analysis, robotic process automation, lean & agile development, social marketing & sales automation, and digitalisation consulting.
- Training & Development Programs: Training sessions for managers on sustainability strategy, coaching/mentoring, workplace culture development, and skills training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
BTEN product offering
Product offeringCore offering
BTEN is a business and technology consulting network that provides strategic advisory and implementation services built on three pillars: Sustainability, Innovation, and Digitalisation. The firm offers consulting in strategy, corporate finance, sustainability, RPA (as a UiPath partner), data integration, lean and agile development, and internationalization, serving primarily Portuguese enterprises, startups, and public-sector organizations.
Product overview
BTEN is a business and technology consulting firm organized around three core pillars: Sustainability, Innovation, and Digitalisation. The company operates a unified service model organized under the "b." product family, which includes b.Management (strategy, finance, corporate culture), b.Sustainable (economic, cultural, environmental sustainability), b.Process (data integration, RPA, lean & agile development), b.People (implementation, culture, coaching), and b.Innovative (product/service and business model innovation). Additional specialized offerings include b.Agile (lean and agile culture development), b.Bot (robotic process automation solutions), GO International (market expansion), and Lean That Lasts (sustainable financial transformation). A complimentary Free Diagnostic service is offered as an entry point to engage clients.
Differentiator
Problem solved
Functional benefit
Products and services
- b.Management
Quantifiable outcome
- Supported 1,500 entrepreneurs, 300 projects, and 50 companies since 2012
- +1 more outcomes
Companies that use BTEN
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
BTEN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BTEN partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- UiPath PortugalcoreBTEN is an official UiPath partner, the number one Robotic Process Automation platform according to Gartner's report. BTEN provides RPA solutions including diagnosis, design architecture, Center of Excellence creation, and RPA solution development fitting customer journeys.
- Do It LeancorePartnership between Do It Lean and BTEN essential for both organizations to strategically approach the market, joining their two different capabilities and expertise. BTEN helped structure Do It Lean's organization, trained people in Innovation and Customer Journey, and builds specific offers tailored to customer needs.
- LisboatminorBTEN created perfect channel strategy for Lisboat, a heritage monument platform, keeping things working flawlessly and closely.
- ARQicoreBTEN has been part of ARQi's adventure from business idea to market penetration. Initially mentors, then advisors, now partners. Constant support in business development in national and international context, finding alternatives that allowed ARQi to focus on VR, AR, MR, Pattern Recognition and Geolocation technologies.
- MicroiominorMulti-year partnership where BTEN supports Microio in improving organization and mind. BTEN challenges Microio to explore new technological solutions, improve creativity, think out of the box, and continuously redefine strategy.
- Instituto Pedro NunesminorPortuguese technology and business incubator partner in the BTEN network.
- Universidade de AveirominorUniversity partner in BTEN network supporting innovation and entrepreneurship.
- Instituto Politécnico de LisboaminorPolytechnic institute partner in BTEN network.
- Câmara Municipal de LisboaminorLisbon Municipal Council partner in BTEN network.
- CIP - Confederacao da Industria PortuguesaminorPortuguese industry confederation partner in BTEN network.
- CENTIMFEminorTechnology and innovation center partner in BTEN network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BTEN competitors and assessment
Company assessmentBroad incumbents
- Roland Berger: European-origin strategy consulting firm with strong sustainability and operational transformation practices. More comparable to BTEN than US-only firms because of shared European mid-market focus and sustainability emphasis.
- Accenture: Global consulting and technology services giant with deep digital transformation, automation (including RPA), and sustainability practices. Comparable to BTEN on the digitalization and RPA pillars, with substantially larger resources.
- Bain & Company: Global strategy consulting firm with sustainability and performance improvement practices. Comparable to BTEN on management consulting and transformation, operating at a larger scale and brand premium.
- PwC (Portugal): Big Four firm providing management consulting, sustainability advisory, and technology/digital transformation services to Portuguese corporates and public-sector entities. Directly competes for the same sustainability and transformation mandates as BTEN.
- McKinsey & Company: Global strategy consulting leader with dedicated sustainability and digital practices. Competes for the same senior-executive-level strategy and transformation mandates that BTEN targets, though typically at much larger engagement sizes.
- Deloitte (Portugal): Big Four professional services firm with significant Portugal presence offering overlapping strategy, sustainability/ESG, and digital transformation consulting to enterprise and government clients. Far larger scale, but operates in the same addressable market with comparable service categories.
- Capgemini: Global consulting and technology services firm with strong digital transformation, intelligent automation, and sustainability offerings. Directly comparable to BTEN on RPA/digital delivery and on sustainability advisory.
Regional players
- Indra: Spanish-headquartered IT and consulting firm with significant Portugal operations offering digital transformation, automation, and sustainability advisory. Closest large regional competitor to BTEN in Iberian markets.
- NTT Data (formerly everis): Global IT services firm with deep Iberia presence (inheriting everis's strong Spain/Portugal footprint). Competes with BTEN for digital transformation and consulting mandates in the Iberian market, especially in mid-market and public sector.
Emerging players
- Positive Impact: Sustainability-focused consultancy advising organizations on ESG strategy, climate, and circular economy. Comparable to BTEN's b.Sustainable pillar with a similar boutique profile and sustainability-first positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BTEN social profiles
Digital presenceBTEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTEN leadership team
Management profileNumber of profiles
Profiles9 records
BTEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTEN
What does BTEN do?
BTEN is a business and technology consulting network that provides strategic advisory and implementation services built on three pillars: Sustainability, Innovation, and Digitalisation. The firm offers consulting in strategy, corporate finance, sustainability, RPA (as a UiPath partner), data integration, lean and agile development, and internationalization, serving primarily Portuguese enterprises, startups, and public-sector organizations.
Is BTEN a public or private company?
BTEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BTEN founded?
BTEN was founded in 2012. It employs 11 to 50 people.
Where is BTEN based?
BTEN is headquartered in Lisbon, Portugal, in the Europe region.
How does BTEN make money?
Three revenue lines are on record. Strategic Consulting Services are the primary driver. The others are innovation & Digitalisation Services and training & Development Programs.
Who are BTEN's main competitors?
Broad incumbents on record are Roland Berger, Accenture, Bain & Company, PwC (Portugal), McKinsey & Company, Deloitte (Portugal) and Capgemini. Regional players are Indra and NTT Data (formerly everis). Positive Impact is listed as an emerging player.
Does BTEN have an API?
No public API is recorded for BTEN.