MAKROPOL

What MAKROPOL does

MAKROPOL is a Copenhagen-based storytelling collective founded in 2012 that produces immersive cinematic experiences spanning virtual reality, extended reality, AI-enabled installations, volumetric-captured transmedia projects, and feature film. Its product portfolio — which includes SHADOW, A Taste of Hunger VR, End of Night, REFLECTOR, About A Hero, and the Honeymoon in Pompeii transmedia project — combines photorealistic VR capture, interactive multi-user (up to four participant) VR environments, volumetric recording, and AI-assisted non-fiction installations. Production values are benchmarked to feature film, with team members drawn from the Royal Danish Filmschool and the crews of internationally released features such as Melancholia and Antichrist.

The studio generates revenue through a mix of one-time project licensing (co-productions with film companies such as Zentropa), theatrical and festival screening fees (CinemaxX in Denmark, plus Cannes, Tribeca, Venice, and CLICK), permanent and short-run museum/cultural installations (The Danish Jewish Museum), and grant funding from Nordic public institutions including Nordic Filmfund and Danish Innovationfund. Distribution is primarily event-driven — premiering at international festivals before wider cinema or museum rollout — supplemented by earned media, a newsletter, and social channels operated by individual team members. Pricing is bespoke per project; no standardized product pricing is published.

Customers span enterprise film partners (Zentropa, CinemaxX), government/cultural institutions (The Danish Jewish Museum), and indirect consumer audiences reached through festival, cinema, and museum channels. The studio maintains strategic research alliances with Aalborg University and The Royal Danish Filmschool that double as talent and methodology pipelines. MAKROPOL operates as a privately held, founder-controlled collective with no disclosed equity investors and a sub-10-person headcount.

Name

MAKROPOL

Legal name

MAKROPOL

Website

https://makropol.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MAKROPOL is a Copenhagen-based storytelling collective founded in 2012 that produces cinematic VR, XR, and AI installations for film festivals, cinemas, and museums. It serves enterprise film partners, cultural institutions, and immersive-experience audiences across the Nordics and internationally.

Ownership category

akta.pro rank

Product category

Immersive Media Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA), Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)

Keywords

• Immersive VR experiences
• XR cinema production
• Cinematic VR studio
• VR film production
• Immersive media studio

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Film/VR production projects: Makropol produces VR experiences, films, and immersive installations, often as co-productions with major film companies and funded by public institutions
2. Festival screenings and theatrical releases: Revenue from cinema screenings and festival circuit premieres
3. Public funding and grants: Research projects supported by Nordic Filmfund, Danish Innovationfund, and other public bodies

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MAKROPOL is a Copenhagen-based storytelling collective that designs, produces, and delivers cinematic VR experiences, XR cinema productions, AI-driven installations, and live immersive performances. Its work is premiered at international film festivals (Cannes, Tribeca, Venice), distributed theatrically through cinema chains such as CinemaxX, and installed in museums and cultural institutions such as The Danish Jewish Museum, often in co-production with major film companies and with support from public Nordic film and innovation funds.

Product overview

MAKROPOL is a storytelling collective specializing in emerging technologies and immersive experiences. The company produces a portfolio of VR films, XR cinema experiences, AI-powered installations, and live performances. Their core offerings include narrative VR experiences like SHADOW and A Taste of Hunger VR, XR productions, and transmedia art projects. The portfolio is complemented by research initiatives like SCULPTING IN TIME AND SPACE and collaborative programs like TRAVERSE, demonstrating MAKROPOL's commitment to advancing cinematic XR storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• SHADOW An interactive cinematic VR experience that places the audience in the cockpit of a British RAF Mosquito bomber during the planned attack on the Shellhus in Copenhagen during WWII, requiring users to act as navigator facing an impossible choice with three possible outcomes. Released for VR headsets and selected cinemas.
• A Taste of Hunger VR A VR experience based on Christoffer Boe's film 'A Taste of Hunger', in which audiences step into 13 memories from the marriage of Maggie and Carsten through a kaleidoscopic, interactive VR journey designed for Oculus Quest headsets and theatrical VR screenings.
• End of Night A VR film that competes on the international festival circuit, including Cannes and Tribeca, and is available as a permanent installation at The Danish Jewish Museum.
• REFLECTOR An installation combining artificial intelligence with installation art for non-fiction storytelling.
• About A Hero A feature film produced by MAKROPOL.
• ARTIFICIAL AWAKENING A collective live performance experience combining theater, performance, and emerging media.
• MARTYR A combined performance dinner and VR experience merging gastronomy and immersive media into a single staged event.
• DÖR An XR cinema experience that blends extended reality with cinema presentation.
• ANTHROPIA A VR art installation and performance combining art, installation design, and immersive storytelling.
• The Shared Individual A live VR performance staged for theatrical audiences and screened at the Royal Theater of Denmark.
• Honeymoon in Pompeii A transmedia art project combining film, literature, sculpture, and VR, using volumetric recording technology to capture 3D content.
• VANDSPEJLET A VR film co-produced with DR, described as a 'disaster forecast', shot on the Nokia OZO camera.
• Doom Room A VR experience exhibited at Chateau Motel in Copenhagen.
• TRAVERSE An annual co-created virtual reality exhibition laboratory that develops cross-media productions and methodologies for artistic collaboration.

Quantifiable outcome

• First national VR cinema experience in Danish theaters with Taste of Hunger VR
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• ZentropaflagshipStrategic or Co-development Partner · 1 January 2021Makropol and Zentropa co-produced Taste of Hunger VR, marking the first national VR cinema experience launched in Danish theaters. This partnership represents a significant collaboration between an innovative VR studio and Europe's largest film production company.
• Sven VingeminorStrategic or Co-development Partner · 1 January 2020Transmedia art project collaboration with award-winning filmmaker and artist for Honeymoon in Pompeii, combining film, literature, sculpture, and VR.
• Aalborg UniversitycoreStrategic or Co-development Partner · 1 January 2019Research partnership for the 3-year SCULPTING IN TIME AND SPACE project to map and analyze how cinematic XR utilizes new technologies, installation techniques, and performance design to bring audiences into new narratives.
• The Royal Danish FilmschoolcoreStrategic or Co-development Partner · 1 January 2019Academic partner in the SCULPTING IN TIME AND SPACE research project, combining industry expertise with educational research to advance XR storytelling methodologies.
• The National Filmschool of DenmarkminorStrategic or Co-development Partner · 1 January 2017Collaboration to introduce film students to immersive storytelling through workshops on physical films and VR production techniques.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Innerspace VR: French VR studio focused on location-based immersive experiences and narrative VR. Comparable to MAKROPOL's model of producing cinematic VR installations for museums, cultural venues, and festivals with a similar boutique European production approach.
• Baobab Studios: US-based VR animation and interactive storytelling studio (Asteroids!, Invasion!). Comparable to MAKROPOL: produces premium narrative/interactive VR content with Hollywood-caliber talent, though focused on animation rather than photorealistic cinematic VR.
• Felix & Paul Studios: Canadian immersive media studio producing high-profile VR films and series (Space Explorers, The Changing Face of Mars). Direct comparable to MAKROPOL: cinematic VR production with major festival presence and demand for premium photorealistic immersive content.
• Anotherway: Danish immersive studio producing VR and XR experiences for cultural and commercial clients. Comparable to MAKROPOL: similar Nordic geography, comparable focus on VR/AR production for museums and cultural institutions.
• Atlas V: Atlas V is a French immersive content studio producing award-winning VR narratives (Spheres, Gloomy Eyes, Battlescar). Direct comparable to MAKROPOL: independent studio producing premium cinematic VR experiences for festivals and exhibition, with similar co-production and grant-funded model.
• Emblematic Group: US studio producing VR journalism, immersive documentaries, and interactive experiences. Comparable to MAKROPOL: focuses on immersive nonfiction and narrative VR, with exhibition at major venues and festivals, though based in the US market.
• Penrose Studios: US VR studio producing narrative VR experiences (Allumette, The Rose). Comparable to MAKROPOL in cinematic narrative VR production, though primarily focused on animated VR content rather than live-action photorealism.
• Khora Virtual Reality: Khora is a Copenhagen-based VR studio producing immersive experiences for cultural institutions, museums, and enterprise. Direct comparable to MAKROPOL: same Copenhagen geography, similar focus on cultural-sector VR installations and museum partnerships.

Emerging players

• Tender Claws: US-based studio producing innovative VR experiences (Virtual Virtual Reality, The Under Presents). Comparable to MAKROPOL in the immersive VR space, though with stronger emphasis on interactive/game-like experiences rather than narrative VR films.
• RYOT (within Yahoo): Immersive content studio producing VR journalism and documentaries. Comparable to MAKROPOL in immersive nonfiction VR production, though operating at larger scale as part of Yahoo/RYOT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madsdam
• Facebookfacebook.com/mads.damsbo
• LinkedInlinkedin.com/company/madsdamsbo
• Instagraminstagram.com/madsdamsbo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAKROPOL