Elder Moves
Elder Moves is a privately held, founder-owned professional services firm in Indianapolis that provides senior transition services. It serves elderly individuals and their families with moving, decluttering, organizing, downsizing, setup, decorating, and aging-in-place services on an hourly basis.
- Company typePrivate
- Founded1989
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elder Moves does
Elder Moves, Inc. is a privately held, founder-owned professional services firm headquartered in Indianapolis, Indiana, founded in 1989 by Mary Ann Yates. The company provides a suite of senior transition services to elderly individuals and their families, covering moving, decluttering, organizing, downsizing, setup, fine decorating, and aging-in-place modifications. The offering is delivered as an integrated, human-staffed workflow rather than a technology platform, with Elder Moves coordinating trusted third-party movers and healthcare resources on behalf of clients.
The core product portfolio comprises seven interconnected services that address the physical and emotional aspects of senior life transitions: moving logistics, decluttering, organizing, downsizing, post-move setup, fine decorating, and aging-in-place adaptations. There is no proprietary technology, mobile application, or AI capability; the company operates as a traditional service business with marketing conducted through a content-rich website, blog, Facebook/LinkedIn presence, email newsletter, and community events. Pricing is hourly and quote-based, disclosed in advance to clients, with no public price list.
The go-to-market motion is direct-to-consumer, targeting seniors and their adult children primarily in the Indianapolis metropolitan area. Revenue is generated on a pay-as-you-go hourly basis, with no subscription, enterprise, or recurring revenue model. The firm employs 11-50 staff, has no institutional investors, no parent company, no acquisitions, and no disclosed funding history; it has remained independently operated under Mary Ann Yates since inception.
Elder Moves firmographics
Firmographics- Name
- Elder Moves
- Legal name
- Elder Moves, Inc.
- Website
- https://eldermoves.net
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elder Moves is a privately held, founder-owned professional services firm in Indianapolis that provides senior transition services. It serves elderly individuals and their families with moving, decluttering, organizing, downsizing, setup, decorating, and aging-in-place services on an hourly basis.
- Ownership category
- akta.pro rank
Elder Moves industry classification
Industry- Product category
- Senior Transition Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- Senior Move Management (HSAFAFAD)
- akta.pro secondary industries
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)
Keywords
Where Elder Moves is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elder Moves business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services - Hourly Rate: Elder Moves charges on an hourly basis for their comprehensive suite of senior transition services including moving, decluttering, organizing, downsizing, setup, fine decorating, and aging in place consultations. Rates are discussed in detail with clients in advance to avoid surprises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly professional services for senior transition needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Elder Moves product offering
Product offeringCore offering
Elder Moves provides senior transition services for older adults and their families, coordinating the physical, organizational, and emotional aspects of moving, downsizing, and aging in place. The company delivers decluttering, organizing, downsizing, setup, fine decorating, moving, and aging-in-place services on an hourly-rate basis, arranging moves through trusted partner companies while managing all in-home transition work directly.
Product overview
Elder Moves is a service-based company offering a unified suite of senior transition services. The core offering consists of seven interconnected services: Moving Services (coordinating relocations with trusted partners), Decluttering Services (managing excess belongings through liquidation, donations, or disposal), Organizing Services (sorting and arranging possessions), Downsizing Services (guiding decisions on what to keep), Setup Services (unpacking and home preparation), Fine Decorating Services (floor planning and aesthetic design for new residences), and Aging in Place Services (home modifications for accessibility and safety). These services are designed to work together holistically, addressing both the physical and emotional aspects of senior transitions to retirement communities, assisted living, or aging in place.
Differentiator
Problem solved
Functional benefit
Products and services
- Moving Services Coordinates senior moves including packing assistance, arranging movers, purchasing moving supplies, removing trash and donations, and shipping arrangements across town or across the country.
- Decluttering Services Helps clients sort, organize, sell, share, donate, recycle or dispose of personal belongings with care during senior transitions.
- Organizing Services Assists clients with sorting through possessions and organizing home areas such as closets, garages, attics, basements, and storage spaces to meet individual needs.
- Downsizing Services Guides clients in editing personal belongings to keep only what they love, use, and need, including managing donations, assistance with items of value, and liquidation of personal property.
- Setup Services Provides complete unpacking and new-residence set-up services including furniture placement, knick-knack arrangement, packing material removal, picture hanging, and organization of closets, bathrooms, and kitchens.
- Fine Decorating Services Creates individualized floor plans to determine furniture fit, paint, wallpaper, window treatment, and upholstery schemes, including furniture placement and arrangement for wallpaper installation and specialty painting.
- Aging in Place Services Adapts residences to changing lifestyles through bathroom alterations, furniture placement, accessible kitchens, railing installation, and changes to clothing, medical equipment, and washer/dryer accessibility.
Companies that use Elder Moves
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Elder Moves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elder Moves partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Elder Moves competitors and assessment
Company assessmentDirect peers
- A Place for Mom: Senior living advisory and placement platform connecting families with assisted living, memory care, and other senior housing options. Comparable to Elder Moves on the assisted living placement and family-coordination dimension of its offering.
- Settled In: Senior move management service providing downsizing and relocation assistance for older adults transitioning to smaller homes or care communities. Directly comparable to Elder Moves' core move management and downsizing services.
- Caring Transitions: National franchise specializing in senior relocation, downsizing, and online estate sale services. Closest direct competitor to Elder Moves, offering an overlapping suite of transition services to seniors through a multi-territory franchise network.
- Smooth Transitions: Senior relocation and move management company providing downsizing, organizing, and moving coordination services for older adults. Directly comparable service model to Elder Moves' integrated transition offering.
- Gentle Transitions: Senior move management firm assisting older adults with sorting, downsizing, and relocation. Overlaps with Elder Moves' decluttering, downsizing, and moving coordination capabilities for the same senior demographic.
Broad incumbents
- Senior Helpers: National in-home senior care franchise providing personal care, companionship, and care management. Overlaps with Elder Moves on elder care coordination and aging-in-place support, though focused on ongoing personal care rather than relocation.
- Right at Home: National in-home senior care franchise providing personal care and care coordination. Adjacent to Elder Moves' care management evaluation and aging-in-place offerings but focused on ongoing home care rather than transitions.
- Two Men and a Truck: Large national moving franchise serving residential customers including seniors. Comparable on the moving/transport dimension of Elder Moves' offering, though not specialized in the senior transition experience.
- Home Instead: Large national home care franchise providing personal care, memory care, and companionship for seniors. Comparable to Elder Moves on aging-in-place support and care coordination but does not specialize in relocation or move management.
Others
- National Association of Senior Move Managers (NASMM): Industry membership organization for senior move management professionals. Not a direct competitor, but represents the peer set of companies Elder Moves competes with daily and signals the broader category in which the company operates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Elder Moves social profiles
Digital presenceElder Moves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elder Moves leadership team
Management profileNumber of profiles
Profiles1 record
Elder Moves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elder Moves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elder Moves
What does Elder Moves do?
Elder Moves provides senior transition services for older adults and their families, coordinating the physical, organizational, and emotional aspects of moving, downsizing, and aging in place. The company delivers decluttering, organizing, downsizing, setup, fine decorating, moving, and aging-in-place services on an hourly-rate basis, arranging moves through trusted partner companies while managing all in-home transition work directly.
Is Elder Moves a public or private company?
Elder Moves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elder Moves founded?
Elder Moves was founded in 1989. It employs 11 to 50 people.
Where is Elder Moves based?
Elder Moves is headquartered in Indianapolis, United States, in the North America region.
How does Elder Moves make money?
One revenue line is on record: professional Services - Hourly Rate.
Who are Elder Moves's main competitors?
Direct peers on record are A Place for Mom, Settled In, Caring Transitions, Smooth Transitions and Gentle Transitions. Broad incumbents are Senior Helpers, Right at Home, Two Men and a Truck and Home Instead. National Association of Senior Move Managers (NASMM) is listed as an others.
Does Elder Moves have an API?
No public API is recorded for Elder Moves.
What industry is Elder Moves in?
Elder Moves's product category is Senior Transition Services. Its primary akta.pro industry code is HSAFAFAD, Senior Move Management, with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 624120.