What Littlite does

Littlite LLC is a privately held specialty manufacturer of gooseneck task lights founded in 1971 as Custom Audio Electronics (CAE) by Jim Fackert and currently operating out of Hamburg, Michigan. The company designs, builds, packages, and ships its products domestically, supplying both LED and halogen task lights organized into product series including Halogen, LED-3 (with selectable 3000K/5000K/6500K color temperatures and a UV variant for REAL-ID compliance), CC-LED (8-24VDC constant current), ANSER (premium 5-24VDC with constant current dimming and a Dual Light variant launched June 2023), Raklite (1 RU rack-mount), LW Desk, LA Lectern, console lights, and automotive/marine 12V lights. Underlying technology centers on proprietary constant current dimming circuitry, a multi-connector gooseneck design compatible with BNC, TNC, and XLR (3-pin/4-pin) inputs used by major sound and lighting consoles, and combinations of red and white LEDs tuned for color rendering; CC-LED lifespan is rated at 60,000 hours. All products carry a Limited Lifetime Warranty.

Littlite monetizes exclusively through hardware sales at unit prices ranging from $72 to $330+ for task lights and $3.57 to $85.47 for parts and accessories, with shipping as a secondary transactional revenue line ($7 US, $20 Canada, $75+ international; free over $75 US). The go-to-market combines direct-to-consumer e-commerce (littlite.com/shop) with a multi-tier channel: US retail partners (Guitar Center, Sam Ash Music, Sweetwater), professional entertainment distributors (A C Lighting, Canford Audio, IEWC, Techni-Lux, TMP, SEAL-FLA, SFM, L M P Lichttechnik) covering more than 20 countries, and an OEM design-in segment for microscopes, control consoles, and specialized equipment. The company has 11-50 employees, no external funding, and ownership that appears to remain with founders/family.

Customer segments are verticalized into Public Safety (vehicle map lights, REAL-ID UV inspection), Medical (carts, nurse stations, patient room task lighting), Industrial (machine work lights, inspection, flight simulators), Entertainment (live event consoles, recording studios, venues), Automotive/Marine (12V vehicle interior lighting), and OEM. The diversified vertical mix, fragmented long-tail distribution, and small-unit transactional pricing imply a low customer-concentration profile. No AI/ML capabilities, software products, or recurring revenue streams are part of the business model.

Name

Littlite

Legal name

Littlite LLC

Website

https://littlite.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Littlite is a privately held, Hamburg, Michigan-based manufacturer of gooseneck LED and halogen task lights serving Public Safety, Medical, Industrial, Entertainment, Automotive/Marine, and OEM customers worldwide through direct e-commerce, US retailers, and an international distributor network.

Ownership category

akta.pro rank

Product category

Professional Task Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)

Keywords

• Gooseneck task lights
• LED console lights
• Rack mount lighting
• Vehicle utility lights
• Lectern lighting

Headquarters

HQ city

Hamburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Task Lights: Littlite generates revenue primarily from selling gooseneck task lights across multiple product lines including LED, halogen, and specialized series (ANSER, CC-LED, LED-3, Raklite). Products range from $72 to $330+ depending on series and configuration. One-time purchase model with no subscription component.
2. Parts and Accessories: Sales of replacement parts, mounting accessories, power supplies, color filters, dimmers, and other consumables/aftermarket items. Accessories range from $3.57 to $85.47.
3. Shipping and Handling: Revenue generated from shipping fees - free shipping on orders over $75, $7 flat rate for US orders under $75, $20 for Canada, $75+ for international orders plus import fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels12 records

Marketing channels6 records

Core offering

Littlite designs, manufactures, and sells gooseneck task lights in halogen and LED configurations for console, lectern, desk, rack, automotive/marine, and industrial applications. The company produces a full line of branded product series (LED-3, ANSER, CC-LED, Raklite, LA Lectern, LW Desk, Console Lights, Automotive/Marine, and Halogen) along with mounting accessories, power supplies, and replacement parts, all backed by a Limited Lifetime Warranty. Products are shipped from the Hamburg, Michigan facility to dealers, distributors, OEM customers, and end consumers worldwide.

Product overview

Littlite is a manufacturer of high-quality gooseneck task lights serving diverse industries including Public Safety, Medical, Industrial, Entertainment, and OEM applications. The product portfolio centers on two main lighting technologies: Halogen and LED gooseneck lights, organized into product series by application. Core product lines include: LED-3 Series (with selectable Warm/Daylight/Cool outputs and UV variants), CC-LED Series (constant current 8-24V extended voltage), Anser Series (premium lineal gooseneck with superior light output), Raklite Series (rack-mount single/dual LED lights), Console Lights (for sound/lighting consoles), Lectern Lights (flush-mount LA series), Desk Lights (LW series), and Automotive/Marine Lights. All products feature sturdy metal components, flexible gooseneck positioning, and come with a limited lifetime warranty. The company introduced its first LED products in 2003 and continues to expand its LED offerings with advanced features like constant current dimming, multi-color temperature selection, and UV capability. Littlite manufactures and ships all products from Hamburg, Michigan, USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Halogen Lights Series Littlite's original console task lights featuring High Intensity 5-watt halogen gooseneck lights with BNC, TNC, and XLR connectors. Available in 12-inch and 18-inch lengths for console, lectern, task light, and desk light applications.
• LED-3 Task Lights LED task lights featuring three selectable white light outputs: Warm (3000K), Daylight (5000K), and Cool (6500K). Includes dimming capability via optional TDM touch dimmer accessory. Priced at $149.52.
• LED-3-UV Task Lights LED task lights featuring 365nm UV LED along with white and red LEDs. Switchable between UV mode for security watermark checking and standard task lighting for reading materials. Priced at $140.76.
• CC-LED Series (Constant Current LED) Advanced constant current LED fixtures operating efficiently across a wide voltage range (8-24VDC). Features smooth LED dimming from red glow to white output, offering 398 Lux at 4000K color temperature with 85 Ra color rendering and 60,000 hour average life. Priced from $144.07.
• Raklite Series Single or dual 12-inch LED gooseneck rack lights designed for standard 1 RU rack installation (19" x 1.75"). Features Littlite's combination of red and white LEDs for excellent color rendering. Recessed to tuck away gooseneck during transport. Priced $199.00 (Single LED) to $233.94 (Double LED).
• Automotive/Marine Vehicle Lights Task lights designed for vehicle applications powered from 12-Volt sources. Categories include LCR Utility, Anser Automotive, CC-LED Automotive, LED-3 Automotive, Halogen Automotive, and LED Automotive for cars, trucks, RVs, and boats. Priced from $87.04 to $109.
• LED Console Lights Professional LED console lights for entertainment technology applications. Compatible with all major sound and lighting consoles with dedicated 12-Volt task light connectors. Available with BNC, TNC, straight and right-angle XLR connectors in 3-pin and 4-pin configurations. X-LED series starting at $72.12.
• LA Lectern Lights Lectern lights designed for flush mounting, ideal for lecterns, podiums, and similar installations. Available with permanently attached gooseneck or detachable TNC mount gooseneck in 12-inch and 18-inch lengths, in LED (1.5W) and Halogen (5W) versions. Priced from $126.43 (Halogen) and $145.15 (LED).
• LW Desk Lights Compact, space-efficient desk lights with adjustable gooseneck. Features Q5 5-watt halogen bulb or dimming LED that starts warm red and transitions to white. Includes enclosed bottom and integrated power supply socket. Priced from $164.57 (Halogen) and $181.82 (LED).
• ANSER Series Premium task lights featuring lineal (end-out) gooseneck configuration with single warm white LED and Constant Current dimming circuitry. Provides massive light output in a compact form factor. Available in Task Light, Desk Light, and Dual Light configurations with optional SPOT versions. Priced from $172.15 (Task Light), $246.52 (Desk Light), $330.36 (Dual Light).
• Parts & Accessories Extensive range of mounting hardware, power supplies, color filters, replacement bulbs, dimmers, and mounting accessories including magnetic base, heavy duty clamp, flush mounting plate, and various adapter cables. Priced from $3.57 to $85.47.

Quantifiable outcome

• LED lifespan of 60,000 hours for CC-LED series
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Guitar CentercoreChannel Partner/ Reseller/ DistributorMajor US retail chain with 100+ store locations serving as primary consumer-facing channel for Littlite products. Guitar Center locations across the US carry Littlite task lights and accessories for musicians, audio engineers, and lighting professionals.
• Sam Ash MusiccoreChannel Partner/ Reseller/ DistributorUS specialty retailer with multiple locations serving professional audio and music markets. Sam Ash carries Littlite products across their store network.
• SweetwatercoreChannel Partner/ Reseller/ DistributorMajor online/mail-order pro audio dealer serving musicians and audio professionals. Important channel partner for reaching mid-market buyers.
• A C Lighting InccoreChannel Partner/ Reseller/ DistributorNorth American entertainment technology distributor representing Littlite to professional installation and rental companies. Headquartered in Depew, NY with broad geographic coverage.
• Canford Audio PLCcoreChannel Partner/ Reseller/ DistributorUK-based international distributor covering United Kingdom and Ireland markets. Represents Littlite products to European entertainment technology buyers.
• IEWC CorpminorChannel Partner/ Reseller/ DistributorElectronics distributor serving industrial and manufacturing markets where Littlite products are used in equipment and OEM applications.
• SFMminorChannel Partner/ Reseller/ DistributorCanadian distributor based in Dorval, Quebec serving the Canadian entertainment technology market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Adam Hall Group: Adam Hall Group is a major European event technology manufacturer/distributor offering lighting consoles, stage equipment, and accessories (Cameo, LD Systems, Gravity), serving the same entertainment technology distribution channel as Littlite through overlapping pro-audio dealers.

Broad incumbents

• Litepanels (Vitec Group): Litepanels, a Vitec Group company, is a leading manufacturer of LED panel lighting for film, broadcast, and photography. While not direct gooseneck competitors, Litepanels operates in the same professional entertainment/broadcast lighting category and competes for similar OEM and studio customer budgets.
• Pelican Products: Pelican's lighting division produces tactical, industrial, and task lights used in public safety and industrial applications, overlapping with Littlite's public safety and industrial segment use cases at a broader product portfolio scale.

Direct peers

• Mighty Bright: Mighty Bright designs and manufactures LED music stand lights and book lights, directly competing with Littlite in the musician/performance accessory task-light category with similar gooseneck form factors and battery/USB-powered designs.
• Streamlight: Streamlight manufactures professional-grade portable and task lighting including gooseneck and vehicle-mounted lights for first responders, industrial, and automotive markets, competing with Littlite in public safety, industrial, and vehicle task-light applications.
• SureFire: SureFire manufactures high-performance tactical flashlights, weapon lights, and task lights for military, law enforcement, and industrial customers, competing with Littlite in the public safety and government vehicle lighting segments.
• Coast Products: Coast manufactures professional LED flashlights, headlamps, and task/work lights for trades, industrial, and emergency users, with gooseneck and flexible-arm work lights that overlap with Littlite's industrial task-light product category.
• Koncept Technologies: Koncept makes premium LED desk and task lamps (e.g., Equo, Z-Bar) with sleek gooseneck/articulated-arm designs, overlapping with Littlite's LW desk light and LED-3 task light lines in design-conscious professional and residential task lighting.

Regional players

• Ansmann AG: Ansmann is a German manufacturer of portable lighting, batteries, and power supplies for industrial, medical, and consumer markets, serving European OEM and task-light applications comparable to Littlite's industrial/OEM segment but primarily outside North America.

Emerging players

• Fenix Lighting: Fenix produces high-performance LED flashlights, headlamps, and task lights for outdoor, tactical, and industrial use, with growing presence in the same professional task-light market segments where Littlite competes.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/littlite-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Littlite