What Simon Morray-Jones Architects does

Simon Morray-Jones Architects Ltd. is a Bath, UK-based RIBA Chartered architectural practice operating as a private limited company from 21 Milsom Street. Founded by Simon Morray-Jones — formerly a trustee of the Bath Preservation Trust — the firm specializes in the conservation and adaptive reuse of historic properties, alongside new-build country houses, farmhouses, and contemporary rural projects. The 12-person team spans founder, director, senior architect, project architect, architectural technologist, technician, architectural assistant, practice assistant, and a consultant (Berni Morray-Jones).

The practice delivers full architectural design from conception to completion, including construction detailing, 3D architectural visualisation, contract administration, and a fully comprehensive interior design package. Notable projects include The Newt in Somerset (Hadspen House Main House, Spa, Front Lodge), Babington House for Soho House, Lower Slaughter Manor, the Grade I listed No.1 & 1A Royal Crescent museum in Bath, and the Station Building, Dublin head office for Fidelis Insurance. The portfolio spans more than 30 documented projects across UK residential, commercial, leisure, and public/heritage segments.

The firm operates a traditional, sales-led, project-based business model with no external funding and no disclosed parent or investor. Pricing is quoted on a project-by-project basis with multi-year contract cadences typical for heritage commissions. Go-to-market relies on portfolio website, earned media (House & Garden features), Instagram-linked project pages, professional referrals, and repeat relationships with hospitality operators and affluent private clients, rather than active digital acquisition.

Name

Simon Morray-Jones Architects

Legal name

Simon Morray-Jones Architects Ltd.

Website

https://sm-j.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Simon Morray-Jones Architects is a Bath-based RIBA Chartered practice specializing in historic property conservation, boutique hotel design, and bespoke residential projects for affluent private clients and hospitality operators across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Heritage architecture services
• Historic property conservation
• Architectural interior design
• Boutique hotel design
• Country house restoration

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Services: Project-based architectural and interior design services from concept through completion, including construction detailing, project interpretation, contract administration, and comprehensive interior design packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Simon Morray-Jones Architects is a Bath-based RIBA Chartered architectural practice providing architectural and interior design services from concept through completion. The firm specialises in the conservation and adaptation of historic properties, alongside new build projects using traditional materials and craftsmanship, and has a notable portfolio in boutique hotel and spa design across the UK and Ireland.

Product overview

Simon Morray-Jones Architects is a RIBA Chartered architectural practice offering a comprehensive range of services from concept to final realisation. The core offerings include Architectural Design Services (full architectural design from conception to completion with construction detailing, project interpretation using sketches and 3D visualisation, and contract administration) and Interior Design Services (providing a fully comprehensive interior design package). The practice specializes in heritage and historic property conservation, having gained expertise in restoring and adapting historic properties for modern living, alongside new build projects using innovative bespoke design. Additional specializations include boutique hotels and spas, commercial properties, and public buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services Full architectural design services from conception to completion, covering residential, commercial, and leisure sectors. Includes comprehensive construction detailing, project interpretation using sketches, 3D architectural visualisation and rendering, and contract administration.
• Interior Design Services Fully comprehensive interior design package taking projects to the final step, including striking interior design and architectural alterations for clients across residential, commercial, and hospitality sectors.
• Heritage & Historic Property Services Specialised architectural solutions to restore and adapt historic properties to suit modern living, with expertise in conservation of historic properties. Services include restoration, conversion, and alteration of heritage buildings.
• New Build Projects New-build projects in complex urban sites, including traditionally detailed new build country houses, farmhouses, and contemporary rural properties using traditional materials and craftsmanship.
• Boutique Hotels & Spas Design Design services for boutique hotels and spas, commercial properties and public buildings which exude both unique character and functionality.

Quantifiable outcome

• Featured in House & Garden February 2021 (Country House, Wiltshire project)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• MolaminorImplementation/ SI/ Consulting PartnerLocal Dublin team collaborated with Simon Morray-Jones Architects on the interior design execution for the Station Building, Dublin project - the new head office for Fidelis Insurance.
• Artorius FaberminorStrategic or Co-development PartnerStonework specialist for Manor House, Hampshire project. Instagram @artoriusfaber. Contributed to extensive internal refurbishments and open plan extension.
• Nick Smith PhotographyminorOthersPhotographer for Manor House, Hampshire project. Instagram @inckaa, website www.nicksmithphotography.com. Provides professional photography services for project documentation.
• MouldingminorOthersPhotography partner credited for Avon Valley Farmhouse project photographs.
• Ampney ParkminorOthersClient for Ampney Park project who maintains their own website and Instagram presence, with the architectural work linked from their marketing channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Banda: Design studio focused on luxury residential architecture, interior design, and property development. Overlaps with SM-J in luxury residential design, interior design, and affluent client base, though Banda is more developer-integrated and operates at larger scale.

Direct peers

• Proctor & Shaw: UK architecture and design practice with strong portfolio in residential, heritage, and contextual design. Comparable in boutique scale, design-led approach, and period-property expertise.
• Donald Insall Associates: UK architectural practice specializing in heritage building conservation and restoration, with similar focus on listed buildings, historic properties, and architectural reconfiguration. Highly comparable niche, client type, and service offering to SM-J.
• Jestico + Whiles: UK architectural practice with diverse portfolio in residential, hospitality, education, and cultural buildings. Comparable in hospitality design experience, comprehensive service offering, and mixed private/commercial client base.
• Dexter Moren Associates: UK architectural practice specializing in hospitality design, including boutique hotels and lifestyle hotels. Comparable hospitality client base and design-led approach to hotel and leisure projects.
• Purcell: One of the UK's largest heritage architectural practices, working on listed buildings, conservation projects, and architectural design across heritage and contemporary sectors. Closest direct competitor in the heritage architecture niche, though at larger scale.
• John Pardey Architects: UK architectural practice focused on contemporary and traditional country houses, residential architecture, and rural new-build projects. Highly comparable in client type (affluent private owners) and country/residential design focus.
• Emrys Architects: Boutique UK architecture practice with portfolio spanning residential, commercial, and heritage projects. Comparable in size, boutique character, and project variety across luxury residential and commercial work.
• Nimtim Architects: London-based architecture practice with strong portfolio in residential extensions, period property renovations, and contemporary interventions in heritage contexts. Comparable residential heritage work and boutique project scale.
• Stiff + Trevillion: London-based architectural practice with portfolio in residential, commercial, and cultural projects. Comparable in boutique scale, design quality, and project variety across high-end private and commercial work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sm-j

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon Morray-Jones Architects