integra2r

What integra2r does

integra2r ApS is a Danish private limited company founded in 2005 and headquartered in Tranbjerg J, Denmark, specializing in the digitalization of production companies through MES (Manufacturing Execution Systems), MII (Manufacturing Intelligence and Integration) and MOM (Manufacturing Operations Management) consulting and implementation services. The firm operates as a boutique consultancy with more than 20 specialist consultants and describes itself as 'Scandinavia's leading experts in integrated IT solutions for MES, MOM and MII', serving large Danish and international production companies across food, pharmaceutical, and chemical sectors.

The technology stack is anchored by certified partnerships with three MES-adjacent platforms: AVEVA, TrakSYS (Parsec), and Loftware NiceLabel. Implementations follow ISA-95 conventions and integrate MES with PLCs, SCADA, and ERP systems to produce a unified real-time production data layer, formalized through the firm's Unified Namespace (UNS) and data-modeling service lines. The product portfolio includes core MES consulting and implementation, ERP integration, production optimization, data visualization, label management and printer integration, the SMB-focused JustPrint by integra2r label product, MES strategy and governance advisory, and 24/7/365 support and system maintenance. Named reference relationships include Picca, CGI Danmark, Asticon and Emydex Technology.

integra2r generates revenue through three primary streams: project-based professional services for MES/MOM/MII design, implementation and integration; software licensing revenue from reselling AVEVA, TrakSYS and NiceLabel platforms (including its own JustPrint module); and recurring 24/7/365 support and maintenance contracts. Go-to-market is consultative direct enterprise sales targeting production managers, IT directors and the C-suite, supplemented by content marketing (blog, downloadable guides, YouTube, LinkedIn) and partner-driven inbound. Pricing is quote-based, project-dependent, and typically structured as multi-year engagements; no public pricing tiers are disclosed.

Name

integra2r

Legal name

integra2r ApS

Website

https://integra2r.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

integra2r is a Danish MES consulting and implementation firm that designs, integrates and supports Manufacturing Execution Systems, MII and MOM solutions for large production companies in Scandinavia, certified across AVEVA, TrakSYS and NiceLabel platforms.

Ownership category

akta.pro rank

Product category

Manufacturing Execution System (MES) Consulting & Integration Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industries

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• MES implementation services
• Manufacturing execution systems
• ERP integration services
• Production digitalization
• Label management software

Headquarters

HQ city

Tranbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. MES Consulting & Implementation Services: Project-based consulting and software development services for MES, MOM, and MII implementations, including requirements analysis, system design, integration, and deployment.
2. Software Licensing (NiceLabel/Loftware): Resale and implementation of third-party software platforms including Loftware NiceLabel, AVEVA, and TrakSYS. The company also offers JustPrint by integra2r, a tailored NiceLabel solution for SMBs.
3. Support & Maintenance Agreements: Recurring 24/7/365 support and system maintenance contracts providing ongoing revenue from existing customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

integra2r is a Scandinavian consulting firm that delivers integrated IT solutions for production companies, centered on MES (Manufacturing Execution Systems), MII, and MOM implementations. The company designs, implements, and optimizes MES solutions that connect shop-floor equipment (PLCs, SCADA, sensors) with ERP systems, and resells/implements certified third-party platforms including AVEVA, TrakSYS, and Loftware NiceLabel. It also develops its own product, JustPrint by integra2r, a NiceLabel-based label management solution tailored for SMB production companies.

Product overview

integra2r is a Scandinavian MES consulting and implementation company specializing in digitization of production companies. The company delivers integrated IT solutions built primarily around MES (Manufacturing Execution Systems) and MII (Manufacturing Intelligence and Integration) software platforms. The core offering centers on AVEVA and TrakSYS MES platforms, complemented by a JustPrint by integra2r module built on Loftware NiceLabel for label management. The product portfolio includes MES as the foundational platform for real-time production monitoring and control, integrated with ERP systems, paired with data visualization, production optimization, and Unified Namespace services. Supporting services include 24/7 support, strategic MES governance consulting, and professional consultation. The architecture follows a modular approach where MES serves as the central hub connecting shop floor equipment (PLCs, SCADA, sensors) with business systems (ERP), while specialized modules like JustPrint handle label printing and datamodellering enables advanced analytics and AI readiness.

Differentiator

Problem solved

Functional benefit

Products and services

• MES (Manufacturing Execution System) Implementation Design, implementation, and optimization of MES solutions for production companies, integrating PLCs, SCADA, ERP, and quality systems into a unified real-time data layer for monitoring and controlling production from goods receipt to dispatch. Built on AVEVA and TrakSYS platforms. Targeted at large production/manufacturing companies in Denmark and Scandinavia.
• JustPrint by integra2r

Quantifiable outcome

• Reduced production errors through automated data collection and digitalized processes
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AVEVAcoreTechnology or Integrationintegra2r is a certified AVEVA partner, using AVEVA MES software as a core platform in their MES solutions. The certification ensures customers get the maximum potential from AVEVA systems, with robust and scalable solutions delivered by trained consultants.
• TrakSYS (Parsec)coreTechnology or Integrationintegra2r is a certified TrakSYS partner, implementing TrakSYS MES software for production companies. TrakSYS is one of the software platforms used in their MES solutions.
• NiceLabel / LoftwarecoreTechnology or Integrationintegra2r is a certified NiceLabel/Loftware partner, implementing NiceLabel label management and printing solutions integrated with MES and ERP systems. They also developed JustPrint by integra2r, a tailored NiceLabel solution for small and medium production companies.
• CGI DanmarkminorImplementation/ SI/ Consulting PartnerCGI Danmark uses integra2r primarily within the Wonderware platform, considering them among the leading MES consultancies in the country. Kim Visby, Director, PROCOS & MES at CGI Danmark, provided a testimonial.
• PiccaminorImplementation/ SI/ Consulting PartnerPicca, a project management and consulting firm, references integra2r as a preferred MES partner with a clear strength in MES-only focus, data flow analysis, and project architecture. Leif Krog Jensen, Project Manager & Partner at Picca, provided a testimonial.
• AsticonminorImplementation/ SI/ Consulting PartnerAsticon, a consulting firm, references integra2r for their ability to understand business needs and deliver concrete solutions within their core area. Senior Consultant Arne Svendsen provided a testimonial.
• Emydex Technology LtdminorImplementation/ SI/ Consulting PartnerEmydex Technology Ltd, a manufacturing technology company, collaborated with integra2r on digitalization projects, praising their professionalism, technical ingenuity, and strong business understanding. CEO David McMahon provided a testimonial.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• iBASEt: iBASEt provides a proprietary MES/MOM platform (Solumina) primarily for aerospace, defense, and discrete manufacturers. It is a competing product layer integra2r could encounter, especially in regulated discrete manufacturing MES deals.
• Aegis Industrial Software: Aegis Industrial Software provides FactoryLogix MES and digital manufacturing software. Comparable as a competing MES product/platform that integra2r's customers might evaluate alongside AVEVA or TrakSYS.
• Critical Manufacturing: Critical Manufacturing is an MES software vendor (part of the ASMPT group) competing in the same MES space integra2r serves. While product-vendor rather than pure services, it overlaps head-to-head for the same end customers in semiconductor, medical device, and discrete manufacturing MES deployments.

Others

• CGI Group: CGI Danmark is both a published customer/testimonial source of integra2r and a major global SI with a Danish MES practice (PROCOS). Comparable as an SI competitor in the same geography, but already engaged as a partner/subcontractor relationship, making it adjacent rather than direct.

Broad incumbents

• AVEVA: AVEVA is the platform owner whose MES software (formerly Wonderware) integra2r implements. As a broad incumbent, AVEVA competes with system integrators via its own services arm and bundles MES with its wider industrial software portfolio — making it both a partner and a potential competitor.
• Rockwell Automation: Rockwell Automation is a global incumbent in industrial automation and MES (FactoryTalk). Comparable as a much larger player that offers end-to-end MES solutions and competes for the same enterprise manufacturing customers in Denmark and Scandinavia.
• Siemens Digital Industries: Siemens offers Opcenter Execution (formerly Camstar) MES as part of its Xcelerator portfolio. As a broad incumbent, it competes for the same end-customer wallet share and runs a global SI ecosystem that overlaps with integra2r's addressable market.
• Accenture Industry X: Accenture Industry X is a global SI practice covering MES, smart factory, and digital manufacturing. Comparable as a large-scale systems integrator that competes for enterprise MES engagements and may also subcontract to specialist firms like integra2r.

Direct peers

• ATS Global: ATS Global is an independent MES and Industrial IoT consultancy that implements and supports MES solutions across multiple platforms (including AVEVA/Wonderware). It is the closest direct peer to integra2r: same model (certified MES implementation partner), same platform focus, but with broader global reach.
• Lighthouse Systems: Lighthouse Systems is a UK-based specialist MES implementation and consulting firm. Comparable to integra2r as a focused, platform-agnostic MES consultancy serving discrete and process manufacturers in a single regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/integra2r

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about integra2r