NiceLabel
NiceLabel is a Slovenia-based private software company, founded in 1993, that provides businesses with label design and printing software. The firm operates as an established mid-sized niche vendor with 51-100 employees in the global barcode printing software market.
- Company typePrivate
- Founded1993
- HeadquartersSencur, Slovenia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NiceLabel does
NiceLabel is a private software company headquartered in Sencur, Slovenia, that develops software enabling businesses to address label design and printing requirements. Founded in 1993 by Zvone Duplancic, the company has operated continuously for more than three decades and is identified as a recognized participant in the global barcode printing software market alongside major hardware and software vendors including Zebra Technologies, Honeywell, and SATO.
The company operates as a mid-sized niche vendor with 51-100 employees and no public listing. Specific product architecture, technology stack, integration capabilities, customer segments, pricing model, and revenue mechanics are not disclosed in the available input data; the company's public-facing description frames its offering around solving design and printing needs for business users, consistent with enterprise label lifecycle management software.
Commercially, the data does not detail NiceLabel's go-to-market approach, channel mix, partner ecosystem, geographic footprint, or ownership structure (beyond being private). The only corroborating third-party reference is a Coherent Market Insights industry report dated 2026-04-09 that names NiceLabel as a barcode printing software market participant, and the only other source block provided relates to a competitor (Loftware) rather than NiceLabel itself. As a result, the evidence base for a deep investment-grade profile is limited and most strategic, financial, and product specifics would require primary diligence.
NiceLabel firmographics
Firmographics- Name
- NiceLabel
- Website
- https://nicelabel.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NiceLabel is a Slovenia-based private software company, founded in 1993, that provides businesses with label design and printing software. The firm operates as an established mid-sized niche vendor with 51-100 employees in the global barcode printing software market.
- Ownership category
- akta.pro rank
NiceLabel industry classification
Industry- Product category
- Barcode Labeling Software
- NAICS
- Custom Computer Programming Services (541511), Printing and Related Support Activities (3231)
- SIC
- Service Industries For The Printing Trade (2790), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Labeling, Coding & Marking Systems (IMAHAOAE)
- akta.pro secondary industry
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)
Keywords
Where NiceLabel is headquartered
LocationHeadquarters
- HQ city
- Sencur
- HQ country
- Slovenia
- HQ region
- Europe
Markets served
NiceLabel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
NiceLabel product offering
Product offeringCore offering
NiceLabel provides software that enables businesses to address and solve design and printing needs, with a primary focus on barcode and product label design, management, and printing. The company operates in the global barcode printing software market alongside major participants such as Zebra Technologies, Honeywell, and SATO.
Differentiator
Problem solved
Functional benefit
Products and services
- NiceLabel Label Design and Printing Software
Companies that use NiceLabel
Customer profileIdeal customer profiles1 record
NiceLabel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NiceLabel partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
NiceLabel competitors and assessment
Company assessmentEmerging players
- DiCentral: Emerging player in EDI and supply chain integration that has expanded into label printing and product data synchronization. Adjacent competitor to NiceLabel in the supply-chain-driven label compliance space.
Broad incumbents
- SATO: Broad incumbent co-listed with NiceLabel in the barcode printing software market research, providing both industrial label printers and associated label design/printing software for manufacturing, retail, and logistics customers.
- Avery Dennison: Broad incumbent producing label materials and offering adjacent label design/printing software and RFID-based identification solutions. Competes with NiceLabel at the integrated materials-and-software level in CPG, retail, and logistics.
- Honeywell: Broad incumbent offering barcode/labeling software alongside its industrial printing, scanning, and voice solutions. Competes in the same enterprise label design and printing market identified in third-party research.
- Zebra Technologies: Broad incumbent that bundles barcode label design software (e.g., ZebraDesigner) with its dominant industrial printer and data capture hardware. Competes with NiceLabel by offering an integrated hardware-plus-software stack to enterprise supply chain customers.
- Epson (LabelWorks / ColorWorks): Broad incumbent offering color label printers bundled with label design software for SMB and industrial customers. Competes with NiceLabel where customers prefer single-vendor hardware-plus-software label solutions.
- Brady Corporation: Broad incumbent in industrial identification and labeling, offering both labels/printers and label design software for safety, facility, and product identification. Overlaps with NiceLabel in label design and printing for industrial customers.
Direct peers
- Loftware: Direct peer and the leading independent cloud-based enterprise labeling and artwork management platform. Offers label design, printing, and supply chain collaboration solutions that directly overlap NiceLabel's core product, serving regulated industries including life sciences, CPG, and manufacturing.
- TEKLYNX International: Direct peer offering barcode label design and printing software (LABELVIEW, CODESOFT, SENTINEL) for SMB and enterprise manufacturers. Closely comparable to NiceLabel on product scope, customer base, and mid-market focus.
- Seagull Scientific (BarTender): Direct peer providing BarTender label design and printing software with enterprise editions for regulated industries. Competes head-to-head with NiceLabel in label design, ERP integration, and compliance-driven label workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
NiceLabel social profiles
Digital presenceNiceLabel financial estimates
Financial estimateRevenue estimate
Valuation estimate
NiceLabel leadership team
Management profileNumber of profiles
Profiles1 record
NiceLabel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NiceLabel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NiceLabel
What does NiceLabel do?
NiceLabel provides software that enables businesses to address and solve design and printing needs, with a primary focus on barcode and product label design, management, and printing. The company operates in the global barcode printing software market alongside major participants such as Zebra Technologies, Honeywell, and SATO.
When was NiceLabel founded?
NiceLabel was founded in 1993. It employs 51 to 100 people.
Where is NiceLabel based?
NiceLabel is headquartered in Sencur, Slovenia, in the Europe region.
Who are NiceLabel's main competitors?
DiCentral is listed as an emerging player. Broad incumbents are SATO, Avery Dennison, Honeywell, Zebra Technologies, Epson (LabelWorks / ColorWorks) and Brady Corporation. Direct peers are Loftware, TEKLYNX International and Seagull Scientific (BarTender).
Does NiceLabel have an API?
No public API is recorded for NiceLabel.
What industry is NiceLabel in?
NiceLabel's product category is Barcode Labeling Software. Its primary akta.pro industry code is IMAHAOAE, Labeling, Coding & Marking Systems, with a secondary code of IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing. Its NAICS code is 541511 and its SIC code is 2790.