What Oltursa does

Oltursa (legal entity Empresa de Transporte Turístico Olano S.A.) is a privately held Peruvian inter-city bus transportation company founded in 1981 and headquartered in Surquillo, Lima. It operates a national network of 1,000+ routes connecting 14+ destinations across Peru — including Lima, Arequipa, Cusco, Trujillo, Chiclayo, Piura, Tacna, Tumbes, Máncora, and Nazca — through both an online booking platform and 14+ physical terminal offices. The company serves three customer segments: individual leisure travelers (primary, B2C ticket sales), corporate and institutional clients (B2B negotiated agreements), and cargo/courier customers (package and freight delivery using the bus fleet as logistics infrastructure). It operates a 101-250 person organization under the Oltursa brand with no disclosed external investors, parent company, or subsidiaries.

The core technology stack is a bus transportation service platform with three integrated components: an online booking platform with real-time seat selection and multiple payment rails (Visa, Mastercard, AMEX, Diners, Yape, Plin, PagoEfectivo, MercadoPago); a 24/7 GPS fleet monitoring system deployed across 100% of the fleet since the 2000s, predating regulatory requirements; and a real-time cargo shipment tracking system. Ancillary product modules include a frequent passenger rewards program (Programa de Pasajero Frecuente), corporate mobility services, and promotional pricing (Cyber Viajes 20% off, CONADIS 15% disability discount, 10% return-trip discount, card-network co-branded discounts). The 2018 Orden al Mérito from the MTC recognized Oltursa as an early innovator in transportation safety technology.

The business model combines three revenue streams: one-time ticket sales (S/40 to S/250 per passenger depending on route and service tier — standard 140° seats vs. premium 160°/180° bus cama VIP), transaction-fee-based cargo and courier services, and recurring/negotiated corporate agreements. The company reaches customers through a hybrid direct-to-consumer motion (website, app, terminal counters) and an enterprise field sales motion for corporate accounts. There is no disclosed public funding, M&A, or external ownership; Oltursa operates as an independent, family-founded Peruvian business with 40+ years of continuous operations.

Name

Oltursa

Legal name

Empresa de Transporte Turístico Olano S.A.

Website

https://oltursa.pe

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Oltursa is a privately held Peruvian inter-city bus company, founded in 1981, operating 1,000+ routes across 14+ destinations with a GPS-tracked fleet. It serves individual leisure travelers, corporate clients, and cargo customers through online booking, 14+ terminal offices, and integrated cargo services.

Ownership category

akta.pro rank

Product category

Inter-city Bus Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Charter Bus Industry (48551)

SIC

Trucking & Courier Services (No Air) (4210), Transportation Services (4700)

akta.pro primary industry

Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH)

akta.pro secondary industries

Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Intercity bus transportation
• Cargo and courier services
• Passenger transport services
• Corporate travel solutions
• Online ticket booking

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Bus Tickets: Primary revenue stream from selling bus tickets for inter-city travel across 14 destinations in Peru. Tickets are sold online through the website and at physical terminal counters. Revenue is one-time per transaction, with ticket prices varying by route, service type (standard vs. bus cama VIP), and season.
2. Cargo and Courier Services: Oltursa operates consolidated cargo (Servicio Consolidado) and exclusive express cargo (Servicio Expresso) services for transporting goods nationwide. Revenue generated through freight charges based on weight, volume, and destination. Additional services include cargo insurance and commercial advisory.
3. Corporate Agreements and Commercial Alliances: Revenue from negotiated corporate travel agreements with companies and institutions, offering preferred rates to employees and associates. Also includes commercial alliances with credit/debit card providers for co-branded discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Oltursa is a Peruvian inter-city bus transportation company that sells passenger bus tickets across 14+ domestic destinations and operates a nationwide cargo and courier (encomienda) service. Tickets are sold via the company website with real-time seat selection and at 14+ physical terminal offices. The company also offers corporate travel agreements, frequent traveler rewards, and real-time shipment tracking for cargo clients.

Product overview

Oltursa operates as an inter-city bus transportation company offering a unified digital platform for passenger bus travel and cargo delivery services across Peru. The core offering is the online bus ticket sales platform (Pasajes de Bus), which integrates with ancillary services including cargo/encomienda shipping, real-time shipment tracking, corporate mobility services, and a frequent passenger rewards program. The product portfolio centers on the ticketing platform supplemented by promotional offerings and corporate agreements. The company connects 14+ domestic destinations with modern fleet featuring GPS monitoring, air conditioning, and comfort amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pasajes de Bus (Bus Ticket Sales) Online bus ticket booking platform enabling passengers to search routes, compare prices, select seats, and purchase tickets for inter-city travel across 14+ destinations in Peru, including major cities like Lima, Cusco, Arequipa, Trujillo, and beach destinations such as Máncora. Tickets are sold via the website with real-time seat selection and at 14+ physical terminal offices, with two service tiers: standard 140° reclining seats and premium 160°/180° bus cama seats.
• Servicio de Cargo / Encomiendas Cargo and package delivery service using the company's bus fleet network. Offers consolidated cargo service (Servicio Consolidado) and exclusive express delivery units (Servicio Expresso) for nationwide shipment of goods, with pricing based on weight, volume, and destination. Additional services include cargo insurance and commercial advisory for business clients.
• Servicios Corporativos (Corporate Mobility Solutions) Corporate mobility solutions including negotiated rate agreements (convenios corporativos) for companies and institutions, private charter services (servicios privados) for tailored transfers, and commercial alliance partnerships (alianzas comerciales) designed for businesses and organizations needing employee and event transportation.

Quantifiable outcome

• 40+ years of continuous operation since 1981
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• CONADIS (Consejo Nacional para la Integración de la Persona con Discapacidad)minorGTM or Marketing PartnerOltursa signed a partnership agreement with CONADIS granting a 15% discount on bus tickets for persons with disabilities. The partnership is valid through December 31, 2026, and aims to improve accessibility to transportation for persons with disabilities in Peru.
• Visa, Mastercard, AMEX, Diners Club (Card Networks)minorGTM or Marketing PartnerOltursa accepts major credit and debit cards as payment methods and has commercial alliances with card networks for co-branded discount offers, providing cardholders with discounts from 10% on round-trip tickets.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• FlixBus: European-origin long-distance bus platform that has expanded into Latin America (including Peru) with tech-enabled booking and dynamic pricing. Represents the digital-first, asset-light model that could disrupt traditional operators like Oltursa.
• redBus: Online bus ticketing platform and aggregator operating in Peru and across Latin America. Functions as a marketplace layer that competes for ticket bookings, potentially disintermediating operators like Oltursa from end customers.

Direct peers

• Excluciva: Peruvian intercity bus operator focused on long-distance and premium routes, including the Lima–Cusco corridor. Direct peer in the same premium bus cama segment that Oltursa targets for overnight and long-haul travel.
• Cruz del Sur: Peru's largest and most established intercity bus operator, serving Lima and major destinations nationwide. Competes head-to-head with Oltursa on the same long-distance corridors (Lima–Arequipa, Lima–Cusco, Lima–Trujillo) with similar premium bus cama offerings.
• Línea (Peru): Peruvian intercity bus company operating scheduled services across multiple regions of Peru, with overlapping route coverage and a similar economy/premium tier structure to Oltursa.
• Móvil Tours: Peruvian intercity bus operator with a nationwide network connecting Lima to northern and southern destinations. Direct competitor on similar routes and with comparable multi-tier seating (standard/premium).
• Tepsa (Transportes Ejecutivos): Peruvian premium intercity bus operator with a similar executive-class service model and focus on the Lima–Arequipa and southern routes. Direct overlap in customer segment (business travelers, tourists) and service tier with Oltursa's bus cama product.
• CIVA: Peruvian intercity bus operator with a comparable multi-class offering and national route network. Competes directly with Oltursa on southern and northern corridors from Lima, including Cusco, Arequipa, and Trujillo.

Broad incumbents

• LATAM Airlines Peru: Dominant Peruvian air carrier operating domestic flights on many of the same city pairs Oltursa serves (Lima–Cusco, Lima–Arequipa). A broad incumbent providing the primary alternative to long-distance bus travel, and a key demand-side constraint on Oltursa's pricing.

Regional players

• Serpost (Perú Postal Services): Peruvian national postal service providing nationwide parcel and document delivery. Competes with Oltursa's cargo/encomiendas product in the same domestic logistics market, particularly for remote and rural destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oltursa