redBus Latam
redBus Latam is an online bus ticket marketplace serving Peru and Colombia under parent IBIBO Group, aggregating 150+ Peruvian and 60+ Colombian bus operators across 9,000+ combined routes for consumers, corporate clients, and students, monetizing via transaction fees, corporate subscriptions, and partner distribution.
- Company typePrivate
- Founded2006
- HeadquartersLima, Peru
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What redBus Latam does
redBus Latam operates an online bus ticket marketplace serving Peru and Colombia under the parent IBIBO Group (Malaysia), with operational headquarters in Lima, Peru (Empresa Digital Peruana S.A.C., Av. Juan de Aliaga 360 Piso 9, Magdalena). The platform aggregates inventory from 150+ bus operators across 900+ routes in Peru and 60+ operators across 6,000+ routes in Colombia, providing real-time seat availability, scheduling, comparison, and electronic ticketing via web and mobile app (50M+ cumulative downloads globally, 4.5/4.6 store rating). Distribution channels include the core consumer marketplace, redBus Corporativo (B2B offering covering 250 companies, 700+ corporate routes, and 130 corporate clients), redBus Universitarios (student segment), and a referral/affiliate program, with ancillary services such as travel insurance distribution through Pacífico Seguros and integrated wallet/checkout partnerships with BCP, BBVA, and Davivienda.
The underlying technology is a multi-channel booking platform spanning web and mobile, integrated with banking and insurance partners for payments and travel protection; no AI/ML features are publicly disclosed. The marketplace has facilitated 220M+ ticket sales globally since 2006 and serves 36M+ (also reported as 56M+) customers across the parent group's geographies (India, Malaysia, Singapore, Indonesia, Cambodia, Vietnam, Peru, Colombia). The Latam entity entered Peru via the 2015 acquisition of Busportal.pe and expanded into Colombia in 2016, consolidating supply depth in fragmented interprovincial bus markets.
Revenue mechanics are built on three pillars: (i) per-transaction booking fees charged to bus operators on consumer ticket sales, (ii) corporate subscription and management fees through redBus Corporativo, and (iii) distribution and referral fees from ancillary partners including banks and insurance providers. The Latam business is operated by a lean team of 14 employees, relying on parent-group technology infrastructure rather than building a large local engineering organization.
redBus Latam firmographics
Firmographics- Name
- redBus Latam
- Legal name
- Empresa Digital Peruana S.A.C.
- Website
- https://redbus.pe
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- redBus Latam is an online bus ticket marketplace serving Peru and Colombia under parent IBIBO Group, aggregating 150+ Peruvian and 60+ Colombian bus operators across 9,000+ combined routes for consumers, corporate clients, and students, monetizing via transaction fees, corporate subscriptions, and partner distribution.
- Ownership category
- akta.pro rank
redBus Latam industry classification
Industry- Product category
- Online Bus Ticket Marketplace
- NAICS
- Interurban and Rural Bus Transportation (4852), Travel Agencies (56151)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)
- akta.pro primary industry
- Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms) (THAIADAH)
- akta.pro secondary industries
- Intercity Bus Ticketing, Distribution & Reservation Platforms (TLAFAFAI), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where redBus Latam is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
redBus Latam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Transaction/Booking Fees: redBus charges a service fee for processing ticket purchases through its platform. The platform fee is disclosed during booking as a service charge for platform maintenance and transaction processing.
- Bus Company Partnerships and Promotions: redBus partners with bus operators to list inventory on the platform and participates in joint promotional campaigns with banking partners (BCP, BBVA, Diners Club) and corporate allies (Cabify, Davivienda, Claro Club) to drive ticket sales.
- redBus Corporativo (B2B): Corporate accounts with monthly invoicing for business travel management, offering centralized purchasing, expense reporting, and corporate credit lines to business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard consumer tickets with dynamic pricing based on route and bus company |
| Subscription | Monthly | redBus Corporativo for business accounts with monthly invoicing |
| Transaction based/ take rate | Pay-as-you-go | University student discount program (redBus Universitaria) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
redBus Latam product offering
Product offeringCore offering
redBus Latam operates an online bus ticket marketplace that aggregates interprovincial bus operators in Peru (150+ companies, 900+ routes) and Colombia (60+ companies, 6,000+ routes), allowing travelers to search, compare, and purchase bus tickets via website and mobile apps. Beyond consumer ticket sales, it offers a corporate account platform (redBus Corporativo) for business travel management with monthly invoicing, a student discount program (redBus Universitaria), a digital wallet (Monedero) for loyalty points, and additional services including travel insurance and referrals. The platform processed 220M+ tickets globally since 2006 and has 50M+ app downloads.
Product overview
redBus is an online bus ticket marketplace operating across Peru and Colombia, offering a web platform and iOS/Android mobile apps. The core product enables users to search, compare, and purchase bus tickets from aggregated carriers (150+ companies in Peru, 60+ in Colombia). The product portfolio includes redBus Corporativo for business travel management, redBus Universitarios for student discounts, and the redBus Monedero digital wallet. Additional offerings include redDeals promotional pricing, travel insurance through Pacifico Seguros, the Invita y Gana referral program, and an agent partnership program. The platform processes payments via credit/debit cards, PagoEfectivo, and Yape QR, with SSL-encrypted transactions certified by Verisign.
Differentiator
Problem solved
Functional benefit
Brands
- redBus Corporativo: Corporate booking platform that allows companies to manage and control employee bus travel purchases, featuring expense reporting, permanent support, and monthly invoicing.
- redDeals
- redBus Universitarios
- redCare
Products and services
- redBus Latin America Marketplace Platform Online bus ticket marketplace in Peru (redbus.pe) and Colombia (redbus.co) that aggregates 150+ interprovincial bus companies in Peru (900+ routes) and 60+ in Colombia (6,000+ routes), allowing users to search, compare prices, schedules and operators, then book and pay for tickets via website or mobile app. Serves individual travelers across Peru and Colombia.
- redBus Corporativo Corporate travel management solution for businesses requiring centralized bus ticket purchasing for employees, with expense reporting, monthly invoicing, corporate credit lines, and dedicated support. Provides access to 250 bus companies and 700+ routes; 130+ companies are already managed through this platform.
- redBus Universitarios University student discount program offering 25% discount (up to S/10) plus 30% cashback (up to S/10) on bus tickets for students with valid university email domains (e.g., .edu.pe), accessed via a dedicated registration portal.
- redBus Monedero (Digital Wallet) Digital wallet where users accumulate points through referrals (Invita y Gana) and cashback, redeemable for partial payment of up to 10% of ticket value per bus ticket purchase. Points expire after 3 months.
- redDeals Promotional Offers Exclusive promotional deals and discount codes on bus tickets from multiple bus companies, including codes like PALAFERIA (10% + 10% cashback), PRIMERVIAJE (10% + 40% cashback), and app-exclusive TUBUS (up to 50% savings).
- redBus Online Cancellation Service Online ticket cancellation functionality allowing users to cancel bus tickets per individual carrier policies, with refunds processed through the original payment method.
- Seguro de Viaje (Travel Insurance) Travel insurance add-on offered through insurance partner Pacífico Seguros, purchasable during ticket booking to cover trip interruptions, with policy cancellation handled through Pacífico Seguros' contact center.
- Invita y Gana (Referral Program) Customer referral program awarding wallet points (S/10 per referral) to both existing users and new users they refer, provided the referee completes a first trip on the platform.
- Agente redBus (Agent Partner Program) Partner program allowing third-party agents to register, sell redBus tickets, and earn commissions through the partner portal at partner.redbus.pe, extending distribution beyond direct digital channels.
Quantifiable outcome
- 50M+ mobile app downloads
- +2 more outcomes
Companies that use redBus Latam
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
redBus Latam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
redBus Latam partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BCP (Banco de Crédito del Perú)coreBanking partner enabling payment processing for redBus transactions. Joint promotional campaigns offering discounts and benefits to BCP cardholders purchasing bus tickets through the redBus platform.
- BBVAcoreBanking partner for payment processing. BBVA cardholders access exclusive promotions and discounts when purchasing bus tickets on redBus.
- Diners ClubcoreCredit card partner enabling payment processing for redBus transactions. Cardholders benefit from promotional offers when purchasing bus tickets.
- CabifyminorColombia-based mobility partner for joint promotional campaigns offering combined transportation benefits to customers of both platforms.
- DaviviendacoreColombian banking partner enabling payment processing and promotional offers for redBus Colombia users who pay with Davivienda cards.
- Claro ClubminorTelecommunications loyalty program partner in Colombia offering promotional bundles and rewards for Claro Club members purchasing redBus tickets.
- Pacífico SeguroscoreInsurance partner providing optional travel insurance (Seguro de Viaje) for purchase during ticket booking. Policy cancellation handled through Pacífico Seguros contact center. redBus acts as distribution channel for Pacífico travel insurance products.
- VerisigncoreSecurity certification provider ensuring SSL encryption and secure transaction processing on the redBus platform, protecting customer payment data during transmission.
- GoibibominorIndian travel aggregator partner within the IBIBO Group ecosystem, cross-listing bus inventory to drive international customer acquisition.
- MakeMyTripminorIndian online travel company within IBIBO Group network, enabling bus ticket inventory distribution through a broader travel booking platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
redBus Latam competitors and assessment
Company assessmentRegional players
- Recorrido: Chile-based online intercity bus ticketing platform. Directly comparable product model, but operates primarily in Chile rather than Peru/Colombia where redBus Latam is concentrated.
Direct peers
- Busbud: Intercity bus and train ticketing marketplace operating across the Americas, Canada, and Europe. Closest like-for-like competitor to redBus Latam in product, two-sided model, and target traveler.
- ClickBus: Brazil's leading online intercity bus ticketing platform aggregating 160+ operators across 4,000+ routes. Operates the same two-sided marketplace model as redBus Latam in the largest Latam intercity bus market.
- Wanderu: North American ground travel aggregator for intercity bus and train tickets. Highly comparable aggregator/marketplace model targeting similar traveler use cases across multiple carriers.
Emerging players
- Viajala: Latam multi-modal travel search engine covering bus, air, and ground. Overlaps with redBus in bus aggregation across multiple Latam countries; partial overlap on product and audience.
- Pinbus: Mexican online intercity bus ticketing marketplace. Similar two-sided model focused on a single Latam country; adjacent emerging player to redBus Latam's geographic footprint.
Others
- Plataforma 10: Latin American intercity bus operator consortium selling tickets via its own branded booking platform. Comparable supply-side relationships with carriers, but operates as an operator alliance rather than an open marketplace.
Broad incumbents
- Omio: Multi-modal European travel aggregator (formerly GoEuro) covering bus, rail, and air. Comparable digital booking platform with broader modal scope than redBus Latam.
- FlixBus (FlixMobility): Europe's largest intercity bus operator with a leading digital platform. Overlaps with redBus in intercity bus technology and traveler experience, but operates its own fleet rather than purely aggregating third-party operators.
- Despegar: Latam's largest online travel agency with broad air, hotel, and ground offerings. Competes for the same Latam traveler wallet but with a much wider portfolio; a key adjacent incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
redBus Latam social profiles
Digital presenceredBus Latam financial estimates
Financial estimateRevenue estimate
Valuation estimate
redBus Latam leadership team
Management profileNumber of profiles
Profiles1 record
redBus Latam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
redBus Latam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about redBus Latam
What does redBus Latam do?
redBus Latam operates an online bus ticket marketplace that aggregates interprovincial bus operators in Peru (150+ companies, 900+ routes) and Colombia (60+ companies, 6,000+ routes), allowing travelers to search, compare, and purchase bus tickets via website and mobile apps. Beyond consumer ticket sales, it offers a corporate account platform (redBus Corporativo) for business travel management with monthly invoicing, a student discount program (redBus Universitaria), a digital wallet (Monedero) for loyalty points, and additional services including travel insurance and referrals. The platform processed 220M+ tickets globally since 2006 and has 50M+ app downloads.
Is redBus Latam a public or private company?
redBus Latam is a private company. It is classified as corporate owned and is currently operating.
When was redBus Latam founded?
redBus Latam was founded in 2006. It employs 11 to 50 people.
Where is redBus Latam based?
redBus Latam is headquartered in Lima, Peru, in the Latin America region.
How does redBus Latam make money?
Three revenue lines are on record. Transaction/Booking Fees are the primary driver. The others are bus Company Partnerships and Promotions and redBus Corporativo (B2B).
Who are redBus Latam's main competitors?
Recorrido is listed as a regional player. Direct peers are Busbud, ClickBus and Wanderu. Emerging players are Viajala and Pinbus. Plataforma 10 is listed as an others. Broad incumbents are Omio, FlixBus (FlixMobility) and Despegar.
Does redBus Latam have an API?
No public API is recorded for redBus Latam.
What industry is redBus Latam in?
redBus Latam's product category is Online Bus Ticket Marketplace. Its primary akta.pro industry code is THAIADAH, Intercity Bus Aggregators/Marketplaces (Scheduled Coach Ticketing Platforms), with a secondary code of TLAFAFAI, Intercity Bus Ticketing, Distribution & Reservation Platforms. Its NAICS code is 4852 and its SIC code is 4100.