MarketInc

What MarketInc does

MarketInc is a privately held, growth-focused digital marketing agency headquartered at 161 Castlereagh St in Sydney, Australia, operating under the legal entity MarketInc Limited (NSW). The company sells lead-generation and customer-acquisition services exclusively to service-based businesses in Australia — primarily SMB and mid-market operators in home and trade services (plumbing, roofing, pest control, electrical, mechanical), with secondary focus on healthcare, professional services (notably legal), and finance/investment verticals. Its core service suite spans Google Ads management, Meta Ads (Facebook/Instagram), SEO, Web Design & Development, and CRM + Automation, supplemented by seven vertical-specific Google Ads products and a parallel vertical-specific SEO line.

The underlying technology stack combines mainstream paid-media platforms (Google Ads, Meta Ads) with SEO tooling, CRM/marketing automation systems, and proprietary website templates and code structures that MarketInc retains as IP unless explicitly transferred. Service delivery is consultative, anchored by a free strategy consultation and a free Google Ads audit as primary acquisition mechanisms, with an in-house four-step methodology (Discovery, Strategy, Build/Launch/Track, Optimise/Scale). Reported outcomes include 4.5x–5.1x average ROAS, 36–43% cost-per-qualified-booking reduction within 90 days, and 95–96% 12-month retention in roofing accounts.

The business model combines professional services revenue (retainer and project fees, with client ad spend typically A$2,000–A$8,000/month for trades and A$4,000–A$12,000/month for legal, plus management fees) with a three-tier subscription offering (Starter A$29.99, Professional A$59.99, Business A$79.99/month) that appears to function as a lower-friction entry product. Cumulative ad spend managed across disclosed verticals exceeds A$36M, spanning 50+ trade accounts, 40+ legal accounts, and an undisclosed book in other verticals. No funding rounds, M&A activity, patents, or strategic partnerships are disclosed, and no management team, headcount, or revenue figures are publicly available.

Name

MarketInc

Legal name

MarketInc Limited

Website

https://marketinc.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MarketInc is a privately held Australian digital marketing agency that sells integrated lead-generation services — Google Ads, Meta Ads, SEO, web development, and CRM automation — exclusively to service-based SMB and mid-market businesses across trades, legal, healthcare, and finance verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing including Google Ads management, Meta Ads (Facebook/Instagram), SEO services, web design and development, and CRM + automation. Services are delivered on a retainer or project basis with monthly management fees. The agency charges for ad spend management plus fees, with typical budgets of A$2,000-A$8,000/month for ad spend depending on industry and service mix.
2. Subscription Plans: Three-tier subscription model: Starter Plan at $29.99/month, Professional Plan at $59.99/month, and Business Plan at $79.99/month. These appear to be self-service or entry-level offerings alongside their full-service agency offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

MarketInc is a growth marketing and lead generation agency that designs and manages integrated marketing systems combining Google Ads, Meta Ads (Facebook/Instagram), SEO, web design and development, CRM and automation, and conversion tracking for service-based businesses. Its offering bundles paid media, organic search, websites, and lead nurturing into a single funnel aimed at producing predictable, qualified leads and measurable return on ad spend for clients.

Product overview

MarketInc is a growth-focused digital marketing agency offering an integrated suite of services for service-based businesses. The core offering consists of Google Ads management, Meta Ads (Facebook/Instagram), SEO, Web Design & Development, CRM + Automation, and Lead Generation Systems. These services are offered both as standalone solutions and as integrated packages. Additionally, MarketInc provides industry-specific variants of Google Ads and SEO services tailored for dentists, electricians, lawyers, mechanics, pest control professionals, plumbers, and roofers. The company also offers dedicated landing page development, call tracking setup, and conversion optimization services as part of their lead generation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads Management High-intent search campaign management designed to capture demand, control spend, and generate qualified enquiries when customers are ready to convert; built for service-based businesses seeking predictable Google Ads leads.
• Meta Ads Performance-driven campaigns across Facebook and Instagram built around clear offers, tested creatives, and continuous optimisation to generate leads for service businesses.
• SEO Services Search engine optimisation including technical audits, on-page optimisation, content development, keyword mapping, and local SEO for service-based businesses.
• Web Design & Development Website and landing page development using proprietary templates, systems, and code structures designed for lead generation rather than brand-only marketing.
• CRM + Automation Lead management systems, CRM setup, and automated follow-ups that reduce missed opportunities and improve conversion rates for service businesses.
• Lead Generation Systems Integrated growth systems combining websites, SEO, paid ads, and CRM to generate consistent, qualified leads for service-based businesses.
• Google Ads for Roofers Specialized PPC management for roofing businesses covering storm-damage repair, roof restoration, cleaning, and gutter replacement campaigns.
• Google Ads for Plumbers Plumbing-specific paid search management covering emergency call-outs, blocked drains, renovations, and installations.
• Google Ads for Pest Control Pest control PPC management for general pest treatments, termite inspections, rodent control, and commercial contracts.
• Google Ads for Law Firms Legal practice PPC management across family law, criminal defence, personal injury, conveyancing, and commercial litigation.
• Google Ads for Electricians Electrical services PPC management covering emergency callouts, switchboard upgrades, EV charger installs, solar wiring, and commercial fit-outs.
• Google Ads for Mechanics

Quantifiable outcome

• 36%-43% cost per qualified booking reduction within first 90 days vs prior agency/self-managed baseline
• +10 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Straight North: US-based lead generation and digital marketing agency focused on B2B and SMB clients. Comparable for its core focus on PPC, SEO, and integrated campaigns designed to deliver qualified leads rather than vanity metrics.
• Supple Digital: Australian digital marketing agency offering SEO, Google Ads, and web design for SMEs. Comparable as a domestic peer competing directly in the same Australian SMB marketing-services market.
• Searchbloom: Digital marketing agency specializing in SEO and PPC for SMB and mid-market clients. Comparable in its vertical-tailored SEO and paid-search service packages and emphasis on measurable ROI for service businesses.
• SEO Brand: Digital marketing agency providing SEO, PPC, and web design services for SMBs. Comparable in its integrated service offering and SMB lead-generation focus across similar verticals.
• Thrive Internet Marketing Agency: US-based digital marketing agency offering SEO, PPC, social media, and web design services for SMBs across comparable verticals. Highly comparable as a full-service digital agency targeting service-based businesses with an integrated lead-generation playbook.
• Disrupt Advertising: Australian digital marketing agency offering performance media, SEO, and content services. Comparable as a domestic competitor pursuing similar SMB and mid-market service clients within Australia.

Broad incumbents

• Vendasta: SMB marketing and sales platform with white-label agency solutions spanning advertising, SEO, and CRM. Comparable as an enabling platform in the SMB digital marketing ecosystem, though it is primarily B2B software rather than direct services delivery.
• Web.com: Established SMB digital services provider offering websites, SEO, and marketing tools at scale. Comparable as a broader incumbent in the SMB digital marketing space, though it operates as a platform/product rather than a specialized agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marketincorporated
• Instagraminstagram.com/marketincau?igsh=MTJscHh0ZHppeGNx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketInc