Fluvial Innovations

What Fluvial Innovations does

Fluvial Innovations, operating in the source material under the Emtez brand (previously Empteezy), is a UK-based manufacturer and supplier of spill control, hazardous-substance containment, and flood defense solutions. Founded by Bruce Wishart, who invented the Auto-Tipping Skip, the company runs a UK manufacturing plant producing fire-resistant bunded storage units across both indoor and outdoor formats, alongside IBC and drum spill pallets, collapsible Eezybund portable bunds, and the DPU range of high-spec drum and IBC stores. Its product portfolio has been actively extended into adjacent safety categories through dedicated sub-brands: LithiumVault battery cabinets for lithium-ion storage and charging, and FloodStop and FloodFence barriers for flood defense, with marine containment booms also offered.

The company's go-to-market blends three motions: a Shopify e-commerce storefront for fixed-price catalog items and SMB buyers (e.g., 250ltr Storage Container at £488.00, Chemical Refill at £180.00), an enterprise field sales team handling bespoke manufacturing engagements via an in-house CAD design capability, and a UK plus international distributor network anchored by an exclusive Danish partner (DK Sea & Safety). Revenue is generated predominantly through one-time product sales (catalog and custom-quoted orders) with secondary streams from maintenance, servicing, and spill training, and free site assessments serve as a top-of-funnel lead-generation mechanism. Customer segments are diversified across industrial (chemical, manufacturing, F&B), commercial, military, education, and government and environmental buyers (Environment Agency, Fingal), with named accounts including Greencore, Croda, Holchem, Royal Yacht Britannia, and The Tank Museum.

Differentiation rests on the combination of in-house UK manufacturing with proprietary fire-rated specifications, bespoke CAD-engineered custom solutions, audit-ready compliance guidance organized by industry and regulation, and a multi-sub-brand portfolio that allows segment-specific positioning. The company holds Cyber Essentials Certification for secure payment processing and operates YouTube, LinkedIn, and a SharePoint-based partner marketing portal as part of its digital and channel infrastructure. No external institutional investment, headcount, or revenue figures are disclosed in the available material.

Name

Fluvial Innovations

Legal name

Emtez

Website

https://fluvial-innovations.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Fluvial Innovations (Emtez) is a UK-based manufacturer of spill control, hazardous-substance containment, and flood defense products, serving industrial, commercial, military, education, and government customers via catalog, bespoke CAD-engineered, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Flood Defense Solutions

NAICS

Remediation Services (562910)

SIC

Sanitary Services (4950)

akta.pro primary industry

Flood Control & Protection Infrastructure (Levees, Floodwalls, Gates, Pump Stations) (EUANAEAI)

akta.pro secondary industry

Emergency Flood Response & Incident Management (Temporary Barriers, Debris Removal) (EUANAEAL)

Keywords

• Flood defence solutions
• Flood barrier systems
• Flood risk management
• Flood protection technology
• Property flood mitigation

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of manufactured safety and storage solutions including bunded storage units, spill pallets, flood barriers, absorbent materials, and spill kits. Revenue is generated through one-time product purchases with some products priced on request.
2. Bespoke/Custom Manufacturing: Customised storage solutions designed and manufactured to customer specifications through in-house CAD team collaboration.
3. Maintenance and Servicing: Product maintenance and servicing for installed equipment, including spill training services.
4. Site Assessment Services: Free site assessments provided by experts to evaluate customer needs and recommend appropriate solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fluvial Innovations is a technology-led UK company that designs and delivers engineered solutions to the devastation of flooding, offering robust flood defense products such as modular barrier systems (FloodStop and FloodFence) for protecting premises, equipment, and areas. Solutions are tailored to the specific flood risk profile of each site through bespoke engineering and design.

Product overview

Emtez offers a comprehensive portfolio of spill control, containment, and safety storage solutions for industrial, commercial, military, and education sectors. The core product line includes bunded storage units (outdoor and indoor steel stores), IBC and drum spill pallets, the 'Eezybund' collapsible bund system, LithiumVault battery storage cabinets, FloodStop and FloodFence flood defence barriers, waste handling skips (auto-tipping and roll-forward types), absorbents, spill kits, walk-in chemical stores, spill flooring, and marine containment booms. The company also provides bespoke manufacturing services with in-house CAD design capabilities for customized storage solutions. Their DPU range offers fire-resistant bunded storage for drums and IBCs. All products focus on eradicating risk to people, products, and the environment through secondary spill containment and hazardous substance management.

Differentiator

Problem solved

Functional benefit

Brands

• LithiumVault: Battery cabinets designed to store and charge lithium-ion batteries.
• FloodStop
• FloodFence
• Eezybund

Products and services

• Flood Defence Products (FloodStop and FloodFence barrier systems) Modular flood barrier systems engineered to protect premises, equipment, and areas from flooding; supplied as standard product lines and as bespoke engineered solutions tailored to site-specific risk profiles.

Quantifiable outcome

• Fire-resistant storage units meeting UK specifications

Named customers13 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DK Sea & SafetycoreChannel Partner/ Reseller/ DistributorExclusive distributor for Denmark handling Floodstop flood defense barrier products. Oversaw deployment of Floodstop flood defense technology to protect Danish Harbour, demonstrating international distribution capability.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hydro International: UK-based provider of stormwater and wastewater treatment solutions including flood attenuation, separators, and SuDS products. Comparable as an incumbent in the broader UK flood and stormwater management market where Emtez's flood defense and marine containment products compete.
• Brady Corporation: US-listed global manufacturer of identification, safety, and spill containment products for industrial workplaces. Comparable as a broader incumbent overlapping with Emtez's safety stations, absorbent solutions, and workplace spill prevention portfolio.
• Justrite Safety Group: US-headquartered global manufacturer of safety products including spill containment pallets, hazardous storage cabinets, and drum handling equipment. Comparable as an incumbent in the same spill containment and hazardous storage categories served by Emtez's bunded storage and IBC/drum spill pallet lines.

Direct peers

• NoFloods: Denmark-based provider of water-filled flood barrier systems used to protect infrastructure, buildings, and events from flooding. Direct peer because it competes head-on with FloodStop/FloodFence in deployable temporary flood defense, and shares Emtez's distribution footprint in Denmark via DK Sea & Safety.
• DENIOS: German-headquartered manufacturer of hazardous substance storage, spill containment, and walk-in chemical stores for industrial customers across Europe. Highly comparable to Emtez's bunded storage, walk-in stores, and bespoke chemical storage product lines.
• Flood Control International: UK-based manufacturer of flood defense products including barriers, gates, and demountable systems. Direct peer because both companies design, manufacture, and supply engineered flood protection solutions to UK commercial, industrial, and government customers.
• UltraTech International: US manufacturer of spill containment, stormwater management, and absorbent products serving industrial, military, and emergency response markets. Comparable as a broad spill prevention and containment peer overlapping with Emtez's absorbents, spill kits, and spill pallets.
• Eagle Manufacturing: US manufacturer of steel spill containment products, including IBC spill pallets, drum spill pallets, and modular containment units. Directly comparable product portfolio to Emtez's bunded storage and pallet lines, especially for industrial and chemical customers.

Emerging players

• CellBlock Fire Containment Systems: US-based specialist in lithium-ion battery fire containment and thermal runaway protection products. Directly comparable emerging peer to Emtez's LithiumVault battery cabinet line, serving the same EV/energy storage safety use case.

Regional players

• BOB Sport & Industrial Barriers: UK distributor of flood defense and water-filled barriers (Water-Gate range) targeting UK commercial, civil, and emergency response customers. Comparable regional peer competing with FloodStop in the UK modular flood barrier segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOzZZua34Lk2nWGeKt6Y9GQ
• LinkedInlinkedin.com/company/flood-defence-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluvial Innovations