What Sree Narayana home does

Sree Narayana Mission (Singapore), founded approximately 1948 and operating as a registered secular society and charity, is one of Singapore's longest-standing social service agencies providing elderly care and community programmes. It has held Institution of Public Character (IPC) status continuously since 1987, is a member of the National Council of Social Services (NCSS), and has received Charity Transparency Awards from the Charity Council. The organisation operates across eight Singapore facilities: two nursing homes (SNM Nursing Home@Chong Pang and the newly opened SNM Nursing Home@Riverwalk in October 2025), three Senior Care Centres (Woodlands, Yishun, and CareLight at Bedok Reservoir), Meranti Home@Pelangi Village (a residential care home), and two Active Ageing Centres (Race Course Road and Woodlands CARE), supplemented by community programmes serving vulnerable families and humanitarian relief recipients.

Its technology footprint is intentionally lightweight and operational rather than product-led: the proprietary CareSenz portal handles membership registration and management, and the online donation system is PCI DSS Level 1 compliant with 3-D Secure and two-factor authentication, supporting credit card, PayNow, and GrabPay transactions. Data handling is governed under Singapore's Personal Data Protection Act 2012 (PDPA). No proprietary AI/ML, software product lines, or technology intellectual property are disclosed beyond these operational systems.

The revenue model blends tax-deductible donations (qualifying for 250% tax deduction and Community Silver Trust dollar-for-dollar matching through the Agency for Integrated Care), MOH-subsidised nursing home fees ranging from S$800 to S$4,000 per resident per month depending on subsidy eligibility, membership fees (S$250 lifetime or S$25 annual), meal sponsorship (S$300–S$800 per meal or S$2,750 bundled), and corporate partnerships. Go-to-market is community-led and referral-driven: AIC processes all MOH-subsidised nursing home admissions, while donations, volunteering, and memberships are driven through events, news coverage, social media, and corporate/educational institution partnerships. The customer base spans individual seniors, vulnerable families, corporate donors, and humanitarian aid recipients across Singapore and selectively abroad (e.g., Gaza relief efforts).

Name

Sree Narayana home

Legal name

Sree Narayana Mission (Singapore)

Website

https://sreenarayanamission.org

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Sree Narayana Mission (Singapore) is a registered charity and secular society operating multiple nursing homes, senior care centres, active ageing centres, and community programmes for the elderly and vulnerable populations across Singapore, funded through donations, government grants, and service fees.

Ownership category

akta.pro rank

Product category

Elder Care and Senior Living Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elderly nursing care
• Senior day care
• Active ageing programmes
• Community welfare services
• Charitable nursing home

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations (250% tax deduction for qualifying donations) through cash donations, meal sponsorship programs, and fundraising activities. Donations to Nursing Home and Senior Care Centre benefit from Community Silver Trust (CST) dollar-for-dollar matching grant from the government.
2. Nursing Home and Senior Care Fees: Monthly fees for residential nursing care ranging from $800 to $4,000 depending on MOH subsidy eligibility, plus additional charges for medical consultation and other services.
3. Membership Fees: Life membership ($250 one-time), Ordinary membership ($25 annual), and Associate membership ($25 annual) for Singapore Citizens and Permanent Residents.
4. Meal Sponsorship: Individual meal sponsorship options ranging from $300-$800 per meal session, or bundled 5-in-1 package for $2,750.
5. Community Silver Trust Matching: Government dollar-for-dollar matching grant for donations towards Nursing Home and Senior Care Centre services, administered by Agency for Integrated Care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sree Narayana Mission (Singapore) operates a portfolio of elder care services in Singapore, including two nursing homes, three senior care centres, a residential care home (Meranti Home), two active ageing centres, and community welfare programmes. The organization delivers residential nursing care, medical support, day care, social engagement, and community programmes to elderly and vulnerable populations regardless of race, language, or religion. It also runs the CareSenz online membership portal and accepts tax-deductible donations and meal sponsorships to fund its services.

Product overview

Sree Narayana Mission (Singapore) operates a multi-service elder care portfolio comprising two nursing homes (SNM Nursing Home@Chong Pang and SNM Nursing Home@Riverwalk), three Senior Care Centres (Woodlands, Yishun, and CareLight locations), one residential care home (Meranti Home@Pelangi Village), two Active Ageing Centres (AAC@Race Course and AAC (CARE)@Woodlands), and Community Programmes. The organization also offers a membership platform called CareSenz. All services operate under Ministry of Health guidelines and focus on providing care regardless of race, language, or religion.

Differentiator

Problem solved

Functional benefit

Products and services

• SNM Nursing Home Care Residential long-term nursing and medical care for physically or mentally challenged elderly, including semi-mobile, wheelchair-bound, and bedbound individuals who cannot be cared for at home. Operated at SNM Nursing Home@Chong Pang (12 Yishun Avenue 5) and SNM Nursing Home@Riverwalk (2 Yishun Lane). MOH-subsidized admissions processed through the Agency for Integrated Care.
• SNM Senior Care Centre Day care services for ambulant seniors across three Singapore locations: Woodlands (Blk 861, Woodlands Street 83), Yishun (12 Yishun Avenue 5), and CareLight Bedok (Blk 141, Bedok Reservoir Road). Services include daytime care, social activities, caregiver respite, and rehabilitation support.
• Meranti Home@Pelangi Village Residential care home for the elderly located at 6 Buangkok Green, Singapore 539751, providing long-term residential care outside of the main SNM Nursing Home facilities.
• SNM Active Ageing Centres Community-based active ageing programmes for seniors at two Singapore locations: SNM AAC@Race Course (394 Race Course Rd) and SNM AAC (CARE)@Woodlands (Blk 861, Woodlands Street 83). Programmes focus on social engagement, healthy ageing, and community participation.
• Community Programmes Welfare programmes supporting vulnerable families, seniors, and under-served communities including meal sponsorship, fundraising, humanitarian aid distribution, and volunteer opportunities. Reaches over 1,500 families annually through initiatives such as the Deepavali gift packs.
• CareSenz Membership Platform Online membership management platform enabling Singapore Citizens and Permanent Residents to register as Life, Ordinary, or Associate members of Sree Narayana Mission. Members receive voting rights at AGM, eligibility for Executive Committee, concierge services, and event priority access.

Quantifiable outcome

• 5,000 Kidz Comfort Packs distributed for Gaza relief with 300+ volunteers
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Royal Kings GroupcoreGTM or Marketing Partner · 19 March 2026Royal Kings Group, led by CEO Mr. Sirajuddin Syed Mohammed, has supported multiple Iftar programs at SNM and served as main sponsor for SNM Nursing Home's Iftar event in March 2026. The group also organized a large-scale Iftar gathering for community leaders, extending support to low-income individuals.
• Humanity MatterscoreStrategic or Co-development Partner · 2 March 2025Humanity Matters organized a major Gaza relief aid-packing event at SNM's Yishun facility on March 2, 2025. Over 300 volunteers packed 5,000 Kidz Comfort Packs for children in Gaza. The event included an iftar ceremony and was attended by Prime Minister Lawrence Wong.
• Pacific International LinescoreStrategic or Co-development Partner · 2 March 2025Pacific International Lines signed a Memorandum of Understanding with Humanity Matters to collaborate on humanitarian efforts and community development, focusing on ASEAN and Middle Eastern countries. This partnership ensures continued logistical support for delivering humanitarian aid to conflict zones.
• National Council of Social Services (NCSS)coreStrategic or Co-development PartnerSNM is a member of NCSS, Singapore's national umbrella body for social service agencies, providing coordination and support for social service delivery.
• Agency for Integrated Care (AIC)coreStrategic or Co-development PartnerAIC processes all MOH-subsidized admissions to government-funded nursing homes in Singapore, including SNM's nursing homes. They manage bed availability and coordinate care referrals.
• Cycling Without AgeminorStrategic or Co-development PartnerPartnership for cycling programs that bring joy to elderly residents, with SNM featured as a partner organization for the initiative.
• Kampong Palliative CareminorStrategic or Co-development PartnerPartnership with Kampong Palliative Care initiative focused on community-based palliative care education and support, with SNM mentioned in related articles about end-of-life care approaches.
• Ministry of Health (MOH)coreStrategic or Co-development PartnerSNM is governed by prevailing MOH policies for all services provided, including nursing homes and senior care centres. MOH administers the Community Silver Trust matching grant.
• Inland Revenue Authority of Singapore (IRAS)coreStrategic or Co-development PartnerIRAS processes tax deduction records for donations to SNM, automatically including qualifying donations in donors' tax assessments under IPC regulations.
• Indian NavyminorGTM or Marketing PartnerIndian Navy officers visited SNM Nursing Home and served meals to residents in February 2025, strengthening community engagement and international relations.
• Presidential Council for Minority Rights (PCMR)minorGTM or Marketing PartnerPCMR representatives attended the iftar and Gaza relief event organized by Humanity Matters at SNM, demonstrating governmental support for interfaith initiatives.
• Singapore Indian Muslim Congress (SINDA)minorGTM or Marketing PartnerSINDA attended SNM events and participated in interfaith community gatherings at the organization's facilities.
• Grassroots Organizations (Nee Soon GRC)minorGTM or Marketing PartnerMPs from Nee Soon GRC including Louis Ng, Carrie Tan, and Derrick Goh participated as grassroots advisors in community events at SNM.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Orange Valley Healthcare: Singapore-based nursing home operator with multiple residential facilities for the elderly. Comparable in providing facility-based nursing care under MOH frameworks but operates for-profit at greater scale.
• NTUC Health Co-operative: One of Singapore's largest elder care operators, running nursing homes, senior care centres, and home care services. Directly comparable to SNM in service mix and Singapore-only geography, but at significantly greater scale and with a co-operative funding model.
• Econ Healthcare Group: Singapore-listed nursing home and elder care provider operating multiple residential facilities across the country. Directly comparable in core nursing home offering but operates as a for-profit listed company with broader scale than SNM's nonprofit model.

Direct peers

• Ren Ci Hospital: Singapore charitable healthcare and elder care organization with nursing home beds and community services. Comparable nonprofit IPC-status structure serving subsidised elderly residents via AIC referrals.
• Man Fut Tong Nursing Home: Singapore charitable nursing home providing residential elder care to subsidised residents. Comparable nonprofit operator under MOH governance with AIC-referred admissions.
• St. Andrew's Nursing Home: Charitable nursing home operator in Singapore under St. Andrew's Mission Hospital, providing residential elder care to MOH-subsidized residents. Closely comparable nonprofit model, government referral dependency, and service scope.
• Society for the Aged Sick: Singapore charitable nursing home for the elderly, particularly those requiring long-term skilled care. Comparable nonprofit residential elder care model reliant on MOH subsidised admissions.
• Apex Harmony Lodge: Singapore-based nonprofit nursing home specialising in psychiatric and dementia elder care. Comparable charitable residential elder care operator under MOH governance.
• Ling Kwang Home for Senior Citizens: Charitable nursing home in Singapore providing residential care for the elderly under the MOH framework. Comparable nonprofit, IPC-status elder care operator reliant on AIC referrals and donations.
• Bright Hill Evergreen Home: Singapore charitable nursing home for the elderly, providing residential and medical care under MOH subsidy framework. Closely comparable nonprofit IPC-status model focused on subsidised elderly residents.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxxPcy7HWhFxFXYk0a-QiNQ
• Facebookfacebook.com/SNMSINGAPORE
• LinkedInlinkedin.com/company/sree-narayana-mission-singapore
• Instagraminstagram.com/snm_singapore

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sree Narayana home