What Bright Hill Evergreen Home does

Bright Hill Evergreen Home is a Singapore-registered non-profit social service agency operating a 436-bed accredited nursing home at 100 Punggol Field, Singapore. Founded in 1980 under the spiritual guidance of Venerable Hong Choon and operational since 1983, the Home provides long-term residential nursing care to elderly Singaporeans and permanent residents (predominantly aged 70–80, many wheelchair-bound or bedridden with chronic conditions such as stroke and dementia, and largely from low-income households with limited family support). Its core offering is delivered through three integrated service pillars: Clinical Services (24/7 nursing, geriatric medical consultation, psychogeriatric care, mobile dental, pharmacy via NHG, and dietary consultation), Medical Social Services (admissions planning, psychosocial support, financial counselling), and Rehabilitation Services (physiotherapy, occupational therapy, speech therapy), all governed by a proprietary Model of Care (MOC) framework anchored in person-centered care via VIPS principles and the Five Ways to Wellbeing. Notable technical and operational differentiators include a decentralized household design, social humanoid robots (Dexie and a second unit) for resident engagement, and Project ESCAPE, a job-redesign program upskilling care aides that won the National Healthcare Innovation and Productivity (HIP) Medals 2024.

The business model is that of an Institution of Public Character (IPC) non-profit: revenue is assembled from government subsidies of up to 75% under a means-testing framework, resident co-payments, individual donations (PayNow, GIRO, bank transfer, cheque, giving.sg), and corporate sponsorships and event-based fundraising, against disclosed monthly operating expenses exceeding SGD 1.6 million. All admissions flow exclusively through the Agency for Integrated Care (AIC) referral pipeline after medical social worker assessment at hospitals or polyclinics; the Home does not accept walk-in admissions. Pricing is unit-based for sponsorship packages (e.g., SGD 10/day resident meals, SGD 1,200/year per-resident diapers, SGD 5,600/week milk supply, SGD 8,000 for four recreational outings). Governance is via a Management Committee chaired by Bhikkhu Sik Kwang Sheng, with operational leadership under CEO Ms Cheng Siok Khoong (since 1 August 2015), and the Home holds the Private Hospitals & Medical Clinics Act license, bizSAFE Level 4, Progressive Wage Mark, and four Charity Transparency Awards (2018, 2019, 2023, 2024), as well as the President's Certificate of Commendation for COVID-19 efforts.

Name

Bright Hill Evergreen Home

Legal name

Bright Hill Evergreen Home

Website

https://bheh.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Bright Hill Evergreen Home is a 436-bed, IPC-status non-profit nursing home in Punggol, Singapore, providing long-term residential nursing, medical, and rehabilitation care to disadvantaged elderly Singaporeans and PRs, funded via government subsidies, resident co-payments, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Elderly Nursing Home / Long-Term Residential Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industry

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

Keywords

• Elderly nursing care
• Long-term residential care
• Geriatric rehabilitation services
• Non-profit nursing home
• Person-centered eldercare

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations (Individual): Individual donors contribute through PayNow, GIRO, cash, bank transfer, cheque, and giving.sg. Donations are tax-deductible as an IPC (Institution of Public Character) member.
2. Corporate Sponsorship: Monthly operating expenses exceed $1.6 million covered through corporate sponsorships, employee giving programmes, and fundraising campaigns.
3. Government Subsidies: Government subsidies of up to 75% available based on means-testing framework for eligible residents.
4. Resident Co-payment: Residents contribute through monthly billing for nursing home fees after government subsidies are applied.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bright Hill Evergreen Home is an accredited 436-bed non-profit nursing home that provides long-term residential nursing care for the elderly, regardless of race, language, or religion. Its core offering is integrated person-centered care delivered through three service pillars: Clinical Services (nursing, medical consultation, psychogeriatric, dental, pharmacy, dietary), Medical Social Services (psychosocial support and admissions), and Rehabilitation Services (physiotherapy, occupational therapy, speech therapy). Care is funded via a mix of government subsidies (up to 75% based on means-testing), resident co-payments, and tax-deductible donations enabled by its IPC status.

Product overview

Bright Hill Evergreen Home operates as a unified nursing home care service offering, not a technology platform with discrete product modules. The organization provides integrated long-term residential nursing care services through three interconnected service pillars: Clinical Services (nursing care, medical consultation, psychogeriatric care, dental, pharmacy, and dietary services), Medical Social Services (admissions planning, casework management, psychosocial support, risk assessment), and Rehabilitation Services (physiotherapy, occupational therapy, speech therapy). These services are supported by volunteer programs and donation/fundraising initiatives. The care model follows a person-centered approach with individualized care plans for 436 residents, delivered through a multidisciplinary team of healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Services Comprehensive medical and nursing care for elderly residents provided by healthcare professionals including geriatric-trained doctors, nurses, and therapists to address health needs and maintain overall well-being.
• Medical Social Services Support services helping residents and families navigate complex healthcare systems, ensuring emotional well-being, and facilitating access to necessary services and resources.
• Rehabilitation Services Specialized care and therapies including physiotherapy, occupational therapy, and speech therapy to improve residents' physical and functional abilities.
• Donation Programmes Tax-deductible donation programmes enabling individuals and corporates to support resident care through PayNow, GIRO, cash, bank transfer, cheque, and giving.sg.
• Volunteer Programmes (Service-Based and Skill-Based) Structured volunteer programmes engaging individuals and professionals to support resident engagement, feeding, activities, and professional services such as physiotherapy support, content creation, and translation.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Agency for Integrated Care (AIC)coreChannel Partner/ Reseller/ DistributorOfficial referral partner for all admissions to Bright Hill Evergreen Home. Patients must be referred through AIC for assessment and admission processing. Medical, nursing, social and financial assessments are submitted through this channel.
• National Council of Social Service (NCSS)coreStrategic or Co-development PartnerBright Hill Evergreen Home is a member of the National Council of Social Service. The organization follows NCSS guidelines and is part of Singapore's social service ecosystem.
• Corporate Sponsors (General)minorGTM or Marketing PartnerMonthly operating expenses exceed $1.6 million requiring corporate support for sustainability. Sponsors contribute through financial donations, event sponsorship, and employee giving programmes.
• Centre for Healthcare Innovation (CHI)coreStrategic or Co-development PartnerOrganised the National Healthcare Innovation and Productivity (HIP) Medals 2024. BHEH received Best Practice Medal (Workforce Transformation) for Project ESCAPE. Supported by Ministry of Health and Ng Teng Fong Healthcare Innovation Programme.
• Ministry of Health SingaporecoreStrategic or Co-development PartnerLicensed under Private Hospitals & Medical Clinics Act. Supported BHEH during COVID-19 pandemic for the President's Certificate of Commendation. Partner in healthcare innovation initiatives.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Thye Hua Kwan Nursing Home: Singapore voluntary welfare organisation operating nursing homes for elderly residents under similar subsidised, IPC-status model. Directly comparable VWO non-profit peer with AIC referral admissions and charity-based funding.
• Orange Valley Nursing Home: Singapore nursing home operator with multiple facilities offering subsidised and private elder care beds. Comparable in core nursing home service offering, although operates as a for-profit alongside VWO peer set.
• St. Andrew's Nursing Home: Singapore-based non-profit nursing home operated by St. Andrew's Mission Hospital, providing subsidised long-term residential care to elderly residents. Directly comparable in resident profile, AIC referral channel, IPC status, and VWO operating model.
• Man Fut Tong Nursing Home: Singapore non-profit nursing home providing subsidised long-term residential care to elderly residents. Comparable as a VWO peer with similar AIC referral channel, IPC donation status, and chronic-care resident population.
• NTUC Health Nursing Home: Cooperative-affiliated elder care operator running multiple nursing homes across Singapore with subsidised beds. Directly comparable as a multi-site nursing home provider using the AIC referral channel and means-tested fee structure.
• Ren Ci Nursing Home: Singapore community hospital and nursing home operator with multiple bedded facilities serving subsidised elderly patients. Comparable as a non-profit VWO nursing home operating within the AIC referral framework and government subsidy model.
• Lions Nursing Home: Singapore non-profit nursing home operated by the Lions Clubs, providing subsidised long-term care to elderly residents. Comparable in scale, mission, AIC referral dependency, and donation-funded model.
• SASCO Senior Citizens' Home: Singapore non-profit elder care provider operating residential facilities for senior citizens. Comparable as a VWO with similar resident profile, IPC tax-deductible donation framework, and government subsidy eligibility.
• AWWA Nursing Home: Singapore voluntary welfare organisation operating community nursing homes for elderly and disabled residents. Directly comparable VWO non-profit nursing home with similar AIC referral access, IPC status, and Singapore Ministry of Health licensing.

Broad incumbents

• Econ Healthcare Group: Larger, established Singapore-based elder care operator running nursing homes, senior day care, and home personal care services across multiple sites. Broad incumbent with overlapping nursing home offering but operating as a for-profit at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bheh
• Facebookfacebook.com/BHEHome
• LinkedInlinkedin.com/company/bright-hill-evergreen-home

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Hill Evergreen Home