Event Safety

What Event Safety does

Event Safety operates as Fonden Event Safety, a Danish foundation (non-profit) headquartered in Skanderborg with operational anchors in Copenhagen and a warehouse in Hedensted. Formally established on February 1, 2017, through the fusion of the security departments of Smukfest and Muskelsvindfonden, the organization consolidates nearly two decades of event safety experience. It delivers a vertically integrated portfolio spanning advisory consulting, on-site event execution, volunteer-driven first aid response, equipment rental, and a structured training catalog based on the Bucks University Crowd Safety Management curriculum.

The core operating model combines a small team of 16 professional staff — covering leadership, consulting, education, planning, logistics, and execution — with a community of approximately 300 trained volunteers who handle Crowd Safety personnel deployment and Prehospital emergency services at events. Service offerings include trained crowd safety staff, first aid units with capabilities matching ambulance services (including administration of acute medication at Ambulance Treatment level 2), site surveys, safety consulting, and equipment rental (AEDs, fire extinguishers, evacuation banners, mobile office modules). The proprietary DIM-ICE model structures planning and execution phases, and Event Safety is approved by Dansk Live to deliver the Event Guard certification for the Danish live event industry.

Event Safety generates revenue through professional services across multiple streams: event safety consulting and advisory, provision of crowd safety personnel, first aid emergency services, training courses (priced at DKK 2,350–4,650 ex VAT), and equipment rental. Customers include major Danish event organizers and international engagements such as Smukfest, TIVOLI, Grøn Koncert, Cirkus Summarum, EURO2020, Tour de France (Danish stages), AGF, Securitas, and Køge Nord Sports Center, with the organization covering 200+ events and over 1 million guests annually. Surplus is directed to the charitable activities of parent organizations Muskelsvindfonden and Skanderborg Festivalklub.

Name

Event Safety

Legal name

Fonden Event Safety

Website

https://eventsafety.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Event Safety is a Danish foundation providing crowd safety personnel, first aid response, advisory consulting, and certified training courses for concerts, festivals, and large gatherings across Denmark.

Ownership category

akta.pro rank

Product category

Event Safety Services

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAAAI

Event Security, Safety & Crowd Management

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYBPAKACAC

Festivals, Fairs & Outdoor Event Security

Business & Public Services/Security & Investigations Services/Event & Venue Security Services

SECONDARYBPAKAOAD

Event & Crowd Management Security Training

Business & Public Services/Security & Investigations Services/Training & Certification for Security Personnel

SECONDARYMPAGAMAL

Sports Security, Crowd Management & Event Medical Services

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAIAFAH

Event Security, Safety & Compliance Services

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

Keywords

• Event safety services
• Crowd management training
• First aid emergency response
• Event security consulting
• Festival safety planning

Headquarters

HQ city

Skanderborg

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Safety Consulting and Advisory Services: Professional consulting services including safety planning, risk assessment, building applications, permits, and security planning for events and companies. Services range from initial ideation to execution.
2. Training Courses: Open enrollment and customized courses for companies covering Crowd Management, weather planning, permits/BR18, BSK education, first aid, and behavioral design. Course prices range from 2,350 to 4,650 DKK ex VAT.
3. Crowd Safety Personnel: Provision of trained crowd safety staff for events, focusing on service, dialogue, and conflict de-escalation. Staff are trained according to Dansk Live Event Guard education.
4. First Aid Emergency Services: Prehospital emergency response units for events, providing trained first aid personnel with medical equipment and protocols matching ambulance services.
5. Equipment Rental: Rental of safety equipment including AEDs, fire extinguishers, evacuation banners, and mobile office solutions (4.2m or 5.7m modules).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Event Safety provides comprehensive crowd safety and first aid emergency services for events, concerts, and festivals, deploying trained personnel and prehospital response units on-site. The organization supplements its event execution services with professional advisory work (safety planning, risk assessment, BR18/permit compliance) and a structured training curriculum covering crowd management, weather planning, and first aid. Services scale from events of 500 guests to those with 80,000+ attendees.

Product overview

Event Safety operates as a foundation organization offering a unified portfolio of crowd safety and first aid services for events, combined with professional training courses and advisory services. The core service offerings include Crowd Safety Personnel (trained staff for event security and crowd management) and Førstehjælpsberedskab (volunteer-based first aid units), both deployed at events. These are complemented by advisory services including Site Survey, Sikkerhedsrådgiver (safety consulting), and Leje af Grej (equipment rental). The training division offers structured courses including Crowd Management Kursus, Crowd Management 2 - i praksis, Vejrligsplanlægning, Tilladelser/BR18, BSK Uddannelse, Førstehjælp Gusmestre, Virksomhedskurser, and Tilpassede Førstehjælpskurser. The organization also maintains a knowledge-sharing component through INDSIGT (professional lecture series) and Videnscenter (free resource library). Founded in 2015 as a fusion of Muskelsvindfonden and Smukfest safety departments, the organization coordinates approximately 300 volunteers alongside a permanent staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Crowd Safety Personale Provision of trained crowd safety personnel who deliver service, dialogue, and conflict de-escalation at events. Staff are trained according to Dansk Live Event Guard education and focus on creating safe environments through a positive, service-oriented approach to attendees. Deployed for event organizers, festival producers, and concert venues.
• Førstehjælpsberedskab (First Aid Preparedness) Professional volunteer-based prehospital first aid unit providing emergency medical response at events. Capabilities exceed standard first aid, including administration of acute medication at Ambulance Treatment level 2, for events of 4,000 to 100,000+ guests.
• Crowd Management Kursus

Quantifiable outcome

• Safety coverage for over 1 million guests annually
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MuskelsvindfondencoreStrategic or Co-development PartnerParent organization. Event Safety emerged from Muskelsvindfonden's security department and contributes to their patient-oriented charitable activities. Event Safety was previously part of Muskelsvindfonden and represents nearly 20 years of experience in concert and event safety.
• Skanderborg FestivalklubcoreStrategic or Co-development PartnerParent organization and co-founder of Event Safety Foundation in 2017. Event Safety contributes to the club's charitable and public-benefit activities.
• Dansk LivecoreStrategic or Co-development PartnerDanish Live is the industry organization for Danish music venues and festivals. Event Safety participates in developing the Event Guard (Event Vagt) 53-hour certification program and is approved to train on behalf of Dansk Live.
• Bucks UniversityminorStrategic or Co-development PartnerInternational educational partner providing Crowd Safety Management certification that forms the theoretical foundation for Event Safety's training courses.
• Edinburgh Napier UniversityminorStrategic or Co-development PartnerInternational educational partner contributing to course content and professional development programs.
• TivoliminorChannel Partner/ Reseller/ DistributorEvent Safety delivers education and training in safety, Crowd Safety and Prehospital response to Tivoli in Copenhagen.
• SecuritasminorChannel Partner/ Reseller/ DistributorEvent Safety delivers education and training in safety, Crowd Safety and Prehospital response to Securitas.
• Danmarks Meteorologiske Institut (DMI)minorStrategic or Co-development PartnerDMI collaborates on the Weather Planning course, providing expert presentations on weather monitoring and forecasting for event safety planning.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Securitas: Global security services incumbent that also delivers event security and is itself an Event Safety training customer. Comparable as a broad-market player operating in the same Danish/European security services space, though not event-specialized.
• G4S (now Allied Universal): Global security services firm with significant event-security and training offerings across Europe. Comparable as a broad incumbent competing for the same Danish/European event-safety RFPs from a much larger cost base.
• Allied Universal Event Services: North American security giant with a dedicated event-services division covering crowd management, event security and training. Comparable as a broad incumbent with overlapping capabilities, though Event Safety operates at much smaller scale and is event-specialized.

Direct peers

• Showsec: UK-headquartered specialist event security, stewarding and crowd management firm serving concerts, festivals and sports. Highly comparable in core service mix (crowd safety personnel, advisory, training) and event-sector customer base to Event Safety.
• Crowd Management Services (UK): UK event safety consultancy providing crowd management, training and stewarding for live events. Directly comparable in niche focus on crowd safety consulting and certification training, serving similar concert/festival and sports organizers.
• SIS Group (UK): UK-based event security and crowd management firm serving festivals, concerts and sporting events. Closely comparable in service mix, customer profile and operational scale.
• Olympia Security Services: Event and venue security provider offering crowd management, door supervision and event training. Comparable niche-specialist peer in the live-event safety category.

Regional players

• Calamity (Norway): Norwegian event safety and risk-management consultancy serving concerts, festivals and sports. Comparable niche specialist in the adjacent Nordic market with similar service scope and methodology.
• Dansk Brand- og Redningsråd / Danish Fire & Safety industry players: Danish fire, safety and emergency-preparedness ecosystem including training bodies that intersect with Event Safety's BR18, BSK and prehospital offerings. Comparable as a regional training/safety player rather than direct competitor.

Emerging players

• Safe Events Group (Australia): Australian event safety, crowd management and risk consultancy serving festivals and live events. Comparable emerging event-safety specialist with similar service mix but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eventsafetydk
• LinkedInlinkedin.com/company/eventsafetydk

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Safety