Safe Events

What Safe Events does

Safe Events Global is a privately held, Dublin-headquartered event safety consultancy founded in 2012 that specializes in crowd safety and occupational health and safety for mass-gathering events. The firm serves major event organizers, festival producers, sports venues, and government bodies across Ireland, the United Kingdom, and the Middle East, with a regional headquarters in Riyadh, Saudi Arabia established to support its MDLBEAST portfolio and other regional engagements. Its six core service lines — Crowd Safety, Event Safety, Consultancy, Testing, Ongoing Support, and Learning — are delivered through a hybrid model combining full-time professionals with vetted freelancers deployed at scale during event build, show, and break phases.

The company underpins its consultancy work with a proprietary Digital Operations Platform developed in-house by a dedicated Digital Operations team. The platform suite includes real-time dashboards, published stakeholder portals, QR-coded multi-language digital inductions, live compliance tracking, automated procurement and quote systems, and a bespoke project finance workflow, with Smartsheet as the underlying infrastructure layer. It processes 78,000+ inductions and 19,000+ procurement submissions annually and is increasingly offered to clients as a managed service. Safe Events generates revenue through professional services fees (consultancy, retained ongoing support, on-site operational team deployment) and through training programmes including a University-accredited Professional Diploma in Risk and Safety Management for Crowds and Events delivered with Learnful.ie. Its commercial model is consultative and tender-driven, anchored by long-term enterprise relationships with MDLBEAST, Dublin Zoo, Dublin Pride, Lusail International Circuit, and Blackhall Racing, and operates without disclosed external funding.

Name

Safe Events

Legal name

Safe Events Global

Website

https://safeevents.ie

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Events Global is a Dublin-based event safety consultancy specializing in crowd safety and event safety planning for large-scale festivals, sports events, and public gatherings across Ireland, the UK, and the Middle East, supported by a proprietary digital operations platform.

Ownership category

akta.pro rank

Product category

Event Safety Consulting

NAICS

Security Guards and Patrol Services (561612), Investigation and Security Services (5616)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAKACAC

Festivals, Fairs & Outdoor Event Security

Business & Public Services/Security & Investigations Services/Event & Venue Security Services

SECONDARYMPAGAAAI

Event Security, Safety & Crowd Management

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYMPAGAMAL

Sports Security, Crowd Management & Event Medical Services

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAGALAM

Venue Security, Risk & Crowd Management

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYBPAKAOAD

Event & Crowd Management Security Training

Business & Public Services/Security & Investigations Services/Training & Certification for Security Personnel

Keywords

• Event safety consultancy
• Crowd safety planning
• Event health and safety
• Mass gathering safety
• Safety by design

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Consultancy: Core revenue stream from providing expert consultancy services including Crowd Safety planning, Event Safety management, Safety by Design, and regulatory compliance advisory. Services are provided on project basis and through ongoing retained service arrangements.
2. Operational Team Deployment: Deploying safety teams on-site during event build, show, and break phases. Revenue generated through staffing services with team sizes varying based on event scale and complexity.
3. Learning and Education: Delivering training programmes including Professional Diploma in Risk and Safety Management for Crowds and Events, NEBOSH courses, IOSH courses, and bespoke programmes for government and private clients.
4. Digital Operations / Bespoke Systems: Developing and deploying custom digital platforms for event safety and operational management. Systems are built to client specifications and can be implemented on ongoing/permanent basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Safe Events provides specialist crowd safety and event safety consultancy, planning, and operational deployment for mass-gathering events. Core offerings include Crowd Safety planning (capacities, flow rates, dynamics, egress modelling), Event Safety (occupational H&S across build, show, and break phases), Consultancy (masterplanning, safety by design, permitting, specialist areas such as pyro, SFX and laser safety), Testing services, Ongoing Support / retained safety partnerships, and Learning programmes (Professional Diploma, NEBOSH, IOSH). These services are enabled by an in-house Digital Operations Platform providing bespoke dashboards, induction, compliance, procurement and finance systems for clients.

Product overview

Safe Events is an event safety specialist company providing an integrated suite of services centred on Crowd Safety and Event Safety (occupational H&S for events). Their service portfolio comprises six core offerings: Crowd Safety Services, Event Safety Services, Consultancy, Testing, Ongoing Support, and Learning. These services are underpinned by a proprietary Digital Operations Platform that delivers bespoke dashboards, portals, digital inductions, compliance tracking, and reporting tools. The company also develops custom digital systems (procurement, finance, project management) for clients. Services are delivered through a dual model of full-time employees and vetted freelancers, with operations spanning Ireland, the UK, and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Crowd Safety Services Specialist crowd safety planning and delivery for large-scale mass-gathering events. Covers capacities, flow rates, crowd dynamics, risk assessments, exit calculations, modelling/simulation, tactical command, audience profiling, barrier design, licence applications and event control operations. Targeted at major event organisers, festival producers and venue operators.
• Event Safety Services Occupational Health & Safety adapted for the events industry. Covers construction-phase safety planning, RAMS development, fire risk assessments, accident investigation, compliance management, plant and equipment safety, complex lift plans, food & beverage safety, adverse weather management and real-time oversight and reporting.
• Consultancy Services Expert advisory services including crowd science, safety by design, masterplanning, crowd dynamics, level of service analysis, visitor flow analysis, crowd modelling, planning applications, fire life safety, permitting and licensing, event operations and specialist areas (pyro, SFX, laser safety, plant safety, F&B safety).
• Testing Services Continuous testing programme for event plans including tabletop exercises (TTX), benchmarking against similar events, red-teaming (penetration testing including 'bad actor' scenarios), and live testing. Used to identify weaknesses in planning before events occur.
• Ongoing Support Services Retained safety partnership providing ongoing Crowd and Event Safety expertise. Includes event control room personnel, development of plans/processes/procedures, authority engagement, on-site safety advisors, project scoping and budgeting, modelling, contractor documentation review, site visits, incident investigation, capacity calculations and digital platform development.
• Learning Services Crowd & Event Safety education and training. Includes a University-accredited 13-week Professional Diploma in Risk and Safety Management for Crowds and Events (200+ graduates), NEBOSH and IOSH courses, CIEH food safety courses, Qualsafe first aid and risk assessment courses, and bespoke custom-developed courses for government, public and private clients.
• Digital Operations Platform Bespoke cloud-based digital platform suite for event safety operations. Includes internal real-time dashboards, published portals for vendor/document access, digital inductions (multi-language, QR-based with PDF certificate generation), live compliance tracking, automated reporting, and custom system builds for procurement, finance and logistics. Originally developed for internal use, now offered to clients as bespoke deployments.

Quantifiable outcome

• 3.8M+ happy attendees at shows in 2025
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Blackhall Racing (Punchestown)coreImplementation/ SI/ Consulting Partner · 1 January 2026Three-year contracted arrangement beginning 2026 for Punchestown Festival. Safe Events provides Event Control and Safety services across all five days of the festival, with five-person team embedded into venue's Event Control structure.
• Lusail International CircuitcoreImplementation/ SI/ Consulting Partner · 1 January 2025Appointed through competitive tender process in 2025 to manage Health & Safety for Qatar Grand Prix. Brief covered both the F1 track/venue and After Race Concert series simultaneously. First year covering full Grand Prix programme, following year providing H&S for After Race Concerts.
• Learnful.ieminorStrategic or Co-development Partner · 1 January 2024Partnership with Learnful.ie to deliver the Professional Diploma in Risk and Safety Management for Crowds and Events - a University-accredited, online 13-week course. Over 200 people from around the world have achieved the qualification.
• MDLBEASTflagshipStrategic or Co-development Partner · 1 January 2021Multi-year strategic partnership since 2021. Safe Events provides comprehensive Crowd & Event Safety services for MDLBEAST's portfolio of events including Soundstorm (Middle East's largest music festival), XP: Music Futures, Balad Beast, and Aravia temporary venue. Safe Events acts as dedicated Health & Safety partner, participating in Masterplanning Teams and providing year-round consultancy. Over 60 large-scale events delivered together since 2021, with 89 event projects in the Middle East total.
• Dublin ZoocoreStrategic or Co-development Partner · 1 January 2017Partnership since inception of Wild Lights in 2017. Safe Events provides full Event and Crowd Safety services for the Chinese Lantern Festival, becoming a fully integrated extension of Dublin Zoo's team. Partnership renewed multiple times reflecting strong trust. Planning begins almost as soon as previous year's event concludes, with near-daily presence during later stages.
• Dublin LGBTQ PridecoreStrategic or Co-development Partner · 1 January 2015Partnership since 2015, the year of the successful Marriage Referendum. Safe Events operates as embedded extension of Dublin Pride team, working on the event almost year-round with six-month focused planning phase. 11 consecutive years of partnership supporting one of Ireland's largest city festivals.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Arup: Arup is a global engineering and design consultancy whose Crowd Dynamics team (formerly Motts) provides crowd safety consulting for major venues, events, and urban spaces. Broader portfolio but directly comparable expertise in crowd modelling and event safety advisory.
• Control Risks: Control Risks is a global risk consultancy providing security, crisis management, and event security advisory services to corporate and government clients. Comparable in its high-end event security advisory work, though operating across a much broader risk advisory portfolio.
• Mott MacDonald: Mott MacDonald's Events team (originally Crowd Dynamics) provides crowd safety and event management consulting for major venues and city-scale events. Compares to Safe Events on specialist crowd safety work, though set within a much larger global engineering firm.
• Allied Universal (formerly G4S Events): Allied Universal is a major global security services firm providing event security, crowd management, and stewarding at large-scale concerts, festivals, and sporting events. Comparable at the operational/staffing layer but at vastly greater scale and broader scope.

Direct peers

• Crowd Dynamics: Crowd Dynamics is a UK-based specialist crowd safety consultancy providing crowd modelling, risk assessment, and safety advisory services for live events. Directly comparable to Safe Events in both service scope (crowd safety planning, consultancy) and target market (major event organisers).
• Kings Event Safety: Kings Event Safety is an Irish/UK event safety consultancy providing health and safety planning, crowd management, and operational safety services for concerts, festivals, and sporting events. Direct comparable in service mix and target customer base.
• Showsec: Showsec is one of the UK's largest specialist event security and crowd management companies, providing stewarding, security, and crowd safety services at concerts, festivals, and sports venues. Directly comparable to Safe Events' operational deployment arm.
• Event Safety Solutions: Event Safety Solutions is a UK consultancy specialising in event health and safety management, fire risk assessments, and CDM compliance for live events. Closely comparable to Safe Events' Event Safety (occupational H&S) service line.
• JG Safety Services: JG Safety Services is an Irish health and safety consultancy providing event safety, workplace safety, and training services. Comparable to Safe Events' Irish operational footprint and event safety advisory offering.

Emerging players

• Stadium Consultancy / Safe Concerts: Independent event safety consultancies (varying size) operating in adjacent geographies such as the US, Australia, and continental Europe offer comparable event safety advisory services for festivals and sports. Included as adjacent emerging player category in the broader specialist safety space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SafeEventsIE
• YouTubeyoutube.com/c/SafeEvents
• LinkedInlinkedin.com/company/safeeventsglobal
• Instagraminstagram.com/safeeventsglobal
• Facebookfacebook.com/SafeEventsIE

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Events