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First Bank & Trust

Full company profile

uuid002rudq

Namestring
First Bank & Trust
Legal namestring
Cornerstone Capital Bank, SSB
Websiteurl
fbtseymour.com
Company typeenum
Private
Founded yearint
1999
Descriptiontext

First Bank & Trust is a Texas community banking brand that has operated as a wholly-owned subsidiary of Peoples Bank since its 2021 acquisition, with branches in Seymour, Princeton, and Whitney serving North Texas markets. Following the 2026 merger of Peoples Bank with Cornerstone Capital Bank, the combined entity operates as a division of Cornerstone Capital Bank, SSB, a Texas state-chartered FDIC-insured institution headquartered in Lubbock. The bank delivers a full-service retail and commercial banking platform spanning personal and business deposit products (checking, savings, money market, CDs, HSA, IRA), consumer lending (auto, home improvement, construction, personal), residential mortgages through a Home Loan Center partnership with Cornerstone Home Lending, SBA loans, commercial real estate and construction loans, and specialized agricultural lending for farmers and ranchers. The technology stack centers on a digital banking platform with iOS and Android mobile applications, online banking, mobile check deposit, Zelle person-to-person payments, card controls with biometric multi-factor authentication, and treasury management modules (ACH origination, Positive Pay, remote deposit capture, merchant services) — built largely on third-party core and fintech integrations rather than proprietary infrastructure.

Revenue is generated through traditional community banking mechanics: net interest income from the loan portfolio, monthly service charges and per-transaction fees on business and personal deposit accounts (e.g., $20 monthly business checking, $9 monthly premium checking below threshold), wire fees ($20 domestic, $60 international), debit card replacement fees ($5), MoneyPass ATM network fees, and credit card annual fees ($49 on Preferred Points Rewards Business Card) plus interchange. The go-to-market motion is direct-to-consumer and direct-to-SMB through the 12-branch Texas footprint (Lubbock with 3 locations, Lorenzo, Nazareth, Post, Princeton, Seminole, Seymour, Shallowater, Slaton, Whitney, plus a 2024 Frisco loan production office), supplemented by digital channels and after-hours call center support. Customer segments are explicitly horizontal — individual consumers, small to medium businesses, agricultural producers, and home buyers — with a stated value proposition centered on local decision-making, community presence, and FDIC-insured deposits.

Short descriptiontext

First Bank & Trust is a Texas community bank brand (acquired by Peoples Bank in 2021, now part of Cornerstone Capital Bank, SSB) serving individual consumers, small businesses, farmers, and homebuyers across North Texas through branches in Seymour, Princeton, and Whitney.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersTyler, United States
HQ citystring
Tyler
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices13 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
community banking services, agricultural lending products, commercial loan products, personal deposit accounts, treasury management services
Industry2 codes
1Small Business Banking (Microbusiness/Sole Proprietor)
CodeFSABAAAIPrimaryYes
2Real Estate (Commercial Property, REITs)
CodeFSABACAHPrimaryNo
NAICS code2 codes
  • Savings Institutions and Other Depository Credit Intermediation52218
  • Commercial Banking52211
SIC code1 code
  • State Commercial Banks6022
Product category
Community Banking
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model6 records
1Interest Income from Lending
TypeSubscription Recurring
Description

Traditional banking revenue from interest earned on loans including personal loans, business loans, home mortgages, agricultural loans, and credit cards

peoplesbanktexas.com
2Business Checking, Savings, and CD Products
TypeTransaction Fee
Description

Fee-based revenue from business deposit accounts including monthly service charges, transaction fees, and coin/currency deposit fees

peoplesbanktexas.com
3Personal Deposit Account Fees
TypeTransaction Fee
Description

Revenue from personal checking and savings accounts including monthly service charges when balance falls below minimums and excessive transaction fees

peoplesbanktexas.com
4Wire Transfer Fees
TypeTransaction Fee
Description

$20 fee for domestic wires, $60 for international wires

peoplesbanktexas.com
5Credit Card Revenue
TypeSubscription Recurring
Description

Annual fees and interest revenue from personal and business credit card products including Preferred Points Rewards cards

peoplesbanktexas.com
6ATM and Card Fees
TypeTransaction Fee
Description

Fees for replacement debit cards ($5), and ATM network access through MoneyPass with reduced or no fees depending on account type

peoplesbanktexas.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels7 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Pricing details19 tiers
1Simply Free Business Checking - No minimum balance, no monthly service charge
ModelSubscriptionBilling cadenceMonthly
Notes

250 free monthly transaction items; up to $10,000 currency deposit per month FREE; minimum $50 to open

peoplesbanktexas.com
2Business Interest Checking - Variable interest, $1,000 minimum balance
ModelSubscriptionBilling cadenceMonthly
Notes

$1,000 minimum balance to avoid $10 monthly fee

peoplesbanktexas.com
3Business Checking - Earnings credit allowance available
ModelSubscriptionBilling cadenceMonthly
Notes

$20 monthly service charge; transaction items $0.15 each; coin and currency deposits $0.50 per $1,000

peoplesbanktexas.com
4Preferred Points Rewards Business Card
ModelSubscriptionBilling cadenceAnnual
Notes

$49 annual fee; earn points redeemable for rewards up to 10,000 points per month; 125-day interest-free grace period

peoplesbanktexas.com
5Standard Business Card - No annual fee
ModelSubscriptionBilling cadenceAnnual
Notes

25-day interest-free grace period; points redeemable for cash back, gift cards, travel

peoplesbanktexas.com
6Simply Free Checking - Personal
ModelSubscriptionBilling cadenceMonthly
Notes

No per check charge; minimum $50 to open

peoplesbanktexas.com
7VIP Interest Checking - Personal
ModelSubscriptionBilling cadenceMonthly
Notes

Direct deposit and/or automatic payments required

peoplesbanktexas.com
850 Plus Interest Checking
ModelSubscriptionBilling cadenceMonthly
Notes

Account owner must be over 50; free standard bank stock checks

peoplesbanktexas.com
9Premium Interest Checking
ModelSubscriptionBilling cadenceMonthly
Notes

$9 monthly charge if balance falls below $1,000; competitive variable interest with higher rates at $1,000+ balance

peoplesbanktexas.com
10Savings Account
ModelSubscriptionBilling cadenceMonthly
Notes

Interest paid quarterly; $100 minimum balance; $5 fee if balance falls below $100; 6 debits allowed per quarter with $5 fee per excess withdrawal

peoplesbanktexas.com
11Youth Savings Account
ModelSubscriptionBilling cadenceMonthly
Notes

Primary owner must be minor (under 18); no minimum balance required; converts to regular savings at age 18

peoplesbanktexas.com
12Money Market Account
ModelSubscriptionBilling cadenceMonthly
Notes

$2,500 minimum balance; $15 monthly service charge if balance falls below minimum; 6 debits allowed per month with $5 fee per excess withdrawal

peoplesbanktexas.com
13Health Savings Account (HSA)
ModelSubscriptionBilling cadenceMonthly
Notes

Must meet IRS requirements; interest paid quarterly; free online banking; $4 monthly service charge if balance falls below $2,500

peoplesbanktexas.com
14Certificate of Deposit
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

$2,500 minimum; 180 days to 4 years terms; subject to penalty for early withdrawal

peoplesbanktexas.com
15Savings Account - Business
ModelSubscriptionBilling cadenceMonthly
Notes

Interest paid quarterly; $100 minimum; $5 fee if balance below $100; 6 debits per quarter with $5 per excess withdrawal

peoplesbanktexas.com
16Business Money Market
ModelSubscriptionBilling cadenceMonthly
Notes

$2,500 minimum; $15 monthly service charge if below minimum; 6 debits per month with $5 per excess withdrawal

peoplesbanktexas.com
17Business Certificate of Deposit
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

$2,500 minimum; 180 days to 4 years terms; subject to penalty upon early withdrawal

peoplesbanktexas.com
18Low Rate Personal Card
ModelSubscriptionBilling cadenceMonthly
Notes

Low introductory rate for first six months; same rate for cash advances

peoplesbanktexas.com
19Preferred Point Rewards Personal Card
ModelSubscriptionBilling cadenceMonthly
Notes

Low introductory rate for first six months; same rate for cash advances

peoplesbanktexas.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

First Bank & Trust is a Texas community bank that provides personal and business checking, savings, money market, CD, HSA, and IRA deposit products; consumer loans (auto, home improvement, construction, all-purpose); SBA commercial loans, commercial construction and real estate loans; agricultural operating, equipment, and farm real estate loans; mortgage financing through the Home Loan Center (a Cornerstone Home Lending division); personal and business credit cards; and treasury management solutions including merchant services, ACH origination, Positive Pay, remote deposit capture, and payroll cards, delivered through 12 Texas branches and digital banking channels.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Free online banking with 24/7 access to accounts
+3 more records
Product overview1 text field

Peoples Bank (formerly including First Bank and Trust after 2021 acquisition) is a community bank offering a comprehensive suite of banking and lending products organized as a unified banking platform. The core product portfolio includes personal and business checking/savings accounts, money market accounts, and certificates of deposit. Lending offerings span consumer loans (auto, home improvement, construction, personal), mortgage products through the Home Loan Center partnership with Cornerstone Home Lending, SBA loans, commercial loans, agricultural lending, and business credit cards. Treasury Management services provide merchant processing, ACH origination, Positive Pay fraud protection, and remote deposit capture. Digital banking is delivered through online and mobile banking platforms with features like mobile check deposit, Zelle person-to-person payments, and Card Controls. The bank operates across multiple Texas locations and serves customers through a combination of branch banking and digital channels.

Product and service27 records
1Personal Checking Accounts
CategoryPersonal Deposit Accounts
Description

Tiered personal checking accounts with options for free checking, interest-bearing, age-targeted (50+), and premium interest tiers; subject to minimum balances and direct deposit requirements.

2Personal Savings and Youth Savings Accounts
CategoryPersonal Deposit Accounts
Description

Personal savings accounts including a youth-focused savings product for minors under 18, with quarterly interest and excess-withdrawal fees after six debits per quarter.

3Personal Money Market Account
CategoryPersonal Deposit Accounts
Description

Tiered personal money market account with variable interest and a $2,500 minimum balance to avoid the $15 monthly service charge.

4Personal Certificate of Deposit
CategoryPersonal Deposit Accounts
Description

Personal CDs with fixed interest rates and terms ranging from 180 days to 4 years; subject to early withdrawal penalty.

5Health Savings Account (HSA)
CategoryPersonal Deposit Accounts
Description

Tax-advantaged health savings account for individuals who meet IRS requirements, with quarterly interest and a $4 monthly fee if balance falls below $2,500.

6Individual Retirement Account (IRA)
CategoryPersonal Deposit Accounts
Description

Tax-advantaged retirement savings account for individuals.

7Business Checking Accounts
CategoryBusiness Deposit Accounts
Description

Business checking accounts including Simply Free Business Checking (no minimum, no monthly fee, 250 free monthly transactions, up to $10,000 free currency deposits monthly), Business Interest Checking ($1,000 minimum), and Business Checking with earnings credit allowance.

8Business Savings and Money Market Accounts
CategoryBusiness Deposit Accounts
Description

Business savings account with quarterly interest and $100 minimum, plus a business money market account with $2,500 minimum and tiered variable interest.

9Business Certificate of Deposit
CategoryBusiness Deposit Accounts
Description

Business CDs with $2,500 minimum and terms from 180 days to 4 years, subject to early-withdrawal penalty.

10Small Business Administration (SBA) Loans
CategoryCommercial Lending
Description

SBA-backed loans for small businesses, offered as a preferred SBA lender at competitive interest rates for purposes ranging from inventory to land purchases.

11Commercial Construction Loans
CategoryCommercial Lending
Description

Construction loans for businesses adding onto existing facilities or starting ground-up commercial construction projects.

12Commercial Real Estate Loans
CategoryCommercial Lending
Description

Commercial real estate loans for businesses purchasing or expanding locations, with guidance through planning and purchase.

13Agricultural Lending
CategoryAgricultural Lending
Description

Agricultural operating loans, equipment financing, and farm real estate loans for farmers and ranchers, delivered by lenders experienced in regional agriculture.

14Auto/Vehicle Loans
CategoryConsumer Lending
Description

Loans for purchasing vehicles with competitive rates and personalized service as an alternative to dealership financing.

15Home Improvement Loan
CategoryConsumer Lending
Description

Loans for home improvement projects including kitchen upgrades and renovations.

16Personal Construction Loan
CategoryConsumer Lending
Description

Construction loans for new personal home builds, partnering borrowers with builders.

17All-Purpose Personal Loan
CategoryConsumer Lending
Description

Flexible personal loans for vacations, home appliances, unexpected expenses, and other consumer purposes.

18Home Loan Center (Mortgage Lending)
CategoryMortgage Lending
Description

Residential mortgage products including FHA, VA, and conventional loans for home purchase, refinancing, and new construction, delivered by dedicated local loan originators in partnership with Cornerstone Home Lending.

19Personal Credit Cards
CategoryConsumer Credit Cards
Description

Personal credit cards including a Low Rate card (introductory rate for six months) and a Preferred Points Rewards card with a points program redeemable for rewards.

20Business Credit Cards
CategoryCommercial Credit Cards
Description

Business credit cards including Preferred Points Rewards ($49 annual fee, up to 10,000 points/month, 125-day interest-free grace period) and Standard (no annual fee, 25-day grace period), with points redeemable for cash back, gift cards, and travel.

21Treasury Management Services
CategoryTreasury Management
Description

Comprehensive business treasury management including merchant services, online business banking with Intuit (QuickBooks/Quicken) integration, Positive Pay fraud protection, ACH origination, business wires, payroll cards, gift cards, travel cards, remote deposit capture, and internal sweeps/ZBA/ODP liquidity management.

22Merchant Services
CategoryMerchant Services
Description

Debit and credit card processing solutions for businesses, including traditional terminals and mobile systems supporting Visa and Mastercard.

23Online Banking
CategoryDigital Banking
Description

Free online banking platform providing 24/7 account access, bill pay, electronic statements, and transaction download in Quicken, QIF, and CSV formats.

24Mobile Banking App
CategoryDigital Banking
Description

Free iOS and Android mobile banking apps for personal and business accounts with mobile check deposit, Zelle transfers, card controls, and shared login with online banking.

25Zelle Person-to-Person Payments
CategoryDigital Payments
Description

Native Zelle integration enabling customers to send and receive money directly between U.S. bank accounts using email or mobile number, typically within minutes.

26Card Controls
CategoryDigital Banking
Description

Debit card management features allowing customers to freeze/unfreeze cards, block merchants, set spending limits, configure location-based controls, and receive transaction alerts.

27Bill Pay
CategoryDigital Banking
Description

Electronic bill payment service allowing customers to pay bills, review payment history, and manage pending payments through online and mobile banking.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-01
Description

In 2026, Peoples Bank merged with Cornerstone Capital Bank. This partnership enhanced products and industry-leading technology while maintaining the personal approach that defines the community bank.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Peoples Bank Home Loan Center is a division of Cornerstone Home Lending, providing mortgage loan products and options through dedicated loan originators with the same local service approach.

Strategic tierCoreTypeTechnology or Integration
Description

Integration of Zelle for fast, safe money transfers between bank accounts. Zelle is owned by Early Warning Services, LLC and enables instant money transfers using email or mobile number.

Strategic tierMinorTypeOthers
Description

Referenced ABA cybersecurity standards and guidelines for authentication methods and fraud prevention practices.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeRegional player
Description

Regional bank with Texas operations offering commercial banking, treasury management, and consumer products — competing for Texas SMB and middle-market customers but with primary presence outside of Peoples Bank's West Texas core.

TypeDirect peer
Description

Texas Panhandle and West Texas community bank with strong agricultural lending franchise, multi-branch distribution across smaller Texas communities, and similar SBA and small-business lending focus — a near-direct competitor in overlapping rural Texas geographies.

TypeBroad incumbent
Description

Large Texas regional bank with substantially greater scale and a broader product portfolio (wealth management, capital markets, treasury), but overlapping personal and business banking customers in major Texas metros where Peoples Bank also operates.

TypeBroad incumbent
Description

Large Texas-based regional bank with deep community banking presence, including in rural and small-metro markets where Peoples Bank competes — a broader incumbent with overlapping consumer, small-business, and mortgage products.

TypeDirect peer
Description

Texas community bank with branch distribution across West and South Texas, providing personal, business, and agricultural lending products. Similar scale, customer mix, and community-bank value proposition to Peoples Bank.

TypeDirect peer
Description

North Texas community bank with comparable small-business, agricultural, and consumer lending focus, and a similar branch model serving smaller Texas communities — directly overlapping in customer segments and product set.

TypeBroad incumbent
Description

Texas-headquartered commercial bank with stronger middle-market and treasury management focus, but operating in the same geographies and competing for some of the same business banking and SBA customers.

TypeDirect peer
Description

Texas-headquartered community bank serving consumers and small-to-medium businesses with a comparable suite of deposit, lending, and digital banking products across similar geographies.

TypeDirect peer
Description

Texas-based community bank with a comparable multi-branch rural and small-metro footprint, offering personal banking, business lending, agricultural lending, and mortgage products. Directly comparable in size, customer segments, and community banking strategy.

TypeDirect peer
Description

Texas community bank focused on serving small-to-medium businesses and consumers through regional branches, with comparable treasury management, SBA, and digital banking offerings — competing for the same SMB and consumer customers in Texas markets.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

First Bank & Trust

Community Bankingfbtseymour.com

First Bank & Trust is a Texas community bank brand (acquired by Peoples Bank in 2021, now part of Cornerstone Capital Bank, SSB) serving individual consumers, small businesses, farmers, and homebuyers across North Texas through branches in Seymour, Princeton, and Whitney.

What First Bank & Trust does

First Bank & Trust is a Texas community banking brand that has operated as a wholly-owned subsidiary of Peoples Bank since its 2021 acquisition, with branches in Seymour, Princeton, and Whitney serving North Texas markets. Following the 2026 merger of Peoples Bank with Cornerstone Capital Bank, the combined entity operates as a division of Cornerstone Capital Bank, SSB, a Texas state-chartered FDIC-insured institution headquartered in Lubbock. The bank delivers a full-service retail and commercial banking platform spanning personal and business deposit products (checking, savings, money market, CDs, HSA, IRA), consumer lending (auto, home improvement, construction, personal), residential mortgages through a Home Loan Center partnership with Cornerstone Home Lending, SBA loans, commercial real estate and construction loans, and specialized agricultural lending for farmers and ranchers. The technology stack centers on a digital banking platform with iOS and Android mobile applications, online banking, mobile check deposit, Zelle person-to-person payments, card controls with biometric multi-factor authentication, and treasury management modules (ACH origination, Positive Pay, remote deposit capture, merchant services) — built largely on third-party core and fintech integrations rather than proprietary infrastructure.

Revenue is generated through traditional community banking mechanics: net interest income from the loan portfolio, monthly service charges and per-transaction fees on business and personal deposit accounts (e.g., $20 monthly business checking, $9 monthly premium checking below threshold), wire fees ($20 domestic, $60 international), debit card replacement fees ($5), MoneyPass ATM network fees, and credit card annual fees ($49 on Preferred Points Rewards Business Card) plus interchange. The go-to-market motion is direct-to-consumer and direct-to-SMB through the 12-branch Texas footprint (Lubbock with 3 locations, Lorenzo, Nazareth, Post, Princeton, Seminole, Seymour, Shallowater, Slaton, Whitney, plus a 2024 Frisco loan production office), supplemented by digital channels and after-hours call center support. Customer segments are explicitly horizontal — individual consumers, small to medium businesses, agricultural producers, and home buyers — with a stated value proposition centered on local decision-making, community presence, and FDIC-insured deposits.

First Bank & Trust firmographics

Firmographics
Name
First Bank & Trust
Legal name
Cornerstone Capital Bank, SSB
Website
https://fbtseymour.com
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
101–250 employees
Short description
First Bank & Trust is a Texas community bank brand (acquired by Peoples Bank in 2021, now part of Cornerstone Capital Bank, SSB) serving individual consumers, small businesses, farmers, and homebuyers across North Texas through branches in Seymour, Princeton, and Whitney.
Ownership category
akta.pro rank

First Bank & Trust industry classification

Industry
Product category
Community Banking
NAICS
Savings Institutions and Other Depository Credit Intermediation (52218), Commercial Banking (52211)
SIC
State Commercial Banks (6022)
akta.pro primary industry
Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
akta.pro secondary industry
Real Estate (Commercial Property, REITs) (FSABACAH)

Keywords

  • Community banking services
  • Agricultural lending products
  • Commercial loan products
  • Personal deposit accounts
  • Treasury management services

Where First Bank & Trust is headquartered

Location

Headquarters

HQ city
Tyler
HQ country
United States
HQ region
North America

Offices13 records

Markets served

First Bank & Trust business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

  1. Interest Income from Lending: Traditional banking revenue from interest earned on loans including personal loans, business loans, home mortgages, agricultural loans, and credit cards
  2. Business Checking, Savings, and CD Products: Fee-based revenue from business deposit accounts including monthly service charges, transaction fees, and coin/currency deposit fees
  3. Personal Deposit Account Fees: Revenue from personal checking and savings accounts including monthly service charges when balance falls below minimums and excessive transaction fees
  4. Wire Transfer Fees: $20 fee for domestic wires, $60 for international wires
  5. Credit Card Revenue: Annual fees and interest revenue from personal and business credit card products including Preferred Points Rewards cards
  6. ATM and Card Fees: Fees for replacement debit cards ($5), and ATM network access through MoneyPass with reduced or no fees depending on account type

Pricing tiers

ModelBillingPrice
SubscriptionMonthlySimply Free Business Checking - No minimum balance, no monthly service charge
SubscriptionMonthlyBusiness Interest Checking - Variable interest, $1,000 minimum balance
SubscriptionMonthlyBusiness Checking - Earnings credit allowance available
SubscriptionAnnualPreferred Points Rewards Business Card
SubscriptionAnnualStandard Business Card - No annual fee
SubscriptionMonthlySimply Free Checking - Personal
SubscriptionMonthlyVIP Interest Checking - Personal
SubscriptionMonthly50 Plus Interest Checking
SubscriptionMonthlyPremium Interest Checking
SubscriptionMonthlySavings Account
SubscriptionMonthlyYouth Savings Account
SubscriptionMonthlyMoney Market Account
SubscriptionMonthlyHealth Savings Account (HSA)
One time/ perpetual licenseMulti-year contractCertificate of Deposit
SubscriptionMonthlySavings Account - Business
SubscriptionMonthlyBusiness Money Market
One time/ perpetual licenseMulti-year contractBusiness Certificate of Deposit
SubscriptionMonthlyLow Rate Personal Card
SubscriptionMonthlyPreferred Point Rewards Personal Card

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

First Bank & Trust product offering

Product offering

Core offering

First Bank & Trust is a Texas community bank that provides personal and business checking, savings, money market, CD, HSA, and IRA deposit products; consumer loans (auto, home improvement, construction, all-purpose); SBA commercial loans, commercial construction and real estate loans; agricultural operating, equipment, and farm real estate loans; mortgage financing through the Home Loan Center (a Cornerstone Home Lending division); personal and business credit cards; and treasury management solutions including merchant services, ACH origination, Positive Pay, remote deposit capture, and payroll cards, delivered through 12 Texas branches and digital banking channels.

Product overview

Peoples Bank (formerly including First Bank and Trust after 2021 acquisition) is a community bank offering a comprehensive suite of banking and lending products organized as a unified banking platform. The core product portfolio includes personal and business checking/savings accounts, money market accounts, and certificates of deposit. Lending offerings span consumer loans (auto, home improvement, construction, personal), mortgage products through the Home Loan Center partnership with Cornerstone Home Lending, SBA loans, commercial loans, agricultural lending, and business credit cards. Treasury Management services provide merchant processing, ACH origination, Positive Pay fraud protection, and remote deposit capture. Digital banking is delivered through online and mobile banking platforms with features like mobile check deposit, Zelle person-to-person payments, and Card Controls. The bank operates across multiple Texas locations and serves customers through a combination of branch banking and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

  • Personal Checking Accounts Tiered personal checking accounts with options for free checking, interest-bearing, age-targeted (50+), and premium interest tiers; subject to minimum balances and direct deposit requirements.
  • Personal Savings and Youth Savings Accounts Personal savings accounts including a youth-focused savings product for minors under 18, with quarterly interest and excess-withdrawal fees after six debits per quarter.
  • Personal Money Market Account Tiered personal money market account with variable interest and a $2,500 minimum balance to avoid the $15 monthly service charge.
  • Personal Certificate of Deposit Personal CDs with fixed interest rates and terms ranging from 180 days to 4 years; subject to early withdrawal penalty.
  • Health Savings Account (HSA) Tax-advantaged health savings account for individuals who meet IRS requirements, with quarterly interest and a $4 monthly fee if balance falls below $2,500.
  • Individual Retirement Account (IRA) Tax-advantaged retirement savings account for individuals.
  • Business Checking Accounts Business checking accounts including Simply Free Business Checking (no minimum, no monthly fee, 250 free monthly transactions, up to $10,000 free currency deposits monthly), Business Interest Checking ($1,000 minimum), and Business Checking with earnings credit allowance.
  • Business Savings and Money Market Accounts Business savings account with quarterly interest and $100 minimum, plus a business money market account with $2,500 minimum and tiered variable interest.
  • Business Certificate of Deposit Business CDs with $2,500 minimum and terms from 180 days to 4 years, subject to early-withdrawal penalty.
  • Small Business Administration (SBA) Loans SBA-backed loans for small businesses, offered as a preferred SBA lender at competitive interest rates for purposes ranging from inventory to land purchases.
  • Commercial Construction Loans Construction loans for businesses adding onto existing facilities or starting ground-up commercial construction projects.
  • Commercial Real Estate Loans Commercial real estate loans for businesses purchasing or expanding locations, with guidance through planning and purchase.
  • Agricultural Lending Agricultural operating loans, equipment financing, and farm real estate loans for farmers and ranchers, delivered by lenders experienced in regional agriculture.
  • Auto/Vehicle Loans Loans for purchasing vehicles with competitive rates and personalized service as an alternative to dealership financing.
  • Home Improvement Loan Loans for home improvement projects including kitchen upgrades and renovations.
  • Personal Construction Loan Construction loans for new personal home builds, partnering borrowers with builders.
  • All-Purpose Personal Loan Flexible personal loans for vacations, home appliances, unexpected expenses, and other consumer purposes.
  • Home Loan Center (Mortgage Lending) Residential mortgage products including FHA, VA, and conventional loans for home purchase, refinancing, and new construction, delivered by dedicated local loan originators in partnership with Cornerstone Home Lending.
  • Personal Credit Cards Personal credit cards including a Low Rate card (introductory rate for six months) and a Preferred Points Rewards card with a points program redeemable for rewards.
  • Business Credit Cards Business credit cards including Preferred Points Rewards ($49 annual fee, up to 10,000 points/month, 125-day interest-free grace period) and Standard (no annual fee, 25-day grace period), with points redeemable for cash back, gift cards, and travel.
  • Treasury Management Services Comprehensive business treasury management including merchant services, online business banking with Intuit (QuickBooks/Quicken) integration, Positive Pay fraud protection, ACH origination, business wires, payroll cards, gift cards, travel cards, remote deposit capture, and internal sweeps/ZBA/ODP liquidity management.
  • Merchant Services Debit and credit card processing solutions for businesses, including traditional terminals and mobile systems supporting Visa and Mastercard.
  • Online Banking Free online banking platform providing 24/7 account access, bill pay, electronic statements, and transaction download in Quicken, QIF, and CSV formats.
  • Mobile Banking App Free iOS and Android mobile banking apps for personal and business accounts with mobile check deposit, Zelle transfers, card controls, and shared login with online banking.
  • Zelle Person-to-Person Payments Native Zelle integration enabling customers to send and receive money directly between U.S. bank accounts using email or mobile number, typically within minutes.
  • Card Controls Debit card management features allowing customers to freeze/unfreeze cards, block merchants, set spending limits, configure location-based controls, and receive transaction alerts.
  • Bill Pay Electronic bill payment service allowing customers to pay bills, review payment history, and manage pending payments through online and mobile banking.

Quantifiable outcome

  • Free online banking with 24/7 access to accounts
  • +3 more outcomes

Companies that use First Bank & Trust

Customer profile

Segments4 records

Ideal customer profiles4 records

First Bank & Trust technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

First Bank & Trust partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • Cornerstone Capital BankcoreStrategic or Co-development Partner · 1 January 2026In 2026, Peoples Bank merged with Cornerstone Capital Bank. This partnership enhanced products and industry-leading technology while maintaining the personal approach that defines the community bank.
  • Cornerstone Home LendingcoreStrategic or Co-development PartnerPeoples Bank Home Loan Center is a division of Cornerstone Home Lending, providing mortgage loan products and options through dedicated loan originators with the same local service approach.
  • Early Warning Services (Zelle)coreTechnology or IntegrationIntegration of Zelle for fast, safe money transfers between bank accounts. Zelle is owned by Early Warning Services, LLC and enables instant money transfers using email or mobile number.
  • American Bankers AssociationminorOthersReferenced ABA cybersecurity standards and guidelines for authentication methods and fraud prevention practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

First Bank & Trust competitors and assessment

Company assessment

Regional players

  • Cadence Bank: Regional bank with Texas operations offering commercial banking, treasury management, and consumer products — competing for Texas SMB and middle-market customers but with primary presence outside of Peoples Bank's West Texas core.

Direct peers

  • Happy State Bank: Texas Panhandle and West Texas community bank with strong agricultural lending franchise, multi-branch distribution across smaller Texas communities, and similar SBA and small-business lending focus — a near-direct competitor in overlapping rural Texas geographies.
  • City Bank: Texas community bank with branch distribution across West and South Texas, providing personal, business, and agricultural lending products. Similar scale, customer mix, and community-bank value proposition to Peoples Bank.
  • Legend Bank: North Texas community bank with comparable small-business, agricultural, and consumer lending focus, and a similar branch model serving smaller Texas communities — directly overlapping in customer segments and product set.
  • Independent Bank: Texas-headquartered community bank serving consumers and small-to-medium businesses with a comparable suite of deposit, lending, and digital banking products across similar geographies.
  • First United Bank: Texas-based community bank with a comparable multi-branch rural and small-metro footprint, offering personal banking, business lending, agricultural lending, and mortgage products. Directly comparable in size, customer segments, and community banking strategy.
  • Vista Bank: Texas community bank focused on serving small-to-medium businesses and consumers through regional branches, with comparable treasury management, SBA, and digital banking offerings — competing for the same SMB and consumer customers in Texas markets.

Broad incumbents

  • Frost Bank: Large Texas regional bank with substantially greater scale and a broader product portfolio (wealth management, capital markets, treasury), but overlapping personal and business banking customers in major Texas metros where Peoples Bank also operates.
  • Prosperity Bank: Large Texas-based regional bank with deep community banking presence, including in rural and small-metro markets where Peoples Bank competes — a broader incumbent with overlapping consumer, small-business, and mortgage products.
  • Texas Capital Bancshares: Texas-headquartered commercial bank with stronger middle-market and treasury management focus, but operating in the same geographies and competing for some of the same business banking and SBA customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

First Bank & Trust social profiles

Digital presence

First Bank & Trust compliance and trust

Trust signal

Compliance2 records

First Bank & Trust financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Bank & Trust leadership team

Management profile

Number of profiles

Profiles6 records

First Bank & Trust subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

First Bank & Trust funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Bank & Trust M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Bank & Trust

What does First Bank & Trust do?

First Bank & Trust is a Texas community bank that provides personal and business checking, savings, money market, CD, HSA, and IRA deposit products; consumer loans (auto, home improvement, construction, all-purpose); SBA commercial loans, commercial construction and real estate loans; agricultural operating, equipment, and farm real estate loans; mortgage financing through the Home Loan Center (a Cornerstone Home Lending division); personal and business credit cards; and treasury management solutions including merchant services, ACH origination, Positive Pay, remote deposit capture, and payroll cards, delivered through 12 Texas branches and digital banking channels.

Is First Bank & Trust a public or private company?

First Bank & Trust is a private company. It is classified as corporate owned and is currently operating.

When was First Bank & Trust founded?

First Bank & Trust was founded in 1999. It employs 101 to 250 people.

Where is First Bank & Trust based?

First Bank & Trust is headquartered in Tyler, United States, in the North America region.

How does First Bank & Trust make money?

Six revenue lines are on record. Interest Income from Lending is the primary driver. The others are business Checking, Savings, and CD Products, personal Deposit Account Fees, wire Transfer Fees, credit Card Revenue and ATM and Card Fees.

Who are First Bank & Trust's main competitors?

Cadence Bank is listed as a regional player. Direct peers are Happy State Bank, City Bank, Legend Bank, Independent Bank, First United Bank and Vista Bank. Broad incumbents are Frost Bank, Prosperity Bank and Texas Capital Bancshares.

Does First Bank & Trust have an API?

No public API is recorded for First Bank & Trust.

What industry is First Bank & Trust in?

First Bank & Trust's product category is Community Banking. Its primary akta.pro industry code is FSABAAAI, Small Business Banking (Microbusiness/Sole Proprietor), with a secondary code of FSABACAH, Real Estate (Commercial Property, REITs). Its NAICS code is 52218 and its SIC code is 6022.

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Live signals
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Bank Of Montreal recently reported earnings that exceeded analyst expectations and announced an increase in its quarterly dividend to $1.71 per share.Defense WorldFirst Bank & Trust Purchases 41,925 Shares of Kimco Realty Corporation $KIMMultiple institutional investors increased their stakes in Kimco Realty Corporation during 2024, with First Bank & Trust raising its holdings by 406.9% in Q2 and UBS AM lifting its position by 541.6% in Q3, while several other funds including Invesco Ltd., Bank of America Corp DE, and Balyasny Asset Management L.P. also boosted their positions. Kimco Realty recently increased its quarterly dividend to $0.28 per share, representing a $1.12 annualized dividend with a 4.6% yield, up from the previous $0.26 quarterly payout. 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The article also notes that other institutional investors, including Vanguard Group Inc., State Street Corp., and Norges Bank, have recently adjusted their positions in the financial services provider.Defense World24,967 Shares in Medtronic PLC $MDT Acquired by First Bank & TrustFirst Bank & Trust acquired a new stake in Medtronic PLC during the second quarter, purchasing 24,967 shares valued at approximately $1.95 million. The article also highlights recent analyst upgrades and downgrades, including a positive sentiment shift from UBS regarding Medtronic's turnaround, alongside the company's recent quarterly earnings beat and dividend increase. Institutional investors collectively hold over 82% of the stock as Medtronic continues to report revenue growth and maintains its status as a dividend aristocrat.Defense WorldFirst Bank & Trust Purchases 6,205 Shares of American Tower Corporation $AMTFirst Bank & Trust increased its stake in American Tower Corporation by 67.7% during the second quarter, acquiring an additional 6,205 shares to hold a total of 15,374 shares valued at $2.5 million. The article also details recent insider stock sales by American Tower's CFO and EVP, alongside various analyst rating adjustments for the REIT.Defense WorldFirst Bank & Trust Has $6.55 Million Position in Global X S&P 500 Catholic Values ETF $CATHFirst Bank & Trust reduced its holdings in the Global X S&P 500 Catholic Values ETF (CATH) by 12.7% during the second quarter, selling 10,800 shares while retaining 73,966 shares worth approximately $6.55 million at quarter-end. Several other institutional investors, including Gradient Investments LLC, NewEdge Advisors LLC, Security Financial Services INC., Bank of America Corp DE, and Royal Bank of Canada, increased their stakes in the ETF during recent quarters. The ETF, which tracks US large-cap stocks selected based on Catholic values criteria, reported a $0.2817 dividend and has a market capitalization of $1.34 billion.