First United Bank

What First United Bank does

First United Bank is a 125-year-old FDIC-insured community bank headquartered in Durant, Oklahoma, operating in the United States with a regional footprint anchored in Oklahoma and adjacent markets (including Texas following the 2016 acquisition of American Bank of Texas). The institution serves three primary customer segments: individual consumers, small and mid-sized businesses, and the agricultural sector, delivering a comprehensive full-service banking platform that spans deposit products (checking, savings, money market, CDs), consumer lending (mortgages, home equity, vehicle, personal loans), commercial lending (SBA, builder finance, commercial loans, agriculture loans), treasury management (payables, receivables, liquidity, fraud prevention), insurance (personal and commercial), and wealth-related services (investment management, estate planning, retirement planning, trust services, 1031 exchanges).

The technology foundation is a standard multi-channel digital banking platform with native iOS and Android mobile applications, an online banking portal serving both personal and business customers, and dedicated online treasury management modules, all layered over a physical branch distribution network and telephone banking. The bank operates a distinctive 'Spend Life Wisely' financial wellness sub-brand that extends into content, financial calculators, and one-on-one coaching across four pillars — faith, financial well-being, health and wellness, and personal growth. No proprietary AI/ML capabilities, custom models, or technical differentiators beyond ease-of-use and integration with treasury workflows are disclosed; the stack is consistent with a vendor-supported incumbent regional bank rather than an AI-native fintech.

The business model is a traditional community bank revenue structure: net interest income from loans and deposits is the primary revenue stream, supplemented by transaction and service fees (checking, overdraft, debit cards, money market and CD accounts), insurance commissions (personal and commercial, plus employee benefits administration), and fee-based wealth management revenue. Pricing is not publicly disclosed and is determined by account type, terms, and customer relationship. Go-to-market is relationship-led through the branch network, supported by digital onboarding and engagement channels, with a content marketing layer centered on the 'Spend Life Wisely' financial wellness brand. The bank is privately held, with no parent company disclosed and no evidence of public listing, though CEO and director stock purchase activity has been reported.

Name

First United Bank

Legal name

First United Bank

Website

https://firstunitedbank.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

First United Bank is a 125-year-old FDIC-insured community bank headquartered in Durant, Oklahoma, providing full-service personal, business, and agricultural banking — including deposits, consumer and commercial lending, treasury management, insurance, and wealth services — through branches and digital channels across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Durant

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional banking revenue generated from interest-bearing loans including mortgages, consumer loans, commercial loans, agricultural loans, home equity lines of credit, vehicle loans, and personal lines of credit. Interest income from deposit accounts and lending activities represents the core revenue stream for the bank.
2. Banking Service Fees: Fees generated from checking account services, money market accounts, certificate of deposit accounts, overdraft protection services, debit card services, and various banking transaction fees.
3. Insurance Products: Commission revenue from insurance products including personal insurance (homeowners, auto), commercial insurance, and employee benefits administration services.
4. Wealth Management Services: Revenue from investment management, estate planning, retirement planning, and trust services including 1031 exchange services.
5. Commercial Banking Services: Income from commercial lending, SBA lending, builder finance loans, and treasury management services for business customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

First United Bank is a community bank providing deposit products (checking, savings, money market, CDs), consumer and commercial lending (mortgages, auto, SBA, agriculture, commercial real estate), treasury management, insurance, and wealth services (investment management, estate planning, trust, 1031 exchanges). Banking services are delivered through a regional branch network supplemented by online and mobile banking channels for personal and business customers.

Product overview

First United Bank offers a comprehensive, multi-channel banking platform providing personal and business banking services. The core product architecture consists of foundational deposit products (checking, savings, money market, CDs) paired with lending services (consumer loans, mortgages, commercial loans, SBA lending, agriculture loans) and complementary financial services (insurance, investment management, estate planning, trust services). The digital banking platform (Online & Mobile Banking) serves as the primary delivery channel for both consumer and business customers, with specialized modules for treasury management, fraud prevention, and commercial insurance. The bank also operates a distinctive financial wellness sub-brand called 'Spend Life Wisely' that extends beyond traditional banking to offer educational content, calculators, and coaching across four pillars: faith, financial well-being, health and wellness, and personal growth.

Differentiator

Problem solved

Functional benefit

Brands

• Spend Life Wisely: The bank's community and wellness initiative focused on faith, financial well-being, health and wellness, and personal growth.

Products and services

• Personal Checking Accounts Personal checking account options with various features for individual consumers and families.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• InterBank: Oklahoma and Texas community bank offering consumer, commercial, and mortgage lending with comparable SBA and business banking focus. Geographic and product overlap with First United across the Oklahoma/Texas border region.
• Legend Bank: Texas-based community bank with personal, business, and agricultural lending, including North Texas and southern Oklahoma exposure. Comparable agricultural lending focus but serves a different primary geography from First United's Oklahoma concentration.

Broad incumbents

• Prosperity Bancshares: Texas-headquartered community bank holding company with a comparable focus on consumer, small business, and commercial lending through a regional branch network. Larger than First United but operates with a similar relationship-banking, conservative credit model and has a strong M&A track record.
• BOK Financial: Large Tulsa-based regional bank holding company with full commercial, consumer, and wealth management services across multiple states. Larger and broader incumbent operating in many of First United's markets but with a wider product and geographic footprint.
• Independent Bank Group: Texas-based community bank holding company serving small and medium-sized businesses and consumers with commercial banking, mortgage, and treasury management. Comparable product mix and customer segments to First United's business banking franchise.

Direct peers

• Citizens Bank of Edmond: Oklahoma-based community bank serving the Oklahoma City metro and surrounding areas with personal, business, and agricultural banking. Comparable size, footprint, and product offering, particularly the agricultural lending overlap with First United.
• Arvest Bank: Regional community bank operating across Arkansas, Oklahoma, and Missouri with comparable consumer, mortgage, small business, and wealth management services. Operates in overlapping Oklahoma geographies with similar relationship-banking GTM.
• BancFirst Corporation: Oklahoma-headquartered community bank holding company with a similar regional branch network and full-service commercial, consumer, and treasury management offerings. Direct in-market competitor and the most geographically comparable peer for First United's Oklahoma deposit and lending franchise.
• SpiritBank: Oklahoma community bank headquartered in Tulsa offering consumer, commercial, and SBA lending plus treasury management. Comparable community bank profile and overlapping Oklahoma deposit market with First United.
• RCB Bank: Oklahoma-based community bank offering personal, business, and agricultural lending with comparable multi-channel distribution. Closely matches First United's footprint and product mix, particularly the agricultural lending niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/firstunitedbank
• YouTubeyoutube.com/channel/UCOzUPOzm19BZq97V5jaB4Bw
• Facebookfacebook.com/firstunited1
• LinkedInlinkedin.com/company/first-united-bank

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First United Bank