Name

Pinnacle Travel Group

Legal name

Pinnacle Travel Group

Website

https://pinnacletravelgroup.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Tourism and Transportation Services

NAICS

Scenic and Sightseeing Transportation, Water (487210), Tour Operators (561520), Scenic and Sightseeing Transportation (487), Travel Agencies (56151)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Group Leisure Retail Travel Agencies (THAKABAJ)

Keywords

• Ferry passenger services
• Coach tour operations
• Luxury expedition cruises
• Charter bus services
• Marine fuel services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ferry Services: Rottnest Fast Ferries provides fast and affordable ferry transportation to Rottnest Island from Hillarys Boat Harbour. Daily departures with various travel packages including ferry-only, bike and ferry packages, and island explorer bus combos. Revenue generated from ticket sales for passengers, vehicles, and bikes.
2. Coach Tours and Day Tours: Australian Pinnacle Tours and Explore Tours Perth offer day tours and extended breaks to major Western Australian attractions including Pinnacles Desert, Margaret River, Rottnest Island, Broome, and Kimberley region. Revenue from tour package bookings.
3. Luxury Kimberley Cruises: Kimberley Quest and The Great Escape Charter Co offer small-group luxury adventure cruises ranging from 4 to 21 nights through the Kimberley region. Products suited to all markets from $25.00 hop-on/hop-off coach tours to luxurious $25,000 two-week Kimberley cruises.
4. Whale Watching Tours: Whale Watching Perth operates seasonal whale watching tours from Hillarys Boat Harbour during humpback whale migration (September through December). Revenue from tour ticket sales.
5. Charter Services: Pinnacle Coachlines provides group charters and transfers across WA for mining, corporate, school trips, and private transfers. Coach hire services catering for group sizes from 2-2000 passengers.
6. Marine Fuel Sales: Hillarys Marine Fuels operates 24/7 fuel jetty at Hillarys Boat Harbour serving resident boaters and those launching from public ramp. Revenue from marine fuel sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Pinnacle Travel Group operates a portfolio of premium tourism and transportation brands across Western Australia, including ferry services to Rottnest Island, coach day tours and extended breaks, luxury Kimberley expedition cruises, charter and transfer services, and marine fuel sales. The family-owned group runs direct-to-consumer bookings through dedicated brand websites and serves both individual travellers and B2B clients in mining, corporate, and education sectors.

Product overview

Pinnacle Travel Group is a fully integrated, Western Australian, family-owned tourism business offering a portfolio of premium tourism brands encompassing industry-leading ferry services, coach day tours, and niche seasonal products. The portfolio includes Australian Pinnacle Tours (luxury coach tours), Pinnacle Coachlines (charter services), Rottnest Fast Ferries (ferry operations), Quokka Coaches (island transport), Whale Watching Perth, Explore Tours Perth, Lancelin 4x4 Adventures, Integrity Coachlines (Perth-Broome route), Gray Line Perth (sightseeing), Kimberley Quest (luxury Kimberley cruises), The Great Escape Charter Co (adventure cruises), and Hillarys Marine Fuels. All brands are locally owned and operated with over 40 years of combined tourism experience, serving markets from $25 hop-on/hop-off coach tours to $25,000 two-week Kimberley cruises.

Differentiator

Problem solved

Functional benefit

Brands

• Australian Pinnacle Tours: Award-winning coach and tour operator with over 40 years of experience, offering the largest range of all-inclusive day tours and extended breaks for attractions in Western Australia, specialising in luxury coaches and 4WD services.
• Kimberley Quest
• Pinnacle Coachlines
• Rottnest Fast Ferries
• Quokka Coaches
• Whale Watching Perth
• Explore Tours Perth
• Lancelin 4x4 Adventures
• Integrity Coachlines
• Gray Line Perth
• The Great Escape Charter Co
• Hillarys Marine Fuels

Products and services

• Australian Pinnacle Tours Award-winning coach and tour operator offering the largest range of all-inclusive day tours and extended breaks for major attractions in Western Australia, specialising in luxury coaches and 4WD services with state-of-the-art facilities. Targets leisure travellers seeking guided experiences to WA's key destinations.
• Pinnacle Coachlines Premium charter coach operator providing high-quality transportation services and transport solutions for mining, corporate, tourism, and school sectors across Perth and regional Western Australia, with more than 35 years of experience and coach sizes from 10 to 61 seats.
• Rottnest Fast Ferries Western Australia's only locally owned and operated ferry service to Rottnest Island, departing daily from Hillarys Boat Harbour with the largest selection of travel packages including ferry-only, bike and ferry, and island explorer bus combos.
• Quokka Coaches Rottnest Island transport and touring service providing comfortable luxury mini coach services, island tours, accommodation shuttles, and on-demand private transfers, including a hop-on hop-off bus service around the island.
• Whale Watching Perth Humpback whale watching tours departing from Hillarys Boat Harbour during the September-December migration season; the only WA whale watching operator with an on-board marine scientist from AQWA for live and educational commentary.
• Explore Tours Perth Small group experiences provider offering half-day and full-day tours, walking tours, private charters, and shuttle services showcasing the best of Perth and surrounds.
• Lancelin 4x4 Adventures WA's only dedicated 4WD operation at the Lancelin sand dunes, offering four-wheel-driving experiences and sandboarding led by expert guides.
• Integrity Coachlines Perth to Broome coach service and the only coach company offering hop-on hop-off travel options between these destinations, providing public transport access for regional WA communities including Geraldton, Carnarvon, and Port Hedland.
• Gray Line Perth

Quantifiable outcome

• 4 million+ passengers served over nearly 30,000 trips to Rottnest Island
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, key and supporting.

• Ches Power Group (CPG)coreTechnology or Integration · 1 January 2026Ches Power Group sourced and maintains Volvo Penta engines for Kimberley Quest II, delivering up to 25% reduction in fuel consumption. CPG also sourced and maintains Humphree Interceptors fitted in both Rottnest Fast Ferries vessels.
• Virgin AustraliakeyStrategic or Co-development Partner · 1 January 2026Virgin Australia increased Perth-Broome flights to 17 per week (40% increase) supporting Australian Pinnacle Tours' 2026 Broome season. New services timed to enable connections from capital cities on the east coast.
• The Great Escape Charter CompanycoreStrategic or Co-development Partner · 1 July 2025Pinnacle Travel Group acquired The Great Escape Charter Company, one of the Kimberley's original pioneers in small-group adventure cruising. This unites two respected cruise operators with decades of combined experience in the Kimberley's remote coastline.
• Austal AustralasiacoreTechnology or Integration · 1 December 2024Austal Australasia constructed the 32-metre Ocean Master catamaran for Rottnest Fast Ferries. Built in less than 12 months at Austal Philippines shipyard. The aluminium catamaran features capacity for 400 passengers with MAN D2862 diesel engines.
• Incat CrowthercoreTechnology or Integration · 1 December 2024Incat Crowther designed the Ocean Master catamaran for Rottnest Fast Ferries. The Australian marine engineering company provides design, build, and consulting services for specialist ships including custom catamaran designs.
• MAN Diesel EnginessupportingTechnology or Integration · 1 January 2024Ocean Master equipped with 2 x 1029kW MAN D2862 diesel engines providing operating speed of up to 25 knots for 40-minute journey to Rottnest Island
• International Maritime Services (IMS)supportingTechnology or Integration · 1 January 2024International Maritime Services facilitated delivery of Ocean Master from Philippines to Broome, Western Australia. WA-based maritime services company providing vessel delivery support.
• AQWA - Aquarium of Western AustraliakeyStrategic or Co-development Partner · 1 January 2021Whale Watching Perth is the only WA whale watching operator to have on board a marine scientist from AQWA for live and educational commentary during whale watching tours

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Ponant: French-headquartered luxury expedition cruise line with a seasonal Kimberley presence. Comparable to Pinnacle's Kimberley luxury cruise franchise in vessel size and expedition-style cruising, but Ponant is global and based outside Australia.
• Lindblad Expeditions: US-based small-ship expedition cruise operator partnering with National Geographic on global itineraries including Kimberley sailings. Comparable to Pinnacle's Kimberley Quest in expedition-style luxury cruising, though Lindblad operates a global fleet from outside Australia.

Direct peers

• True North Adventure Cruises: Western Australia-based luxury small-ship expedition cruise operator in the Kimberley region, offering premium itineraries similar to Kimberley Quest and Great Escape Charter Co. Directly competes for the same high-yield Kimberley cruise customer with a 22-guest vessel.
• Coral Princess Cruises: Australian small-ship cruise operator running Kimberley expeditions and Great Barrier Reef voyages. Comparable to Pinnacle's Kimberley Quest/GEC on small-ship luxury cruising model and customer profile, though Coral Princess also covers tropical itineraries outside WA.
• Captain Cook Cruises: Australian harbor cruise and tourism operator (Sydney Harbour and Murray River) offering sightseeing cruises and event experiences. Comparable model to Pinnacle's ferry and sightseeing cruise brands such as Rottnest Fast Ferries and Whale Watching Perth, though Captain Cook also extends into dining cruises.
• Aurora Expeditions: Australian-owned small-ship expedition cruise operator running Kimberley, Antarctic, and global itineraries. Direct comparable to Kimberley Quest and Great Escape on the small-ship expedition cruise model in the Kimberley region.
• Coral Expeditions: Australian small-ship expedition cruise line with Kimberley and Indo-Pacific itineraries using Australian-flagged vessels. Comparable to Pinnacle's luxury Kimberley cruises in customer profile, vessel size, and expedition experience offering.

Broad incumbents

• Journey Beyond: Australian tourism group operating multi-day experiential travel (The Ghan, Indian Pacific, Rottnest Express ferry, Barossa tourism, etc.). Comparable as a multi-brand premium Australian tourism operator, though it operates more rail- and nationally-diversified than Pinnacle's WA focus.
• Kelsian Group (SeaLink): ASX-listed multi-modal ferry, bus, and tourism operator (formerly SeaLink) — owns Rottnest Express, the direct ferry competitor to Pinnacle's Rottnest Fast Ferries. Comparable because it operates integrated ferry/coach/tourism assets across Australia, but at materially larger scale and broader geographic footprint.
• Tourism Holdings Australia (thl): ASX-listed tourism transport company operating RV rentals, tourism parks, and Kiwi Experience. Comparable as a publicly-listed tourism transport operator, though thl's primary focus on RV and motorhome hire differs from Pinnacle's ferry/cruise/coach core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pinnacle-travel-group-perth-australia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Travel Group