What Lanyardsdirekt does

Lanyardsdirekt is a German B2B manufacturer and online retailer of custom-printed lanyards (Schlüsselbänder), operated as a sole proprietorship under LoPi-Trading Pierre Drößmar from its headquarters at Endstr. 16, Moers, Germany. The company serves business customers requiring branded identification and promotional products — primarily employee ID badges, visitor passes, conference badges, key holders, and trade-show giveaways — across a horizontal mix of industries. Its sole disclosed operating geography is Germany, with no claim of international distribution.

The product portfolio is centered on two core lines ordered through dedicated online configurators. Standard Bedruckte Schlüsselbänder are CMYK full-color printed lanyards in 15-25mm widths, offered with express delivery (~5 working days) or standard 4-6 week production. Premium Schlüsselbänder are double-layered lanyards combining polyester and satin, screen printed with Pantone Solid Coated color matching for higher color accuracy, available in 20-30mm widths with 4-6 week delivery. Orders are captured via a standard Lanyard Konfigurator and a 2-Lagig Configurator for premium products, both allowing customization of width, logo colors, hook/closure types, card holders, and safety clips. Underlying technology is conventional screen printing and digital CMYK printing with Pantone color matching and free in-house graphic design.

The business runs a sales-led, direct-to-customer model. Customers self-configure online or engage via phone (+49 2843 96080 56) and email ([email protected]); contracts are typically confirmed via email/fax correspondence with prepayment (Vorauskasse) required. Revenue is generated through volume-based unit pricing (€0.54-1.80/unit depending on width and quantity tier), supported by free samples, free graphic design, and express delivery upsells. The company has 1-10 employees, no disclosed funding, no patents or formal certifications, and a customer review base of 1,450 reviews averaging 4.8 out of 5.

Name

Lanyardsdirekt

Legal name

LoPi-Trading Pierre Drößmar

Website

https://lanyardsdirekt.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

A German B2B manufacturer and online retailer of custom-printed lanyards for employee IDs, visitor passes, conference badges, and promotional purposes, operating from Moers as sole proprietorship LoPi-Trading Pierre Drößmar with a direct-to-customer configurator model.

Ownership category

akta.pro rank

Headquarters

HQ city

Moers

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Printed Lanyards: One-time product sales of custom-printed lanyards with volume-based pricing tiers. Customers order specific quantities with customization options including width, color, hooks, clips, and accessories.
2. Premium Lanyards: Higher-end screen-printed lanyards using Pantone color matching with premium double-layer polyester/satin construction, commanding higher per-unit prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lanyardsdirekt manufactures and sells custom-printed lanyards (Schlüsselbänder) for business customers, offering two main product lines: standard CMYK digitally printed lanyards with express delivery, and premium double-layered screen-printed lanyards with Pantone color matching. Orders are placed through online configurators that allow specification of width, colors, hooks, closures, and accessories, supported by free graphic design and free quality sample services.

Product overview

Lanyardsdirekt, operated by LoPi-Trading Pierre Drößmar (Moers, Germany), is a B2B manufacturer and online retailer of custom-printed lanyards (Schlüsselbänder). The product portfolio centers on two core product lines: (1) Bedruckte Schlüsselbänder (Printed Lanyards) — standard full-color printed lanyards via CMYK printing with express delivery options (~5 business days) and standard eco delivery (4-6 weeks); and (2) Premium Schlüsselbänder (Premium Lanyards) — double-layered polyester/satin lanyards with screen printing using PANTONE Solid Coated colors for high color accuracy and premium quality. Both product lines are ordered through two online configurator tools — the standard Lanyard Konfigurator (for Printed Lanyards) and the 2-Lagig Konfigurator (for Premium Lanyards) — which allow customers to select width, logo colors, hooks, closures, card holders, and safety clips. The company offers free graphic design services, free quality samples (2-3 day delivery), and quantity-based pricing tiers. All products serve as marketing instruments for employee ID badges, visitor passes, keys, and promotional gifts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedruckte Schlüsselbänder (Printed Lanyards)

Quantifiable outcome

• 4.8 out of 5 rating from 1450 reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• 4imprint: Large global promotional products distributor with European operations; overlaps with Lanyardsdirekt's category but operates at significantly larger scale with a broader product portfolio.
• National Pen: Established US-headquartered custom branded merchandise company offering a wide assortment of promotional products including lanyards — comparable as a category incumbent operating at much greater scale.
• Crestline Promotional Products: Long-standing North American promotional products distributor with a broad catalog including custom lanyards — comparable as a broadline incumbent in the same end market.

Direct peers

• HALFAR: German-based manufacturer of promotional bags, lanyards, and branded accessories — a direct comparable as a German-made B2B promotional products supplier with custom branding capabilities.
• Wunderpen: German specialist in custom-printed promotional pens and small-format branded merchandise, operating a similar online configurator-led D2B sales motion.
• King of Lanyards: UK-based custom printed lanyard specialist, the most product-comparable pure-play peer competing in the same niche category.
• ALLBRANDED: German B2B platform for custom-branded promotional merchandise, directly comparable to Lanyardsdirekt's model of selling customizable branded goods to businesses through an online storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanyardsdirekt