Electrical Innovations

What Electrical Innovations does

Electrical Innovations (Electrical Innovations (Derby) Ltd, company number 09276767) is a family-run electrical contracting business founded in 2006 and headquartered in Swarkestone, Derby, United Kingdom, with a registered address in Waterlooville, Hampshire. The company employs between 1 and 10 staff, including owner Ben Curry (a Solar PV specialist who authors blog content), senior electrician Sam, and commercial electrician Craig, who joined in May and June 2021 respectively and brings prior experience on Amazon fulfilment centre fit-outs. The team is described as fully qualified, insured, and vetted. Operations are concentrated in Derby and surrounding Derbyshire, with the company listing 50+ service towns across the region.

The company delivers installation, maintenance, and inspection services across four product pillars: (1) Solar energy, comprising MCS-certified domestic and commercial solar PV plus battery storage; (2) EV charging, covering OZEV-approved installation of Myenergi Zappi, Sync EV, Easee, Hypervolt, Ohme, and ICS chargers with solar integration; (3) Smart home and security, integrating Nest thermostats, Ring doorbells, Philips Hue lighting, Hikvision CCTV (Color Vu, Darkfighter, Accusense ranges), and Pyronix Enforcer alarms; and (4) General electrical, encompassing house rewires in four priced tiers (Self-Install guidance at £800–£1,500; Basic at £3,500–£4,500; Average at £4,000–£6,000; Turn-Key at £5,000–£10,000 for a 3-bed property), EICR inspections at £150 per 3-bedroom property, kitchen rewires, consumer unit upgrades, fault finding, and air conditioning. Pricing is fixed-quote or hourly (£65–£85/hour), with no call-out charge.

The business runs a direct sales model with no resellers, marketplaces, or self-serve booking. Customer acquisition relies on local SEO across 50+ town-targeted service pages, an educational blog, Checkatrade and Rated People review profiles, and word-of-mouth referrals. Primary customers are domestic homeowners in Derby and Derbyshire, with a secondary landlord/letting-agent segment driven by mandatory PRS Scheme EICR inspections (20–30 reports per week as of March 2021), and a smaller commercial/warehouse fit-out capability. Key regulatory credentials are NICEIC Approved Contractor, TrustMark registration, MCS certification (NIC600297), and OZEV approval, all of which are gating requirements for landlord EICR work, solar grants, and EV charger funding respectively.

Name

Electrical Innovations

Legal name

Electrical Innovations (Derby) Ltd

Website

https://elec-inn.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Electrical Innovations is a family-run NICEIC-approved electrical contractor based in Derby, UK, serving domestic homeowners, landlords, and commercial clients across Derbyshire since 2006. It delivers solar PV, EV charging, smart home, EICR inspections, rewires, and air conditioning installation.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Wiring Device Manufacturing (33593)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Whole-Home Systems Upgrade (MEP & Electrical Service) (HSAPAEAE), Residential Electrical Installation & New Construction Wiring (HSAOADAA), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• Electrical contracting services
• Solar PV installation
• EV charging installation
• Smart home integration
• Electrical safety reports

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Electrical Installation Services: One-time professional services for domestic and commercial electrical work including rewires, fault finding, consumer unit replacements, socket/lighting installation, and repairs. Revenue is earned per project/job at fixed or hourly rates.
2. Product Sales (EV Chargers, Smart Home Devices): Sale and installation of hardware products including EV charging points (Myenergi Zappi, Sync EV, Easee, Hypervolt, Ohme, ICS), Nest thermostats, smart home devices, CCTV systems, and alarm systems. Revenue includes both product cost and installation labour.
3. Solar PV and Battery Storage Installation: Installation of solar PV panels and battery storage systems for domestic and commercial customers. MCS-certified installation enabling customers to access government grants and export tariffs.
4. EICR (Electrical Installation Condition Reports): Periodic inspection and testing of electrical installations for landlords, homeowners and businesses. Charged per property report, typically £150 for a 3-bedroom house.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Electrical Innovations is a family-run electrical contracting firm that installs, maintains and inspects electrical systems for domestic and commercial customers across Derby and Derbyshire. Services span solar PV and battery storage, EV charging point installation, smart home integration (Nest, Ring, Philips Hue, Hikvision CCTV, Pyronix alarms), house rewires, consumer unit upgrades, EICR/landlord safety reports, and general electrical repairs.

Product overview

Electrical Innovations is a family-run electrical contracting business serving domestic and commercial customers across Derby and surrounding areas since 2006. The company operates as a single-service business (not a platform) offering a broad portfolio of installation and maintenance services grouped around four core pillars: (1) Solar Energy — covering Domestic Solar, Commercial Solar, and Solar Battery Storage; (2) EV Charging — offering installation of multiple EV charger brands (Sync EV, myenergi Zappi, Easee, Hypervolt, ICS, Ohme) with solar integration capabilities; (3) Smart Homes — integrating Nest thermostats, Ring doorbells, Philips Hue lighting, Hikvision CCTV, and Pyronix Enforcer alarms into unified smart home systems; and (4) General Electrics — encompassing house rewires (with Self-Install, Basic, Average, and Turn-Key packages), kitchen rewires, electrical fault finding, consumer unit upgrades, EICR testing, landlord safety reports, and air conditioning. All services are delivered by NIC EIC registered, TrustMark approved, and MCS-certified electricians.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar PV Installation Complete solar PV system design and installation for domestic and commercial properties, including panel placement, mounting, and grid connection. MCS-certified (NIC600297).
• Solar Battery Storage Installation Battery storage systems that capture and store excess solar energy for later use, enabling greater energy independence and cost savings.
• EV Charging Point Installation OZEV-approved EV charger installation covering multiple brands including Sync EV, Myenergi Zappi, Easee, Hypervolt, ICS, and Ohme; supports solar-integrated and tariff-sensing smart charging.
• Smart Home Installation Integrated smart home system covering lighting, heating, security cameras, entertainment, curtains/blinds, and appliances, controllable via smartphone or voice command.
• House Rewires Complete electrical rewiring services for residential properties, including first and second fix, consumer unit upgrades, and re-decoration support through four service packages: Self-Install, Basic, Average, and Turn-Key.
• Kitchen Rewires Specialist rewiring services for kitchen installations, including new circuits for appliances and upgraded electrical infrastructure.
• Electrical Fault Finding Diagnostic services to identify and resolve electrical faults including flickering lights, tripping breakers, buzzing sounds, and power disruptions.
• Electrical Repairs Repair services for faulty sockets, damaged wiring, and general electrical defects.
• General Electrical Works Broad range of electrical services from socket and light installations to complete electrical system upgrades.
• Consumer Units Supply and Installation Supply and installation of modern consumer units (fuse boards), including metal units with RCD protection, RCBO devices, and surge protection; also covers upgrades and Part P notification.
• Plug and Light Socket Installation Installation and replacement of socket outlets and light switches, including decorative accessories, USB charging sockets, and upgraded fittings.
• Nest Thermostat Installation Supply and professional installation of Nest smart thermostats by Nest Pro installers, including setup and demonstration.
• Garden Electrical Installation Outdoor electrical installations including garden lighting, outside sockets, pond and feature lighting, and wiring for garden buildings.
• EICR (Electrical Installation Condition Report) Periodic electrical inspection and condition reporting service for landlords, homeowners, and businesses, producing satisfactory or unsatisfactory outcomes with coded observations. Priced at £150 per 3-bedroom property.
• CCTV Installation Home and business CCTV system installation using Hikvision cameras (Color Vu, Darkfighter, Accusense ranges), with smartphone app access via Hik-Connect and full colour night vision capabilities.
• Alarm System Installation Security alarm system installation, including the Pyronix Enforcer wireless alarm with smartphone app control, pet-immune detectors, and 24-hour monitoring options.
• Air Conditioning Installation Air conditioning installation services for domestic and commercial properties.
• Landlord Electrical Safety Reports EICR services specifically designed for landlords to comply with the Private Rental Sector (PRS) Regulations 2020, including 5-year inspection cycle compliance.
• Commercial Solar Installation Solar PV installation services for commercial businesses and organisations.
• Ring Doorbell Installation Installation of Ring video doorbells with remote access via smartphone app.

Quantifiable outcome

• Reduced energy bills through solar PV and battery storage
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Others

• Screwfix: UK trade supplies retailer selling electrical components, tools, and EV chargers that Electrical Innovations' competitors also purchase. Not a direct competitor but a key supplier ecosystem participant for the same trade base.
• Rated People: UK trade marketplace that connects homeowners to local electricians and other trades. Comparable as a customer acquisition channel where the company competes for jobs against other registered electricians.
• Checkatrade: UK trade marketplace platform where Electrical Innovations is listed alongside competing electricians, plumbers, and other trades. Not a competitor per se, but a discovery channel that routes customer enquiries to multiple competing contractors.
• MyBuilder: UK online marketplace connecting homeowners with vetted tradespeople including electricians. Functions as an alternative acquisition channel that competes with Electrical Innovations' direct/local SEO lead flow.

Broad incumbents

• Pimlico Plumbers: London-based home services company offering plumbing, heating, and electrical services to domestic and commercial customers. Comparable multi-trade service model targeting similar homeowner pain points, though concentrated in London.
• British Gas (Home Services): Largest UK home services provider offering boiler, plumbing, and electrical work, plus EV charger and solar installation via partnerships. Overlaps with Electrical Innovations on EICRs, rewires, and EV charging but operates at national scale with a much wider portfolio.
• Octopus Energy: Major UK energy retailer that has expanded into solar PV, battery storage, and EV charger installation services. Comparable on the renewable/EV installation side, but offers far broader services and national reach than a regional contractor.
• EDF Energy: Large UK energy company offering solar PV and EV charger installation alongside its utility business. Overlaps with Electrical Innovations on solar/EV installation but at national scale with significant marketing budget.

Direct peers

• Aspect Maintenance Services: UK home maintenance and electrical services provider serving domestic and commercial customers across multiple regions. Comparable as a multi-trade property services firm with electrical work as a core vertical.
• Mr Electric (UK): UK franchise network of qualified electricians offering domestic and commercial electrical services, including EICRs, rewires, and EV charger installation. Directly comparable as a multi-service electrical contractor targeting similar homeowner and small business customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elecinn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrical Innovations