What Show + Tell does

Show + Tell, trading under the UK private limited company We Are Impression Limited, is a creative digital agency founded around 2006 and headquartered in Leeds, with additional offices in London, Cambridge, and Harrogate. The firm serves B2B organisations — including a stated focus on PE/VC firms and their portfolio companies — across verticals such as SaaS and technology, property and PropTech, food and manufacturing, energy and utilities, retail and commerce, and investment firms. The agency organises its offering around three interconnected service pillars: Brand Power (strategy, positioning, visual identity, naming), Digital Impact (digital strategy, websites, web applications, CMS implementations, SEO), and Marketing Performance (campaign management, CRM implementation, B2B lead generation, RevOps, inbound, ABM, CRO), with a complementary AI Design & Build pillar focused on operational AI adoption.

The agency's technical stack is unusually broad for a sub-50-person firm, spanning HubSpot CMS (where it holds official partner status), Webflow, WordPress and Enterprise WordPress, WooCommerce, Shopify Plus, Payload CMS, Craft CMS, Sylius, Laravel, Symfony, Next.js, React, Vue.js, and custom JavaScript/PHP. This breadth allows the agency to match client technology choices rather than imposing a single platform. AI capabilities are documented across NLP, generative AI, predictive analytics, and computer vision modalities, and include a co-developed AI-powered commercial interior visualisation tool launched with Design Tonic in March 2026. Internal AI use is governed through enterprise-grade platforms to prevent client data exposure to model training.

Revenue is generated through professional services engagements on a quote-based, value-based retainer model — a recent shift from traditional time-based retainers that signals a move toward outcome-priced, recurring client relationships. The agency's distribution model is direct and consultative, with named founder-led engagement (Charlie Hartley) and a HubSpot partner referral channel. Customer evidence includes 400+ delivered projects, 24 Awwwards awards, and tenured relationships such as a 10-year engagement with Sanderson Weatherall and multi-year work with Whitetail Gin, O&3, Northern Energy, and the UK Department for Work and Pensions. The company is privately held with no disclosed external funding.

Name

Show + Tell

Legal name

We Are Impression Limited

Website

https://showandtell.agency

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Show + Tell is a UK-based creative digital agency (founded c. 2006, headquartered in Leeds) that delivers brand strategy, digital platforms, HubSpot/CRM, and AI adoption services to B2B organisations, with a stated focus on PE/VC firms and their portfolio companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creative Agency Services: Show + Tell generates revenue through providing integrated creative services including brand strategy and positioning, go-to-market strategy, content strategy, visual identity, digital strategy, websites and digital platforms, web application development, software development, CMS implementations, SEO strategy, campaign management, CRM implementation, B2B lead generation, RevOps with HubSpot, inbound marketing, ABM, and CRO. The agency has transitioned to value-based retainer models.
2. Value-Based Retainers: The agency has shifted from traditional time-based retainers to value-based retainers, where pricing reflects the value delivered to clients rather than hours logged. This applies to ongoing client relationships and positions the agency as an outcomes-focused partner.
3. AI Design & Build Services: AI Design and Build is listed as a distinct service offering, suggesting AI implementation services are offered as a charged engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Show + Tell is a creative digital agency that provides integrated brand, digital, and marketing services to B2B organisations, spanning brand strategy and visual identity, websites and digital platforms, web application development, and CMS implementations. The agency also delivers marketing performance services (CRM/RevOps with HubSpot, lead generation, ABM, CRO) and AI Design & Build services covering operational AI adoption and AI-powered visualisation tools. Engagements are delivered on a project or value-based retainer basis.

Product overview

Show + Tell is a global strategic digital, innovation and brand agency that helps B2B organisations become more valuable, visible and future-ready through three interconnected service pillars: Brand Power (brand strategy, positioning, and visual identity), Digital Impact (websites, digital platforms, web applications, and SEO), and Marketing Performance (campaign management, HubSpot CRM/RevOps, B2B lead generation, ABM, and CRO). The agency complements these core services with specialist offerings including AI Design & Build for operational AI adoption, UX Design, Social Media Marketing, Paid Search, and technology-specific development services across HubSpot CMS, WordPress, Webflow, Shopify Plus, WooCommerce, Laravel, React.js, Next.js, Payload CMS, Craft CMS, Sylius, and Symfony frameworks. They serve diverse sectors including B2B, SaaS/Technology, Property/PropTech, Food & Manufacturing, Investment Firms, Energy & Utilities, and Retail & Commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Power Brand strategy and positioning service for B2B organisations, covering brand strategy, go-to-market strategy, content strategy, visual identity and guidelines, and brand naming. It is a standalone service pillar that clients can buy independently of digital and marketing engagements.
• Digital Impact Digital strategy and delivery service covering digital strategy, websites and digital platforms, web application development, software development, content management systems, and SEO strategy and systems. It is a standalone service pillar that clients can buy for end-to-end digital build projects.
• Marketing Performance Campaign strategy and management service covering CRM implementation, B2B lead generation, RevOps with HubSpot, inbound marketing and SEO, account based marketing (ABM), and website conversion optimisation (CRO). It is a standalone service pillar that clients can buy independently of brand and digital builds.
• AI Design & Build AI-led innovation service helping leadership teams adopt operational AI, spanning board-level strategy, rapid delivery sprints, and AI visibility solutions. The agency has begun testing AI tools in 2023 and documents seven specific ways it uses AI across its workflow.
• HubSpot CMS Development Full-service HubSpot CMS website development including platform scoping and setup, content strategy, smart content and personalisation, CRM and CMS integration, and SEO foundations. Delivered as an official HubSpot CMS agency partner.
• WordPress Development Award-winning WordPress development services covering digital strategy and planning, UX and UI design, custom development, WooCommerce integration, conversion rate optimisation, and hosting and support for B2B organisations.
• AI-Powered Commercial Interior Visualization Tool AI-powered web-based visualisation tool that lets businesses explore design concepts for offices, hospitality venues, and retail environments, including themes, brand colours, and tailored concepts, with no app download required. Co-developed with Design Tonic and positioned as a sector-first solution.

Quantifiable outcome

• +64% total conversions; +16% conversion rate; +17% engagement rate for Northern Energy mobile-first redesign
• +2 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered notable.

• Design TonicnotableStrategic or Co-development PartnerShow + Tell collaborated with Yorkshire-based commercial design and build specialist Design Tonic to develop a sector-first AI-powered web tool for visualising commercial interiors. The tool allows businesses to explore design concepts for offices, hospitality venues, and retail environments in seconds, with no app download required. Design Tonic co-founder Amanda Cook stated the tool aims to make the earliest design stage more engaging while positioning the company as a sector leader in technology adoption.
• Next ChapternotableStrategic or Co-development PartnerDaniel Swepson, Co-Founder of Next Chapter, appears as a featured speaker in Show + Tell's video content on HubSpot and lead generation. The relationship suggests a strategic collaboration or co-marketing arrangement between the two agencies, with both co-founders (Charlie Hartley of Show + Tell and Daniel Swepson of Next Chapter) discussing industry topics together.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AKQA: Established global digital agency with strong design credentials; competes in the same enterprise and brand-led digital engagements Show + Tell targets.
• Dept Agency: Larger international digital agency offering brand, creative, and technology services with significant UK presence; overlaps with Show + Tell's integrated digital + marketing services but at greater scale.
• Deloitte Digital: Large consultancy creative/digital practice competing for the same enterprise and PE/VC advisory engagements — particularly around AI-driven transformation agendas.
• We Are Social: Global social media and creative agency with substantial UK operations, overlapping with Show + Tell in social, content, and digital brand services for ambitious brands.
• WPP / Ogilvy: Global marketing services holding company with deep UK presence and full brand, digital, and media capabilities; competes for the same enterprise and PE/VC creative mandates.

Direct peers

• Code Computerlove: UK-based digital agency of comparable size and capability, providing brand, digital product, and platform services to enterprise clients — closely aligned with Show + Tell's integrated service model.
• Ustwo: UK digital product studio providing brand, design, and technology services; similar in size and integrated service model with strong award profile.
• AnalogFolk: London-based creative digital agency offering integrated brand, digital, and marketing capabilities for ambitious brands; comparable in size, integrated offering, and B2B/B2C mix.
• Ragged Edge: London branding and digital agency focused on brand strategy and identity, comparable in size and creative specialisation; competes for similar B2B brand transformation briefs.
• Studio Output: UK creative digital studio providing brand, web, and motion services, comparable in scale, integrated offering, and award-winning profile to Show + Tell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wereshowandtell
• Facebookfacebook.com/weareshowandtell
• LinkedInlinkedin.com/company/weareshowandtell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show + Tell