Conexus Arts Centre

What Conexus Arts Centre does

Conexus Arts Centre is a privately held performing arts and convention venue located at 200 Lakeshore Drive within Wascana Park in Regina, Saskatchewan. Established in 1967 as a centennial project, the centre operates a 2,031-seat main theatre (Capital Auto Theatre) alongside multiple ancillary event spaces including a 1,400-capacity Convention Hall, Theatre Lobby, Jacqui Shumiatcher Room, and meeting rooms. It serves entertainment patrons, wedding clients, corporate gala organizers, trade show producers, and touring performance promoters across Southern Saskatchewan.

The centre operates no proprietary technology platform; ticketing is delivered via etix.com and an owned box office (walk-in, phone, online). Core physical assets include an acoustically superior theatre with a hydraulically adjustable orchestra pit and accessibility features. Its business model combines four revenue streams: ticket sales across ticketed performances (RSO classical/pops, Ballet Jörgen, touring shows, family musicals, festivals), venue rental income from weddings, galas, conferences, and trade shows, on-site gourmet catering led by Executive Chef Leo Pantel, and corporate sponsorships anchored by Brandt (Shake the Lake presenting sponsor) and Conexus Credit Union (naming rights holder).

Go-to-market is event-driven: recurring anchor programming with Regina Symphony Orchestra (home stage, September-June season), Ballet Jörgen, and Sterling Productions stabilizes utilization, while one-off bookings fill remaining calendar capacity. Distribution is direct via owned box office plus online self-serve, supported by multi-channel marketing across social media, email newsletter, and local radio partnerships. Customer acquisition is driven by event marketing rather than a software-style GTM motion.

Name

Conexus Arts Centre

Legal name

Conexus Arts Centre

Website

https://conexusartscentre.ca

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Conexus Arts Centre is a privately held performing arts and convention venue in Regina, Saskatchewan, operating a 2,031-seat theatre and multiple event spaces. It serves entertainment patrons, wedding clients, corporate event organizers, trade show producers, and touring performance promoters through ticketed performances, venue rentals, catering, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Performing arts venue
• Convention centre services
• Event venue rental
• Wedding event hosting
• Concert ticketing services

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from ticketed performances including concerts, theatrical productions, ballet performances, comedy shows, and family events at the Capital Auto Theatre.
2. Venue Rental: Rental income from hosting weddings, galas, trade shows, conferences, and corporate events in Theatre Lobby, Convention Hall, and meeting rooms.
3. Catering Services: Gourmet catering services for events including pre-show dinners, weddings, and galas with Executive Chef Leo Pantel and culinary team.
4. Sponsorships: Corporate sponsorships from partners including Brandt (Shake the Lake presenting sponsor), Conexus Credit Union, and other local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Conexus Arts Centre operates a 2,031-seat Capital Auto Theatre and multiple event spaces (Theatre Lobby, Convention Hall, Jacqui Shumiatcher Room, meeting rooms) for ticketed performances, weddings, galas, trade shows and conferences. It sells tickets through its own box office and etix.com, provides on-site gourmet catering led by an Executive Chef, and hosts annual festivals such as Shake the Lake. Revenue is generated from ticket sales, venue rental, catering, and corporate sponsorships.

Product overview

Conexus Arts Centre is a performing arts and convention venue located in Regina, Saskatchewan, established in 1967 as a centennial project. The venue operates a unified platform of physical event spaces and services rather than a software product. The core venue comprises the Capital Auto Theatre (2,031-seat main theatre with superior acoustics) and multiple event spaces (Theatre Lobby, Convention Hall, Jacqui Shumiatcher Room, and Meeting Rooms). These are supplemented by event-specific services including Wedding Services, Gala Events, Trade Show Services, and Gourmet Catering. The venue also hosts resident programming including Regina Symphony Orchestra performances and the annual Shake the Lake music festival. Ticketing and box office services are provided through the venue, with accessibility features including hearing devices and wheelchair accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Auto Theatre: The main theatre venue within Conexus Arts Centre, featuring a seating capacity of 2,031 and acoustically superior design for concerts, musicals, galas, graduations, and large ceremonies.
• Shake the Lake Regina

Products and services

• Capital Auto Theatre Main theatre venue with 2,031 seats, acoustically superior design, hydraulically adjustable orchestra pit accommodating up to 100 musicians, and full accessibility features including automatic door openers, ramps, elevators, and William Sound hearing assistance devices. Hosts concerts, musicals, galas, graduations, and large ceremonies.
• Theatre Lobby Event space with interior and exterior balconies and five windows overlooking Wascana Park, accommodating up to 300 guests for reception or 225 for banquet with a dance floor for 200.
• Convention Hall Versatile banquet space accommodating up to 1,400 guests for reception or 1,100 for banquet, with a dance floor accommodating 250-750 dancers. Used for trade shows, conferences, and large-scale events.
• Jacqui Shumiatcher Room Intimate event space ideal for weddings and gatherings, accommodating up to 300 guests for reception or 225 for banquet with a dance floor for 200.
• Meeting Rooms Conference rooms ranging from intimate boardrooms to spacious halls for various guest numbers and event styles.
• Wedding Services Complete wedding planning and execution including dedicated Wedding Planner Package with award-winning culinary expertise and customizable menus for couples and families planning weddings.
• Gala Events Formal event hosting for galas with over five decades of experience, including client services, support staff, and catering coordination for organizations and fundraisers.
• Trade Show Services Trade show hosting capabilities for diverse industries including bridal showcases, wellness expos, automotive exhibitions, and tasting events in the Convention Hall event space.
• Gourmet Catering On-site culinary services led by Executive Chef Leo Pantel and Executive Sous Chef Derris Warren, featuring diverse menus tailored to dietary needs and event requirements for weddings, galas, pre-show dinners, and corporate events.
• Shake the Lake Festival Annual outdoor music festival presented by Brandt, featuring multiple artists over two days with general admission, premium reserved seating, VIP chalets, and party suite options.
• Box Office Services Ticket purchasing and management services including online (via etix.com), phone, and in-person sales with accessibility accommodations and William Sound hearing devices.

Named customers6 records

Segments5 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BrandtcoreGTM or Marketing PartnerPresenting sponsor for Shake the Lake Regina outdoor music festival. Brandt's logo appears on festival marketing materials and event branding. Major annual event sponsorship supporting live entertainment in Saskatchewan.
• Conexus Credit UnioncoreGTM or Marketing PartnerNaming sponsor and financial partner. Offers 10% discount on event space rentals to Conexus Credit Union members. Logo featured on venue materials. The arts centre bears the Conexus name as part of naming rights agreement.
• Tourism ReginaminorGTM or Marketing PartnerTourism Regina Promo Card accepted at venue for show tickets and concessions. Included in Tourism Regina program for visitor attractions.
• SaskTelminorGTM or Marketing PartnerCorporate sponsor with logo placement on website and promotional materials.
• SGIminorGTM or Marketing PartnerCorporate sponsor with logo placement on website and promotional materials.
• Molson CoorsminorGTM or Marketing PartnerBeverage sponsor for Shake the Lake festival. Logo featured on festival materials.
• Jack 94.5minorGTM or Marketing PartnerRadio partner for Shake the Lake festival promotional coverage and on-air mentions.
• CKRM 620 AMminorGTM or Marketing PartnerLocal radio station partner. Hosted CKRM 100th Anniversary event at venue.
• Regina Symphony OrchestracoreStrategic or Co-development PartnerHome stage venue for RSO. Professional musical ensemble performs classical and pops concerts September-June season. RSO is a key anchor tenant providing recurring programming.
• Ballet JörgencoreStrategic or Co-development PartnerCanadian ballet company presenting Swan Lake and The Nutcracker: A Canadian Tradition at the venue. Recurring annual programming partner.
• Sterling ProductionscoreStrategic or Co-development PartnerLocal Regina theatre company dedicated to exceptional, cutting-edge theatre. Presents family musicals including Shrek The Musical. Key local arts partner.
• Time Warp PromotionscoreChannel Partner/ Reseller/ DistributorConcert promoter bringing tribute band shows (Sandman - Metallica, Hells Bells - AC/DC) to venue. Primary booking partner for classic rock tribute events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/conexusartscentre
• Facebookfacebook.com/conexusartscentre
• TikToktiktok.com/@conexusartscentre
• Xx.com/conexusartscntr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conexus Arts Centre