BRANDT
BRANDT is a family-owned specialty agricultural chemicals company founded in 1953 that develops and manufactures plant nutrition, crop protection, adjuvant, and biological products for farmers and agricultural retailers across 50+ countries.
- Company typePrivate
- Founded1953
- HeadquartersSpringfield, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What BRANDT does
BRANDT is a private, family-owned agricultural chemicals and agronomy company founded in 1953 in Illinois by Glen Brandt and Evelyn Brandt Thomas, now led by Rick Brandt as President and CEO. The company develops and manufactures specialty crop inputs spanning foliar plant nutrition (Manni-Plex, Smart System, Organiplex lines), enzyme-based nutrient technologies (EnzUp), adjuvants and water conditioners (Indicate 5, Uptake), chelated micronutrients (Sequestar), seed treatments and inoculants (MicroSURGE, HomeLAND, SeedFlow), biological products (BioFlex, Ecotec), and pest control solutions, alongside the acquired GRIGG turf and specialty nutrition brand. Operations are anchored by manufacturing in the US (Springfield, Fresno, Visalia, Avon Park, Aurora), Spain (Carmona), Brazil (Cambé), and South Africa (Brits), with the 300-acre Pleasant Plains research farm driving product validation.
BRANDT sells primarily B2B through agricultural retailers, cooperatives, and dealers, with direct-to-grower service through 20+ BRANDT Agronomic Services locations across Illinois and regional distributor networks across 50+ countries spanning North America, South America, Europe, Asia, Africa, and Australia. Pricing is quote-based and not publicly disclosed; revenue mechanics are predominantly one-time product sales complemented by professional agronomic consulting and research farm services. End customers include row-crop farmers (corn, soybeans, wheat, cotton), specialty crop producers, turf managers (golf, sports, consumer), and agricultural retailers. The company has pursued steady inorganic growth via acquisitions of Baicor (2016), Spanish assets (2016), Morton Fertilizer (2020), a Parana Brazil plant (2020), and Talc USA (2021), and has expanded geographically through a Greece joint venture (2024) and a Kazakhstan localization agreement (2026). Recent strategic moves also include partnerships with American Drone Network for drone spraying products, TELUS Agriculture for digital agriculture collaboration, and MyCarbon for the Revitalis regenerative agriculture program in Brazil.
BRANDT firmographics
Firmographics- Name
- BRANDT
- Legal name
- BRANDT, Inc.
- Website
- https://brandt.co
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BRANDT is a family-owned specialty agricultural chemicals company founded in 1953 that develops and manufactures plant nutrition, crop protection, adjuvant, and biological products for farmers and agricultural retailers across 50+ countries.
- Ownership category
- akta.pro rank
BRANDT industry classification
Industry- Product category
- Agricultural Specialty Chemicals / Crop Nutrition
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Agricultural Chemicals (2870), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC)
- akta.pro secondary industries
- Aerosol, Fumigant & Specialty Application Formulations (foggers, gases, smoke generators) (AFABAIAF), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)
Keywords
Where BRANDT is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
BRANDT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Agricultural Inputs Sales: Sale of specialty fertilizers, micronutrients, adjuvants, crop protection products, and seed treatments to agricultural retailers and farmers
- Agronomic Services: Research farm services, field trials, and agronomic consulting through BRANDT Agronomic Services locations
- International Distribution: Distribution of products through regional offices in Europe, Brazil, China, and other international markets
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BRANDT product offering
Product offeringCore offering
BRANDT manufactures and distributes specialty agricultural chemicals for crop production, including foliar nutrient formulations, enzyme-based seed and soil treatments, agricultural adjuvants and water conditioners, chelated micronutrients, slow-release nitrogen fertilizers, biological products, and pest control solutions. The company also operates BRANDT Agronomic Services, providing field trials, research, and agronomic recommendations through 20+ retail locations primarily in Illinois, and distributes products to growers in more than 50 countries through retailer and dealer networks.
Product overview
BRANDT is an agricultural company offering a broad portfolio of crop nutrition, protection, and specialty products. The product portfolio includes foliar nutrition lines (BRANDT Manni-Plex, BRANDT Smart System, BRANDT Organiplex), seed treatments and inoculants (BRANDT EnzUp, BRANDT MicroSURGE, BRANDT HomeLAND, BRANDT SeedFlow), adjuvants and water management (BRANDT Indicate 5, BRANDT Uptake), biological products (BRANDT BioFlex, BRANDT Ecotec), pest control solutions (BRANDT Nema-Q, BRANDT Biogard Dust, BRANDT InsectStop), and chelated micronutrients (BRANDT Sequestar). The company also acquired the GRIGG brand for turf and agricultural products. BRANDT Total Access provides a digital account management platform for customers. Products span adjuvants, aquatics, herbicides, pest & disease control, plant nutrition, planter box treatments, seed treatments, soil amendments, sustainable products, and water treatment categories across agriculture, turf, and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- BRANDT Specialty Formulations: Specialty agricultural formulations business unit focusing on advanced nutritional products
- BRANDT Agronomic Services
- BRANDT Europe
- BRANDT Brasil
- BRANDT Total Access
- GRIGG
Products and services
- BRANDT Manni-Plex Foliar Nutrients Proprietary foliar nutrient product line delivering essential micronutrients (zinc, manganese, magnesium, boron, calcium, iron, multimineral, B Moly, etc.) for crops including corn, soybeans, citrus, tree nuts, and vegetables, using patented Manni-Plex technology for enhanced plant absorption.
- BRANDT Smart System Foliar Nutrients Foliar nutrient delivery system designed for excellent tank mix compatibility with fungicides, insecticides, and herbicides, including BRANDT Smart Trio, Smart Quatro Plus, Smart B-Mo, Smart K B and other formulations for in-season applications.
- BRANDT EnzUp Patented enzyme-based nutrient technology combining enzymes and nutrients (including BRANDT EnzUp Zn, EnzUp P, EnzUp K, EnzUp Grain ST, EnzUp SeedFlow Zn) to boost soil health and crop growth through efficient enzyme distribution and enhanced nutrient absorption.
- BRANDT Indicate 5 Multi-functional adjuvant and water conditioner that counters the detrimental effects of high pH and hard water on sensitive pesticides, with broad tank mix compatibility.
- BRANDT Uptake Adjuvants Adjuvant product line including Uptake AMS, COC, Complete, HS COC, HS MSO, MSO, NIS 90, Plus, Plus Concentrate, and VRA for spray application enhancement.
- BRANDT Reaction Nutrient Formulations Liquid and dry nutrient formulations including 10-3-6 LS, 2-5-5 LS, 2-6-6 LS, 2-9-6 LS, 4-24-0 LS, 5-6-0 LS, 9-3-5 LS, and K DS/P DS/S DS variants for in-season fertility programs.
- BRANDT MicroSURGE Seed Inoculant Seed inoculant products for corn, soybean, small grain, cotton, sugar beet, and peanut crops.
- BRANDT HomeLAND Planter Box Treatment Planter box treatment solution for corn and soybeans applied at planting.
- BRANDT Sequestar Chelates Chelated micronutrient products including Fe DTPA, Fe EDDHA, Mn, Cu, Zn, Mg, and Ca formulations for correcting micronutrient deficiencies.
- BRANDT Organiplex Foliar Nutrients Organic foliar nutrient line including 3% Mg, 4% Fe, 4% Mn, 6% Zn, 8% Ca, and Micro Mix and ProMix formulations approved for organic production.
- BRANDT Converge SRN Slow-release nitrogen formulations including 18-0-6, 18-3-6, and 30-0-0 variants for extended nitrogen availability.
- BRANDT Biological Products (BioFlex and Ecotec) Biological product lines (BRANDT BioFlex and BRANDT Ecotec Plus) supporting sustainable agriculture and crop health.
- BRANDT Pest Control Solutions Crop protection products including BRANDT Nema-Q nematicide, BRANDT Biogard Dust, and BRANDT InsectStop EC 660 insecticide.
- GRIGG Brand Products Full line of turf and agricultural nutritional products acquired from GRIGG Brothers, including GRIGG Proven Foliar Nutrients, GRIGG GreenSpec Granulars, GRIGG Soil Amendments, GRIGG Alkaline Blue, GRIGG Gary's Green, GRIGG Turftopia, and GRIGG Ultraviolet protection products.
- BRANDT Total Access All-in-one account management digital portal for BRANDT Agronomic Service customers, providing centralized access to account tools and services at brandt.grower360.net.
- BRANDT Agronomic Services Direct agronomic services offered through 20+ BRANDT locations across Illinois, including research farm trials, agronomic recommendations, and product application support for commercial growers.
Quantifiable outcome
- World record soybean yield of 218.3 bu/ac achieved by customer using BRANDT products
- +2 more outcomes
Companies that use BRANDT
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
BRANDT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BRANDT partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered growth, core and flagship.
- TELUS Agriculture & Consumer GoodsgrowthNew digital agriculture collaboration as part of Kazakhstan-Canada Business Council partnerships, expanding bilateral cooperation into AI, digital innovation, and industrial partnerships.
- AgromashHolding KZgrowthLocalization agreement signed to produce agricultural machinery in Kazakhstan at the Kostanai Localization Center, part of Kazakhstan's initiative to reduce import dependence.
- American Drone Network (ADN)growthADN partnered with BRANDT to develop agricultural drone spraying products and improve application practices. The collaboration aims to optimize product formulations for drone use, enhance pilot training, and streamline digital integration for chemical management.
- MyCarbongrowthBRANDT and MyCarbon launched 'Revitalis' program to boost regenerative and sustainable agriculture in Brazil.
- JR Motorsports (NASCAR)coreMulti-year partnership with NASCAR Xfinity Series team featuring Justin Allgaier as driver and various racing sponsorships.
- Tampa Bay LightningflagshipChampionship Level partnership featuring BRANDT logo on Lightning helmets for all road games, community initiative to fight food waste, and Bolts Beginnings presenting partnership.
- Talc USAcoreBRANDT acquired a majority interest in Talc USA, a North Dakota-based producer of talc-based and related agricultural products. Talc USA continues operations as part of BRANDT's Specialty Formulations business unit, expanding BRANDT's agricultural product lines and technologies.
- Rose Bowl StadiumgrowthPartnership for turf management at Rose Bowl Stadium using BRANDT products.
- SiteOne Landscape SupplycoreDistribution partnership for BRANDT products through SiteOne Landscape Supply network.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
BRANDT competitors and assessment
Company assessmentDirect peers
- Helena Agri-Enterprises: U.S.-based distributor and formulator of specialty crop inputs, adjuvants, and crop protection products serving agricultural retailers and growers. Directly comparable product portfolio (adjuvants, nutrition, crop protection) and channel overlap with BRANDT.
- WinField United (Land O'Lakes): Crop inputs and agronomy platform owned by Land O'Lakes, offering branded plant nutrition, crop protection, and seed treatments through a cooperative retail network. Directly comparable in retail agronomy distribution model and grower-services orientation.
Broad incumbents
- Nutrien Ag Solutions: World's largest agricultural retailer and a division of Nutrien Ltd., distributing crop nutrients, crop protection, and seed alongside digital agronomy tools. Significantly larger scale; overlaps BRANDT in retail agronomy and specialty nutrition but with broader portfolio.
- FMC Corporation: Global agricultural sciences company focused on crop protection chemistry, including insecticides, herbicides, and fungicides. Comparable in crop protection product categories and adjuvants; larger R&D and global manufacturing footprint.
- Corteva Agriscience: Major seed and crop protection company offering herbicides, insecticides, fungicides, and digital agronomy tools. Comparable across crop protection and plant nutrition adjacencies; far larger scale and broader crop chemistry portfolio.
- ICL Group: Specialty minerals and fertilizers company producing plant nutrition, foliar fertilizers, and specialty crop solutions globally. Closely comparable in specialty fertilizer and foliar nutrition products.
- Compass Minerals: Producer of specialty plant nutrition products, including sulfate of potash and other premium fertilizers, sold through agricultural retailers. Comparable in specialty plant nutrition distribution channel.
Emerging players
- Verdesian Life Sciences: Specialty plant health and nutrition company focused on nutrient use efficiency, biologicals, and seed treatments for row crops and specialty crops. Overlaps with BRANDT's EnzUp and biological product lines; comparable target customers.
- American Vanguard Corporation: Specialty crop protection and plant nutrition company with portfolio of herbicides, insecticides, fungicides, and soil fumigants. Comparable in mid-size specialty crop input positioning.
Regional players
- SiteOne Landscape Supply: Largest U.S. distributor of landscape supplies including turf nutrition, with distribution partnership already in place for BRANDT products. Comparable across turf segment overlap; primarily a distribution/retail channel rather than formulator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BRANDT social profiles
Digital presenceBRANDT compliance and trust
Trust signalCompliance2 records
BRANDT financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRANDT leadership team
Management profileNumber of profiles
Profiles12 records
BRANDT subsidiaries and ownership
Company hierarchySubsidiaries4 records
BRANDT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRANDT M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRANDT
What does BRANDT do?
BRANDT manufactures and distributes specialty agricultural chemicals for crop production, including foliar nutrient formulations, enzyme-based seed and soil treatments, agricultural adjuvants and water conditioners, chelated micronutrients, slow-release nitrogen fertilizers, biological products, and pest control solutions. The company also operates BRANDT Agronomic Services, providing field trials, research, and agronomic recommendations through 20+ retail locations primarily in Illinois, and distributes products to growers in more than 50 countries through retailer and dealer networks.
Is BRANDT a public or private company?
BRANDT is a private company. It is classified as family owned and is currently operating.
When was BRANDT founded?
BRANDT was founded in 1953. It employs 501 to 1,000 people.
Where is BRANDT based?
BRANDT is headquartered in Springfield, United States, in the North America region.
How does BRANDT make money?
Three revenue lines are on record. Agricultural Inputs Sales are the primary driver. The others are agronomic Services and international Distribution.
Who are BRANDT's main competitors?
Direct peers on record are Helena Agri-Enterprises and WinField United (Land O'Lakes). Broad incumbents are Nutrien Ag Solutions, FMC Corporation, Corteva Agriscience, ICL Group and Compass Minerals. Emerging players are Verdesian Life Sciences and American Vanguard Corporation. SiteOne Landscape Supply is listed as a regional player.
Does BRANDT have an API?
No public API is recorded for BRANDT.
What industry is BRANDT in?
BRANDT's product category is Agricultural Specialty Chemicals / Crop Nutrition. Its primary akta.pro industry code is AFABACAC, Foliar Fertilizers & Foliar Nutrition Programs, with a secondary code of AFABAIAF, Aerosol, Fumigant & Specialty Application Formulations (foggers, gases, smoke generators). Its NAICS code is 32532 and its SIC code is 2870.