DelayPay

What DelayPay does

DelayPay Pty Ltd is an Australian agricultural fintech operating a Buy Now, Pay Later platform purpose-built for the country's farming sector. Founded in 2018 in Victoria by Dwain Duxson (fifth-generation farmer and founder of sister marketplace Farm Tender) and Kelsey Miller (15+ years in banking and financial services), the company provides short-term working capital of up to A$500,000 to small and medium Australian farming businesses for the purchase of livestock, feed, hay, fertiliser, water allocations, machinery, and other agricultural inputs. Approvals are issued within 24 hours on the basis of an ABN and driver's licence, repayment terms extend up to six months, and the platform operates as a two-sided credit intermediary — paying suppliers (sellers) typically within two business days while allowing buyers flexible extended repayment. The company's product suite includes the core DelayPay BNPL service and the February 2025-launched Water Now, Pay Later vertical, which has lent approximately A$4M to farmers for irrigation water purchases since inception.

The business model is transaction-fee driven, with sellers paying a fee (approximately 2% of the deal in cited case studies) for guaranteed payment and credit facilitation, supplemented by interest spreads between borrower rates and the 12.5% per annum paid to farmer-investor lenders. Distribution is hybrid: a direct, phone- and online-based sales motion staffed by agricultural practitioners, overlaid with a referral network of agricultural suppliers, equipment manufacturers, fodder traders, and transport companies (including Coopers Farm Gear, RYAN NT, Ruralco, and Gration Transport) that introduce farmer buyers at the point of sale. Marketing relies on content (a 141-post blog), organic social (Facebook), email, podcast appearances, and event presence (Beef Australia 2024) often co-executed with sister company Farm Tender, which contributes a 70,000+ member marketplace funnel.

Operationally, DelayPay is a lean distributed team of approximately 12 people based across rural Australia, supported by a CFO (Anton Phillips-Chantelois). The company has raised a A$16M capital round in 2024 led by Longreach Credit Investors (A$15M debt) alongside farmer/family equity and a Swarmer crowdfunding tranche (A$288K), and has separately secured a A$30M private credit facility from Rixon Capital. The addressable market is estimated at approximately 30,000 underserved small-to-medium Australian farming businesses representing roughly A$3B in funding opportunity, with the company's stated ambition to scale its loan book to A$50M over the next five years.

Name

DelayPay

Legal name

DelayPay Pty Ltd ACN 629 136 474

Website

https://delaypay.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Lending

NAICS

Sales Financing (522220)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro industry

PRIMARYFSAKACAN

BNPL for High-Ticket / Longer-Term Installments

Financial & Insurance/Lending & Consumer Finance/Buy Now, Pay Later (BNPL)

SECONDARYFSAKAMAI

Small-Dollar Short-Term Installment Loans (Non-payday)

Financial & Insurance/Lending & Consumer Finance/Payday Loans & Short-Term Credit

Keywords

• Agricultural lending
• Buy now pay later
• Farm working capital
• Rural credit services
• Agricultural finance

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-based BNPL fees: DelayPay charges sellers a fee (approximately 2% of the deal per one case study) for facilitating buyer credit and guaranteeing payment. Sellers receive immediate payment; buyers repay DelayPay over extended terms of up to 6 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

DelayPay provides a Buy Now, Pay Later (BNPL) financial service purpose-built for Australian agriculture, enabling farmers to purchase agricultural goods (livestock, feed, hay, fertilizer, water, machinery) with credit limits of up to $500,000, approval in as little as 24 hours, and repayment terms of up to 6 months. The company pays agricultural suppliers immediately (within 2 business days) and assumes the credit risk, while buyers (farmers) repay DelayPay over an extended period with flexible repayment options.

Product overview

DelayPay operates as a Buy Now, Pay Later platform purpose-built for Australian agriculture, consisting of the core DelayPay BNPL service and the specialized Water Now, Pay Later module. The core service enables farmers to access up to $500,000 in working capital for purchasing livestock, machinery, feed, fertilizer, and other agricultural inputs, with approval within 24 hours and repayment terms extending up to 6 months. The Water Now, Pay Later offering, launched in February 2024, extends the platform specifically to irrigation water purchases. DelayPay functions as a two-sided marketplace connecting agricultural buyers with sellers, paying suppliers immediately while allowing buyers extended payment terms. The company is closely affiliated with Farm Tender, an online agricultural marketplace.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Approved in less than 24 hours (stated benefit)
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ruralco (water brokering)coreStrategic or Co-development PartnerDelayPay is working with water brokering firm Ruralco to ensure farmers are aware of the Water Now, Pay Later borrowing opportunity. Ruralco helps distribute awareness of the product to their farmer client base.
• RYAN NTminorChannel Partner/ Reseller/ DistributorHorsham-based manufacturer of retrofit planting equipment (3rd generation, 50+ years operating) refers farming customers to DelayPay for interest-free finance on purchases of up to 6 months. RYAN NT receives payment within 48 hours.
• Farm TendercoreStrategic or Co-development PartnerDelayPay's sister company — a trusted online buying and selling marketplace for Australian agricultural businesses with 70,000+ members. Co-founded by DelayPay founder Dwain Duxson. The two companies share staff and co-attend events such as Beef Australia and the annual Farm Tender conference.
• Rural AidminorStrategic or Co-development PartnerRural Aid, a farmer support organisation, partnered with DelayPay to deliver meaningful support to farmers in need, including a farmer in Peak Hill, NSW.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Afterpay (Block): Global BNPL leader, now part of Block. Comparable as a foundational BNPL business model, but operates at massive scale in general retail rather than as a vertical-specific agricultural financier.
• Zip Co: Major Australian-listed BNPL provider. Comparable in being an Australian BNPL platform with merchant and consumer relationships, but Zip operates at significantly larger scale and across general retail rather than agricultural vertical.
• Humm Group (formerly Flexigroup): Established Australian BNPL and consumer finance provider offering longer-term installment products across retail, automotive, and home improvement. Comparable in offering high-ticket, longer-term BNPL but operates across many verticals at much larger scale.
• Rabobank Australia: Major specialist agricultural bank in Australia. Comparable as a key incumbent agricultural financier that DelayPay positions itself against by serving farmers underserved by Rabobank and the major banks.
• Rural Bank: Australian specialist agricultural bank owned by Bendigo and Adelaide Bank. Directly comparable as a traditional agricultural lender whose customers DelayPay targets with faster, more flexible short-term credit.

Emerging players

• Plenti (formerly SocietyOne): Australian point-of-sale lending and consumer credit marketplace. Comparable in providing flexible, asset-backed credit to consumers and SMBs, but with broader scope and more institutional funding model.

Direct peers

• Openpay: Australian BNPL focused on high-ticket and longer-term installment purchases (healthcare, automotive, home improvement). Most directly comparable to DelayPay's longer-term, high-ticket BNPL positioning for the agricultural sector.
• Prospa: Leading Australian online lender to small businesses. Comparable in providing fast, technology-led working capital to underserved Australian SMBs, though Prospa targets general SMBs rather than the agricultural vertical.
• Moula: Australian online business lender offering short-term working capital to SMBs using alternative data underwriting. Comparable business model (short-term, non-bank SMB credit) but with a different customer vertical.

Others

• AgriWebb: Australian livestock and farm management software provider. Adjacent ecosystem player — same customer base (Australian farmers) and complementary to DelayPay's offerings, but sells software rather than credit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/delaypayofficial
• Xx.com/delaypayaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DelayPay