Action! Airsoft
Action! Airsoft, operated by PRO-ACT CO., LTD., is a Taiwan-based online retailer founded in 2006 that distributes airsoft guns, parts, and accessories from 80+ brands to global hobbyists and dealers via a multi-currency e-commerce storefront and a B2B/wholesale channel.
- Company typePrivate
- Founded2006
- HeadquartersTaipei, Taiwan
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Action! Airsoft does
Action! Airsoft, operated by PRO-ACT CO., LTD., is a New Taipei City, Taiwan-based online retailer founded in 2006 that distributes airsoft guns, parts, and accessories through a direct-to-consumer e-commerce storefront at proactstore.com. The company operates on the ShopLine commerce platform and carries a catalog of more than 80 airsoft brands, including VFC, GHK, Umarex, KSC/KWA, LCT, PTS, and Maple Leaf, alongside officially licensed replicas from major firearms manufacturers such as H&K, Glock, SIG, FN, Colt, and Walther. Listed product prices range from roughly $1.56 for small consumables up to $1,136.61 for premium replicas, indicating coverage across entry-level, mid-market, and enthusiast price tiers.
The business monetizes through retail markup on catalog sales and a parallel B2B/wholesale channel serving dealers and bulk buyers. The storefront supports 16+ currencies and international shipping, enabling a globally distributed customer base of individual airsoft hobbyists and commercial resellers. Marketing and community engagement are conducted through branded presences on Facebook, Instagram, and LINE, reflecting the social-channel dynamics of the niche hobbyist segment. Certain US-bound shipments have been suspended due to customs clearance constraints, a regulatory friction that materially affects access to the largest single airsoft market.
There are no disclosed funding rounds, headcount figures, leadership bios, or revenue figures in the available data, and no AI/ML capabilities, proprietary technology, or partnerships beyond brand licensing are evidenced. The operation is best characterized as a mature, privately held specialty e-commerce business whose strategic differentiation rests on licensed brand access, catalog breadth, and established cross-border distribution rather than on technology or capital intensity.
Action! Airsoft firmographics
Firmographics- Name
- Action! Airsoft
- Legal name
- PRO-ACT CO., LTD.
- Website
- https://proactstore.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Action! Airsoft, operated by PRO-ACT CO., LTD., is a Taiwan-based online retailer founded in 2006 that distributes airsoft guns, parts, and accessories from 80+ brands to global hobbyists and dealers via a multi-currency e-commerce storefront and a B2B/wholesale channel.
- Ownership category
- akta.pro rank
Action! Airsoft industry classification
Industry- Product category
- Airsoft Guns and Tactical Equipment Retail
- NAICS
- Sporting Goods Retailers (459110)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
Keywords
Where Action! Airsoft is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Action! Airsoft business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Direct retail sales of airsoft guns, gas blowback pistols/rifles, SMGs, sniper rifles, machine guns, magazines, accessories, and aftermarket parts through online storefront. One-time purchase model with prices ranging from approximately $5 to over $1,000 per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Action! Airsoft product offering
Product offeringCore offering
Action! Airsoft operates an online retail store (proactstore.com) selling licensed airsoft guns, gas blowback (GBB) rifles, pistols, SMGs, machine guns, sniper rifles, grenade launchers, and a wide range of aftermarket parts, magazines, optics, and maintenance consumables. The store carries products from 80+ airsoft brands including VFC, GHK, Umarex, KSC/KWA, LCT, PTS, and Maple Leaf, with authorized licenses from real firearm manufacturers such as H&K, Glock, SIG Sauer, FN, Colt, and Walther.
Product overview
Action! Airsoft operates an e-commerce platform for airsoft guns, parts, and accessories. The core product portfolio centers on gas blowback (GBB) airsoft rifles and pistols from multiple licensed manufacturers. Primary rifle platforms include the VFC AK GBB Series (AK74M, AKS74U, AK105), VFC M4/HK416 GBB Series with EVO hop-up system, GHK AK V3 GBB System, and GHK M4 V3 GBB System. The pistol lineup features licensed GBB pistols from Glock, H&K, SIG Sauer, Walther, FN, and Smith & Wesson. Supporting product categories include GBB submachine guns (MP5, MP7, G36, UMP), machine guns (M249), sniper/shotgun rifles, grenade launchers, aftermarket magazines, HOP-up upgrade parts, and general accessories (optics, rails, grips, maintenance supplies). The store carries original manufacturer parts as well as third-party aftermarket components from brands like Maple Leaf, Guarder, and others.
Differentiator
Problem solved
Functional benefit
Companies that use Action! Airsoft
Customer profileSegments2 records
Ideal customer profiles1 record
Action! Airsoft technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Action! Airsoft partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major and minor.
- VFC (Very Fire Company)corePrimary supplier carrying extensive VFC product lines including licensed GBB rifles (HK416, M4 series, AK series), pistols (Glock, VP9, 1911), SMGs (MP5, G36), and aftermarket original parts.
- GHKcoreKey supplier of GHK airsoft products including AK series, M4 V3 GBB, HK416 GBB, AUG, G5, and original parts for GHK platforms.
- UmarexcoreLicensed products under Umarex authorization for H&K, Glock, Walther, and other brands including pistols, rifles and accessories.
- PTS (Precision Technology & Supply)majorSells PTS brand aftermarket parts and accessories for airsoft platforms including enhanced triggers, grips, and components.
- Maple LeafmajorAftermarket supplier of HOP-UP chambers, inner barrels, and upgrade components for VFC and other GBB platforms.
- LCT (LCT Airsoft)majorCarries LCT AK series airsoft rifles and accessories including ZenitCo accessories.
- SIG AIR / SIG SauermajorLicensed SIG AIR products including P320 M17/M18 pistols, MCX rifles, MPX SMGs with authorized branding.
- FN (Fabrique Nationale)majorFN authorized products including SCAR-H/MK17, FNX-45, FNS-9, FNC, and FN FAL/LAR airsoft GBB replicas.
- ColtmajorColt licensed products including M16, M4, XM177E2, MK18 MOD1, MK16 URG-I airsoft GBB rifles.
- H&K (Heckler & Koch)coreUmarex-licensed H&K products including HK416, MP5, G3, G36, UMP, HK45, VP9, PSG-1 airsoft replicas.
- Knight's Armament Company (KAC)majorLicensed KAC products including SR-16 E3, SR-25, M110 SASS airsoft GBB rifles with authentic markings.
- Daniel DefenseminorLicensed Daniel Defense products through GHK/Colt partnerships for URGI-style airsoft replicas.
- GlockcoreGlock licensed airsoft GBB pistols including G17, G19, G45 Gen5 MOS series under Umarex authorization.
- BCM (Bravate Comp)majorBCM licensed airsoft including MK2 MCMR series rifles and BCM accessories (grips, stocks, rails).
- WalthermajorWalther licensed products including PDP, PPQ M2, PPK/S airsoft GBB pistols under Umarex.
- Smith & WessonminorSmith & Wesson licensed M&P9, M&P9C airsoft pistols under Umarex.
- KimberminorKimber licensed 1911 series airsoft pistols including Ultra Carry II and Custom II models.
- MAXIM DefenseminorMAXIM Defense licensed PDX, MDX, MD9 airsoft AEG and GBB products.
- KSC/KWAmajorCarries KSC/KWA brand GBB SMGs and rifles with compatible magazines and parts.
- KrytacmajorKrytac brand airsoft products including rifles and accessories.
- GuardermajorGuarder aftermarket parts including GBB pistol custom parts, gas components, and upgrade items.
- MagpulmajorMagpul licensed grips and accessories for airsoft platforms.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Action! Airsoft competitors and assessment
Company assessmentDirect peers
- Taiwangun.com: Taiwan-based airsoft e-commerce specialist selling GBB rifles, pistols, and aftermarket parts to a global customer base — the most direct head-to-head peer given overlapping Taiwan sourcing, product mix, and cross-border shipping model.
- Evike.com: Largest US-based airsoft retailer carrying 100+ brands with GBB and AEG platforms, aftermarket parts, and consumables; comparable by product mix and target buyer, though dominant in the North American market that Action! currently has restricted access to.
- Airsoft GI: US specialty airsoft retailer focused on GBB and AEG rifles, licensed replicas, and aftermarket parts — directly comparable product mix and enthusiast customer base, with US geography that contrasts with Action! Asia-based positioning.
- RedWolf Airsoft: Hong Kong-headquartered airsoft retailer with global shipping and an extensive licensed-brand catalogue (VFC, GHK, Tokyo Marui, Umarex) — directly comparable assortment, Asia-based operations, and DTC e-commerce motion.
Others
- GHK: Taiwan-based GBB airsoft manufacturer (AK and M4 V3 systems) and a key Action! supplier; included as a co-located upstream partner sharing the same Taiwanese airsoft ecosystem rather than a downstream competitor.
- VFC (Very Fire Company): Taiwan-based GBB airsoft manufacturer and Action!'s principal supplier; comparable as a co-located Taiwan airsoft player, but positioned upstream as a manufacturer rather than competing for end-consumer sales.
- Krytac: Airsoft rifle brand carried in Action!'s catalog and broader industry peer; included as an upstream brand peer rather than a direct retail competitor, illustrating the dual-edged brand-vs-retailer overlap in this category.
Broad incumbents
- Tokyo Marui: Japan-based airsoft manufacturer and incumbent that defines the GBB and AEG product categories; comparable as a referenced brand across Action!'s catalog and an aspirational wholesale supplier, though primarily a manufacturer rather than retailer.
- Umarex: Germany-based airsoft and replica firearms manufacturer holding major US/EU firearm IP licenses (H&K, Glock, Walther, SIG, S&W); a current supplier to Action! whose licensing power makes it both a critical partner and a structural counterparty.
Regional players
- Begadi: Germany-based airsoft retailer and distributor stocking licensed and proprietary GBB/AEG products — comparable catalogue and one-stop-shop proposition, but serves primarily the German/European market via different channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Action! Airsoft social profiles
Digital presenceAction! Airsoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action! Airsoft leadership team
Management profileNumber of profiles
Action! Airsoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action! Airsoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action! Airsoft
What does Action! Airsoft do?
Action! Airsoft operates an online retail store (proactstore.com) selling licensed airsoft guns, gas blowback (GBB) rifles, pistols, SMGs, machine guns, sniper rifles, grenade launchers, and a wide range of aftermarket parts, magazines, optics, and maintenance consumables. The store carries products from 80+ airsoft brands including VFC, GHK, Umarex, KSC/KWA, LCT, PTS, and Maple Leaf, with authorized licenses from real firearm manufacturers such as H&K, Glock, SIG Sauer, FN, Colt, and Walther.
Is Action! Airsoft a public or private company?
Action! Airsoft is a private company. It is classified as unknown and is currently operating.
When was Action! Airsoft founded?
Action! Airsoft was founded in 2006.
Where is Action! Airsoft based?
Action! Airsoft is headquartered in Taipei, Taiwan, in the Asia region.
How does Action! Airsoft make money?
One revenue line is on record: retail Product Sales.
Who are Action! Airsoft's main competitors?
Direct peers on record are Taiwangun.com, Evike.com, Airsoft GI and RedWolf Airsoft. Others are GHK, VFC (Very Fire Company) and Krytac. Broad incumbents are Tokyo Marui and Umarex. Begadi is listed as a regional player.
Does Action! Airsoft have an API?
No public API is recorded for Action! Airsoft.
What industry is Action! Airsoft in?
Action! Airsoft's product category is Airsoft Guns and Tactical Equipment Retail. Its primary akta.pro industry code is CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection). Its NAICS code is 459110 and its SIC code is 5945.