What Evike.com does

Evike.com is a privately held, California-incorporated e-commerce retailer founded in 2001 and headquartered in Alhambra, CA, self-described as the world's largest online airsoft store. The company sells a broad catalog of airsoft guns (AEGs, gas blowback, pistols, shotguns, sniper rifles, SMGs, machine guns, grenade launchers), parts and accessories (internal/external components, magazines, batteries, BBs, optics, grenades), tactical gear and apparel, and has extended into adjacent hobby verticals including fishing equipment, air guns/pellet guns, and trading card games. The platform distributes products from 700+ brands including G&G, Tokyo Marui, Krytac, Classic Army, EMG, KWA, and a growing portfolio of proprietary Evike sub-brands (Evike Custom Guns, Evike Exclusive, Evike Performance Shop, Evike Tactical Gear, Evike Apparel), complemented by in-house Custom Cerakote coating and gunsmithing services.

The business operates a direct-to-consumer model combining an online storefront with a physical superstore in Alhambra and multiple Evike Outpost field/retail locations. GTM spans organic social (Facebook, YouTube, Instagram, X, TikTok), email/newsletters, content marketing (buying guides, blogs), and event-based community engagement (AirsoftCON, Airsoft Palooza, Siege of Antioch). Customers are segmented primarily into hobbyist airsoft players ranging from newcomers to MilSim veterans, with a secondary vertical in law enforcement/military training. Pricing is per-unit with no subscription component; free shipping applies to orders over $149 in the continental US, a 90-day warranty is offered, and a price-match guarantee is in place. International reach is served through Evike-Europe.com (wholly-owned EU subsidiary) and US-based international shipping subject to ITAR/EAR restrictions. The underlying technology is a standard e-commerce platform with no disclosed proprietary AI/ML, no public API, and no app; operations run on 101–250 employees under founder Evike Chang.

Name

Evike.com

Legal name

Evike.com Inc.

Website

https://evike.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Evike.com is a privately held US e-commerce retailer founded in 2001 and self-described as the world's largest online airsoft store, selling guns, parts, tactical gear, and adjacent hobby categories to consumer hobbyists and law enforcement/military training customers via its website, Alhambra superstore, and European subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Alhambra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of airsoft guns, accessories, tactical gear, fishing equipment, air guns, and trading card games through e-commerce and physical retail store. Revenue is generated through one-time product transactions with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Evike.com is a direct-to-consumer retailer selling airsoft guns, parts and accessories, tactical gear and apparel, air guns/pellet guns, fishing equipment, and trading card game products through its own e-commerce storefront and walk-in superstore in Alhambra, CA. The company curates offerings from 700+ brands, operates proprietary private-label lines (Evike Custom Guns, Evike Exclusive, Evike Performance Shop, Evike Apparel), and offers value-added services such as Custom Cerakote coating and gunsmithing.

Product overview

Evike.com operates as the world's largest online airsoft retailer and distributor, offering a comprehensive e-commerce platform with thousands of products across multiple categories. The core offering centers on airsoft guns (Automatic Electric Guns/AEGs, gas blowback rifles, pistols, shotguns, sniper rifles, SMGs, and machine guns) and airsoft parts/accessories (internal components, external parts, magazines, batteries, BBs, gas, optics, and tactical gear). The platform also extends into adjacent verticals including fishing equipment, air guns, and trading card game products. Evike distinguishes itself through proprietary private-label brands (Evike Custom Guns, Matrix, Evike Exclusive) and value-added services including Custom Cerakote coating and Custom Work/gunsmithing. The business model combines direct-to-consumer e-commerce with physical retail presence through Evike Superstore in Alhambra, CA and multiple Evike Outpost field locations.

Differentiator

Problem solved

Functional benefit

Brands

• Evike Custom Guns: Custom airsoft gun builds and configurations sold under Evike's house brand
• Evike Custom Masks
• Evike Exclusive
• Evike Performance Shop
• Evike Apparel
• Evike Patches
• Evike SWAG
• Evike Tactical Gear

Products and services

• Airsoft Guns Primary product category featuring thousands of airsoft rifles, pistols, shotguns, sniper rifles, SMGs, machine guns, and grenade launchers from over 700 brands including G&G, Tokyo Marui, Krytac, Classic Army, and Evike Custom Guns. Sold to airsoft players and tactical training users.
• Airsoft Parts & Accessories Extensive range of airsoft components including AEG internal parts, gas gun parts, sniper rifle internals, magazines, batteries, chargers, BBs, gas, hop-up buckings, scopes, optics, lights, lasers, grenades, and upgrade components. Targeted at airsoft players maintaining or upgrading their equipment.
• Tactical Gear & Apparel Military-style tactical equipment including body armor, plate carriers, chest rigs, holsters, slings, helmets, eye protection, footwear, gloves, combat uniforms, backpacks, gun bags, and outdoor survival equipment. Used by airsoft players, MilSim participants, and tactical training customers.
• Evike Custom Guns Proprietary custom-configured airsoft rifles built using licensed components from manufacturers like EMG, G&G, G&P, KWA, and Matrix. Includes custom Cerakote finishing services. Sold under Evike's private-label house brand.
• Custom Cerakote Services Professional custom firearm coating service using Cerakote ceramic finishes for durability, corrosion resistance, and custom aesthetics on airsoft guns. Sold to airsoft gun owners seeking customization or refurbishment.
• Custom Work & Gunsmithing Services Professional airsoft gunsmithing and modification service including installation of internal upgrades, performance tuning, and custom builds. Targeted at airsoft players seeking enhanced performance or personalized configurations.
• Fishing Equipment Complete fishing gear selection including reels, rods, jigs, lures, fishing line, hooks, weights, fishing simulators, reel parts, and fishing apparel from brands like Shimano, Daiwa, PENN, and Abu Garcia. Sold to recreational anglers.
• Air Guns & Pellet Guns Non-airsoft pneumatic weapons including air pistols, air rifles, air gun accessories, magazines, ammunition, and less-than-lethal options from brands like Crosman, Gletcher, and Elite Force/Umarex. Sold to recreational shooters and target practice users.
• Trading Card Game (TCG) Products Trading card game supplies including gaming dice, card storage, deck boxes, play mats, sealed products, and sleeves for Pokemon, Magic: The Gathering, Disney Lorcana, and other card games. Sold to TCG hobbyists and collectors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Airsoft Megastore: One of the largest US-based online airsoft retailers, carrying a broad catalog of airsoft guns, tactical gear, and accessories from hundreds of brands. Directly comparable to Evike as a major multi-brand airsoft e-commerce platform targeting hobbyists and MilSim players.
• Airsoft Station: Online airsoft retailer offering guns, parts, tactical gear, and accessories with price-matching and a wide product selection. Closely comparable in product mix, target customer (recreational airsoft players), and pure e-commerce go-to-market motion.
• Airsoft GI: US-based airsoft retailer with both online and physical store presence, offering guns, upgrades, and tactical apparel. Comparable to Evike's hybrid e-commerce plus physical superstore model and customer base of hobbyist and MilSim players.
• RedWolf Airsoft: Hong Kong-founded airsoft retailer with global online distribution and an RWTV content platform. Comparable international airsoft specialist with strong brand recognition, proprietary content, and multi-region shipping similar to Evike's Evike-Europe operations.
• Pyramyd Air: US-based retailer specializing in air guns, air rifles, and pellet guns with adjacent paintball and airsoft accessories. Comparable to Evike's air gun category and overlapping hobbyist/outdoor recreation customer base.

Emerging players

• Air Venturi: US-based air gun and airsoft brand and retailer with both proprietary product lines and distribution. Comparable to Evike's house-brand strategy (Evike Custom, Evike Exclusive) where the company combines branded product with curated multi-brand assortment.
• Patriot Ordnance Factory (POF-USA) Airsoft: US firearms manufacturer that has expanded into licensed airsoft replicas under its own brand. Comparable as a branded airsoft product supplier/distributor channel that Evike competes with on branded product offerings.

Broad incumbents

• Bass Pro Shops: Large multi-category outdoor recreation retailer carrying hunting, fishing, and shooting sports equipment including some airsoft-adjacent tactical gear. Comparable as a broader outdoor sporting goods retailer that overlaps with Evike's fishing and tactical gear categories.
• HobbyTown: US hobby retail franchise chain offering RC, models, games, and hobby products with a broader assortment than pure airsoft. Comparable as an established multi-category hobby retailer serving similar enthusiast demographics.
• Amazon (Sports & Outdoors): Global e-commerce marketplace carrying extensive airsoft gun, accessory, and tactical gear assortments from third-party and first-party sellers. Comparable as a price- and selection-disrupting channel that competes for the same online airsoft buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evikesuperstore
• YouTubeyoutube.com/channel/UCxJ_Liuzh6kPdok1bIk4zEA?sub_confirmation=1
• Facebookfacebook.com/AirsoftEvike
• Instagraminstagram.com/airsoftevike
• LinkedInlinkedin.com/company/evike.com-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evike.com