Tammen

What Tammen does

Tammen GmbH is a privately held full-service advertising and internet agency (Werbeagentur und Internetagentur) founded in 1982 and headquartered in Osnabrück, Germany. The firm conceives, designs, and produces communication concepts, marketing materials, corporate design, websites, and photography for three primary customer groups: B2B companies (manufacturing, electronics, and food-processing sectors), hotels and gastronomy venues, and foundations. The agency is led by founder and managing partner Dipl. Kfm. Rolf Tammen and operates with a disclosed headcount of 1-10 employees, executing project-based professional services engagements through direct client relationships rather than disclosed pricing structures.

The company has built an extensive intangible asset portfolio over more than four decades, including a suite of registered sub-brands such as the TAGEWERK calendar edition series (produced collaboratively since 2000 with photographer Monika Goecke and partner suppliers), the EMOTIONS editions covering hotels, food, cities, regions, companies, and artisans, as well as lifestyle concepts (JORDAN'S, JORDAN'S COFFEEBAR, THEATRIS), event brands (PRIVATEOPEN), and a digital services arm (design_d). The TAGEWERK and KME TECU calendars serve as recurring portfolio assets that double as lead-generation tools, having won numerous gregor international calendar awards, a reddot design award (2010), German Design Award nomination (2012), and Japan Calendar Awards.

Tammen generates revenue through consulting fees and project-based creative services under a professional services model, with go-to-market primarily reliant on reputation, portfolio-driven referrals, and long-term client relationships in the German Mittelstand and hospitality market. The firm maintains core strategic partnerships with KME Germany (calendar co-production since 2004), Lorenz Consulting (change management bundling), and the long-standing TAGEWERK supplier network (vph, IVD, Schöneis). No proprietary technology platform, AI/ML capabilities, funding rounds, or geographic expansion beyond Germany have been disclosed.

Name

Tammen

Legal name

Tammen GmbH

Website

https://tammen.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Tammen GmbH is a privately held German advertising and internet agency founded in 1982 in Osnabrück, serving B2B manufacturers, hotels and gastronomy venues, and foundations with integrated communication concepts, corporate design, websites, and creative production.

Ownership category

akta.pro rank

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Communication Services: Full-service advertising agency providing concept development, design, and production of communication materials for B2B companies, hotels, and foundations. Revenue generated through consulting fees and project-based creative services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Tammen GmbH is a full-service advertising and internet agency that conceives, designs, and produces sophisticated communication concepts for B2B companies, hotels, gastronomy businesses, foundations, and selected B2C artisans. Core deliverables include integrated communication strategy, corporate and brand design, marketing consulting, employer branding, website development, photography, print materials, prospectuses, and trade show presentation materials.

Product overview

Tammen is a full-service advertising and internet agency (Werbeagentur und Internetagentur) based in Osnabrück, Germany, operating since 1982. The company provides integrated communication concepts, brand strategy, corporate design, and marketing consulting services primarily for B2B companies, hotels, and foundations. Tammen's portfolio includes both core agency services and a suite of branded edition sub-products: HOTELEMOTIONS®, FOODEMOTIONS®, CITYEMOTIONS®, COUNTRYEMOTIONS®, COMPANYEMOTIONS®, and ARTWORKEMOTIONS® (emotional brand editions), plus TAGEWERK® (calendar editions), PRIVATEOPEN® (golf events), PRIVATESYLT® (magazine), and lifestyle/brand concepts (JORDAN'S®, JORDAN'S COFFEEBAR®, THEATRIS®). The digital services division operates under design_d®.

Differentiator

Problem solved

Functional benefit

Brands

• TAGEWERK®: Calendar edition produced with associated partners (photographer, paper supplier, printer, and processor) as proof of their services since 2000. The calendars are produced in limited editions and distributed free of charge to friends and customers of the participating companies.
• ARTWORKEMOTIONS®
• HOTELMOTIONS®
• FOODEMOTIONS®
• CITYEMOTIONS®
• COUNTRYEMOTIONS®
• COMPANYEMOTIONS®
• PRIVATEOPEN®
• design_d®

Products and services

• Tammen Creative Agency Services Full-service advertising and internet agency offering integrated communication concepts, brand strategy, corporate design, marketing consulting, employer branding, website development, photography, print materials, prospectuses, and trade show presentation materials for B2B companies, hotels, gastronomy businesses, foundations, and selected artisans.
• design_d® Digital Services Corporate digital services brand operated by Tammen GmbH to deliver digital communication, web, and internet-based work for clients.
• TAGEWERK® Calendar Editions Annual calendar edition produced as a collaborative proof-of-capability project with Tammen's long-term partners, demonstrating design, photography, printing, and finishing services to clients and prospects.
• JORDAN'S® Brand Concept Branded hospitality concept covering articles, bistro, and hotel offerings, made available by Tammen for licensing or partnership with interested investors.
• JORDAN'S COFFEEBAR® Brand Concept Branched coffee bar concept developed by Tammen as a licensable brand for investors.
• THEATRIS® Gastronomy Concept Gastronomy concept brand developed by Tammen and offered to interested investors for licensing or partnership.

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Lorenz ConsultingcoreImplementation/ SI/ Consulting PartnerAdolf Lorenz and Lorenz Consulting provide change management and organizational development services. Together with Tammen, they conduct extensive internet-based employee surveys and 360° feedback analyses for clients.
• KME Germany GmbH & Co. KGcoreStrategic or Co-development PartnerKME produces TECU® brand copper materials for roofing and facade applications. Tammen has produced the TECU® calendar annually since 2004, showcasing architectural projects worldwide using TECU® products.
• Monika GoeckecoreStrategic or Co-development PartnerMonika Goecke is a photographer and designer from Bielefeld who has been collaborating with Tammen since 2000 on the TAGEWERK® calendar project, contributing photography and design work.
• vph GmbH & Co. KGminorStrategic or Co-development PartnerPaper supplier from Bielefeld participating in the TAGEWERK® calendar collaborative project since 2000.
• IVD GmbH & Co. KGminorStrategic or Co-development PartnerPrinting company from Ibbenbüren participating in the TAGEWERK® calendar collaborative project since 2000.
• Schöneis GmbHminorStrategic or Co-development PartnerFinishing company from Esterwegen participating in the TAGEWERK® calendar collaborative project since 2000.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• kempertrautmann: Independent German creative agency known for integrated brand and communication work. Comparable to Tammen in independent mid-sized positioning and integrated service offering across B2B and consumer brands.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, corporate design, and integrated communication. Similar in size and independent-ownership structure to Tammen, with comparable service mix for B2B and consumer clients.
• Scholz & Friends: Independent German creative agency with strong B2B and brand-led communication heritage. Closely comparable to Tammen in offering integrated brand and communication concepts to enterprise clients, though operating at a larger scale.

Broad incumbents

• DDB Germany: German arm of the global DDB creative network. Competes with Tammen for enterprise creative and brand communication mandates but with network-level resources, multinational reach, and significantly larger headcount.
• Jung von Matt: One of Germany's largest independent creative agencies with offices across multiple cities. Compares to Tammen as a German creative services competitor, but operates at substantially greater scale and with network-level capabilities.
• TBWA Germany: German operations of the TBWA global creative network. Overlaps with Tammen in offering integrated brand communication and creative services, but competes from a network-backed, larger-scale position.
• Serviceplan Group: Largest owner-managed agency group in Europe, headquartered in Munich. Comparable as a full-service German communication agency serving enterprise clients, but with significantly broader geographic reach and integrated digital capabilities.
• Ströer: Major German digital out-of-home and digital marketing provider. Comparable as a German-headquartered marketing/communications services player, though operating at significantly larger scale across multiple channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tammen