Radio Taxi Fortaleza

What Radio Taxi Fortaleza does

Radio Taxi Fortaleza, operating under the legal name COOPRATAF – Cooperativa dos Condutores de Rádio Táxi de Fortaleza, is a taxi dispatch cooperative founded on May 16, 1987, in Fortaleza, Ceará, Brazil. It was the first taxi cooperative in North and Northeast Brazil to deploy radio-frequency dispatch infrastructure, and operates today with approximately 490 member-drivers (cooperados) who collectively own and operate the fleet. The cooperative serves individual consumers in Fortaleza seeking point-to-point taxi transportation, including daily commuters, airport transfers, and late-night travel.

The company's core technology is a satellite-based taxi dispatch system that uses in-vehicle database terminals to connect passengers with nearby vehicles, with GPS enabling real-time tracking and estimated arrival times. Consumers can request rides through a multi-channel distribution stack: a mobile app (iOS/Android) with a three-tap booking flow and real-time route visualization, a 24-hour call center (including a toll-free 0800 number), a WhatsApp Business booking channel, and physical taxi stands (pontos de táxi) across Fortaleza. The fleet is maintained with an average vehicle age of approximately three years, and the cooperative publishes monthly and audited annual financial transparency reports covering fiscal years 2021 through 2024.

The business model is a cooperative per-ride fare structure regulated by local transportation authorities. Members are owner-operators rather than employees, and revenue is generated through taxi fares paid by passengers per ride. The cooperative has no external shareholders, no private equity or venture capital ownership, and no publicly traded equity. Geographic scope is limited to a single city (Fortaleza), and the operating entity is a Brazil-domiciled cooperative.

Name

Radio Taxi Fortaleza

Legal name

COOPRATAF – Cooperativa dos Condutores de Rádio Táxi de Fortaleza

Website

https://radiotaxifortaleza.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Taxi Fortaleza (COOPRATAF) is a 490-member taxi dispatch cooperative in Fortaleza, Brazil, founded in 1987, offering smartphone app, phone, WhatsApp, and physical-stand booking with real-time GPS vehicle tracking for individual consumer riders.

Ownership category

akta.pro rank

Product category

Ground Passenger Transportation Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Transportation Services (4700)

akta.pro primary industry

Taxi Dispatch & Fleet Management Operators (Radio/Call Center) (TLAFAHAG)

akta.pro secondary industry

Taxi Cooperative / Owner-Driver Association Operators (TLAFAHAM)

Keywords

• Taxi dispatch services
• Cooperative taxi booking
• Radio taxi operations
• Mobile taxi app
• On-demand transportation

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Taxi Fare Revenue: Cooperative operates a taxi fleet where 490 cooperative members (cooperados) provide taxi services. Revenue is generated through taxi fares paid by passengers per ride. The cooperative model means drivers are member-owners rather than employees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rádio Táxi Fortaleza operates a taxi dispatch cooperative (COOPRATAF) connecting passengers in Fortaleza, Brazil with approximately 490 cooperative member-drivers through satellite-based dispatch, a smartphone booking app with real-time tracking, a 24-hour phone/WhatsApp call center, and a network of physical taxi stands. The cooperative collects taxi fares per ride and shares operational decisions among its member-owners.

Product overview

Radio Taxi Fortaleza operates as a taxi dispatch cooperative (COOPRATAF – Cooperativa dos Condutores de Rádio Táxi de Fortaleza) serving Fortaleza, Brazil since 1987. The company offers a portfolio of services centered on its mobile app for taxi booking with real-time tracking capabilities, a traditional satellite-based radio dispatch system using in-vehicle database terminals, and a 24-hour customer service center accessible via phone and WhatsApp. The company connects approximately 490 cooperative taxi drivers with passengers through both app-based and phone-based booking channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádio Táxi Fortaleza Mobile App

Quantifiable outcome

• Taxi dispatched within minutes of call

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Easy Taxi: Brazil-origin taxi-hailing app that connects passengers with licensed taxi drivers. Direct competitor in the licensed-taxi-dispatch segment, with overlapping target customer and value proposition.
• CoopTaxi: Brazilian taxi cooperative network connecting licensed taxi drivers across multiple cities. Highly comparable in cooperative ownership structure and licensed-taxi dispatch model, though serving a broader geographic footprint.
• TopTáxi: Brazilian taxi cooperative operating radio-dispatch services in multiple cities. Directly comparable business model (cooperative member-drivers, radio/call dispatch) to Radio Táxi Fortaleza.
• Cabify: App-based rideshare platform operating in major Brazilian cities. Overlaps with Radio Táxi on private-car passenger transportation, competing for the same consumer urban mobility use cases.
• 99 (99app): Brazil's leading app-based rideshare platform owned by Didi, operating in Fortaleza and across Brazil. Directly competes with Radio Táxi on on-demand passenger transportation, though it uses gig-driver model rather than a licensed fleet.
• Uber: Global rideshare leader operating widely in Fortaleza. Competes directly for on-demand taxi demand with a different ownership model (gig drivers vs. cooperative permissionaries) and a stronger technology stack.

Emerging players

• Yellow (formerly EasyGo): Brazilian scooter and ride-hailing mobility startup. Operates in the same urban mobility market in Brazil with partial overlap on point-to-point passenger transport, though focused on shorter trips and micro-mobility.

Broad incumbents

• Localiza Mobilidade: Brazil's largest vehicle rental company, part of Localiza group, with mobility and fleet services. While focused on car rental, it competes broadly for urban mobility demand in Fortaleza and offers adjacent chauffeur services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Radio-taxi-fortaleza-100067030236035
• LinkedInlinkedin.com/company/radio-taxi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Taxi Fortaleza