Safe Showers
BathWise (formerly Safe Showers) is a Texas-based, direct-to-consumer bathroom remodeling company offering accessibility-focused tub-to-shower conversions, walk-in tubs, and walk-in showers with safety features for seniors aging in place, disabled veterans, and general homeowners.
- Company typePrivate
- Founded2008
- HeadquartersSan Antonio, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Safe Showers does
BathWise (formerly Safe Showers) is a Texas-based, direct-to-consumer bathroom remodeling company founded in 2008 and headquartered in San Antonio, operating across San Antonio, Austin, Dallas, and Corpus Christi/Victoria. The company specializes in accessibility-focused bathing solutions — tub-to-shower conversions, walk-in tubs, bathtub replacements, walk-in showers, roll-in showers, and wheelchair-accessible showers — equipped with safety features including low step-in basins, grab bars, anti-microbial surfaces, and a claimed industry-leading slip-resistant floor. Its primary customer segments are seniors aging in place (primary), disabled veterans, and general homeowners seeking bathroom modernization.
The company was acquired by New Bath Today in 2024 and rebranded from Safe Showers to BathWise as part of a portfolio consolidation. Revenue is generated through one-time project sales covering product markup and installation labor, with financing options offered to lower purchase friction. The go-to-market model relies on in-home sales consultations, phone-based inside sales, a website with free-consultation lead capture, a dedicated customer testimonials program, and the community-facing "BathWise Serves" veteran outreach program. The company employs 51-100 staff, markets its 40 years of combined industry experience, faster turnaround versus competitors, and offers a one-year labor warranty with a lifetime product warranty. There is no public revenue disclosure, no disclosed funding rounds, and no evidence of proprietary technology beyond product feature marketing.
Safe Showers firmographics
Firmographics- Name
- Safe Showers
- Legal name
- BathWise
- Website
- https://safeshowers.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BathWise (formerly Safe Showers) is a Texas-based, direct-to-consumer bathroom remodeling company offering accessibility-focused tub-to-shower conversions, walk-in tubs, and walk-in showers with safety features for seniors aging in place, disabled veterans, and general homeowners.
- Ownership category
- akta.pro rank
Safe Showers industry classification
Industry- Product category
- Bathroom Remodeling Services
- NAICS
- Residential Remodelers (236118)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Bathroom Accessibility & Safety Upgrades (Grab Bars, Curbless Showers, Widened Doors) (HSAPABAJ)
- akta.pro secondary industries
- Full Bathroom Remodel (Design-Build) (HSAPABAA), Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC), Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD), Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN), Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)
Keywords
Where Safe Showers is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Safe Showers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Bathroom Renovation Installation: One-time product sales and professional installation of showers, bathtubs, and tub-to-shower conversions for homeowners. Revenue is generated per project through product markup and installation labor charges.
- Financing Services: Company offers financing options to customers, enabling them to pay for renovations over time with low monthly payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Bathroom Renovation Projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Safe Showers product offering
Product offeringCore offering
Safe Showers designs, sells, and installs accessibility-focused bathroom remodeling solutions — primarily tub-to-shower conversions, walk-in tubs, walk-in showers, and bathtub replacements — for homeowners, with emphasis on safety features for seniors, veterans, and mobility-challenged individuals. The company offers in-home design consultations, turnkey installation, and consumer financing as part of its offering.
Product overview
BathWise (formerly Safe Showers) is a bathroom remodeling company offering a unified portfolio of accessibility-focused bathing products. The core offerings center on tub-to-shower conversions, walk-in tubs, bathtub replacements, and walk-in showers—all equipped with safety features such as low step-in basins, grab bars, and slip-resistant flooring. These are complemented by add-on services including solid surface tub surrounds, bathroom renovations for seniors, and small bathroom remodels. The company serves aging homeowners, disabled veterans, and individuals with mobility challenges across Texas cities (San Antonio, Austin, Dallas) with a one-year labor warranty and lifetime product warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Tub-to-Shower Conversion
Companies that use Safe Showers
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Safe Showers technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Safe Showers partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Safe Showers competitors and assessment
Company assessmentBroad incumbents
- American Standard (Walk-In Tubs): American Standard is a major plumbing fixture manufacturer with a walk-in tub product line sold through dealers and direct channels. It competes for the same aging-in-place buyer persona, particularly through national dealer networks and brand recognition that Safe Showers lacks.
- Home Depot Home Services (Bath Remodel): Home Depot's in-store bath remodeling services connect homeowners with local installers for tub and shower replacements. While not a specialist, the Home Depot channel competes for the same Texas homeowners researching bath remodels and pressures lead conversion across the category.
- New Bath Today: New Bath Today is the parent company that acquired Safe Showers and operates it as BathWise. As a multi-brand bath remodeling platform, it shares the same core business model and customer base, and its other operating units effectively operate as internal peers in product, GTM, and operational benchmarking.
- Jacuzzi (Walk-In Tubs): Jacuzzi's walk-in bathtub line competes in the same senior-accessible bathing category with strong brand recognition. While Jacuzzi is a broad bath/spa brand, its walk-in tub products overlap directly with Safe Showers' walk-in tub offering.
- Kohler (Walk-In Bath / LuxStone): Kohler's Walk-In Bath and LuxStone shower lines are part of the broader Kohler portfolio of bath products. While Kohler serves a much wider customer base, its accessibility-focused bath offerings compete directly for the same senior remodeling buyer that Safe Showers targets.
Direct peers
- Bath Fitter: Bath Fitter is a national direct-to-consumer bathroom remodeling franchise specializing in tub and shower liners, replacements, and accessibility conversions. It is the most direct comparable in terms of one-day installation model, senior-focused GTM, and product overlap with Safe Showers' bathtub replacement and walk-in shower offerings.
- Bath Planet: Bath Planet is a bathroom remodeling franchise specializing in tub and shower replacements with accessibility features. Its regional dealer model, senior-targeted messaging, and product set (walk-in tubs, low-threshold showers, grab bars) make it a near-direct competitor to Safe Showers' core offering.
- Leaf Home Bath: Leaf Home Bath (formerly part of LeafFilter) is a national direct-to-consumer bathroom remodeling provider offering walk-in tubs, tub-to-shower conversions, and full remodels targeting aging homeowners. Its scale and direct-to-consumer motion position it as a key direct competitor.
- Re-Bath: Re-Bath is a bathroom remodeling franchise offering full remodels, tub-to-shower conversions, walk-in tubs, and aging-in-place solutions. Its product portfolio and direct-to-consumer, in-home sales motion directly mirror Safe Showers' offering, particularly around accessibility upgrades for seniors.
Regional players
- Accessible Home & Bath Solutions (regional competitors): Regional accessible bath remodeling contractors in Texas and adjacent states offer walk-in tubs and roll-in showers with similar senior-focused GTM. They compete for the same local homeowner projects but lack Safe Showers' multi-market Texas footprint and BathWise veteran outreach program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Safe Showers social profiles
Digital presenceSafe Showers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Showers leadership team
Management profileNumber of profiles
Safe Showers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Showers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Showers
What does Safe Showers do?
Safe Showers designs, sells, and installs accessibility-focused bathroom remodeling solutions — primarily tub-to-shower conversions, walk-in tubs, walk-in showers, and bathtub replacements — for homeowners, with emphasis on safety features for seniors, veterans, and mobility-challenged individuals. The company offers in-home design consultations, turnkey installation, and consumer financing as part of its offering.
Is Safe Showers a public or private company?
Safe Showers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safe Showers founded?
Safe Showers was founded in 2008. It employs 51 to 100 people.
Where is Safe Showers based?
Safe Showers is headquartered in San Antonio, United States, in the North America region.
How does Safe Showers make money?
Two revenue lines are on record. Bathroom Renovation Installation is the primary driver. The others are financing Services.
Who are Safe Showers's main competitors?
Broad incumbents on record are American Standard (Walk-In Tubs), Home Depot Home Services (Bath Remodel), New Bath Today, Jacuzzi (Walk-In Tubs) and Kohler (Walk-In Bath / LuxStone). Direct peers are Bath Fitter, Bath Planet, Leaf Home Bath and Re-Bath. Accessible Home & Bath Solutions (regional competitors) is listed as a regional player.
Does Safe Showers have an API?
No public API is recorded for Safe Showers.
What industry is Safe Showers in?
Safe Showers's product category is Bathroom Remodeling Services. Its primary akta.pro industry code is HSAPABAJ, Bathroom Accessibility & Safety Upgrades (Grab Bars, Curbless Showers, Widened Doors), with a secondary code of HSAPABAA, Full Bathroom Remodel (Design-Build). Its NAICS code is 236118 and its SIC code is 7600.