Koziol Glücksfabrik

What Koziol Glücksfabrik does

Koziol Glücksfabrik operates the German consumer design house koziol, founded in 1926 and headquartered in Erbach im Odenwald. The company designs and manufactures household and lifestyle products in Germany using sustainable thermo-plastic elastomers (TPE), with a portfolio spanning tableware, kitchen, bathroom, on-the-go, living, and children's categories across proprietary collections (SUPERGLAS, NORA, HAPPY KIDS, BLOMSTER, GÖTEBORG, BABELL, KLIKK READY, PASCAL L) and licensed children's lines (PEPPA PIG, Paw Patrol, SpongeBob). Technical differentiation centers on in-house German production, borosilicate glass in the SUPERGLAS premium line, and proprietary product designs. The company also offers borosilicate glass collections and licensed character merchandise.

The business model is a multi-channel consumer goods operation. Primary revenue comes from one-time product sales through owned DTC channels: a Shopify-based e-commerce platform (koziol-shop.de) with worldwide DHL shipping and free shipping in Germany above €39, plus the GlücksSHOP flagship retail store inside the GlücksFabrik experience center. Ancillary revenue streams include paid Traumkugel workshops (€12 per first globe, €8 per additional), café sales at the GlücksCAFÉ (Tue-Sun), and a dedicated B2B portal for corporate gifts, incentives, and bulk orders with sample shipment service. The GlücksFabrik itself combines an Erlebnismuseum (experience museum), flagship store, café, and bookable workshops, functioning as both a brand destination and a tourist venue in the Odenwald region.

Koziol serves three primary customer segments: individual consumers (B2C, primary) seeking sustainable, design-focused German-made household goods; business customers (B2B, secondary) purchasing corporate gifts and promotional items; and visitors/tourists (tertiary) attending the GlücksFabrik for workshops, museum visits, and shopping experiences. Distribution is global via direct e-commerce, single-country via the Erbach flagship store, and global via the B2B channel. No public ticker, funding rounds, or acquisitions are disclosed; the company appears as an independent, privately held German design house with 11-50 employees.

Name

Koziol Glücksfabrik

Legal name

koziol

Website

https://koziol-gluecksfabrik.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Koziol Glücksfabrik is a privately held German design house (founded 1926, Erbach) that designs and manufactures Made-in-Germany household products in thermo-plastic elastomers and borosilicate glass, serving individual consumers, B2B corporate gift buyers, and visitors through its e-commerce platform, flagship store, and GlücksFabrik experience center.

Ownership category

akta.pro rank

Product category

Household Design Products

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

akta.pro secondary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

Keywords

• Household design products
• Tableware collections
• Kitchen accessories
• Bathroom accessories
• Children's lifestyle products

Headquarters

HQ city

Erbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of design household products including glasses, cups, plates, bowls, kitchen tools, bathroom accessories, storage, children's products, and lifestyle items through e-commerce and flagship store.
2. Workshop Fees: Revenue from Traumkugel (dream globe) workshops priced at €12/person for first globe plus €8 for each additional globe. Workshops available during Hesse summer holidays 2026.
3. Café Sales: GlücksCAFÉ at the experience center serves food and beverages, open Tuesday-Sunday with varying hours.
4. B2B/Museum: B2B sales channel for business partners, plus Erlebnismuseum (experience museum) as part of the visitor experience offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Koziol Glücksfabrik designs and manufactures a broad range of household and lifestyle products under the koziol brand, including tableware (glasses, cups, plates, bowls, dish sets, cutlery), kitchen helpers, on-the-go items, bathroom accessories, living/lifestyle goods, and children's products, using sustainable thermo-plastic elastomers and borosilicate glass produced entirely in Erbach, Germany. The company sells these products primarily through its own Shopify-based e-commerce platform (koziol-shop.de) and the GlücksSHOP flagship store at the GlücksFabrik experience center, complemented by a B2B channel for corporate gifts and incentives. The GlücksFabrik site also houses an Erlebnismuseum, GlücksCAFÉ, and hands-on workshops (e.g., Traumkugel crafting), blending retail with a destination experience.

Product overview

Koziol Glücksfabrik operates as a design-focused home goods company with a unique experiential retail model. The company offers a comprehensive portfolio of plastic and glass household products organized across multiple product categories: tableware (glasses, cups, plates, bowls, dish sets, cutlery), kitchen items (helpers, waste bins, storage, preparation), on-the-go products (drinking bottles, to-go cups, lunch boxes, camping sets), bathroom accessories (bins, accessories, storage), and living/lifestyle items. The Glücksfabrik itself is an experience center in Erbach im Odenwald comprising three main offerings: an Erlebnismuseum (experience museum), a Flagshipstore (GlücksSHOP), and a GlücksCAFÉ, all offering workshops and experience packages. The company also features licensed children's collections including PEPPA PIG, Paw Patrol, and Sponge Bob, as well as branded lines like SUPERGLAS, NORA, HAPPY KIDS, and BLOMSTER. Products are made in Germany with a focus on sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• GlücksFabrik Erlebnismuseum (Experience Museum)
• GlücksSHOP Flagship Store Flagship retail store at the GlücksFabrik in Erbach offering the full koziol product range, including exclusive Wiegeglück special items. Open Tue-Sat 10-18h, Sun & holidays 14-18h.
• GlücksCAFÉ Café at the GlücksFabrik experience center serving food and beverages. Open Tue-Fri 12-17h, Sat 11-17h, Sun & holidays 14-17h.
• Workshops & Erlebnispakete (Experience Packages) Scheduled and bookable workshops including Traumkugel (dream globe) crafting and experience packages, suitable for children 6+ and adults, at the GlücksFabrik.
• SUPERGLAS Collection Premium borosilicate glass drinkware collection including wine and champagne glasses, drinking glasses, cocktail glasses, and beer and shot glasses.
• NORA Collection Branded koziol collection featuring cups and related tableware items.
• HAPPY KIDS Collection Children's product collection featuring toys, dishes, lunch boxes, and drinking bottles.
• PEPPA PIG Collection Licensed children's product collection featuring PEPPA PIG branded items.
• Paw Patrol Collection Licensed children's product collection featuring Paw Patrol branded items.
• Sponge Bob Collection Licensed children's product collection featuring Sponge Bob branded items.
• BLOMSTER Collection Branded product collection within the koziol lineup.
• GÖTEBORG Dish Set (16-piece) 16-piece dish set within the koziol club collection line.
• BABELL Etagere (L) Tiered serving stand (etagere) product for tableware use.
• SUPERGLAS CLUB No. 4 (2-piece cocktail glass set) 2-piece cocktail glass set from the SUPERGLAS club collection.
• SUPERGLAS CLUB No. 1 (4-piece water glass set) 4-piece water glass set from the SUPERGLAS club collection.
• PALSBY Bowl (L) Bowl product within the koziol kitchen preparation line.
• BIBO Bio Waste Bin Bio waste bin for kitchen waste separation.
• KLIKK READY Portable Cutlery Set Portable 2-piece cutlery set with etui (pouch), designed for on-the-go use.
• PASCAL L Lunch Box Lunch box with dividing insert for on-the-go meal storage.
• DEL Swing-Top Bin (S) Swing-top (pedal-style) bin for bathroom use.
• SOAP Soap Dish Soap dish for bathroom accessories.
• MILANO Newspaper Holder Newspaper holder within the koziol living and lifestyle home accessories line.
• TASCHE XL Bag XL-sized bag within the koziol living and lifestyle bags line.
• CANDY L SPACE Lunch Box Space-themed lunch box with dividing dish for children.
• PAW PATROL Connect & Grow Children's Dish Set Children's dish set with Paw Patrol branding featuring a connect and grow design.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• VfL Michelstadt (Jugendabteilung)minorOthersCharitable partnership where 100% of the €3 parking fee collected at the GlücksFabrik's P3 parking lot is donated to the youth department of VfL Michelstadt sports club. Customers receive a voucher of equal value to use in the shop or café.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stelton: Danish design brand offering household and kitchen objects across multiple categories, mirroring Koziol's design heritage, sustainability focus, and DTC plus retail presence in Northern Europe.
• Joseph Joseph: UK design brand specializing in kitchen tools, storage, waste bins, and on-the-go products - directly overlapping Koziol's kitchen, on-the-go (KLIKK READY), and waste-bin (BIBO) categories.
• Alessi: Italian design house producing premium household and kitchen objects with strong brand recognition. Closely comparable to Koziol on design-led, made-in-home-country positioning and DTC plus showroom distribution.
• Bodum: Swiss-designed brand best known for borosilicate glassware, kitchen accessories, and sustainability messaging - directly overlapping Koziol's SUPERGLAS borosilicate line and broader kitchen/home categories.
• Eva Solo: Danish design house for kitchen, dining, and lifestyle accessories with strong DTC and premium positioning - comparable in Scandinavian-equivalent design heritage and category breadth.
• Normann Copenhagen: Danish design brand with broad home accessories, lighting, and tabletop assortments - comparable to Koziol on design-led, multi-category household product mix and DTC-first distribution.

Broad incumbents

• Rosenthal: Premium German porcelain and tableware maker with strong design collaborations and a Made-in-Germany heritage - directly comparable on design-led, premium tableware positioning.
• WMF: Established German kitchen and dining brand offering cutlery, cookware, and small electricals - overlaps with Koziol's kitchen, cutlery, and on-the-go product categories.
• Villeroy & Boch: Major German heritage tableware, kitchen, and bathroom brand. Comparable as a long-established German home-goods maker with overlapping tableware and bathroom categories.
• Le Creuset: Premium cookware and tableware brand with strong DTC and lifestyle positioning. Comparable on premium home-goods brand promise, design reputation, and global DTC footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koziol Glücksfabrik