What Dinosaur Park does

Dinosaurier-Park Münchehagen GmbH & Co. KG operates an outdoor dinosaur theme park and open-air scientific experience in Rehburg-Loccum, Lower Saxony, Germany, and self-positions as Germany's largest park in its category. The core product is a 2.8 km circular trail displaying more than 400 life-sized dinosaur models, augmented by an evolving set of themed areas including the newly added Europasaurus-Inseln (Europasaurus Islands). The park runs on a defined seasonal calendar — the 2026 season runs March 7 through November 1 — and serves primarily families, school groups, and regional tourists in northern Germany, with some inbound international visitors reached via an English-language site and Meta social channels.

The business generates revenue through a tiered ticketing model (day tickets priced €14.90–€16.90, season passes €28–€33), on-site merchandise, birthday-party packages, and a Patenschaften sponsorship/adoption program for individual dinosaur exhibits. Distribution is direct-to-consumer: visitors purchase either at the on-site box office or online via the Ticketfritz ticketing platform, and merchandise is sold both in-park and through a separate e-commerce shop at shop.dinopark-international.de. Distribution partners also include RegioBus for public-transit access and AccessGO for accessibility, while the underlying marketing and web stack is supported by YTPI Internetagentur, Google Maps, and Meta. The company is family-owned, with Ferdinand Wesling sen., Dorit Wesling, and Franz-Josef Dickmann listed as managing partners; no PE/VC funding is referenced, and operations are domestic-only.

The operating model is asset-heavy and seasonally bound: the park's competitive position rests on a large fixed base of physical exhibits, branded IP, and family management rather than software or technology differentiation. There is no disclosed AI/ML, data flywheel, or recurring B2B revenue; the principal revenue concentration is in the March–November window, and the principal monetization levers are ticket yield, season-pass conversion, sponsorship program uptake, and merchandise attach through the partner shop.

Name

Dinosaur Park

Legal name

Dinosaurier-Park Münchehagen GmbH & Co. KG

Website

https://dinopark.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dinosaurier-Park Münchehagen is a German family-owned outdoor dinosaur theme park in Lower Saxony that operates a 2.8 km trail with 400+ life-sized dinosaur models, selling day tickets, season passes, merchandise, and exhibit sponsorships to families, school groups, and regional tourists on a March–November seasonal calendar.

Ownership category

akta.pro rank

Product category

Theme Park and Open-Air Museum

NAICS

Amusement and Theme Parks (71311), Museums, Historical Sites, and Similar Institutions (712), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Natural History Museums (THAJADAC), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Dinosaur theme park
• Outdoor museum
• Family entertainment venue
• Prehistoric exhibits
• Educational tourism

Headquarters

HQ city

Rehburg-loccum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Day Tickets: Admission fees for individual visitors to the dinosaur theme park. Children 4-12 years: €14.90, Youth & Adults 13+: €16.90, Children 0-3: Free.
2. Season Passes: Annual pass providing unlimited access throughout the season (March 7 to November 1). Children 4-12: €28.00, Youth & Adults 13+: €33.00.
3. Birthday Parties: Children's birthday party packages booked through the groups section of the website.
4. Merchandise: Partner shop selling Dinopark merchandise including souvenirs and dinosaur-related products.
5. Sponsorships: Patenschaften (sponsorship) programs where individuals or entities can sponsor dinosaur models.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dinosaur Park is a seasonal open-air scientific museum and theme park in Lower Saxony, Germany, displaying over 400 life-sized reconstructions of dinosaurs and other prehistoric animals along a 2.8 km walking trail. It sells admission tickets and season passes to walk-in visitors, families, school groups, and birthday parties, and generates supplementary revenue from a branded merchandise shop and Patenschaften (model sponsorship) program.

Product overview

Dinosaur Park (Dinopark) is Germany's largest scientific open-air museum and theme park, operated by Dinosaurier-Park Münchehagen GmbH & Co. KG. The core offering is the main park experience featuring over 400 life-sized dinosaur reconstructions along a 2.8 km walking trail, supplemented by specialized attractions like the Europasaurus-Inseln (new prehistoric themed area), guided tours, hands-on Paleo Camp activities, dinosaur preparation experiences, and dinosaur tracks. The park offers ticketed admission including day tickets (€14.90-€16.90) and season passes (€28-€33), plus add-on experiences like birthday packages and group bookings. Additional revenue streams include merchandise through the Partner-Shop and sponsorship programs. The park operates seasonally from March 7 to November 1, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tickets (Tageseintrittspreise) Per-person admission tickets to the Dinosaur Park experience: children 4-12 years €14.90, youth and adults 13+ €16.90, children 0-3 free. Available online via Ticketfritz and at the on-site box office. Targets families, individual visitors, school groups, and tourists during the seasonal operating period.
• Season Passes (Saisonkarten) Annual passes granting unlimited access throughout the operating season (March 7 to November 1): children 4-12 €28.00, youth and adults 13+ €33.00. Sold at the on-site ticket office, with downloadable application forms for new purchases and renewals.
• Birthday Party Packages (Geburtstags-Angebot) Children's birthday party packages enabling families to celebrate with dinosaurs and friends at the park. Booked through the dedicated birthday section of the groups page.
• Group Bookings (Gruppenanmeldung) Dedicated registration and booking service for organized groups, including schools and other collectives, arranged through the park's groups page.
• Guided Tours (Führungen) Guided educational tours through the park led by knowledgeable guides, providing structured interpretive experiences about dinosaurs and prehistoric life for visitors and groups.
• Patenschaften (Model Sponsorships) Sponsorship program through which individuals or entities can support specific dinosaur models or exhibits at the park, providing an alternative revenue stream tied to named exhibits.
• Partner-Shop Merchandise Online merchandise storefront selling Dinopark-branded items, souvenirs, and dinosaur-related products to visitors and remote customers.

Quantifiable outcome

• Seismosaurus model: 45 meters long, 9 meters tall - one of the largest scientifically consulted dinosaur models worldwide

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core, minor and moderate.

• TicketfritzcoreTechnology or IntegrationOnline ticket booking platform used for purchasing day tickets and season passes. Provides the technical infrastructure for online ticket sales.
• RegioBusminorChannel Partner/ Reseller/ DistributorPublic transportation partner providing bus service Line 835 on weekends and public holidays from Neustadt a. Rbg. and Wunstorf around Steinhuder Meer, with 'Saurierpark' stop directly at the main entrance.
• Meta Platforms (Facebook/Instagram)moderateGTM or Marketing PartnerSocial media presence for marketing and customer engagement. Official pages on both Facebook (facebook.com/Dinosaurierpark) and Instagram (instagram.com/dinosaurierpark).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Europa-Park: Germany's largest theme park, operating a broad portfolio of themed attractions including rides, shows, and hotels. Comparable as a large-scale German destination theme park, but operates at much higher scale and with a much wider entertainment offering than Dinopark's dinosaur focus.
• Heide Park Resort: Major German theme park in Lower Saxony (Soltau) with rides, attractions, and on-site accommodation. Comparable regional incumbent in Northern Germany competing for the same family visitor base, but rides-led and much larger in scale than Dinopark.
• Phantasialand: Established German theme park near Cologne with multiple themed lands, rides, and shows. Comparable as a German ticketed theme park competing for the same family leisure spend, but rides-focused versus Dinopark's walking-trail outdoor museum model.

Direct peers

• Dinosaur World: U.S.-based chain of outdoor dinosaur parks with life-sized models along walking trails, plus fossil dig experiences. Comparable in product format (outdoor life-sized dinosaur models on walking trails) and audience (families and school groups), though operating in a different geography.
• Fundación Conjunto Paleontológico de Teruel-Dinópolis: Spain-based dinosaur-themed museum and theme park complex combining scientific paleontology exhibits with visitor attractions. Most directly comparable peer to Dinopark: ticketed dinosaur experience, outdoor prehistoric animal models, and education-led entertainment in Europe.
• Prehisto Parc: French dinosaur-themed outdoor park offering life-sized reconstructions and prehistoric animal exhibits with a family/school audience. Comparable in concept and scale: ticketed, outdoor, education-focused dinosaur attraction.
• Dino-Parc (France): French outdoor dinosaur park featuring life-sized reconstructions and walking trails aimed at families and school groups. Closely comparable model: ticketed, walking-trail-based dinosaur attraction in continental Europe targeting the same family/education customer base.

Regional players

• Weltvogelpark Walsrode: Large bird and wildlife park in Lower Saxony, Germany, with outdoor walking trails and family-oriented exhibits. Comparable regional outdoor wildlife attraction in the same German state, competing for family tourism and school visits.
• Serengeti Park Hodenhagen: German wildlife/safari park in Lower Saxony featuring drive-through animal reserves and walking trails. Comparable as a Northern German ticketed outdoor animal/nature attraction targeting families, but focused on living wildlife rather than prehistoric reconstructions.

Others

• Museum für Naturkunde Berlin: Germany's largest natural history museum, featuring dinosaur and prehistoric exhibits including one of the world's largest mounted dinosaur skeletons. Comparable as a German scientific institution offering dinosaur-focused public exhibits and education, but operates as an indoor museum rather than an outdoor walking-trail theme park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dinosaurierpark
• Instagraminstagram.com/dinosaurierpark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinosaur Park