Weltvogelpark Walsrode
- Company typePrivate
- Founded1962
- HeadquartersWalsrode, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
Weltvogelpark Walsrode firmographics
Firmographics- Name
- Weltvogelpark Walsrode
- Legal name
- Nature Park Germany GmbH
- Website
- https://weltvogelpark.de
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Weltvogelpark Walsrode industry classification
Industry- Product category
- Zoological Park / Wildlife Attraction
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)
- akta.pro secondary industry
- Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)
Keywords
Where Weltvogelpark Walsrode is headquartered
LocationHeadquarters
- HQ city
- Walsrode
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Weltvogelpark Walsrode business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales
Revenue model
- Day Ticket Sales: Single-entry day tickets sold online (with date reservation, offering ~30% discount) and at the park gate. The primary revenue driver for individual visitors. Pricing starts at €18.90 online for standard day tickets.
- Season Passes: Annual season passes providing unlimited entry during the open season, plus exclusive perks. Marketed as 'Saisonkarten 2026' with pricing from €42.90. Generates recurring, subscription-like revenue from repeat visitors and enthusiasts.
- Meet & Greet Experiences: Premium add-on experiences where visitors interact with specific bird groups (parrots, penguins, birds of prey) or enjoy VIP feeding sessions. Sold as date-specific add-ons through the online ticketing portal, priced from €19.90.
- Group Bookings and School Programs: Discounted group tickets and pre-booked guided tours for schools, kindergartens, birthday parties, and corporate groups. Includes themed combination packages (Kolibri, Flamingo, Adler) with pricing from €19.90 per person.
- Food, Beverage and Merchandise: On-site food and beverage sales through the Rosencafé and other dining facilities, plus the souvenir shop selling merchandise. Revenue from ancillary visitor spending within the park.
- Event Venue Rental: Private event bookings at specialized locations within the park (Indoor-Show-Haus, Eventlocation at Kranichsee, Baumhausdorf, Uhu-Burg, Rosencafé) for corporate events, celebrations, and weddings.
- Animal Sponsorship (Tierpatenschaften): Visitors can sponsor specific animals, contributing to conservation and generating additional revenue for species protection programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online Day Ticket — lowest price tier for individual visitors |
| One time/ perpetual license | Pay-as-you-go | Family Day Tickets (up to 4 persons) with online date reservation |
| Subscription | Annual | Season Pass 2026 — unlimited entry for the full season |
| One time/ perpetual license | Pay-as-you-go | Group/School Rates — discounted per-person pricing for pre-booked groups |
| Transaction based/ take rate | Pay-as-you-go | Meet & Greet Premium Experiences — add-on encounters with birds |
| Unit Pricing | Pay-as-you-go | Holiday / Children's Activity Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Weltvogelpark Walsrode product offering
Product offeringCore offering
Weltvogelpark Walsrode is a zoological bird park operating as a visitor attraction, selling day tickets and season passes for admission to view and interact with hundreds of bird species in naturalistic enclosures. It supplements admissions with paid Meet & Greet experiences, group/educational programs, event venue rental, on-site F&B and merchandise, and animal sponsorship programs.
Product overview
Weltvogelpark Walsrode operates as a zoo and wildlife park offering a unified visitor experience centered around bird conservation, education, and entertainment. The core offering consists of day tickets and season passes providing park admission, supplemented by exclusive experiences (Meet & Greet programs, feeding shows, flight demonstrations), educational services (school programs, group tours, animal sponsorships), and event venue rentals. The park's infrastructure includes attractions such as the Free-Flight Hall, outdoor enclosures, and garden areas. Ancillary revenue comes from food & beverage services, retail shopping, and partnered hotel packages. No software platform or technology product exists.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Tickets (Tagestickets)
Quantifiable outcome
- Over 30% savings for online pre-booked tickets vs. gate pricing
- +2 more outcomes
Companies that use Weltvogelpark Walsrode
Customer profileSegments5 records
Ideal customer profiles4 records
Weltvogelpark Walsrode technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Weltvogelpark Walsrode partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Parques ReunidoscoreSince January 2019, Weltvogelpark Walsrode has been part of the Parques Reunidos group, a Spanish operator of water, animal, and leisure parks. Parques Reunidos operates over 60 parks worldwide, including more than 30 in Europe. This is the park's parent company and represents the most significant strategic relationship, providing access to group-wide resources, operational best practices, cross-marketing, and capital for ongoing development.
- Versele LagaminorVersele Laga is listed as a partner/sponsor of Weltvogelpark Walsrode, providing bird food and nutrition products for the park's avian collections.
- EAZA (European Association of Zoos and Aquaria)coreEAZA is a professional body representing zoos and aquaria in Europe. Membership indicates compliance with high standards of animal welfare, conservation, education, and scientific research. EAZA member institutions participate in European Endangered Species Programmes (EEPs).
- VDZ (Verband der Zoologischen Gärten)coreVDZ is the Association of German Zoos, a national professional body for German zoological institutions. Membership aligns the park with German zoo industry standards and conservation initiatives.
- WAZA (World Association of Zoos and Aquariums)coreWAZA is the global professional body for zoos and aquariums worldwide. Membership connects the park to global zoo industry best practices and conservation networks.
- TravelcircusminorTravelcircus is an online travel platform that offers combined park entry and hotel accommodation packages for Weltvogelpark Walsrode visitors. This partnership extends the park's reach to overnight tourists and out-of-region guests.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Weltvogelpark Walsrode competitors and assessment
Company assessmentBroad incumbents
- Marwell Zoo: Zoological park in Hampshire, UK, operated within a regional zoo group. Comparable as a mid-sized European zoo with conservation, education, and event-rental programmes targeting families and schools.
- Tierpark Hagenbeck: Established zoo and aquarium in Hamburg, Germany. Comparable regional competitor for family leisure and education spend in the Hamburg catchment, though broader in species mix and not bird-only.
- Zoo Hannover: Major regional zoo in Hannover serving the same Lower Saxony catchment. Comparable as a multi-species alternative destination that competes for the same family day-trip and school-group budgets.
- Burgers' Zoo: Major Dutch zoo and safari park in Arnhem. Comparable as a long-established, large-footprint European zoo with themed habitats (Eco-, Bush-, Mangrove-, Desert-, Ocean-, Rimba) and an immersive experience model similar to Walsrode's.
Direct peers
- Pairi Daiza: Large zoo and botanical garden in Brugelette, Belgium. Comparable as a major European wildlife destination park combining immersive enclosures, conservation programmes, lodging, and event venues for a similar leisure-tourism customer.
- Loro Parque: Major zoological park in Tenerife, Spain, owned by Parques Reunidos. Directly comparable as a flagship, internationally branded wildlife park within the same parent group, sharing marketing, distribution, and operational infrastructure.
- Selwo Aventura: Wildlife and adventure park in Estepona, Spain, operated by Parques Reunidos. Sister property within the same group, offering safari-style and themed wildlife experiences that mirror Walsrode's positioning.
- Vogelpark Avifauna: Bird park in Alphen aan den Rijn, Netherlands. Directly comparable bird-themed zoological attraction with walk-through aviaries, shows, and educational programmes targeting a similar regional day-trip audience.
- Vogelpark Marlow: Large bird and animal park in Mecklenburg-Vorpommern, Germany. The closest direct German competitor, similarly themed around birds with family and educational programmes in northern Germany.
Emerging players
- Jurong Bird Park (Mandai Wildlife Group): Asia's largest bird park, operated within Singapore's Mandai Wildlife Group. Comparable bird-themed zoological attraction with similar walk-through aviaries, breeding programmes, and premium encounter experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Weltvogelpark Walsrode social profiles
Digital presenceWeltvogelpark Walsrode compliance and trust
Trust signalCompliance1 record
Weltvogelpark Walsrode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weltvogelpark Walsrode leadership team
Management profileNumber of profiles
Profiles6 records
Weltvogelpark Walsrode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weltvogelpark Walsrode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weltvogelpark Walsrode
What does Weltvogelpark Walsrode do?
Weltvogelpark Walsrode is a zoological bird park operating as a visitor attraction, selling day tickets and season passes for admission to view and interact with hundreds of bird species in naturalistic enclosures. It supplements admissions with paid Meet & Greet experiences, group/educational programs, event venue rental, on-site F&B and merchandise, and animal sponsorship programs.
Is Weltvogelpark Walsrode a public or private company?
Weltvogelpark Walsrode is a private company. It is classified as corporate owned and is currently operating.
When was Weltvogelpark Walsrode founded?
Weltvogelpark Walsrode was founded in 1962. It employs 51 to 100 people.
Where is Weltvogelpark Walsrode based?
Weltvogelpark Walsrode is headquartered in Walsrode, Germany, in the Europe region.
How does Weltvogelpark Walsrode make money?
Seven revenue lines are on record. Day Ticket Sales are the primary driver. The others are season Passes, meet & Greet Experiences, group Bookings and School Programs, food, Beverage and Merchandise, event Venue Rental and animal Sponsorship (Tierpatenschaften).
Who are Weltvogelpark Walsrode's main competitors?
Broad incumbents on record are Marwell Zoo, Tierpark Hagenbeck, Zoo Hannover and Burgers' Zoo. Direct peers are Pairi Daiza, Loro Parque, Selwo Aventura, Vogelpark Avifauna and Vogelpark Marlow. Jurong Bird Park (Mandai Wildlife Group) is listed as an emerging player.
Does Weltvogelpark Walsrode have an API?
No public API is recorded for Weltvogelpark Walsrode.
What industry is Weltvogelpark Walsrode in?
Weltvogelpark Walsrode's product category is Zoological Park / Wildlife Attraction. Its primary akta.pro industry code is THAJAEAE, Zoo & Aquarium Parks (Ticketed Wildlife Attractions), with a secondary code of THAAAFAA, Wildlife Sanctuaries & Rescue Centers (Visitor Operations). Its NAICS code is 71213 and its SIC code is 7900.