BS

What BS does

BS Messebau & Werbegestaltungs GmbH is a privately held German limited company (GmbH) specializing in exhibition and trade show construction services. Headquartered in Reichshof-Mittelagger, Germany under Managing Director Bernd Sickerling, the company designs and builds custom exhibition stands ranging from single-units to series production, complements this with prototype fabrication (Musterbau), signage and labeling (Beschriftung), and rents out exhibition materials (Mietmaterial) including KLEU floor systems, MODUL modular materials, laminate, carpet, and trusses. Its customers are businesses and organizations in Germany that require custom exhibits and display solutions for trade shows and events, and the value proposition is full-service execution from planning through on-site completion.

The company runs a sales-led, direct B2B model with no intermediate channels, quote-based pricing on customized projects, and a revenue mix split between one-time construction projects and recurring rental income from leased exhibition equipment. Service capabilities extend across project planning, consulting, preparation, and execution. The company has no proprietary technology platform, no disclosed patents or trademarks, and no certifications in the available source data. Headcount is stated as 11-50 employees.

BS operates exclusively within Germany with no international footprint and no disclosed marketing or digital channels beyond a basic corporate website. The entity is founder/operator-owned with no venture capital, private equity, debt issuance, or subsidiary relationships disclosed. No financial figures, funding rounds, or M&A activity are reported, and the business presents as a stable, traditional small-scale German trade services firm rather than a growth-stage or technology-driven enterprise.

Name

BS

Legal name

BS Messebau & Werbegestaltungs GmbH

Website

https://bs-messebau.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BS Messebau & Werbegestaltungs GmbH is a privately held German trade show construction firm based in Reichshof-Mittelagger that designs and builds custom exhibition stands, fabricates prototypes, produces signage, and rents out exhibition materials to businesses exhibiting at German trade shows and events.

Ownership category

akta.pro rank

Product category

Exhibition Stand Construction

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (33995)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL)

Keywords

• Exhibition stand construction
• Trade show booth design
• Prototype construction services
• Signage and labeling
• Exhibition material rental

Headquarters

HQ city

Eckenhagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Exhibition Stand Construction Services: Custom construction of exhibition stands including house exhibition stands, conventional stands, system stands, and regional exhibition stands. Services include planning, consulting, preparation, and execution.
2. Prototype Construction Services: Prototype construction services ranging from single-unit production to series manufacturing.
3. Signage and Labeling Services: Signage and labeling services for exhibition and display purposes.
4. Rental Materials: Rental of exhibition materials including exhibition floor systems (KLEU), modular materials, trusses, laminate, carpet, and other fair materials.

Go-to-market motion1 record

Distribution channels1 record

Core offering

BS Messebau & Werbegestaltungs GmbH designs, constructs, and delivers custom exhibition stands and trade show booths, complemented by prototype construction, signage and labeling services, and rental of exhibition materials such as KLEU floor systems, modular materials, and trusses for event participants.

Product overview

BS Messebau & Werbegestaltungs GmbH is a German trade show and exhibition construction company offering a unified suite of services centered around trade show booth design and execution. The core offering consists of Messebau (trade show booth construction) complemented by Musterbau (prototype construction) and Beschriftung (signage services). Rental materials (Mietmaterial) including KLEU exhibition floor systems, MODUL modular materials, and trusses are available as add-on services to support booth setups.

Differentiator

Problem solved

Functional benefit

Products and services

• Messebau (Trade Show Booth Construction) Custom trade show booth construction services including conventional stands, system stands, and house show or regional stands, providing planning, consulting, preparation, and execution support for companies exhibiting at trade fairs.
• Musterbau (Prototype Construction) Prototype construction services ranging from single-unit custom fabrication to series manufacturing, supporting the development of exhibition booth designs and one-off display pieces.
• Beschriftung (Signage) Custom signage and labeling services for trade show displays and exhibition booths, including graphic application and finishing for stand branding.
• Mietmaterial (Rental Materials) Rental of exhibition materials including KLEU exhibition floor systems with or without lighting, MODUL modular materials, trusses, laminate, carpet, and other fair materials available for short-term event hire.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Haus Odenspiel, Fuchsberger Jugendhilfe GmbHminorOthers · 1 January 2012Since 2012, BS Messebau & Werbegestaltungs GmbH has been a sponsor (Pate) of two children at the Haus Odenspiel facility operated by Fuchsberger Jugendhilfe GmbH. This is a charitable/community sponsorship relationship.
• Behinderten Werkstätten Oberberg GmbHminorOthersEach year during Christmas time, BS Messebau & Werbegestaltungs GmbH supports the Behinderten Werkstätten Oberberg GmbH (Disabled Workshop Oberberg) with a donation. This is an annual charitable giving relationship.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Atelier Damböck: Austrian exhibition and event construction specialist serving DACH-region trade shows. Comparable custom booth construction, prototyping, and signage capabilities with similar mid-sized service-provider positioning.
• Gahrens + Battermann: German event and exhibition services company providing booth construction, media technology, and event infrastructure. Directly overlaps BS's core trade show booth build and rental services for German exhibitors.
• FACTUM Exhibitions: German full-service exhibition stand builder offering design, construction, and rental across trade shows. Comparable to BS in scope (booth build, signage, rental) and in serving the German MICE market.
• Messe Wächter: German mid-sized exhibition stand builder offering custom booth design and construction. Closely comparable in service scope and target market (German trade show exhibitors), making it a direct regional peer.
• Studio Bachmannkern: German exhibition stand and event design firm offering bespoke booth construction and architectural trade show services. Comparable in custom booth design-and-build focus for German and European exhibitors.

Broad incumbents

• OCTANORM: Major German-origin modular exhibition system brand with global reach. Provides both modular system components (competing with BS rental materials) and full booth construction services.
• NÜSSLI Group: Swiss-headquartered, pan-European exhibition and event construction company operating at significantly larger scale than BS. Comparable booth and pavilion construction services, but addresses large-scale and international exhibitor programs.
• SYMA System: Established European modular exhibition system manufacturer and full-service booth builder. Overlaps BS in modular rental systems (similar to BS's MODUL offering) and in custom booth construction.
• Neptunus: Dutch temporary structures and exhibition construction provider with pan-European operations. Comparable in custom booth and modular structure delivery, though at materially larger scale than BS.

Regional players

• Pro-Expo: European exhibition stand builder serving cross-border clients across Benelux, Germany and beyond. Comparable custom booth construction offering, with broader geographic reach than BS's purely domestic German focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BS