WiVi Central Coast

What WiVi Central Coast does

WiVi Central Coast is an annual wine industry symposium and tradeshow organized by Wine Communications Group, the publisher of WineBusiness Monthly. The event is held at the Paso Robles Event Center in Paso Robles, California, and serves as the largest wine industry gathering south of San Francisco, targeting wineries, grape growers, winery owners and managers, and wine industry vendors across California's Central Coast region (encompassing Paso Robles, San Luis Obispo Coast AVA, Santa Barbara County, Santa Ynez Valley, Sta. Rita Hills, and other sub-AVAs). The event features 45,000 square feet of exhibit space showcasing over 150 exhibits alongside expert-led educational sessions on viticulture, enology, direct-to-consumer (DTC) strategy, and market trends, plus the pre-conference Bottle Bash networking reception.

The event's product surface consists of a one-day conference anchored by an exhibit hall, multi-track educational seminars, live product demonstrations, and structured networking (Bottle Bash reception, Tri-Tip BBQ lunch, wine tastings). WiVi does not develop or sell technology products; rather, its content and programming are the product. The event draws on WineBusiness Monthly's proprietary research assets — including the annual Tasting Room Survey and NIQ retail data — to inform programming, and the parent publication provides a continuous editorial and subscriber channel for attendee and exhibitor acquisition.

WiVi generates revenue through four streams: tiered conference registration fees ($265 to $425 per attendee), exhibitor booth rentals ($2,125 for a 10×8 booth to $2,250 for a 10×10 booth, plus custom sizes), tiered sponsorship packages (Platinum $10,000; Gold $7,500; Silver $5,000; Bronze $2,750) with exclusive add-on sponsorships (Lanyard, Tote Bag, Lunch, Bottled Water, Coffee Station, Sessions), and paid advertising placements in the official event program ($650 to $2,100). Distribution combines self-serve online attendee registration with direct sales outreach to exhibitors and sponsors by the WiVi sales team, amplified by WineBusiness Monthly's media channels.

Name

WiVi Central Coast

Legal name

Wine Communications Group

Website

https://wivicentralcoast.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WiVi Central Coast is an annual wine industry symposium and tradeshow organized by Wine Communications Group, serving Central Coast California winemakers, grape growers, winery owners, and wine industry vendors with educational sessions, networking, and a 45,000 sq. ft. exhibit hall.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

Keywords

• Wine industry events
• Wine trade shows
• Viticulture conferences
• Winemaking symposiums
• Winery networking events

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Conference Registration Fees: Attendees purchase tickets to access the full conference (sessions, Bottle Bash, tradeshow floor, BBQ lunch, wine tastings) or tradeshow-only. Tiered pricing based on registration window: 1st 48 hours ($265), Early Bird ($295), Advance ($345), Standard ($395), Show Week ($425). Tradeshow-only ranges from free to $55.
2. Exhibitor Booth Rentals: Exhibitors rent booth space in the 45,000 sq. ft. exhibit hall. 10×8 booths priced at $2,125; 10×10 booths at $2,250. Larger custom booth sizes available. Each booth package includes table, chairs, Wi-Fi, electricity, exhibitor staff badges, exhibit hall access, Bottle Bash access, and complimentary coffee and BBQ lunch.
3. Sponsorship Packages: Tiered sponsorship tiers (Platinum $10,000, Gold $7,500, Silver $5,000, Bronze $2,750) with escalating benefits including booth allocations, logo placement, session passes, and web recognition. Exclusive add-on sponsorships include Lanyard ($4,000), Tote Bag ($3,000), Lunch ($2,500), Bottle Water ($2,500), Coffee Station ($2,000), and Session Sponsorship ($1,000 each). Event program ad placements range from $650 (quarter page) to $2,100 (back cover).
4. Event Program Advertising: Paid advertising placements in the official event program booklet distributed to all attendees. Pricing tiers: Full Page ($1,300), Half Page ($900), Quarter Page ($650), Inside Front/Back Covers ($1,600), Back Cover ($2,100).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WiVi Central Coast is an annual in-person wine and viticulture symposium and tradeshow held at the Paso Robles Event Center in California's Central Coast wine region. The event sells tiered attendee registration passes (Full Conference and Tradeshow Only), exhibitor booth rentals (10x8 and 10x10 plus custom sizes), and tiered sponsorship packages (Platinum, Gold, Silver, Bronze and exclusive add-ons such as Lunch, Lanyard, Tote Bag, Coffee Station, and Bottle Water sponsorships), along with paid advertising placements in the official event program.

Product overview

WiVi Central Coast is a single annual event offering — a premier wine industry symposium and tradeshow. The core product is the WiVi Central Coast conference itself, featuring an exhibit hall with over 150 exhibitors across 45,000 square feet, expert-led educational seminars on viticulture, enology, and DTC strategies, and networking events including the Bottle Bash reception. Attendees can purchase Full Conference passes or Trade Show Only passes, while vendors can purchase exhibitor booth space or various sponsorship packages (Platinum, Gold, Silver, Bronze, or exclusive sponsorships for specific event elements like lunch, lanyards, or coffee stations).

Differentiator

Problem solved

Functional benefit

Brands

• WiVi: Wine and viticulture symposium and tradeshow event for the Central Coast wine industry

Products and services

• WiVi Central Coast Symposium and Tradeshow Annual wine and viticulture symposium and tradeshow held at the Paso Robles Event Center, featuring 45,000 sq. ft. of exhibit space with 150+ exhibitor booths, expert-led educational sessions on regional viticulture, enology, and DTC, plus networking events such as the Bottle Bash reception and Tri-Tip BBQ luncheon. Designed for Central Coast winemakers, grape growers, winery owners and managers, and wine industry vendors.
• Exhibitor Booth Packages Trade show booth space for wine industry vendors in the 45,000 sq. ft. exhibit hall. Available in 10x8 ($2,125) and 10x10 ($2,250) standard sizes plus custom configurations. Each booth package includes a skirted table, chairs, fireproof draping, complimentary Wi-Fi and basic electricity, four exhibitor staff badges, exhibit hall access, Bottle Bash access, continental breakfast, coffee, and the Tri-Tip BBQ luncheon. Sold via direct outreach by the WiVi Sales Manager.
• Sponsorship Packages Tiered and exclusive sponsorship opportunities for wine industry vendors. Tiered sponsorships: Platinum ($10,000, four premium booths, logo placement, banner ad, web link, tote bag insert, six session passes, 12 staff passes, full-page program ad), Gold ($7,500, two premium end-cap booths, four session passes, eight staff passes), Silver ($5,000, one premium booth, tote bag collateral, two session passes, four staff passes), and Bronze ($2,750, logo and web link recognition, one session pass). Exclusive add-ons: Lanyard ($4,000, with multi-year discounts), Tote Bag ($3,000), Lunch ($2,500), Bottle Water ($2,500), Coffee Station ($2,000), Session Sponsorship ($1,000 each), and Swag Item in Tote Bag ($1,500).
• Event Program Advertising Paid advertising placements in the official WiVi Central Coast event program booklet distributed to all attendees. Placements include Quarter Page ($650), Half Page ($900), Full Page ($1,300), Inside Front/Back Cover ($1,600), and Back Cover ($2,100). Purchased by wine industry vendors and sponsors seeking visibility among event attendees.

Quantifiable outcome

• 45,000 sq. ft. exhibit space with 150+ exhibits
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SommCon: Conference and trade show for the wine, beer, and spirits industry featuring educational sessions and an exhibit hall. Comparable audience of beverage industry professionals with a multi-beverage rather than wine-only focus.
• Beverage Trade Network Events: Organizer of wine, beer, and spirits trade shows and conferences including the USA Wine Ratings and IBWSS. Directly comparable B2B trade show model targeting beverage industry suppliers and buyers.
• Wine Industry Network (WIN) Events: Producer of wine industry conferences and expos (including the Wine Industry Expo) targeting North American wineries and suppliers. Directly comparable in business model (trade show + sponsorships + exhibitor fees) and customer base.
• Unified Wine & Grape Symposium: California's largest wine industry trade show and conference held annually in Sacramento, covering viticulture, enology, and wine business. Direct competitor for regional wine industry trade show dollars and a key comparison point for WiVi's scale.

Broad incumbents

• Vinexpo America: Major international wine and spirits trade show entering the U.S. market. A larger, established global brand operating in the same wine trade show space, but with a broader international exhibitor and attendee mix than WiVi's regional Central Coast focus.
• ProWein: World's leading wine and spirits trade fair held annually in Düsseldorf, Germany. Operates in the same wine industry trade show category but at significantly larger global scale; useful as an upper-bound comp for what wine trade shows can scale to.

Emerging players

• Tasting Room Expo: Specialized conference and trade show focused on the wine tasting room and DTC channel. Overlaps with WiVi's DTC sessions and attendee base, but narrower in scope (tasting room operations only).
• Organic Winegrowers Association (CCVT) Events: California Central Coast wine trade association producing viticulture-focused events and educational programs. Partial overlap with WiVi's grape grower audience; functions as both peer and feeder for WiVi's audience.
• Vineyard Economics Seminar: Annual wine industry business and economics conference for growers, vintners, and investors. Comparable in delivering high-value B2B education to wine industry professionals, but focused on financial/investment topics rather than operational.

Others

• Wine Communications Group / WineBusiness Monthly: WiVi's own parent company and the publisher of WineBusiness Monthly. While not a peer in the competitive sense, it provides the media backbone, subscriber audience, and content/research data that underpins WiVi's competitive positioning versus standalone trade shows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WiViCC
• Facebookfacebook.com/WiViCentralCoast
• LinkedInlinkedin.com/company/wine-business-monthly
• Instagraminstagram.com/winebusinessmonthly

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiVi Central Coast