Cleaner
- Company typePrivate
- Founded2008
- HeadquartersEagle River, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Cleaner firmographics
Firmographics- Name
- Cleaner
- Legal name
- COLE Publishing, Inc.
- Website
- https://cleaner.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Cleaner is headquartered
LocationHeadquarters
- HQ city
- Eagle River
- HQ country
- United States
- HQ region
- North America
Markets served
Cleaner business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Free print subscriptions available in U.S., Canada, and Mexico; digital access included with subscription
- Advertising & Sponsorships: Sponsored content from equipment manufacturers and service providers in the drain/sewer/pipeline industry
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Print Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cleaner product offering
Product offeringCore offering
Cleaner is a trade publication and content platform serving drain, pipe, sewer inspection, plumbing, and pipeline rehabilitation professionals. It delivers industry news, product reviews, case studies, training resources, and a community marketplace through a print magazine, a digital website, a podcast, an email newsletter, an E-Zine, a classifieds marketplace, and a manufacturer directory. The company monetizes this audience primarily through advertising and sponsorships from equipment manufacturers and service providers.
Product overview
Cleaner is a trade publication and online resource platform for the drain and pipe cleaning industry. The company's offering consists of Cleaner Magazine (the core print and digital publication delivering industry news, product reviews, and feature articles), the Cleaner.com web platform (serving as the primary content hub with videos, webinars, whitepapers, classifieds, and a manufacturer directory), the Cleaner, MSW, Plumber Podcast (covering industry topics in audio format), the Dirty Drops Newsletter (weekly email newsletter with a specialized version for entry-level workers), the E-Zine (digital magazine edition), WWETT Show video coverage (trade show event content), and a Whitepapers/Case Studies research library. Together these products provide comprehensive coverage of drain cleaning, plumbing, sewer inspection, pipeline rehabilitation, leak detection, and related equipment and services for industry professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Cleaner Magazine (Print \& Digital Trade Magazine) Core trade publication delivering industry news, product reviews, case studies, and feature articles for drain and pipe cleaning professionals, available in print and digital formats with free print subscriptions in the U.S., Canada, and Mexico.
- Cleaner.com Online Resource (Website) Primary web platform serving as the Cleaner content hub, offering articles, videos, webinars, whitepapers, classifieds, and a manufacturer/storefront directory for drain and pipe cleaning professionals.
- Cleaner, MSW, Plumber Podcast Industry podcast covering topics related to drain cleaning, sewer maintenance, and plumbing, available on Spotify, Apple Music, and other podcast platforms.
- Dirty Drops Newsletter Weekly e-newsletter delivering industry updates, news, and resources to subscriber inboxes, with a specialized version (Dirty Drops Weekly) for water and wastewater entry-level workers.
- E-Zine (Digital Magazine Edition) Digital magazine edition providing online-exclusive content, industry articles, and product spotlights delivered electronically.
- Classifieds Marketplace Online classifieds marketplace for new and used drain cleaning, pipe, sewer, and related equipment, serving industry professionals across the U.S., Canada, and Mexico.
- Whitepapers and Case Studies Library Research library containing industry whitepapers, case studies, and technical documents for professional development and equipment evaluation.
- Manufacturer and Storefront Directory Online directory listing industry manufacturers and storefronts, providing equipment information and business contacts for the drain and pipe cleaning industry.
Companies that use Cleaner
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Cleaner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cleaner partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cleaner competitors and assessment
Company assessmentDirect peers
- Plumbing & Mechanical Magazine: B2B trade publication for plumbing and mechanical contractors; directly comparable editorial coverage, audience, and ad-supported revenue model overlapping with Cleaner's plumbing audience.
- WaterWorld Magazine: Trade media brand focused on water and wastewater treatment; comparable vertical B2B publication serving similar municipal and industrial audiences with ad-supported content and digital offerings.
- Water & Wastes Digest (WWD): B2B media brand covering the water and wastewater industry; directly comparable as a competing trade publication targeting overlapping equipment manufacturers, municipal buyers, and contractors.
- Pumper Magazine: Trade publication serving the septic and portable sanitation pumping industry; directly comparable niche B2B media play with similar advertising-driven revenue model and contractor audience.
- MSW Management (Municipal Sewer & Water): Trade publication covering municipal sewer and water operations; directly comparable as a sister/peer B2B media brand for the sewer/water industry, and explicitly co-branded with Cleaner in the "Cleaner, MSW, Plumber Podcast."
- Plumber Magazine: Trade publication serving plumbing professionals; comparable target audience and business model to Cleaner, and explicitly bundled with Cleaner in the joint podcast brand.
- Underground Construction Magazine: Trade publication covering underground infrastructure including pipeline construction and rehabilitation; directly comparable to Cleaner's relining/rehab coverage and equipment manufacturer advertising base.
- Treatment Plant Operator (TPO) Magazine: Trade publication for water and wastewater treatment plant operators; directly comparable vertical B2B media brand serving an overlapping municipal/industrial audience with the same ad-supported model.
Broad incumbents
- Endeavor Business Media: Large B2B media company that owns dozens of trade publications across many industries including water/wastewater and construction; comparable as a scaled incumbent that could acquire or compete with Cleaner's niche brands.
Emerging players
- COLE Publishing (parent context) sister brands: Sibling/adjacent niche trade publications under the same corporate umbrella (COLE Publishing, Inc.); relevant as peers within the same publishing portfolio targeting adjacent trades served by the Cleaner podcast bundle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cleaner social profiles
Digital presenceCleaner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleaner leadership team
Management profileNumber of profiles
Cleaner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleaner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleaner
What does Cleaner do?
Cleaner is a trade publication and content platform serving drain, pipe, sewer inspection, plumbing, and pipeline rehabilitation professionals. It delivers industry news, product reviews, case studies, training resources, and a community marketplace through a print magazine, a digital website, a podcast, an email newsletter, an E-Zine, a classifieds marketplace, and a manufacturer directory. The company monetizes this audience primarily through advertising and sponsorships from equipment manufacturers and service providers.
Is Cleaner a public or private company?
Cleaner is a private company. It is classified as private equity controlled and is currently operating.
When was Cleaner founded?
Cleaner was founded in 2008. It employs 11 to 50 people.
Where is Cleaner based?
Cleaner is headquartered in Eagle River, United States, in the North America region.
How does Cleaner make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising & Sponsorships.
Who are Cleaner's main competitors?
Direct peers on record are Plumbing & Mechanical Magazine, WaterWorld Magazine, Water & Wastes Digest (WWD), Pumper Magazine, MSW Management (Municipal Sewer & Water), Plumber Magazine, Underground Construction Magazine and Treatment Plant Operator (TPO) Magazine. Endeavor Business Media is listed as a broad incumbent. COLE Publishing (parent context) sister brands is listed as an emerging player.
Does Cleaner have an API?
No public API is recorded for Cleaner.