Pumper
Pumper is a privately held North American trade publication serving liquid waste, septic, and sanitation professionals with industry news, product information, business guidance, and an equipment classifieds marketplace across print, web, podcast, and newsletter channels.
- Company typePrivate
- Founded2008
- HeadquartersThree Lakes, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Pumper does
Pumper is a privately held trade publication serving the liquid waste, septic, and sanitation industries in North America. It operates as a print magazine, e-zine, website, podcast (Pumper Pro Installer Podcast), email newsletter (Dirty Drops Weekly), and classifieds marketplace, delivering industry news, equipment product information, regulatory updates, and business guidance to contractors and service companies. It is published by COLE Publishing, Inc., a Wisconsin-based independent media company that operates a portfolio of adjacent trade titles (Cleaner, Dig Different, Onsite Installer, Plumber, Municipal Sewer & Water, and others), sharing publishing infrastructure across related verticals.
The core technology is a conventional digital publishing stack: a content website, email/newsletter distribution, podcast hosting on Spotify and Apple Music, online classifieds for equipment listings, and social media channels across five platforms. There is no proprietary software product, SaaS platform, or AI component. The business generates revenue from three streams: recurring magazine subscriptions, classified listing fees for equipment transactions, and display advertising plus sponsorships from manufacturers and vendors reaching the publication's audience. Go-to-market is both event-driven (WWETT Show coverage, webinars) and community-led (podcast, social media, newsletters), with the publication functioning as an information and marketplace hub for liquid waste professionals across the U.S. and Canada.
Pumper firmographics
Firmographics- Name
- Pumper
- Legal name
- COLE Publishing, Inc.
- Website
- https://pumper.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pumper is a privately held North American trade publication serving liquid waste, septic, and sanitation professionals with industry news, product information, business guidance, and an equipment classifieds marketplace across print, web, podcast, and newsletter channels.
- Ownership category
- akta.pro rank
Where Pumper is headquartered
LocationHeadquarters
- HQ city
- Three Lakes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pumper business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Magazine Subscriptions: Paid subscriptions for the Pumper magazine providing monthly print and/or digital access to industry news, practical guidance, product information, and business insights for liquid waste professionals.
- Classified Advertising: Fee-based equipment listings and marketplace for buying/selling trucks, trailers, and industrial equipment relevant to the liquid waste industry.
- Display Advertising and Sponsorships: Sponsored content, vendor advertisements, and partnership placements reaching industry professionals through magazine, website, and email channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | New and Renewal Subscriptions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Pumper product offering
Product offeringCore offering
Pumper is a trade magazine and online media platform operated by COLE Publishing, Inc. that delivers industry news, practical how-to guidance, product information, and business insights to professionals in the liquid waste, septic, and sanitation industries. It distributes content through a monthly print magazine, digital e-zine, website, podcast, email newsletters, webinars, and a buyers guide, and operates an online classifieds marketplace for liquid waste industry equipment.
Product overview
Pumper is a trade magazine and online media platform operated by COLE Publishing, Inc. It serves as a content publication for professionals in the liquid waste, septic, and sanitation industries, delivering industry news, practical how-to guidance, product information, and business insights through multiple channels including print magazine, e-zine newsletter, podcast (Pumper Pro Installer Podcast), video content, webinars, whitepapers, case studies, and a buyers guide. The platform also features classifieds for equipment sales and operates the annual WWETT Show (Water & Wastewater Equipment, Treatment & Transport Show) coverage. Pumper does not offer a software product, SaaS platform, or technical product; it is a content/media business.
Differentiator
Problem solved
Functional benefit
Brands
- Pumper Pro Installer Podcast: Podcast covering industry topics for pumping professionals
- Dirty Drops Newsletter
Products and services
- Pumper Magazine
- Pumper Pro Installer Podcast
- Dirty Drops Weekly Newsletter
- Classifieds Marketplace
- Pumper Buyers Guide / Directories
- Whitepapers and Case Studies
- Webinars
Companies that use Pumper
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Pumper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pumper partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regional and core.
- NEWCOregionalSupervac established its first physical service presence in Ontario through a partnership designating NEWCO as the province's Supervac Certified Service Centre. The Port Perry facility provides Ontario-based Supervac customers local access to factory-backed technical support, parts inventory, warranty administration, and certified service capabilities.
- Premier Tech Water and EnvironmentcorePremier Tech celebrates 30 years since launching its Ecoflo biofilter, an onsite wastewater treatment system developed nearly 40 years ago and brought to market in 1995. More than 225,000 Ecoflo systems are installed across 11 countries with 80% of first systems still operational. Premier Tech Water and Environment has nearly 1,500 team members worldwide including around 300 in North America and a manufacturing plant in Pennsylvania.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pumper competitors and assessment
Company assessmentDirect peers
- Water Online: Digital-first B2B media platform for the water treatment industry. Comparable audience targeting with a digital-native monetization model.
- Pumps & Systems Magazine: Established B2B trade publication serving industrial pump buyers and operators. Audience overlap with Pumper's pump-service readership and comparable ad-supported trade media model.
- Water & Wastes Digest: Established external B2B trade publication serving the municipal water and wastewater industry. Comparable editorial/advertising business model targeting a similar professional audience.
- Portable Restroom Operator: Sister COLE Publishing title for the portable restroom rental industry. Identical subscription + advertising + classifieds model with overlapping equipment-vendor advertiser base.
- WaterWorld: Long-running external B2B publication (formerly BNP/Informa) covering water and wastewater treatment. Comparable online + print trade media model for an overlapping audience.
- Cleaner Magazine: Sister COLE Publishing title serving the cleaning/restoration industry. Same publishing model with overlapping advertiser relationships in cleaning and pumping equipment.
- Treatment Plant Operator: Sister publication under COLE Publishing, Inc. targeting water and wastewater treatment plant operators. Closest internal peer because of identical business model (B2B trade publication) and overlapping audience with Pumper in the liquid-waste vertical.
- Onsite Installer: Sister COLE Publishing title focused on the onsite wastewater installer segment. Highly comparable business model and the most immediate audience overlap with Pumper's installer-pumper base.
- Municipal Sewer & Water (MSW Magazine): Sister COLE Publishing trade publication covering municipal water and sewer utility decision makers. Same business model, audience overlap with Pumper in the municipal wastewater equipment category.
Broad incumbents
- Scranton Gillette Communications: Established B2B media company publishing multiple water/infrastructure trade titles including Water & Wastes Digest. Larger incumbent with a portfolio model similar to COLE Publishing's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Pumper social profiles
Digital presencePumper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pumper leadership team
Management profileNumber of profiles
Profiles1 record
Pumper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pumper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pumper
What does Pumper do?
Pumper is a trade magazine and online media platform operated by COLE Publishing, Inc. that delivers industry news, practical how-to guidance, product information, and business insights to professionals in the liquid waste, septic, and sanitation industries. It distributes content through a monthly print magazine, digital e-zine, website, podcast, email newsletters, webinars, and a buyers guide, and operates an online classifieds marketplace for liquid waste industry equipment.
Is Pumper a public or private company?
Pumper is a private company. It is classified as family owned and is currently operating.
When was Pumper founded?
Pumper was founded in 2008. It employs 11 to 50 people.
Where is Pumper based?
Pumper is headquartered in Three Lakes, United States, in the North America region.
How does Pumper make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are classified Advertising and display Advertising and Sponsorships.
Who are Pumper's main competitors?
Direct peers on record are Water Online, Pumps & Systems Magazine, Water & Wastes Digest, Portable Restroom Operator, WaterWorld, Cleaner Magazine, Treatment Plant Operator, Onsite Installer and Municipal Sewer & Water (MSW Magazine). Scranton Gillette Communications is listed as a broad incumbent.
Does Pumper have an API?
No public API is recorded for Pumper.