Leja Touring

What Leja Touring does

Leja Touring AB is a family-owned Swedish bus transport operator founded in 1968 in Mölndal by Lennart and Britta Jaktlund (the name 'Leja' derives from Lennart + Jaktlund). The company is now led by the second generation — Johan Jaktlund as Owner and CEO and Frida Galle as Owner responsible for economy, environment and quality — and remains privately held with no external institutional capital. Headquartered at Fläskebovägen 7 in Landvetter with operational and workshop facilities at Argongatan 14 in Mölndal, Leja employs approximately 200 staff including part-time drivers and operates a fleet of approximately 60 vehicles.

The business operates two distinct service lines. First, charter/beställningstrafik covers group transport for sports associations, schools, corporate clients, and event organizers (notable engagements include the Volvo Ocean Race 2018 in Gothenburg and the FIS Cross-Country World Cup 2019 in Ulricehamn). The charter fleet spans minibuses (Mercedes Sprinter VIP, 16 seats), standard tourist coaches (Volvo 49-57 seats, Volvo 9900), a fully equipped conference coach with AV/IT integration (38 seats), double-decker Neoplan Skyliner coaches (77+1 seats), and accessible city buses with wheelchair ramps. Second, linjetrafik delivers scheduled public transport under a 10-year contract with Västtrafik won in December 2021, covering 8 lines in Härryda municipality with 28 buses including 4 electric units, operational from June 2022. The company holds ISO 9001, 14001, 39001, and 45001 certifications and operates an in-house workshop and automatic bus wash facility, the latter of which is also marketed externally.

Commercial activity is driven by quote-based bookings via a dedicated online portal (busswebb.lejatouring.com), phone, and email — pricing is not publicly disclosed. Scheduled-service revenue flows through Bivab, a cooperative of approximately 30 Swedish bus operators in which Leja has been a member since 1992. The company has executed three acquisitions in the 2013-2017 period (Evalds Buss, Claeson Buss, Nettbuss booking business), reflecting a programmatic consolidation strategy. Geographic focus is the Gothenburg region (Gothenburg, Mölndal, Landvetter, Härryda) with capability to extend charter operations across Sweden through its network.

Name

Leja Touring

Legal name

Leja Touring AB

Website

https://lejatouring.se

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Leja Touring AB is a family-owned Swedish bus operator founded in 1968, providing charter services for groups, schools, sports, and corporate clients alongside scheduled public transport under a 10-year Västtrafik contract in Härryda municipality, operating approximately 60 buses from the Gothenburg region.

Ownership category

akta.pro rank

Product category

Passenger Transportation Services

NAICS

Charter Bus Industry (48551), Charter Bus Industry (4855), Transit and Ground Passenger Transportation (485)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Tour & Sightseeing Coach Charters (THAIAIAB)

akta.pro secondary industries

Corporate & Employee Shuttle Charters (THAIAIAC), Sports Team & Event Transport Charters (THAIAIAE)

Keywords

• Bus charter services
• Scheduled public transport
• Coach hire
• Group transportation
• Fleet bus operations

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Charter/Beställningstrafik: Bus charter services for groups ranging from small transfers to international trips. Services include day trips, tours, company trips, sports trips, and school transport. The company operates a modern fleet of approximately 60 vehicles in various sizes.
2. Linjetrafik (Scheduled Public Transport): Scheduled bus services under contract with Västtrafik, currently operating in Härryda municipality through the Bivab collaboration. Includes 8 lines and replacement bus services for construction projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Leja Touring provides charter and group transport as well as scheduled public transport (linjetrafik) under contract with Västtrafik in the Västra Götaland region of Sweden, using a fleet of roughly 60 vehicles that spans 16-seat Mercedes Sprinter VIP minibuses, conference coaches, 49-57 seat Volvo tourist coaches (including the Volvo 9900), Neoplan Skyliner double-deckers, and city buses. The transport services are supported by an in-house workshop/repair service and a modern bus wash facility, and the company holds ISO 9001, 14001, 39001, and 45001 certifications.

Product overview

Leja Touring is a comprehensive bus travel service provider offering a diverse fleet of approximately 30 vehicles, including 15 city buses and 15 coaches in various sizes. The product portfolio spans from minibuses (Mercedes Sprinter VIP) to standard tourist coaches (Volvo 49-57 seats), luxury conference coaches, and double-decker buses (Neoplan Skyliner with 77+ seats). Services include charter bookings for sports trips, school excursions, business travel, and European tours, plus scheduled route traffic for Västtrafik in Härryda municipality. Supporting services include a modern bus wash facility and fully equipped workshop for vehicle maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Charter / Group Transport (Beställningstrafik) Custom charter and group transport service delivered with a fleet that ranges from 16-seat minibuses to 86-seat double-deckers, targeted at corporate clients, associations, schools, sports clubs, and event organizers needing one-off or recurring coach hire in Sweden.
• Scheduled Public Transport (Linjetrafik) Scheduled bus route services operated under contract with Västtrafik, the regional public transport authority for Västra Götaland, using the company's city buses and other fleet vehicles on designated routes.
• Mercedes Sprinter VIP (16 seats) Premium 16-seat minibus option within the charter fleet, suited to small VIP and executive group transfers requiring higher comfort than standard coaches.
• Volvo Conference Coach Conference-configured coach for business delegations, conferences, and corporate events where comfort and presentation-quality interior are required.
• Volvo Tourist Bus (49-51 seats) 49-51 seat Volvo tourist coach for medium-to-large group charter travel, the standard coach option for school trips, association travel, and corporate excursions.
• Volvo 9900 Tourist Bus (53-57 seats) 53-57 seat Volvo 9900 premium long-distance tourist coach for larger group charter trips requiring higher comfort and longer-distance capability.
• Neoplan Double Decker (Skyliner) High-capacity Neoplan Skyliner double-decker coach for very large group charter needs such as major events, large conferences, and large-scale sports or association travel.
• City Bus City bus fleet vehicles deployed on scheduled public transport routes operated under contract with Västtrafik.
• Bus Wash Service Vehicle wash service using Leja Touring's modern automatic bus wash facility, supporting both the company's own fleet and providing a maintenance capability.
• Workshop / Repair Service In-house vehicle workshop and repair service maintaining the company's fleet, supporting uptime and safety compliance with ISO 39001 road traffic safety standards.

Quantifiable outcome

• Contract for 28 buses with 4 electric buses for Härryda municipality public transport - 10-year agreement
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BivabcoreChannel Partner/ Reseller/ Distributor · 1 January 1992Bivab is a collaboration company with approximately 30 member companies. Leja Touring has been a member since 1992 and operates linjetrafik through Bivab for Västtrafik. Bivab also administers Leja Touring's whistleblowing service.
• VästtrafikcoreStrategic or Co-development PartnerMajor public transport authority in western Sweden. Leja Touring operates scheduled bus services and replacement bus services under contract through Bivab. Won a significant contract in 2021 for Härryda municipality public transport.
• Härryda kommuncoreStrategic or Co-development PartnerLocal government municipality. Leja Touring won a 10-year contract starting June 2022 to operate public transport in Härryda municipality with 28 buses including 4 electric buses.
• TransportföretagenminorOthersSwedish transport industry association. Leja Touring is displayed as a member on their website.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Transdev Sverige: International public transport operator with substantial Swedish bus operations, including Västtrafik and other regional PTA contracts. Competes head-to-head with Leja for public transport tenders and provides a useful scale benchmark.
• Vy Buss: Large Nordic bus and public transport operator (Norwegian-owned) with significant Swedish public transport and charter operations. Competes for the same Västtrafik tenders as Leja and operates across multiple Swedish regions, making it the dominant scaled incumbent comparable to Leja's public transport business.
• Nobina Sverige: Sweden's largest public transport operator with extensive urban and regional bus contracts across the country, including Västtrafik contracts. Directly comparable to Leja's linjetrafik operation in the Härryda/Västra Götaland region, but at significantly larger scale.
• Keolis Sverige: Global public transport operator with Swedish bus and tram operations, including contracts in Västra Götaland. Directly comparable to Leja's public transport service offering and target customer (Swedish PTAs).

Direct peers

• Connect Bus Sverige: Swedish bus operator running both public transport contracts and charter/tour services. Closely comparable to Leja's hybrid model combining linjetrafik with charter bookings in regional Sweden.
• Nettbuss: Swedish bus operator historically active in both scheduled and charter services. Notably, Leja acquired Nettbuss's booking business in 2017, making it both a former peer and a transaction counterparty. Comparable in target market and customer segments.
• Bergkvarabuss: Large Swedish charter and tour bus operator with a comparable fleet mix (coaches of various sizes) and a similar customer base spanning corporate events, schools, sports, and group travel. Closely comparable to Leja's charter business model and premium vehicle positioning.
• Byberg & Nordin (Benny Tours): Swedish coach and charter operator offering tour and charter services across Sweden. Comparable fleet composition (modern tourist coaches) and similar focus on group travel, tours, and corporate clients.
• Svenska Buss: Swedish charter and coach operator providing group transport services nationwide. Highly comparable to Leja's charter side (sports, schools, corporate, tours) with overlapping target customers and fleet model.

Regional players

• TunaBuss: Mid-sized Swedish charter bus operator, also part of the Bivab cooperative network alongside Leja. Comparable in scale and Bivab-affiliated business model, though operating in a different primary geography.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lejatouring
• LinkedInlinkedin.com/company/leja-touring-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leja Touring