Mamiko
Mamiko is a Bucharest-based Romanian online retailer founded in 2008 that sells baby products, toys, and accessories to consumer households, operated by a micro-team of 1-10 employees via its mamiko.ro storefront.
- Company typePrivate
- Founded2008
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2C
- OfferingServices
Mamiko firmographics
Firmographics- Name
- Mamiko
- Website
- https://mamiko.ro
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mamiko is a Bucharest-based Romanian online retailer founded in 2008 that sells baby products, toys, and accessories to consumer households, operated by a micro-team of 1-10 employees via its mamiko.ro storefront.
- Ownership category
- akta.pro rank
Mamiko industry classification
Industry- Product category
- Baby Products & Children's Goods Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Baby, Kids & Maternity Online Retailers (CRAFADAI)
- akta.pro secondary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
Keywords
Where Mamiko is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Markets served
Mamiko business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure
Mamiko product offering
Product offeringCore offering
Mamiko operates an online store (mamiko.ro) that sells baby products, toys, and accessories aimed at both children and adult buyers. The business is a small-scale e-commerce retailer based in Bucharest, Romania, with 1-10 employees, having been in operation since 2008. The storefront offers a catalog of children's and family-oriented consumer goods.
Differentiator
Problem solved
Functional benefit
Products and services
- Online retail store for baby products, toys, and accessories An e-commerce storefront offering baby products, toys, and accessories aimed at both children and adult buyers, operated from Bucharest, Romania.
Companies that use Mamiko
Customer profileIdeal customer profiles1 record
Mamiko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mamiko competitors and assessment
Company assessmentBroad incumbents
- eMAG: Largest online marketplace in Romania, carrying broad baby, kids, and toy categories alongside general merchandise. A general incumbent that compresses Mamiko's pricing power and traffic.
- Smyths Toys: Pan-European toy and kids-products specialty retailer with both online and store channels. Comparable toy category focus, though at substantially larger scale than Mamiko.
- Mothercare: Long-established international baby and maternity retailer. A broader incumbent that competes in similar categories (nursery, travel, toys, clothing) with significantly larger scale.
Direct peers
- Vertbaudet: Specialist online retailer for children's products (clothing, toys, nursery, accessories) headquartered in France with strong European footprint. Closely aligned with Mamiko's product mix and customer base.
- Kidsroom.de: German online specialty retailer for baby and kids products including toys, prams, and accessories. Comparable as a multi-category DTC baby/kids e-tailer serving European customers.
- Babyshop: Online baby and kids retailer operating across multiple European markets with multi-category assortment (clothing, toys, accessories). Directly comparable to Mamiko in category breadth and DTC e-commerce model.
Regional players
- Noriel: Leading Romanian toy and kids-products retailer with both online and physical presence. Directly competes with Mamiko in Romania on toys and baby accessories.
- Elefant.ro: Major Romanian online retailer offering books, toys, baby products, and general merchandise. Overlaps with Mamiko in baby products and toys within the same domestic market.
- Babyneeds.ro: Romanian online specialist in baby gear, accessories, and care products. A direct in-market competitor to Mamiko with similar single-country, niche positioning.
Emerging players
- ManoMano: European online marketplace for home, nursery, and family products. Less directly overlapping than baby-specialist peers, but competes for household baby/kids category spend online.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Mamiko social profiles
Digital presenceMamiko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mamiko leadership team
Management profileNumber of profiles
Mamiko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mamiko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mamiko
What does Mamiko do?
Mamiko operates an online store (mamiko.ro) that sells baby products, toys, and accessories aimed at both children and adult buyers. The business is a small-scale e-commerce retailer based in Bucharest, Romania, with 1-10 employees, having been in operation since 2008. The storefront offers a catalog of children's and family-oriented consumer goods.
When was Mamiko founded?
Mamiko was founded in 2008. It employs 1 to 10 people.
Where is Mamiko based?
Mamiko is headquartered in Bucharest, Romania, in the Europe region.
Who are Mamiko's main competitors?
Broad incumbents on record are eMAG, Smyths Toys and Mothercare. Direct peers are Vertbaudet, Kidsroom.de and Babyshop. Regional players are Noriel, Elefant.ro and Babyneeds.ro. ManoMano is listed as an emerging player.
Does Mamiko have an API?
No public API is recorded for Mamiko.
What industry is Mamiko in?
Mamiko's product category is Baby Products & Children's Goods Retail. Its primary akta.pro industry code is CRAFADAI, Baby, Kids & Maternity Online Retailers, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 45912 and its SIC code is 5945.