Garage Nepple

What Garage Nepple does

Auto AG Truck, operating as of January 13, 2026 under that name (previously known as Garage Nepple), is a Swiss commercial vehicle dealership and service company headquartered in Rothenburg, Switzerland. The company operates 11 locations across the country, covering German- and Italian-speaking regions, and is part of the Auto AG Group conglomerate. It serves commercial fleet operators and SMBs in trade, construction, logistics, and service industries, representing four commercial vehicle brands: IVECO (light, medium, heavy, and eDaily electric), Fiat Professional, PEUGEOT, and MAN.

The core business comprises new and pre-owned vehicle sales (with stock delivery within 48 hours), complemented by a broad suite of value-added services: vehicle financing, fleet management, service and maintenance contracts, breakdown service, truck wash, parts and accessories, an all-inclusive vehicle subscription (Fahrzeugabo), and an E-Mobility division offering electric commercial vehicles and EV charging station installation. The go-to-market is sales-led via physical showrooms and a sales hotline, supported by digital marketing across website, email, Facebook, Instagram, LinkedIn, and TikTok, plus an online test drive booking system. Pricing is quote-based and not publicly disclosed, with promotional offers on selected IVECO models.

In September 2025, the company divested its Carrosserie (bodywork) division to HESS AG to refocus on its core commercial vehicle operations, followed by a corporate rebranding from Garage Nepple to Auto AG Truck in January 2026. The company has no proprietary technology stack and operates as a traditional distribution-and-service business with approximately 51-100 employees. Revenue is not publicly disclosed.

Name

Garage Nepple

Legal name

Auto AG Truck

Website

https://garage-nepple.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto AG Truck (formerly Garage Nepple) is a Swiss commercial vehicle dealership operating 11 locations, selling IVECO, Fiat Professional, PEUGEOT, and MAN vehicles with financing, service, fleet management, and e-mobility support for commercial fleet operators and SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

Pratteln

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and used commercial vehicles from IVECO, Fiat Professional, PEUGEOT, and MAN brands. Both new vehicles and pre-owned/occasion vehicles available from stock.
2. Service and Repair: Workshop services for all drive types including traditional combustion engines and electric vehicles. Includes maintenance contracts, breakdown service, and camper services.
3. Parts and Accessories: Sale of original spare parts and accessories for vehicles sold.
4. Financing and Fleet Management: Vehicle financing solutions and fleet management services for business customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Garage Nepple (now Auto AG Truck) sells new and pre-owned light, medium, and heavy commercial vehicles from IVECO, Fiat Professional, PEUGEOT, and MAN at eleven locations across Switzerland, with stock vehicles available for delivery within 48 hours. It complements vehicle sales with an integrated suite of after-sales offerings including vehicle financing, fleet management, service and maintenance contracts, breakdown service, truck wash, original parts and accessories, EV charging station installation, and an all-inclusive vehicle subscription ("Fahrzeugabo") at fixed monthly rates.

Product overview

Auto AG Truck (formerly Garage Nepple) operates as a commercial vehicle dealer with a multi-brand, multi-service platform. The core offering centers on selling new and pre-owned light, medium, and heavy commercial vehicles from four brands: IVECO (including Daily, S-Way, and eDaily electric models), Fiat Professional, PEUGEOT, and MAN. These vehicles are sold through eleven Swiss locations with options for immediate stock delivery within 48 hours. The company complements vehicle sales with an integrated suite of value-added services including vehicle financing, fleet management, full-service maintenance contracts, emergency breakdown service, and a vehicle subscription (Fahrzeugabo) model at fixed monthly rates. The E-Mobility division supports electric commercial vehicle adoption through dedicated EV offerings and EV charging station installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• IVECO Commercial Vehicles
• Fiat Professional Commercial Vehicles
• PEUGEOT Commercial Vehicles
• MAN Commercial Vehicles
• New and Used Vehicles (Neuwagen und Occasionen)
• Vehicle Financing (Finanzierungen)
• Fleet Management (Flottenmanagement)
• Service and Repair (Service und Reparatur)
• Service and Maintenance Contracts (Service- und Wartungsvertrag)
• Breakdown Service (Pannendienst)
• Truck Wash (Lkw-Waschanlage)
• Parts and Accessories (Ersatzteile und Zubehör)
• Vehicle Subscription (Fahrzeugabo)
• EV Charging Stations (E-Ladestellen)

Quantifiable outcome

• Vehicles available from stock with delivery within 48 hours

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• HESS AGminorStrategic or Co-development Partner · 18 September 2025Carrosserie (bodywork) division transferred to HESS AG as part of Auto AG Truck focusing on its core commercial vehicle business. HESS AG now serves existing customers of the carrosserie business.
• IVECOcoreChannel Partner/ Reseller/ DistributorOfficial dealer/distributor for IVECO commercial vehicles including Heavy, Daily, and eDaily electric models. Offers new vehicles and special promotions on selected IVECO models.
• Fiat ProfessionalcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Fiat Professional commercial vehicles. Part of the brand portfolio offered at all 11 Swiss locations.
• PEUGEOTcoreChannel Partner/ Reseller/ DistributorOfficial dealer for PEUGEOT commercial vehicles. Included in the multi-brand portfolio of commercial vehicles sold across Swiss locations.
• MANcoreChannel Partner/ Reseller/ DistributorOfficial dealer for MAN commercial vehicles. Added to the brand portfolio as part of the Auto AG Truck expansion.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AMAG Group: Major Swiss automotive importer and dealer group representing multiple brands including Volkswagen Group marques. Comparable as a large-scale multi-brand Swiss automotive distributor with overlapping parts, service, and fleet offerings for both passenger and commercial customers.
• Iveco Group: Global commercial vehicle manufacturer whose IVECO brand is Auto AG Truck's primary brand partner. Comparable as the upstream OEM whose products the company distributes, with influence over dealer network consolidation and direct-to-fleet sales strategies that could affect Auto AG Truck's position.
• Hedin Mobility Group: European multi-brand automotive retail and distribution group with significant commercial vehicle operations across several countries. Comparable as a multi-brand dealer group operating at scale across light and heavy commercial vehicles, with similar service, parts, and fleet management business model.
• Traton SE: Volkswagen Group's commercial vehicle holding company and parent of MAN, one of Auto AG Truck's core brand partners. Comparable as the upstream OEM/manufacturer whose dealer network Auto AG Truck operates within, with strategic influence over dealer economics, product allocation, and network structure.
• Emil Frey Group: Switzerland's largest automotive retail group, operating multi-brand vehicle dealerships across passenger and commercial segments. Comparable to Auto AG Truck as a broad Swiss automotive distribution incumbent, though substantially larger and more diversified across brands and passenger cars.

Direct peers

• Auto Schoch AG: Swiss commercial vehicle and passenger car dealership group with multiple locations across eastern Switzerland. Comparable as a multi-brand regional commercial vehicle dealer with overlapping service, parts, and fleet offerings for similar SMB and commercial fleet customers in the Swiss market.
• HESS AG: Swiss bus and coach body manufacturer that in September 2025 took over Auto AG Truck's Carrosserie (bodywork) division. Directly comparable as a Swiss commercial vehicle specialist with adjacent vehicle body and conversion capabilities serving similar commercial fleet customers.
• Garage Hans Leutenegger AG: Established Swiss commercial vehicle dealer and service company representing multiple brands across light and heavy trucks. Comparable as a multi-location Swiss commercial vehicle dealer with similar sales, service, and parts offerings targeting fleet operators and commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/garageneppleag
• LinkedInlinkedin.com/company/autorimessa-nepple-sa-bellinzona
• Instagraminstagram.com/auto_ag_truck
• TikToktiktok.com/@auto_ag_truck?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Nepple