Firmenfinden in Deutschland

What Firmenfinden in Deutschland does

Firmenfinden in Deutschland is a German business-directory and information-service company that operates a self-serve web platform allowing users to search for companies by German state, sub-region, and industry classification. Headquartered in Bautzen, Germany, it is wholly owned by Bauder Media GmbH and maintains a database of nearly 1 million company addresses across 3,800 industry categories, with stated coverage of five Northern German states — Hamburg, Schleswig-Holstein, Mecklenburg-Vorpommern, Bremen, and Niedersachsen — though it markets itself as a nationwide search ("Suchen in Deutschland"). Founded in 1966 (per firmographics), the company employs 11–50 people and runs a horizontally segmented product serving any business or organization needing to identify, research, or contact other German companies.

The product portfolio is anchored on three offerings: Firmensuche (the company search engine and core product), Datenträger (dual-function data carriers for storage and distribution), and Bannerwerbung (banner-advertising placements sold on-site). The technology stack is a conventional web-based directory with regional and industry-based faceted search; there is no disclosed API, no mobile app, no proprietary ML or AI components, and no SDK or integrations. The go-to-market is product-led growth: users reach the platform organically, primarily through SEO and a single Facebook page; there are no named enterprise customers, no publicly disclosed pricing, and no account-based sales motion.

Commercially, the platform monetizes through two streams: on-site banner advertising and what is described as data-licensing / subscription access to company addresses and contact data. The same parent company, Bauder Media GmbH, also operates two related sub-brands — Jobfinden (firmenfinden-jobs.de, a job-listing portal) and Nachfolgefinden (sell-company.de, a business-succession and company-sale marketplace) — indicating an effort to repurpose the directory asset into adjacent verticals (recruitment and M&A intermediation) without disclosed financial results, headcount trends, or active expansion initiatives.

Name

Firmenfinden in Deutschland

Legal name

Bauder Media GmbH

Website

https://firmenfinden.de

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Firmenfinden in Deutschland is a privately held German business-directory operator (Bauder Media GmbH) running a self-serve web platform with nearly 1 million company addresses across 3,800 industries, monetizing via banner advertising and data licensing for B2B sales prospecting and market research.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Directory and Mailing List Publishers (513140), Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industries

Web Directories & Link Indexes (BPAMAAAK), Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Business directory database
• Company search engine
• Regional business search
• Banner advertising placements
• Data carrier products

Headquarters

HQ city

Bautzen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Banner Advertising: The platform sells banner advertising placements on its pages, as indicated by the 'Bannerwerbung' product offering.
2. Data Licensing: Access to company database and addresses is provided, likely through data licensing arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Firmenfinden in Deutschland operates a web-based German business directory database covering nearly 1 million company addresses across 3,800 industries. Users can self-serve search the database by German state and sub-region (Hamburg, Schleswig-Holstein, Mecklenburg-Vorpommern, Bremen, Niedersachsen) to retrieve company names, addresses, phone numbers, and industry classifications. The company also sells banner advertising placements on its pages and offers data carrier products for business data storage and distribution.

Product overview

Firmenfinden in Deutschland is a German business directory operated by Bauder Media GmbH. The company offers a unified product portfolio centered on its company search engine - a comprehensive business directory featuring nearly 1 million company addresses across 3,800 industries throughout Germany. The core Firmensuche (Company Search) product is complemented by Datenträger (Data Carriers) for data storage solutions and Bannerwerbung (Banner Advertising) for promotional visibility. The platform organizes businesses by German states and regions including Hamburg, Schleswig-Holstein, Mecklenburg-Vorpommern, Bremen, and Niedersachsen, with further subdivision into cities and districts.

Differentiator

Problem solved

Functional benefit

Brands

• Jobfinden: Job search portal available at firmenfinden-jobs.de
• Nachfolgefinden

Products and services

• Firmensuche (Company Search Engine) Web-based business directory search engine containing nearly 1 million company addresses across 3,800 industries in Germany, allowing users to search for companies by German state, sub-region, and industry classification. Provides company names, addresses, phone numbers, and industry sector information.
• Datenträger (Data Carriers) Data carrier products offering dual-functionality for business data storage and distribution purposes.
• Bannerwerbung (Banner Advertising) Advertising service providing banner ad placements on the Firmenfinden platform pages, positioned as a leading banner advertising solution for businesses seeking visibility on the directory.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered related site.

• Firmenfinden Jobs (firmenfinden-jobs.de)related siteOthersRelated website operated by the same parent company Bauder Media GmbH, focused on job listings and employment opportunities.
• Sell Company (sell-company.de)related siteOthersRelated website operated by the same parent company Bauder Media GmbH, focused on company succession and business sales.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Yelp: Consumer-facing local business discovery platform. Comparable business model (directory + ads), though Firmenfinden is broader and includes B2B records rather than consumer reviews.
• Dun & Bradstreet: Global B2B data provider with deep company records and licensed data feeds. Comparable as a competitor in the data-licensing and company-information segment.
• LinkedIn: Global B2B people-and-company directory used heavily for German sales prospecting. Overlaps with Firmenfinden for company research and outreach use cases at the B2B layer.
• Google Maps / Google Business Profile: Dominant global local-business discovery surface with extensive German coverage. Competes for the same end-user intent (finding German companies by region) but as part of a much broader platform.

Direct peers

• Gelbe Seiten (Yellow Pages Germany): Germany's flagship printed and digital business directory with nationwide company listings and advertising. Directly comparable as a local business directory and ad-funded platform serving German SMBs.
• Das Örtliche: German local business directory (print + online) with regional phone-book-style listings. Highly comparable in product scope, regional segmentation, and ad-supported GTM.
• Kompass: International B2B directory with strong German coverage, organised by industry and region. Comparable as a paid B2B company directory and data-licensing platform.
• 11880.com: Digital German business directory and inquiry service. Competes in the same search-and-contact local-business space and monetises via ads and lead generation.

Others

• Indeed (for Jobfinden adjacency): Global job-search platform relevant as a competitive context for Firmenfinden's Jobfinden sub-brand. Not a direct competitor to the core directory but materially shapes the addressable market for the jobs vertical.

Regional players

• Nachfolge.de (for Nachfolgefinden adjacency): German marketplace dedicated to business succession (Unternehmensnachfolge). Comparable to the Nachfolgefinden sub-brand in target use case and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Firmenfinden-in-Deutschland-176691365683705
• LinkedInlinkedin.com/company/firmenfinden-in-deutschland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firmenfinden in Deutschland