Rockport Public School

Name

Rockport Public School

Legal name

Rockport Public Schools

Website

https://rpk12.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

Public Middle Schools (EDAJAAAC)

Keywords

• K-12 public education
• Special education services
• Integrated preschool program
• Student support services
• School district administration

Headquarters

HQ city

Rockport

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: Public school district funded primarily through local property taxes, state education funding, and federal education grants. No tuition charged for residents.
2. Food Service Program: School meal program providing breakfast and lunch services to students, with lunch account management system
3. Rockport Integrated Preschool Tuition: Fee-based preschool program for children ages 3-5, with tuition information available on the district website
4. Community Schools Facility Use: Rental fees for community use of school facilities including buildings and fields per facilities use policy

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Rockport Public Schools operates a public school district delivering free PK-12 education to residents of Rockport, Massachusetts across two schools. Core offerings include general academic instruction, Special Education, English Language Learner (ELL) services, Home/Hospital Tutoring, Health Services, Transportation, a Food Service Program, and a tuition-based Integrated Preschool. The district also opens its facilities to community organizations through the Community Schools Facility Use program.

Product overview

Rockport Public Schools operates a district-wide digital platform portfolio centered on its website portal (rpk12.org) as the primary hub. The ecosystem includes ParentSquare for unified parent-school communication (launched March 2026), the Aspen student information system by Follett for academic records and scheduling, ClassLink for single sign-on access, and Vivi for classroom display technology. Technology support is provided through the IT department with Jira-based ticketing and TeamViewer remote assistance. The iRockport resource page serves as a self-service tutorial hub for all platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• PK-12 Public Education

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ParentSquarecoreTechnology or IntegrationParentSquare is the district's primary communication platform enabling district-wide messaging, school announcements, classroom updates, event RSVP, volunteer sign-ups, and secure document delivery including report cards and IEPs. Available via web, iOS, and Android.
• ASPEN (Follett)coreTechnology or IntegrationASPEN is the district's student information system used for grades, attendance, report cards, IEP tracking, course scheduling, and parent/student portal access.
• Federation for Children with Special Needs (FCSN)coreStrategic or Co-development PartnerFCSN provides information, support, and assistance to parents of children with disabilities. The district links to FCSN resources including SEPAC support, Parent Training & Information, and family engagement programs.
• Department of Transitional AssistanceminorOthersState agency providing support resources for ELL/EL families. Linked as a local support resource on the district website.
• WellspringminorOthersLocal support organization referenced for ELL/EL families. Linked as a community resource.
• NSCAP (North Shore Community Action Programs)minorOthersAdult education and community support programs. Referenced as local support resource for ELL/EL families.
• Rockport Education FoundationminorOthersNonprofit organization that raises funds to enhance the experience of Rockport Schools students and staff through grants and educational programs.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Others

• ParentSquare: Unified school-home communication platform vendor adopted by Rockport Public Schools in March 2026. Adjacent technology provider serving the same K-12 public school district customer segment.
• PowerSchool: Largest K-12 student information system and education technology platform vendor in North America. Adjacent ecosystem participant serving Rockport's peer districts; not a direct competitor but a key infrastructure provider for similar public school systems.

Direct peers

• Ipswich Public Schools: Small Massachusetts North Shore K-12 public school district with comparable enrollment size, similar demographic profile, and an analogous reliance on property-tax-driven funding plus an active education foundation.
• Triton Regional School District: Regional Massachusetts K-12 public school district serving several Cape Ann communities. Directly comparable in scale, governance model, and reliance on Massachusetts Chapter 70 education aid combined with local property taxes.
• Pentucket Regional School District: Small Massachusetts K-12 regional public school district with comparable enrollment scale and a similar college/career readiness orientation. Operates under the same Massachusetts Chapter 71 governance framework.
• Hamilton-Wenham Regional School District: Small regional K-12 public school district on Massachusetts' North Shore with a comparable enrollment scale, similar college-preparatory orientation, and analogous reliance on local property tax funding. Closely matches Rockport in operating structure and demographic mix.
• Manchester Essex Regional School District: Neighboring Massachusetts North Shore regional K-12 public school district of comparable size and demographic profile, serving Manchester and Essex. Directly comparable as a small, high-performing coastal MA public school district with similar per-pupil funding dynamics and community-driven governance model.

Regional players

• Brooks School: Elite private boarding/day school located in North Andover, MA, serving the same North Shore demographic cohort. Represents the private-school alternative for Rockport-area families seeking a different educational pathway.
• Gloucester Public Schools: Larger neighboring Massachusetts North Shore coastal public school district serving the adjacent Cape Ann community. Operates under the same state funding framework and serves a similar coastal community, though at greater scale and with different demographic composition.

Emerging players

• KIPP Massachusetts: Massachusetts charter school network that competes for the same families considering public K-12 enrollment choices. Represents the charter-school alternative that could capture enrollment leakage from districts like Rockport.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RockportSchoolCommittee
• Facebookfacebook.com/RockportPublicSchools
• LinkedInlinkedin.com/company/rockport-high-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockport Public School