Phillip Island Auto Racing Club

What Phillip Island Auto Racing Club does

Phillip Island Auto Racing Club Ltd (PIARC) is a not-for-profit incorporated motorsport club established on 26 March 1952 and headquartered in Victoria, Australia. The club organises motorsport events at the Phillip Island Grand Prix Circuit — a 4.445 km facility at Back Beach Road, Phillip Island — as well as at other Victorian venues. PIARC's core products include the Club Permit (Club Plates) administration service for historic and special-interest vehicles (314 vehicles as of July 2025), a mobile application for iOS and Android built on Credential Management, the official PIARC lap records database, and a calendar of race meetings, sprints, hillclimbs, and the flagship Island Magic event. The technology stack supporting these products is conventional: Firebase Cloud Messaging for push notifications, Braintree/PayPal for payment processing, and Natsoft for race timing and results, with no disclosed AI or proprietary model capability.

PIARC operates a community-led go-to-market model anchored on annual membership (Individual, Family, Junior, and Life tiers from $85/year), volunteer official recruitment through Motorsport Australia licensing, and per-event entry fees such as $2,950 per team for the August Access Regularity Team Relay and tiered Island Magic spectator tickets. The club generates revenue through membership subscriptions, event entry transactions, Club Permit scheme administration fees, merchandise sales, and partner sponsorships including INEOS Grenadier and Jay Leno's Garage. Customers span competitors (club to national level), volunteer officials, historic vehicle owners, and spectators. The club is governed by an elected committee under its Constitution and By-Laws, is affiliated with Motorsport Australia, and operates as an accredited VicRoads Club Permit agent.

Name

Phillip Island Auto Racing Club

Legal name

Phillip Island Auto Racing Club Ltd

Website

https://piarc.com.au

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Phillip Island Auto Racing Club is a not-for-profit motorsport club organising races, sprints, and the Island Magic event at the Phillip Island Grand Prix Circuit, serving members, volunteer officials, competitors, and historic vehicle owners in Victoria, Australia.

Ownership category

akta.pro rank

Product category

Motorsport club services

NAICS

Spectator Sports (71121), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

akta.pro secondary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Motor racing club
• Membership motorsport
• Club permit scheme
• Race meeting organization
• Lap records database

Headquarters

HQ city

Vermont

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Annual Membership Fees: Annual membership providing Access to Motorsport at Phillip Island Grand Prix Circuit and other Victorian venues. Membership types include Individual, Family, Junior and Life memberships.
2. Event Entry Fees: Revenue from track access events, sprints, race meetings, and the flagship Island Magic event. Team entries for Regularity events are priced at $2950 per team including garage.
3. Club Permit Scheme Administration: Assistance with VicRoads Club Permit (Club Plates) scheme for historic and special-interest vehicles, serving 314 club-plated vehicles as of July 2025.
4. Merchandise Sales: Sale of PIARC merchandise including club apparel and regalia through the website and at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Phillip Island Auto Racing Club (PIARC) is a not-for-profit motorsport club that provides annual membership giving members access to motorsport events at the Phillip Island Grand Prix Circuit, organises race meetings, sprints, hillclimbs and the flagship Island Magic event, administers the VicRoads Club Permit (Club Plates) scheme for historic and special-interest vehicles, and maintains an official lap records database for the circuit. Supporting services include training pathways for volunteer race officials and publishing the bi-monthly PIARC Notes club magazine.

Product overview

Phillip Island Auto Racing Club (PIARC) operates as a not-for-profit motorsport club offering a suite of services centered around motorsport event management and membership at the Phillip Island Grand Prix Circuit. The core offerings include: the PIARC Mobile App for membership management and event access, the Club Permit Scheme for historic vehicle registration, a Lap Records Database tracking official circuit records, and Motorsport Events Management covering race meetings, sprints, and the flagship Island Magic event. Membership provides Access to Motorsport with benefits including track access, club events, the PIARC Notes magazine, and lap record database access.

Differentiator

Problem solved

Functional benefit

Products and services

• PIARC Annual Membership Annual PIARC membership from $85/year providing individual, family, junior and life members with access to motorsport events at Phillip Island Grand Prix Circuit and other Victorian venues, PIARC Notes magazine and e-newsletter, club events and functions, the lap records database, and priority access to events and sprint days for members.
• Motorsport Events Management Organisation and management of motorsport events at the 4.445 km Phillip Island Grand Prix Circuit including race meetings, sprints, hillclimbs, regularity events and the flagship Island Magic event, open to competitors from club-level through to national-level.
• Club Permit (VicRoads Club Plates) Scheme Administrative service assisting members with VicRoads Club Permit (Club Plates) applications for eligible historic and special-interest vehicles, allowing them to be used on the road for club-related purposes. PIARC acts as a VicRoads counter-signing agent via the Club Permit Registrar.
• Lap Records Database Official PIARC lap record database tracking lap records at the 4.445 km Phillip Island Grand Prix Circuit across all classes including Formula, Touring Cars, Sports Cars, Superkarts, Historic and Hill Climb categories, available to members and the public.
• PIARC Mobile App Mobile application for iOS and Android enabling membership management, event updates, news access, and club communications on the go for PIARC members.
• PIARC Notes Magazine and E-Newsletter Bi-monthly printed PIARC Notes club magazine and accompanying e-notes newsletter providing regular motorsport news, club announcements, race reports and event information to members and supporters.
• PIARC Merchandise Sale of PIARC branded merchandise including club apparel and regalia through the PIARC website and on-site at events.
• August Access Regularity Team Relay 2026 Paid regularity team relay event at Phillip Island Grand Prix Circuit scheduled for August 2026, with team entries priced at $2,950 (including garage, inc. GST), limited to 30 teams on a first-in basis.
• Island Magic Spectator Event Flagship PIARC spectator event held at Phillip Island Grand Prix Circuit with tiered adult, junior, family and concession tickets available as single-day or weekend passes, celebrating its 35th anniversary in 2025.
• Volunteer Race Official Training and Registration Pathway and training programme for volunteer race officials, including Motorsport Australia licence application support, PIARC official registration and event roster coordination, with on-the-spot training and specialist courses throughout the year.

Quantifiable outcome

• 70+ years of continuous motorsport club operation since 1952
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• INEOS GrenadiercoreGTM or Marketing PartnerVehicle partner providing support to PIARC. INEOS Grenadier is a 4x4 vehicle manufacturer supporting the club's motorsport activities.
• Jay Leno's GaragecoreGTM or Marketing PartnerOfficial sponsor of PIARC's Club Permit Scheme. PIARC members receive 15% discount on all purchases using code PIARC. Australia's premium vehicle care range.
• Victorian Fire and Rescue Squad (VFRS)minorStrategic or Co-development PartnerNot-for-profit volunteer organisation providing fire and rescue response capability to motor sport competitors, support crews and officials.
• Victorian Scrutineering TeamminorStrategic or Co-development PartnerProfessional scrutineering services for motorsport events at Phillip Island.
• Victorian Flagmarshalling Team (VFT)minorStrategic or Co-development PartnerHighly skilled volunteer motor racing officials who provide flagmarshalling services at events.
• Traction TyreminorGTM or Marketing PartnerVictoria's leading high performance tyre and suspension specialist, supporting PIARC events.
• Ramada Resort Phillip IslandminorGTM or Marketing PartnerAccommodation partner providing support for PIARC events at Phillip Island.
• Centreline SuspensionminorGTM or Marketing PartnerAutomotive suspension specialist catering for showroom vehicles through to dedicated race cars.
• Stuckey TyresminorGTM or Marketing PartnerTyre supplier providing tyres for everyday cars through to racing tyres.
• Scarcella DesignzminorGTM or Marketing PartnerDesign and apparel services including decals, car designs, team wear, and gifts.
• Race Day MedicalminorStrategic or Co-development PartnerSpecialist rescue and medical support services for extreme sports and events.
• Racer IndustriesminorGTM or Marketing PartnerFirst call for racing parts and supplies for racing teams across Australia.
• Motorsport AustraliacoreStrategic or Co-development PartnerOfficial governing body affiliation. PIARC is a Motorsport Australia Affiliated Club. All officials and competitors require Motorsport Australia licensing.
• VicRoadscoreStrategic or Co-development PartnerGovernment authority administering the Club Permit (Club Plates) scheme. PIARC acts as an agent for VicRoads for historic vehicle registration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Shannons Insurance: Specialist insurer and sponsor in Australian classic and enthusiast motorsport, similar member/owner demographic to PIARC's historic-vehicle segment. Comparable as ecosystem participant adjacent to PIARC's Club Permit and membership base.
• Victorian Flagmarshalling Team (VFT): Volunteer specialist flagmarshalling service that PIARC contracts for event-day officiating. Directly comparable operating model (volunteer motorsport officials) but a service partner rather than a competing club.
• Phillip Island Grand Prix Circuit (Circuit Operator): Public-sector operator of the Phillip Island Grand Prix Circuit venue where PIARC stages its events. Not a competitor but a critical upstream enabler; comparable because both deliver motorsport experiences at the same venue under different business models.

Broad incumbents

• Motorsport Australia: National motorsport governing body (formerly CAMS) overseeing licensing, sanctioning, and affiliated clubs including PIARC. Comparable as the regulatory/sanctioning incumbent PIARC operates under; broader in scope than PIARC's regional club focus.
• The Bend Motorsport Park: Large commercial motorsport facility in South Australia hosting national-level events, driving experiences, and corporate hospitality. Comparable at the venue-and-event category level but commercially operated and substantially larger than PIARC's club model.

Regional players

• Winton Motor Raceway: Winton Motor Raceway is a permanent Victorian circuit hosting club-level sprints, regularity, and race events. Comparable to PIARC in geography (Victoria) and event format, though commercial rather than club-operated.

Direct peers

• Australian Racing Drivers Club (ARDC): ARDC is a member-based motorsport club in Sydney operating Sydney Motorsport Park, running sprints, race meetings, and a volunteer official program. Direct structural analog to PIARC: not-for-profit club running events at a major permanent circuit with member officials.
• Wakefield Park Racing Club: Wakefield Park is a club-style motorsport venue near Goulburn, NSW, hosting sprints and regularity events with club-organised entry. Comparable to PIARC's sprint and access-day event model at a regional permanent circuit.

Emerging players

• Historic Racing Drivers Association (HRDA): Australian organization promoting historic motorsport events and regularity competitions. Comparable to PIARC's Island Magic and historic vehicle owner member base, with overlapping but distinct event programming.
• Healey Factory Racing (HFR): Australian operator of classic motorsport tours and regularity events (including Targa-style road events). Comparable as a regularity/classic event organizer overlapping with PIARC's August Access Regularity team format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PhillipIslandAutoRacingClub
• Xx.com/piarc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phillip Island Auto Racing Club