Winton Motor Raceway

What Winton Motor Raceway does

Winton Motor Raceway is a privately held motorsport venue located in Winton, north-east regional Victoria, Australia, owned and operated by the Benalla Auto Club Inc. Established in 1961, the venue operates two racing circuits (a 3.0km National Circuit with 12 technical turns and a 2.03km Club Circuit) supported by 118 garages, 56 carports, a skid pan/motorkhana area, an on-site Hi-Tec Oils branded fuel station, the Full Throttle Cafe & Catering service, a 350-seat (1,000 standing) corporate showroom, and a 700+ site unpowered campground. The venue is sanctioned by the Australian Auto-Sport Alliance (AASA), a member sanctioning body of the SFI Foundation, and hosts approximately 220 events annually attracting more than 100,000 visitors.

Name

Winton Motor Raceway

Legal name

Winton Motor Raceway Pty Ltd

Website

https://wintonraceway.com.au

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Winton Motor Raceway is a 1961-established motorsport venue in regional Victoria, Australia, hosting 220+ events and 100,000+ visitors annually across dual circuits, serving drivers, car clubs, race series, spectators, and corporate clients.

Ownership category

akta.pro rank

Product category

Motorsport Venue & Event Services

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motor racing venue
• Motor sport events
• Track hire services
• Corporate event venue
• Driving experience days

Headquarters

HQ city

Benalla

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Entry and Participation Fees: Revenue from participants paying to enter various track events including Trackschool Track Days (from $295), V8 Hot Laps Experiences ($180–$995), Winton Fun Days ($130 per driver), Winton Super Sprints ($195 per driver), Winton Test & Tune ($295), Racecar Test Days ($1,100), Winton 300 entries, VMRC rounds, and various race meetings. Additional fees for passengers, extra drivers, and garage/carport hire.
2. Spectator Ticket Sales: Revenue from spectators attending race meetings and major events. Tickets sold via Ticketebo, Outix, and Humanitix platforms. Historic Winton: Saturday from $40, Sunday from $50, 2-Day from $80 online; Winton Festival of Speed: general admission plus premium hospitality packages (Brown Brothers Trackside Lounge passes at $15 each). Victorian Trophy Tour tickets available at gate.
3. Venue and Space Hire: Revenue from hiring the venue's facilities including private track hire (tailored packages for motorsport teams, corporate groups, car clubs), corporate event/showroom hire (base hire from $1,000/day), and garage/carport rental at events. Garage bookings for Historic Winton: carports $150, garages $275. Additional venue hire for trade shows, markets, and community events.
4. Fuel and Consumables Sales: On-site Hi-Tec Oils branded fuel station generates revenue from sales of 98 unleaded, diesel, E85, and 102 racing fuel, along with oils, coolant, race tapes, and number stickers during event hours.
5. Food, Beverage, and Catering Services: Full Throttle Cafe & Catering provides meals, snacks, and beverages during events (open 7:30am–3pm). Catering services for corporate events, private functions, race day catering, pre-packed meals, morning/afternoon tea, VIP catering, and BBQ catering. Vendor fee is $55 per day incl. GST for food and trade vendors.
6. Campground Fees: On-site camping charged at $20 per site per day (pricing varies with motorsport events and public holidays). All sites are unpowered with RV dump available. After-hours caretaker access provided.
7. Sponsorship and Partnership Revenue: Sponsorship revenue from naming rights partners (Hi-Tec Oils Super Series, Viola Private Wealth Winton 300), category sponsors (e.g., Brown Brothers Winery Trackside Lounge for WFOS), and partner branding throughout the venue (AASA, Hyundai N, Thompson Motor Group, GM Specialty Vehicles, ACDelco, DeWalt, Bowden's Own, Speed Cafe, Tufflift, Wurth).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Winton Motor Raceway is a purpose-built motorsport venue that sells track time, racing event participation, spectator tickets, consumer driving experiences, corporate venue hire, on-site fuel, café and catering services, and campground stays. It operates two circuits — a 3.0 km National Circuit and a 2.03 km Club Circuit — under Australian Automobile Sport Association (AASA) sanctioning, and is owned by Benalla Auto Club Inc.

Product overview

Winton Motor Raceway is a motorsport venue offering a diverse portfolio of track experiences and racing events. The core offerings include Trackschool Track Days and V8 Hot Laps Experiences for participant-driven activities, alongside major racing competitions such as the Viola Private Wealth Winton 300 endurance race, Victorian Motor Racing Championship (VMRC), Winton Super Sprints, and the Winton Festival of Speed. Supporting services include Winton Test & Tune, Racecar Test Days, Winton Fun Days, and Winton Twilight Cruise for various skill levels. Venue amenities encompass the Winton Showroom for corporate events (up to 350 seated/1,000 standing), Full Throttle Cafe catering, on-site Fuel Shop, and Winton Campground with 700+ sites. The venue operates dual circuits: a 3.0km National Circuit with 12 technical turns and a 2.03km Club Circuit for grassroots events, plus skid pan/motorkhana facilities. Track hire services are available for private bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Full Throttle Cafe & Catering: On-site cafe and catering service at Winton Motor Raceway offering food and beverage for events, corporate functions, and race days.
• Trackschool
• V8 Hot Laps
• Victorian Motor Racing Championship (VMRC)
• Hi-Tec Oils Super Series
• Historic Winton
• Winton Festival of Speed

Products and services

• Victorian Motor Racing Championship (VMRC) A multi-round motor racing championship sanctioned by AASA and held at Winton Motor Raceway, sold as a series entry for competing drivers and teams.
• Winton Super Sprints A sprint-format racing event held at Winton Motor Raceway for amateur and club-level competitors.
• Winton Festival of Speed A festival-format motorsport event combining racing and spectator entertainment at Winton Motor Raceway.
• Ken Leigh HQ 4 Hour An endurance-format motor racing event held over four hours at Winton Motor Raceway.
• Winton Twilight Cruise An evening-format social motor racing event held at Winton Motor Raceway.
• Winton Fun Day A spectator-oriented open day event featuring on-track activity at Winton Motor Raceway.
• Winton Test & Tune An open testing session allowing privateers and teams to test vehicles on the Winton circuit.
• Winton Racecar Test Day A dedicated racecar testing day at Winton Motor Raceway for race-prepared vehicles and teams.
• Trackschool Track Days Consumer driving experience days operated by Trackschool using Winton's circuits, available to individuals wanting to drive their own or provided vehicles on track.
• V8 Hot Laps Experience A consumer ride-along or hot lap experience delivered at Winton Motor Raceway in a V8 vehicle.
• Winton Corporate Showroom Corporate event showroom and event spaces at Winton Motor Raceway available for hire by organisations for functions, launches, and corporate events.
• Track Hire Commercial hire of Winton Motor Raceway's circuits by promoters, teams, and organisations for private events and testing.
• Winton Fuel Shop On-site retail fuel and consumables outlet serving race teams and visitors at Winton Motor Raceway.
• Full Throttle Café & Catering On-site café and catering service operated by Murray and Heather at Winton Motor Raceway, serving race attendees and corporate clients.
• Winton Campground On-site camping facilities at Winton Motor Raceway available to event participants and spectators.
• Viola Private Wealth Winton 300 A sponsored endurance motor racing event held at Winton Motor Raceway, named for sponsor Viola Private Wealth.

Quantifiable outcome

• 220+ events and 100,000+ visitors annually, generating approximately $8.8 million annual economic boost to the local region from major events alone.
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• AASA (Australian Auto-Sport Alliance)coreStrategic or Co-development PartnerAASA is the primary sanctioning body for Winton Motor Raceway events. Founded by the Benalla Auto Club in 2003 as an alternate sanctioning body to CAMS (now Motorsport Australia), AASA sanctions race meetings, club days, and track events at Winton. The organisation provides licensing, regulations, and safety standards. Winton is explicitly described as 'sanctioned by AASA' and 'AASA is a Member Sanctioning Body of the SFI Foundation, Inc.'
• TrackschoolcoreStrategic or Co-development PartnerTrackschool operates in partnership with Winton Raceway to deliver 'WEEKDAY Open Pit Lane Track Days' and 'WEEKEND Track Days.' Trackschool designs and runs events with seasoned motorsport professionals, offering both self-drive track days and instructor-led sessions using race-prepped vehicles. Trackschool manages its own bookings and customer relationships while operating exclusively at Winton Motor Raceway.
• V8 Hot LapscoreStrategic or Co-development PartnerV8 Hot Laps is the official V8 experience provider at Winton Motor Raceway, offering passenger rides and driving experiences in fully prepped V8 race cars with professional instructors. The company operates as the exclusive V8 hot lap provider at Winton, with all bookings managed through their own Rezdy booking platform. Winton is described as 'the new destination for V8 Hot Laps.'
• Austin 7 ClubcoreStrategic or Co-development PartnerThe Austin 7 Club is the organising club for Historic Winton, described as 'Australia's longest running historic motorsport event.' The club manages all aspects of Historic Winton including entries, regulations, and event operations. Historic Winton is one of Winton Raceway's flagship annual events, entering its 49th edition in 2026.
• Hi-Tec OilsflagshipGTM or Marketing PartnerHi-Tec Oils is the naming rights sponsor of the Hi-Tec Oils Super Series and the on-site fuel station (Hi-Tec Racing Fuel). Hi-Tec also sponsors multiple race entries including Ken Leigh HQ 4 Hour (Hi-Tec Oils entries) and Historic Winton. The fuel station sells Hi-Tec-branded fuels including 98, Diesel, E85, and 102 racing fuel, plus Hi-Tec oils and coolants.
• Viola Private WealthflagshipGTM or Marketing PartnerViola Private Wealth is the naming rights sponsor of the Viola Private Wealth Winton 300 endurance race (August 28-30, 2026). This is a major annual event with a 40-car capacity grid. Viola Private Wealth is described as 'synonymous with high net private wealth' and is a key sponsor for Winton's premier endurance event.
• Brown Brothers WineryflagshipGTM or Marketing PartnerBrown Brothers Winery is the official alcoholic beverage partner and naming rights sponsor of the Brown Brothers Trackside Lounge n' Lawn at the 2026 Winton Festival of Speed (WFOS26). The partnership includes premium trackside hospitality, exclusive wine selection, and a dedicated ticketed lounge experience ($15/day). Brown Brothers has produced wine in the King Valley for over 137 years.
• Shannons InsuranceminorGTM or Marketing PartnerShannons Insurance supports the Shannons Car Park display at Historic Winton, which showcases hundreds of heritage vehicles, anniversaries, and special displays. This is a long-standing partnership that enhances Historic Winton's off-track entertainment offering.
• Hyundai N AustraliaminorGTM or Marketing PartnerHyundai N Australia is listed as a partner with branding displayed throughout the Winton Raceway venue. Hyundai N is the high-performance division of Hyundai targeting motorsport enthusiasts.
• Thompson Motor GroupminorGTM or Marketing PartnerThompson Motor Group is listed as a partner with venue branding. They are an automotive dealership group.
• GM Specialty VehiclesminorGTM or Marketing PartnerGM Specialty Vehicles is listed as a partner with venue branding. GM Specialty Vehicles produces modified GM vehicles.
• ACDelcominorGTM or Marketing PartnerACDelco is listed as a partner with venue branding. ACDelco is an automotive parts brand.
• Benalla Auto Club InccoreStrategic or Co-development PartnerBenalla Auto Club Inc is the owner and operator of Winton Motor Raceway. Founded in 1961, the club has operated the venue for over 65 years. In 2003, the Benalla Auto Club founded AASA as an alternate sanctioning body. The club also operates Wakefield Park Raceway (acquired 2007) alongside Winton.
• Speed CafeminorGTM or Marketing PartnerSpeed Cafe is listed as a partner with venue branding. Speed Cafe is a motorsport media outlet with the tagline 'Your Daily Racing Fix.'
• Bowden's OwnminorGTM or Marketing PartnerBowden's Own is listed as a partner with venue branding. The company supplies racing products and is named in Bowden's Own Race Control (National) building at the venue.
• DeWaltminorGTM or Marketing PartnerDeWalt is listed as a partner with venue branding. DeWalt is a professional tool brand known for its 'Guaranteed Tough' tagline.
• WürthminorGTM or Marketing PartnerWürth is listed as a partner with venue branding. Würth is a global supplier of assembly and fastening materials.
• TuffliftminorGTM or Marketing PartnerTufflift is listed as a partner with venue branding. Tufflift is a hoists and workshop equipment manufacturer.
• Benalla Rural CityminorGTM or Marketing PartnerBenalla Rural City Council is listed as a partner. The council promotes Winton Raceway as a key local attraction and supports regional tourism to the area. The nearby town of Benalla (15 minutes from venue) is promoted as a visitor destination.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Hidden Valley Raceway: Northern Territory motorsport circuit near Darwin hosting Supercars rounds and regional events. Comparable as a regional Australian motorsport venue with similar parkland/tourism catchment dynamics, though in a different geographic market.
• Hampton Downs Motorsport Park: New Zealand motorsport complex in the Waikato featuring multiple circuit configurations, driver training, and corporate events. Comparable as a Southern Hemisphere regional motorsport venue with similar participant and corporate offerings.

Direct peers

• The Bend Motorsport Park: A major Australian motorsport complex in Tailem Bend, South Australia, opened in 2018 featuring multiple circuit configurations, a hotel, and event facilities. Comparable to Winton as a multi-circuit motorsport venue hosting national racing series, track days, and corporate events for the Australian market.
• Sydney Motorsport Park: A multi-circuit motorsport facility in Eastern Creek, NSW, hosting Supercars, AASA-sanctioned events, track days, and corporate functions. Direct competitor for national championship calendar slots and motorsport experience bookings in the Australian market.
• Queensland Raceway: Brisbane-area motorsport circuit hosting national series, club racing, and track days. Comparable regional motorsport venue offering similar participant experiences including skid pan, corporate facilities, and event hire.
• Phillip Island Grand Prix Circuit: Internationally renowned Australian circuit hosting MotoGP, WorldSBK, and Supercars events. Shares Winton's model of combining premium racing with track day experiences, driver training, and corporate hospitality, though at a higher international tier.
• Calder Park Raceway: Melbourne metropolitan circuit currently hosting VMRC rounds and club-level events. Direct competitor for Victorian grassroots motorsport calendars and a regular participant alongside Winton in the VMRC championship.
• Sandown Raceway: Historic Melbourne metropolitan motorsport circuit hosting Supercars, V8 Hot Laps experiences, and club-level racing. Closest major competitor to Winton given proximity to Melbourne and overlapping event calendar.
• Wakefield Park: NSW circuit also owned by the Benalla Auto Club since 2007, offering track days, race meetings, and driver training. Sister venue to Winton under common ownership, providing a useful comparability benchmark for venue operations and revenue model.

Broad incumbents

• Mount Panorama (Bathurst): Iconic Australian circuit and spiritual home of the Bathurst 1000. While operating at a much larger international tier, it shares Winton's motorsport venue model including corporate facilities, track hire, and national-calendar racing hosting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Winton_Raceway
• Facebookfacebook.com/wintonraceway
• Xx.com/wintonraceway
• LinkedInlinkedin.com/company/winton-motor-raceway

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winton Motor Raceway