Indigrow
Indigrow is a UK-based specialist manufacturer of granular, soluble, and liquid fertilisers, biostimulants, and nutritional products for professional sports turf, agriculture, and horticulture markets, distributed across 47 countries via a channel-led model.
- Company typePrivate
- Founded1993
- HeadquartersBrimpton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Indigrow does
Indigrow is a UK-headquartered specialist manufacturer of granular, soluble, and liquid fertilisers, biostimulants, wetting agents, and related nutritional products serving the professional sports turf, agriculture, and horticulture markets. The company operates through two main commercial divisions: Turf & Amenity (18 product sub-categories covering biostimulant-coated fertilisers, fine turf, slow and controlled release, humic acid-based, organic, foliar, liquid, soluble, OneShot sachets, iron, wetting agents, colourants, specialist products, and spreaders) and Ag & Hort (biostimulants, foliar feeds, soluble powders, speciality soil, water management, and specialist products for field crops, plantation crops, fruit and vines, vegetables, and ornamentals). Key sub-brands include ImpactPlus, Humik, Compass, Fusion, Solar, Intek, Asset Gold, Optik, Magnum, and Indiflo, with proprietary technical differentiators such as the Asset Gold bio-stimulant coating, cold cell burst technology for Ascophyllum nodosum seaweed extraction, and proprietary complexing agents in the Solar foliar range.
The business runs a sales-led, channel-driven go-to-market model. Products are sold through a distributor and local supplier network across 47 countries and 5 continents, supplemented by direct technical sales representatives in the UK who provide on-site assessment and product advice, and custom manufacturing for specific requirements. Manufacturing is conducted at multiple ISO 9001:2015-accredited locations with supporting distribution centres. The company employs over 35 staff, many holding advanced agronomic qualifications (MSc Agriculture, Soil and Plant Science, BSc Horticultural Science, FACTS and BASIS qualified advisors) representing 185 years of combined experience. Pricing is not publicly disclosed; customers obtain quotes through sales representatives or distributors. Supporting services include the Quality Master Plan (QMP) soil testing and analysis programme, fertiliser spreaders, MSDS technical documentation, and active participation in European greenkeeper associations and industry exhibitions.
Indigrow firmographics
Firmographics- Name
- Indigrow
- Legal name
- Indigrow Ltd
- Website
- https://indigrow.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Indigrow is a UK-based specialist manufacturer of granular, soluble, and liquid fertilisers, biostimulants, and nutritional products for professional sports turf, agriculture, and horticulture markets, distributed across 47 countries via a channel-led model.
- Ownership category
- akta.pro rank
Indigrow industry classification
Industry- Product category
- Specialty Fertilizers and Turf Nutrition
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Nitrogenous Fertilizer Manufacturing (325311), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Wholesale-Farm Product Raw Materials (5150), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD)
- akta.pro secondary industries
- Biological Formulation, Fermentation & Scale-Up Manufacturing (AFABAEAM), Organic Adjuvants & Spray Aids (OMRI Surfactants, Stickers, Oils) (AFABAKAL), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Indigrow is headquartered
LocationHeadquarters
- HQ city
- Brimpton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Indigrow business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fertiliser and Nutritional Products: Sale of specialist fertilisers, biostimulants, wetting agents and related nutritional products for turf, agriculture and horticulture. Products sold through distributors and direct sales representatives across 47 countries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing available upon request through contact form or sales representatives |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Indigrow product offering
Product offeringCore offering
Indigrow manufactures and supplies specialist nutritional products including granular, soluble, and liquid fertilisers, biostimulants, seaweed extracts, wetting agents, and soil amendments for the professional sports turf, agriculture, and horticulture markets. The company offers over 140 product lines organised into Turf & Amenity and Ag & Hort divisions, distributed across 47 countries through a network of local distributors and direct sales representatives, with ISO 9001:2015 accredited manufacturing at multiple locations.
Product overview
Indigrow is a specialist manufacturer of fertilisers and nutritional products for professional sport turf, agriculture, and horticulture markets. The company offers a comprehensive portfolio organized into two main divisions: Turf & Amenity and Ag & Hort. The Turf & Amenity division provides 18 product sub-categories including Biostimulant Coated Fertiliser (ImpactPlus range with Asset Gold coating), Fine Turf Fertiliser (Humik NPK), Organic Fertiliser (soybean-based Compass range), Biostimulants & Seaweed (Compass seaweed extracts), Foliar Fertilisers (SolarMax range), Liquid Fertilisers (Fusion range including BioGreen variants), Soluble Fertilisers, Wetting Agents (Magnum 357 Calibre), and Colourants & Spray Tank Additives (Optik range). The Ag & Hort division offers 6 product sub-categories including Indiflo liquid foliar fertilisers, Anvil soluble powders, Freshlok, and Monsoon water management products. Key product brands include ImpactPlus, Humik, Compass (seaweed-based), Fusion (liquids), SolarMax (foliar), Intek, Asset Gold (biostimulant coating), Optik, Magnum, and Indiflo. The company also provides supporting services including Soil Analysis (QMP), Fertiliser Spreaders (Impact S45/P45), and support & training. Manufacturing is ISO 9001:2015 accredited across multiple locations.
Differentiator
Problem solved
Functional benefit
Brands
- Asset Gold: Bio-stimulant coating used on fine turf fertilisers
- ImpactPlus
- Compass
- Solar
- Fusion
- Intek
- Humik
- Optik
- Indiflo
- Monsoon
- Magnum 357 Calibre
Products and services
- Intek Diamond Green A specialist liquid fertiliser product for turf colouring and maintenance, available in 10L and 120L formats, designed for professional turf managers.
- ImpactPlus Summer Perk 14-0-4 + 6% Fe A biostimulant coated fine turf fertiliser with 14-0-4 NPK formula plus 6% iron, designed for summer turf health and colour on professional sports surfaces.
- Asset Gold A highly active bio-stimulant coating product that enhances nutrient uptake when applied to fertilisers, optimising nutrient use efficiency for professional turf applications.
- Compass Bio-Active A liquid seaweed biostimulant available in 10L and 120L formats, based on Ascophyllum nodosum extracts produced using cold cell burst technology to preserve bioactive marine molecules, for turf and amenity use.
- Impact Liquid Gypsum A liquid gypsum soil amendment product that displaces sodium and flushes soluble salts from the rootzone, reducing osmotic stress on turf and improving rootzone chemistry for professional turf managers.
- Quality Master Plan (QMP) Soil Analysis Service A soil testing and analysis service that helps turf managers and growers develop tailored nutrition plans for their turf or crops, including Comprehensive Soil Analysis, Standard Soil Analysis, and Water Analysis.
Companies that use Indigrow
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Indigrow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Indigrow partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- BIGGA (British and International Golf Greenkeepers Association)coreIndigrow is a BIGGA Partner, supporting the British and International Golf Greenkeepers Association and its members through educational initiatives and industry collaboration.
- Bulgarian Gold Greenkeepers AssociationminorPartnership with Bulgarian Gold Greenkeepers Association for industry support and collaboration.
- FEGGA (Federation of European Golf Greenkeepers Associations)coreFEGGA Partner status supporting the federation of European golf greenkeepers associations across the continent.
- Finnish Greenkeepers AssociationminorPartnership supporting Finnish greenkeepers association members with specialist nutritional products.
- Greenkeeper Verrand Deutschland (GVD)minorRegistered partner with German greenkeepers association for industry collaboration.
- European Institute of Golf Course Architects (EIGCA)coreBronze Partner of EIGCA, supporting golf course architects with specialist nutritional expertise for course design and maintenance.
- Norwegian Greenkeepers Association (NGA)minorPartnership with Norwegian greenkeepers association for industry support.
- Swedish Greenkeepers Association (SGA)coreSGA Partner and exhibitor at annual SGA Exhibition and Conference, supporting Swedish turf professionals.
- SIGI (Swedish Golf Greenkeepers Association)minorPartner status with SIGI for supporting Swedish golf greenkeepers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Indigrow competitors and assessment
Company assessmentDirect peers
- COMPO EXPERT: German-based specialty fertilizer company producing slow-release, controlled-release and water-soluble fertilizers plus biostimulants for turf, amenity, horticulture and agriculture. One of Indigrow's closest direct competitors in the European sports turf and amenity market with similar product portfolio breadth and channel-led distribution.
- Headland Amenity: UK-based manufacturer of fertilizers, biostimulants and turf management products for golf courses, sports grounds and amenity turf. Closest direct UK competitor to Indigrow with overlapping product categories (liquid, granular and foliar feeds) and the same BIGGA/FEGGA association channels.
- OMEX Agriculture: UK-based manufacturer of liquid fertilizers, suspension fertilizers and biostimulants for agriculture, horticulture and amenity markets. Direct peer to Indigrow with overlapping product categories (foliar liquids, suspension fertilizers, soluble powders) and overlapping UK distribution.
- Lebanon Seaboard Corporation: US-based manufacturer of professional turf and ornamental fertilizers under the Lebanon and Country Club brands. Comparable to Indigrow as a specialty fertilizer manufacturer focused on golf courses and sports turf with coated and slow-release technologies, competing for the same end customer segment globally.
Broad incumbents
- Yara International: Norwegian global fertilizer producer with a specialty crop and turf segment offering water-soluble NPK and foliar products. Comparable to Indigrow in producing specialty plant nutrition products and operating in Scandinavian geographies, though at vastly larger scale with broader crop focus.
- Koch Agronomic Services: US-based manufacturer of controlled-release fertilizers, nitrogen stabilizers and turf inputs under brands including Polyon and Duration. Comparable to Indigrow in serving golf and sports turf with proprietary controlled-release fertilizer technologies, though with a much larger parent (Koch Industries).
- Haifa Group: Israeli specialty fertilizer manufacturer producing water-soluble NPK fertilizers, controlled-release products and biostimulants for agriculture, horticulture and turf. Comparable to Indigrow as a specialty fertilizer manufacturer with overlapping product formats (water-soluble NPK, foliar feeds) and global distribution, though with broader crop focus.
- The Andersons, Inc. (Turf & Specialty Group): US-based diversified company with a Turf & Specialty Group manufacturing fertilizers, herbicides and combination products for golf courses, sports fields and lawn care. Comparable to Indigrow in serving professional turf managers with proprietary fertilizer technologies and strong distribution in North America.
- ICL Group: Global specialty minerals and fertilizer company with a dedicated Turf & Ornamental division offering controlled-release and slow-release fertilizers, biostimulants and plant protection products for golf and sports turf. Comparable to Indigrow as the dominant incumbent in the same end markets with substantially broader product breadth and R&D scale.
- Syngenta (now part of Sinochem): Global agribusiness with a significant turf, amenity and professional solutions business. Comparable to Indigrow as a broad incumbent in sports turf and amenity nutrition, with overlapping products including controlled-release fertilizers and plant health enhancers, though serving a far broader crop and geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Indigrow social profiles
Digital presenceIndigrow compliance and trust
Trust signalCompliance2 records
Indigrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indigrow leadership team
Management profileNumber of profiles
Indigrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indigrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indigrow
What does Indigrow do?
Indigrow manufactures and supplies specialist nutritional products including granular, soluble, and liquid fertilisers, biostimulants, seaweed extracts, wetting agents, and soil amendments for the professional sports turf, agriculture, and horticulture markets. The company offers over 140 product lines organised into Turf & Amenity and Ag & Hort divisions, distributed across 47 countries through a network of local distributors and direct sales representatives, with ISO 9001:2015 accredited manufacturing at multiple locations.
Is Indigrow a public or private company?
Indigrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indigrow founded?
Indigrow was founded in 1993. It employs 11 to 50 people.
Where is Indigrow based?
Indigrow is headquartered in Brimpton, United Kingdom, in the Europe region.
How does Indigrow make money?
One revenue line is on record: fertiliser and Nutritional Products.
Who are Indigrow's main competitors?
Direct peers on record are COMPO EXPERT, Headland Amenity, OMEX Agriculture and Lebanon Seaboard Corporation. Broad incumbents are Yara International, Koch Agronomic Services, Haifa Group, The Andersons, Inc. (Turf & Specialty Group), ICL Group and Syngenta (now part of Sinochem).
Does Indigrow have an API?
No public API is recorded for Indigrow.
What industry is Indigrow in?
Indigrow's product category is Specialty Fertilizers and Turf Nutrition. Its primary akta.pro industry code is AFABABAD, NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending), with a secondary code of AFABAEAM, Biological Formulation, Fermentation & Scale-Up Manufacturing. Its NAICS code is 3253 and its SIC code is 5150.